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Wyszukujesz frazę "corporate" wg kryterium: Wszystkie pola


Tytuł:
Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Autorzy:
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047894.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate identity
corporate image
corporate reputation
perception of corporate identity
Opis:
Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 109-125
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship between corporate image and corporate reputation in Polish banking sector
Autorzy:
Szwajca, Danuta
Powiązania:
https://bibliotekanauki.pl/articles/18870843.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate reputation
corporate image
intangible resources
banking sector
Opis:
Research background: Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive advantage and market value. Although reputation and image are interrelated categories, they should not be identified with each other. The differences are not only in the definition and the character, but also in the mechanism of formation and tools to create these resources by the company. Image is a picture, perceptions and associations about the company in the minds of consumers, which may be created using the tools of PR and advertising in a relatively short period of time. Reputation is a review of the company and its activities, formulated by various stakeholder groups, on the basis of not only advertising, but also on the basis of the assessment of real activities of companies in the long term. Purpose of the article: The cognitive objective of the article is to point out the fundamental differences between reputation and image on the basis of the analysis of approaches and theoretical concepts. The practical objective is to make an attempt to identify the differences and relationships between reputation and image on the basis of empirical analysis, therefore the research was conducted in the Polish banking sector. Methods: In order to evaluate image and reputation, the survey method was used aimed at the customers of banks operating on the Polish market. Findings & Value added: Reputation and image are two separate, intangible assets that support each other and the company needs each of them to build its competitive advantage. The results of empirical study allowed formulating the thesis that the banks, whose reputation is rated better by the customers, also have a better and more coherent image in their minds.
Źródło:
Oeconomia Copernicana; 2018, 9, 3; 493-509
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fundacje korporacyjne w Polsce
Corporate Foundations in Poland
Autorzy:
Gołaszewska-Kaczan, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/20311676.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate social responsibility
corporate foundations
Opis:
Corporate foundations are structures created by companies to conduct socially responsible activities. They are intended to make these activities more profes-sional, better organised and coordinated. The foundations can also serve as a way of creating a positive image of a firm. The aim of the article is to present this form of business activity through illustrating the basic characteristics of corpo-rate foundations and the issues connected with operating them in Poland.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2014, 17, 3; 65-73
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Politics on Polish Millennials
Autorzy:
Roślik, Natalia
Powiązania:
https://bibliotekanauki.pl/articles/594733.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
Millennials
corporations
job market
corporate politics
corporate social responsibility
Opis:
In the very beginning of this particular paper, an author is trying to determine and describe who Millennials actually are. Then, the basis of Millennials definition is analysing corporation’s activity over the past years regarding this age group. The main goal of the thesis is to bring their specific futures out and describe what corporations on Polish job market are doing to encourage them to work in their offices. Especially in Poland within the last years, it is observed that big multinational companies are paying special attention to Millennials and trying to hire them before competitors will do so. As a part of this paper, an author will describe corporate politics and practices on Thomson Reuters and BNY Mellon examples. Within this work, an author is also discussing key features and differences between this generation and Millennials parent’s generation. Additionally, there is a reference to corporate social responsibility concept and work-life balance issues.
Źródło:
Polish Political Science Yearbook; 2017, 2 (46); 265-270
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate governance jako próba godzenia aspiracji interesariuszy
Corporate governance as an attempt to reconcile stakeholders aspirations
Autorzy:
Wierzbicka, A.
Powiązania:
https://bibliotekanauki.pl/articles/326294.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
interesariusze
przedsiębiorstwo
corporate governance
stakeholders
corporate
Opis:
Dynamiczne zmiany zachodzące w otoczeniu przedsiębiorstwa wskazują, że cel działania podmiotów gospodarczych nie może ograniczać się do maksymalizacji zysku. Należy pamiętać o tym, że przedsiębiorstwa skupiają w swoich strukturach różnorodne potrzeby interesariuszy. Narzędziem, które ma pomóc w osiągnięciu konsensusu pomiędzy złożonością oczekiwań poszczególnych grup interesów i zapobiegać pojawiającym się na tym tle konfliktom hamującym rozwój przedsiębiorstwa są m.in. rekomendacje corporate governance. Znajdują one swoje odzwierciedlenie w Kodeksach Dobrych Praktyk. Stąd też celem artykułu jest weryfikacja hipotezy, zgodnie z którą rekomendacje corporate governance są pomocne w godzeniu aspiracji poszczególnych grup interesariuszy.
The dynamic changes taking place in the company's environment indicate that the objective of business operators cannot be limited to maximizing profit. Companies focus their needs on different stakeholders. A tool which can help to reach a consensus between the complexity of the expectations of individual interest groups and to prevent emerging conflicts between them is recommendations f corporate governance. These recommendations are reflected in the Code of Good Practice. Hence, the purpose of this article is to verify the hypothesis that corporate governance recommendations are helpful in reconciling the aspirations of individual stakeholder groups.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 128; 421-434
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gdy liderzy korporacyjni zachowuja sie niepoprawnie
WHEN CORPORATE LEADERS BEHAVE BADLY
Autorzy:
Lecker, Martin J.
Powiązania:
https://bibliotekanauki.pl/articles/598455.pdf
Data publikacji:
2011-12-15
Wydawca:
Instytut Pracy i Spraw Socjalnych
Tematy:
CORPORATE FRAUD
CORPORATE LEADERSHIP
CORPORATE SCANDALS
CORPORATE SOCIAL RESPONSIBILITY
UNETHICAL DECISION MAKING
korporacyjne oszustwo
korporacyjne przywództwo
korporacyjne skandale
korporacyjna odpowiedzialnośc społeczna
Opis:
Gdy weźmie się pod uwagę szereg głośnych skandali korporacyjnych w  dużych przedsiębiorstwach, takich jak WorldCom, Enron i  Tyco, a  także w  istniejących nadal firmach, takich jak indyjski Satyam czy Countrywide Financial Corporation, Healthsouth Coporation i  Diebold Incorporated w  USA, odpowiedzialność za nieetyczne postępowanie musi nieuchronnie spaść na liderów tych korporacji. Nic dziwnego, że w  ankiecie, jaką przeprowadził „The Economist” (październik 2003), zaledwie 23% pytanych odpowiedziało, że dyrektorowi korporacji można zaufać – wynik ten był tylko nieco wyższy od oceny, jaką uzyskali sprzedawcy używanych samochodów [„Ankieta”]. Niniejszy artykuł omówi: (1) szczegóły dotyczące widocznego braku przywództwa etycznego w  czterech spółkach wymienionych powyżej; (2) kilka powodów natury psychologicznej i  filozoficznej, dla których takie zachowanie mogło przeniknąć całą organizację; (3) kilka kroków, jakie należało podjąć, aby zniechęcić liderów do takiego nieprawidłowego zachowania, i  wreszcie (4) zalecenia dla przyszłych badań.
With the number of high profile corporate scandals by major companies such as WorldCom, Enron, and Tyco, as well as current firms such as India's Satyam and the United States' Countrywide Financial Corporation, Healthsouth Corporation, and Diebold Incorporated, inevitably the responsibility for such unethical conduct must revert back to the leaders of these corporations. It is no wonder that in a survey conducted by The Economist (October 2003) only 23 percent of those questioned believed that a corporate executive could be trusted, which was slightly higher than that of a used automobile salesperson. This article will examine: (1) Details of the lack of ethical leadership exhibited in the latter four companies mentioned above, (2) Several psychological and philosophical reasons why this behavior was able to transcend throughout the organization, (3) Some steps which should have been in place to deter this poor behavior by corporate leaders, and (4) Recommendations for future research.
Źródło:
Zarządzanie Zasobami Ludzkimi; 2011, 6(83); 37-48
1641-0874
Pojawia się w:
Zarządzanie Zasobami Ludzkimi
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Social Responsibility for Sustainability
Autorzy:
Przychodzeń, Justyna
Przychodzeń, Wojciech
Powiązania:
https://bibliotekanauki.pl/articles/417443.pdf
Data publikacji:
2014-06-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
corporate sustainability
environmental management
corporate social responsibility sustainable development
Opis:
Purpose: The purpose of this paper is to is to provide insights on implementing corporate social responsibility for sustainability (CSRS) concept and show how it differs from basic corporate social responsibility (CSR). Methodology: The paper discusses major issues with references to existing literature and real business cases from S&P500 consumer discretionary sector. Findings: The main finding of this paper is that CSRS could provide the company with a competitive advantage as a growing number of consumers become more sustainable conscious. It could also help to overcome the increasing consumers' skepticism towards corporate social responsibility practices. Finally, it can also be seen as a step forward in defining what types of corporate activities are associated with desirable social and environmental gains. Research limitations: Our sample was restricted to the U.S. firms from the consumer discretionary sector. Therefore, conclusions should not be generalized to other markets. Our study is based on the analysis of environmental and social responsibility statements and assumes that they accurately represent corporate commitment in majority of the cases. Practical implications: CSRS offers corporations the opportunity to use their unique skills, culture, values, resources, and management capabilities to lead social progress by making sustainability part of its internal corporate logic.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 2; 80-97
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Consistency and the Regulations of the Corporate Governance System
Autorzy:
Kamiński, Ryszard
Flieger, Michał
Powiązania:
https://bibliotekanauki.pl/articles/685041.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate consistency
consistency concept
platforms of consistency
consistency model
corporate governance
UE regulations
Opis:
Corporate governance involves not only working out the relationship between a company and its shareholders, but also a search for consistency on a daily basis. When consistency is achieved, the shareholders’ satisfaction is higher and relations improve. Consistency is a prerequisite for a company’s effectiveness and efficiency, and it is the board’s task to make a corporation consistent. The first part of the paper introduces M. Flieger’s concept of corporate consistency, where platforms of consistency are introduced and the consistency model is proposed. This is the first time that such an introduction has been made, and this may lead to further discussion and research. The author points out that managers are rarely aware of the consistency problem, and there are no tools which enable a consistent system to be worked out. This makes the concept of corporate consistency worth investigating. In the second part of the paper, R. Kaminski focuses on the development of the European Union and Polish regulations, which were introduced as a consequence of the changing conditions in company activity. This section determines the content and sequence of the main issues discussed in the article. These include: the characteristics of the concept of a corporate governance system, the presentation of changes in regulations regarding a corporate governance system in the EU and the presentation of Polish regulations on corporate governance. The primary sources used in the work were literature and the rules and standards (mandatory and optional) on corporate governance. Both authors used descriptive analysis and the comparative method.
Źródło:
Adam Mickiewicz University Law Review; 2017, 7; 213-234
2450-0976
Pojawia się w:
Adam Mickiewicz University Law Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rynek obligacji korporacyjnych w Polsce
Market of corporate bonds in Poland
Autorzy:
Mikita, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/2041297.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Finansowanie przedsiębiorstw
Obligacje korporacyjne
Polska
Zadłużenie przedsiębiorstw
Corporate bonds
Corporate debt
Corporate financing
Polska
Opis:
Celem artykułu jest ocena rozwoju rynku obligacji korporacyjnych w Polsce. Zwrócono uwagę na zmiany regulacji prawnych w zakresie obligacji korporacyjnych w Polsce oraz wielkość i dynamikę zmian w zakresie zadłużenia z tytułu obligacji korporacyjnych emitowanych przez przedsiębiorstwa niefinansowe i finansowe w Polsce w okresie 2005-2020. Analiza i ocena rozwoju rynku obligacji korporacyjnych w Polsce została przeprowadzona w oparciu o analizę danych statystycznych obrazujących rozwój tego rynku. Wykorzystano dane statystyczne pochodzące z bazy Banku Rozrachunków Międzynarodowych oraz dane Krajowego Depozytu Papierów Wartościowych. Przeprowadzona analiza pozwala stwierdzić, że rynek obligacji korporacyjnych w Polsce stale się rozwija, czego dowodem jest wzrastające zadłużenie z tytułu emisji obligacji. Niemniej jednak dynamika tych zmian nie jest zadowalająca.
The aim of the article is to assess the development of the corporate bond market in Poland. Attention was paid to changes in legal regulations regarding corporate bonds in Poland, as well as the size and dynamics of changes in the scope of debt from corporate bonds issued by non-financial and financial enterprises in Poland in the period 2005-2020. The analysis and evaluation of the development of the corporate bond market in Poland was based on the analysis of statistical data illustrating the development of the market. Statistical data from the database of the Bank for International Settlements and the data of the National Depository for Securities were used. The conducted analysis allows to conclude that the corporate bond market in Poland is constantly developing, as evidenced by the growing debt resulting from the bond issue. Nevertheless, the dynamics of these changes is not satisfactory.
Źródło:
Studia Ekonomiczne; 2020, 394; 54-65
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Social Responsibility – Microsoft Corporation in the Role of Corporate Citizenship
Autorzy:
Dziekański, Paweł
Stąpor, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/1832473.pdf
Data publikacji:
2015
Wydawca:
Wyższa Szkoła Bezpieczeństwa Publicznego i Indywidualnego Apeiron w Krakowie
Tematy:
CSR
Microsoft
corporate citizenship
Opis:
Corporate Social Responsibility (CSR) is a long term strategy of the firm that is oriented to achieve harmony between the aspect of commercial activity of the business and the sphere of relations with clients, corporate governance and the idea of balanced development, environmental issues and company’s ethics. The purpose of this publication is to show the essence of CSR and to present the standards that are used to manage CSR. The text also includes a case study – the analysis of Microsoft concern in comparison with assumptions of corporate citizenship concept.
Źródło:
Security Dimensions; 2015, 16(16); 184-199
2353-7000
Pojawia się w:
Security Dimensions
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Quality of Explanations for Deviation from Principles of Corporate Governance. An Introduction
Autorzy:
Koładkiewicz, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/465554.pdf
Data publikacji:
2017-09-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
principles of corporate governance
code of corporate governance
corporate governance statements
explanation for deviation
Źródło:
Journal of Management and Business Administration. Central Europe; 2017, 3; 34-54
2450-7814
Pojawia się w:
Journal of Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate venturing – a new way of creating a company’s future
Autorzy:
Baaken, Thomas
Alfert, Carina
Kliewe, Thorsten
Powiązania:
https://bibliotekanauki.pl/articles/2128575.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
corporate venturing
intrapreneurship
business development
corporate initiatives
corporate entrepreneurship
innovation
new business
Opis:
Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models.
Źródło:
Optimum. Economic Studies; 2020, 1(99); 3-21
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Digital Responsibility New Challenges to the Social Sciences
Autorzy:
Suchacka, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/448442.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
corporate social responsibility
corporate digital responsibility
technology
artificial intelligence
Opis:
Contemporary practitioners and scientists more and more frequently highlight the extraordinarily rapid process of implementation of new technologies – including those based on artificial intelligence – and unpredictable consequences of such actions. Therefore, it is important to be an active participant in the debate on the relation between human and modern technologies, a debate based on interdisciplinary scientific knowledge. The article refers to selected ideas related to knowledge management, organisational learning, knowledge area, or innovation environment. The challenge which social science researchers face, next to examining the theoretical aspects, is the application of various calculation methods and new technologies to make quicker and easier decisions in social contexts – with regard to various groups of people, e.g. employees, customers, or voters. Apart from the new methods, another serious challenge is to raise social awareness regarding the digital responsibility in certain groups such as managers or, more generally, employers and employees. The responsibility of the elite and scientific authorities should consist in instilling awareness in one another and approaching the new phenomenon with care. Potential threats may completely change our civilisation. The presented discussion is based on literature study which included selected theories and reports of research centres and scientific bodies. A particularly interesting case study discussed in this article includes TOP CDR initiative and a report prepared by SW RESEARCH agency in cooperation with Procontent public relations and digital marketing agency. The conclusions of this report indicate that corporate digital responsibility (CDR) may be a pioneering area for in-depth empirical studies. The nature of the topic, despite being clearly related to sociology, requires interdisciplinary approach and cooperation of numerous circles, not only scientific ones.
Źródło:
International Journal of Research in E-learning IJREL; 2019, 5, 1; 5-20
2451-2583
2543-6155
Pojawia się w:
International Journal of Research in E-learning IJREL
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Unstash the Cash! Corporate Governance Reform in Japan
Autorzy:
Aoyagi, Chie
Ganelli, Giovanni
Powiązania:
https://bibliotekanauki.pl/articles/565680.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Japan
corporate cash holdings
corporate governance
growth strategy.
Opis:
Japan’s high corporate savings might be holding back growth, by preventing a more efficient use of resources. Small and medium enterprises (SMEs) have been the main contributors to high corporate cash balances, but more recently larger companies have also increased cash holdings. This paper focuses on the causes and consequences of the current corporate behavior and suggests options for reform. In particular, Japan’s weak corporate governance – as measured by available indexes – might be contributing to high cash holdings. An empirical analysis on a panel of Japanese firms confirms that improving corporate governance would help unlock corporate savings. The main policy implication of the analysis carried out in this paper is that a more ambitious and comprehensive corporate governance reform should be a key component of Japan’s growth strategy. Such a reform would help remove some of the bottlenecks of the legal and corporate governance framework
Źródło:
Journal of Banking and Financial Economics; 2017, 1(7); 51-69
2353-6845
Pojawia się w:
Journal of Banking and Financial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Investment in Bank-Dependent Companies in Crisis Time
Autorzy:
Bukalska, Elżbieta
Skibińska-Fabrowska, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/2168538.pdf
Data publikacji:
2023-01-20
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
corporate investment
corporate debt
crisis time
Opis:
The aim of this paper is to ascertain corporate investment reaction in bank-dependent companies in times of crisis. Our investigation covers the differences in corporate investment reaction due to the global financial crisis (GFC) of 2007–2009 and the COVID-19 crisis of 2020–2021. We utilized panel data of companies present on the Warsaw Stock Exchange during the GFC and COVID-19 crisis—932 firm-year observations. We found a negative relationship between bank dependence (static ratio) and corporate investment, but a statistical significance was found only for the GFC period. We also found a positive relationship between bank dependence (dynamic ratio) and corporate investment, but statistical significance was found only for the GFC period. Additionally, we found that during the COVID-19 crisis, the level of corporate investment was at its lowest level, but the biggest drop was noticeable during the GFC when compared to the pre-GFC period. Our article contributes to the existing research by being part of the research on corporate investment and capital structure. It consists of the research on one of the determinants of the corporate investment and capital structure decisions—macroeconomic turbulence manifested in economic crises.
Źródło:
Central European Economic Journal; 2023, 10, 57; 1-22
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczna odpowiedzialność jako mechanizm nadzoru korporacyjnego
Corporate social responsibility as a corporate governance mechanism
Autorzy:
Krzysztofek, Anna
Powiązania:
https://bibliotekanauki.pl/articles/596075.pdf
Data publikacji:
2014
Wydawca:
Łódzkie Towarzystwo Naukowe
Tematy:
ład korporacyjny
społeczna odpowiedzialność biznesu
Respect Index
corporate governance
corporate social responsibility Respect Index
Opis:
In today’s financial markets in recent years, more and more interest among investors raises conception of CSR. She became almost the standard for listed companies all over the world as well as in Poland. Of great importance in the development of CSR in Poland plays a running on 19 November 2009 by the Warsaw Stock Exchange Respect Index. In many companies began to unify the rules of action, and thus the company became responsible for the whole of its business. In the polish literature, so far a little publications is about the concept of CSR and CG simultaneously, hence the purpose of this paper is to fill this gap.
Źródło:
Studia Prawno-Ekonomiczne; 2014, XCI (91)/2; 213-222
0081-6841
Pojawia się w:
Studia Prawno-Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Reklama a corporate identity — rola reklamy w budowaniu wizerunku organizacji
Advertising vs. Corporate Identity – The Role of Advertising in the Corporate Identity Process
Autorzy:
Wszołek, Mariusz
Powiązania:
https://bibliotekanauki.pl/articles/468356.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
corporate identity
tożsamość organizacyjna
reklama
wizerunek organizacji
projektowanie komunikacji
identity
corporate image
advertising
communication design
Opis:
In this article I present the idea of corporate identity in reference to the environment of organization. The focal point of this article is about the relation between advertising and corporate image. The corporate image is being understand as a result of general communication practice inside and outside of organization. It is not the aim of corporate communication, but it is a side effect of corporate communication.
Źródło:
Forum Lingwistyczne; 2017, 4; 67-77
2449-9587
2450-2758
Pojawia się w:
Forum Lingwistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Theoretical Aspects of Measuring the Costs of Corporate Bankruptcy
Autorzy:
Boratyńska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/517315.pdf
Data publikacji:
2014
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate bankruptcy
direct and indirect costs of corporate bankruptcy
Opis:
This article presents the issue of costs of enterprise bankruptcy. The purpose of this paper was to overview bibliography concerning the costs of corporate bankruptcy. According to literature, the author has pointed out that costs of bankruptcy can be divided into different groups, e.g. indirect and direct. The paper indicates the following corporate bankruptcy costs allocation criteria: time span, type of proceedings and the accounting perspective at the microeconomic level of analysis. The author has paid attention to models evaluation of costs of corporate bankruptcy. It is worth emphasizing that measurement of indirect costs of enterprises bankruptcy is a very complex issue.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2014, 9, 3; 43-57
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczna nieodpowiedzialność biznesu a niszczenie wizerunku przedsiębiorstwa
Corporate social irresponsibility and the destruction of the corporate image
Autorzy:
Gołata, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/693954.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
CSR
corporate social irresponsibility
image
reputation
corporate
społeczna nieodpowiedzialność biznesu
wizerunek
reputacja
przedsiębiorstwo
Opis:
The concept of corporate social irresponsibility appears relatively rarely in literature and public discourse. Companies are more likely to inform about  positive aspects of their non-profit activities (for their employees, local communities, the environment) than about issues that worsen their image and reputation. However, talking about negative aspects of non-commercial activitiesseems important and worthwhile as it eliminates pathologies (in terms of  corporate social irresponsibility) and increases social trust in activities related to corporate social responsibility.
W literaturze i dyskursie publicznym pojęcie społecznej nieodpowiedzialności biznesu pojawia się stosunkowo rzadko. Przedsiębiorstwa zdecydowanie częściej informują o pozytywnych aspektach swojej działalności pozabiznesowej (działaniach na rzecz pracowników, społeczności lokalnych, ochrony środowiska) niż o kwestiach pogarszających ich wizerunek i reputację w oczach opinii publicznej. Mówienie o negatywnych stronach działalności pozabiznesowej wydaje się jednak istotne, gdyż eliminowanie patologii (społecznej nieodpowiedzialności biznesu) zwiększa społeczne zaufanie do działań w ramach społecznej odpowiedzialności biznesu.  
Źródło:
Ruch Prawniczy, Ekonomiczny i Socjologiczny; 2017, 79, 4; 215-224
0035-9629
2543-9170
Pojawia się w:
Ruch Prawniczy, Ekonomiczny i Socjologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
IMPORTANCE OF KEY STAKEHOLDERS FOR CREATING CORPORATE IDENTITY
Autorzy:
Nikodemska-Wołowik, Anna Maria
Powiązania:
https://bibliotekanauki.pl/articles/450562.pdf
Data publikacji:
2008
Wydawca:
Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
Tematy:
Corporate Identity
Corporate Image
Non-material Values
Marketing Environment
Stakeholders
Opis:
Since the turning point in 1988, Polish economy has experienced rapid transformation with its challenges influencing all aspects of business activities. During the last decade of the 20th century Polish entrepreneurs had to learn how to compete in the new market environment and many of them succeeded. Evaluating and verifying their business undertakings one can risk a statement that emphasizing the role of corporate identity belongs to the major factors of the success. Moreover, shaping the company identity may fail to succeed without enquiring its stakeholders’ opinions, perception, and preferences. The key aim of the article is to present the importance of three groups of stakeholders who play a significant role in Polish as well as international companies, while underlining general tendencies in their behavior.
Źródło:
International Journal of Emerging and Transition Economies (IJETE); 2008, 1, 1; 127-139
1308-2701
Pojawia się w:
International Journal of Emerging and Transition Economies (IJETE)
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sustainability of Logistics and Supply Chain Operations Through Corporate Social Responsibility Initiatives
Autorzy:
Bvepfepfe, Benjamin
Powiązania:
https://bibliotekanauki.pl/articles/504665.pdf
Data publikacji:
2017
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
Corporate sustainability
corporate Social Responsibility Logistics
Supply Chain Management
Supply Chain Risks
Environmental
Social
Competitive Advantage
Sustainability
Corporate Reputation
Opis:
So much pressure abounds for supply chains to deliver goods and services in the right quantity, quality, to the right place and at the right time and least cost possible. It is an acceptable fact that supply chain operations, local or global, face numerous unforeseen challenges that expose them to ineffective and inefficient performance. It is evident that organizations that manage environmental, social and economic risks are better positioned to deliver sustainable supply chain operations. The next generation of supply chain management should not be comfortable with the old adage of out-of-sight out-of-mind behaviour as this presents an unacceptable reputational risk level to the sustainability of logistics business operations.
Źródło:
Logistics and Transport; 2017, 36, 4; 25-42
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Finanse przedsiębiorstw - swa typy podejścia
Corporate finance - two approaches
Autorzy:
Mizerka, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/539862.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
finanse przedsiębiorstw
podejście normatywne
podejście deskryptywne
paradygmat neoklasyczny
finanse empiryczne
corporate finance
normative approach to corporate finance
descriptive approach to corporate finance
Opis:
W artykule przedstawiono pokrótce charakterystykę normatywnego i deskryptywnego podejścia do uprawiania finansów przedsiębiorstw. Szczególną uwagę zwrócono na podejście deskryptywne, czyli finanse empiryczne, w związku z upowszechnieniem się technologii informacyjnych i dostępu do masowych danych finansowych. Dzięki finansom empirycznym dokonuje się coraz większy postęp, jeśli chodzi o weryfikację założeń i wniosków wypływających z koncepcji neoklasycznej. Badania empiryczne z zakresu finansów przedsiębiorstw wymagają jednak dobrego przygotowania z zakresu metod ekonometrycznych.
This paper presents an overview of the normative and descriptive approaches to corporate finance. Particular attention is paid to the descriptive approach, namely empirical finance, which is connected with the widespread use of information technology and access to a large volume of financial data. Through empirical financial analysis constant progress is being made as regards the verification of the assumptions and conclusions which stem from neoclassical concepts. However, empirical studies in the area of corporate finance require proper preparation in respect of such econometric methods.
Źródło:
Studia Oeconomica Posnaniensia; 2013, 1, 1(250)
2300-5254
Pojawia się w:
Studia Oeconomica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate social responsibility in enterprises
Autorzy:
Bagińska, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/1075505.pdf
Data publikacji:
2019
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
corporate social responsibility
enterprise
environmental responsibility
Opis:
Corporate social responsibility stands for actions related to economic, ethical or environmental responsibility. The aim of the research was to obtain information from the respondents concerning the applied activities in the field of corporate social responsibility. A random sample selection was used in the survey. National and foreign subject literature was also used in the study.
Źródło:
World Scientific News; 2019, 129; 119-134
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The relationship between corporate social responsibility and corporate financial performance
Związek pomiędzy społeczną odpowiedzialnością biznesu a korporacyjnym wynikiem finansowym
Autorzy:
Musiał, Nikoleta
Powiązania:
https://bibliotekanauki.pl/articles/587034.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Corporate Financial Performance
Corporate Social Responsibility
Społeczna odpowiedzialność w biznesie
Wyniki finansowe przedsiębiorstw
Opis:
It is extensively studied if the relationship between CSR (Corporate Social Responsibility) and CFP (Corporate Financial Performance) may be distinguished. All the evidence proving or denying the relationship is unambiguous. One of the biggest problems are the varied results connected with the lack of methods to compare CSR and CFP. The aim of this article is to indicate the importance of both, CSR and CFP. It is also important to mention the researchers’ subjectivity and bias of selection. Companies may improve their position in the market by paying more attention to CSR issues and that may positively influence their CFP, which is the main target for all organisations.
Artykuł analizuje związek pomiędzy społeczną odpowiedzialnością w biznesie a wynikami finansowymi przedsiębiorstw. Jednym z największych problemów są zróżnicowane wyniki związane z brakiem metod porównywania CSR oraz CFP. Celem tego artykułu jest wskazanie na znaczenie zarówno CSR, jak i CFP. Należy również wspomnieć o subiektywności badaczy i ich subiektywnych wyborach. Firmy mogą poprawić swoją pozycję na rynku, zwracając większą uwagę na kwestie związane z CSR, co może pozytywnie wpłynąć na CFP, który jest głównym celem wszystkich organizacji.
Źródło:
Studia Ekonomiczne; 2019, 382; 133-142
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship between corporate sustainability performance and corporate financial performance: evidence from U.S. companies
Autorzy:
Matuszewska-Pierzynka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/22444284.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
sustainable development
corporate sustainability
CSP–CFP relationship
Opis:
Research background: Sustainable development at the enterprise level is understood as the integration of economic, environmental and social dimensions aimed at meeting the needs of all firm?s stakeholders in the present and in the future. Therefore, it is crucial to evaluate the relationship between economic, environmental and social sustainability performance of a company and its financial performance. Purpose of the article: Considering the business model for sustainability as well as the debatable results of empirical research on the relationship between corporate sustainability performance (CSP) and corporate financial performance (CFP), the essential aim of the paper is to answer the question whether the improvement of corporate sustainability performance in its all particular dimensions brings about higher total revenues (TR) of a company. Methods: The main method of empirical research is panel regression models based on Cobb-Douglas production function, which has been extended to include variables of corporate sustainability scores. The selection between pooled OLS model, random-effects model and fixed-effects model has been made with the use of the F test, the Breusch-Pagan test and the Hausman test. Additionally, descriptive statistics and the Pearson correlation coefficients have been analyzed. The empirical studies were conducted in the period 2014?2019 among the 59 largest U.S. companies listed in the Fortune 500 ranking between 2015?2020. Findings & value added: The research hypothesis assuming the existence of positive relationship between corporate sustainability performance (CSP) at both aggregate and disaggregate levels and corporate financial performance (CFP) expressed by TR cannot be positively verified. It means that the improvement of corporate sustainability performance in environmental, social and governance dimensions does not lead to an increase in TR of a company, as some empirical studies suggest.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2021, 16, 4; 885-906
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The scope and limit for the development of corporate social responsibility in the Baltic States as a strategy of corporate communication
Autorzy:
Tampere, Kaja
Powiązania:
https://bibliotekanauki.pl/articles/471210.pdf
Data publikacji:
2013
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
corporate social responsibility (CSR)
corporate communication
Baltic States
consumers
stakeholders
opinion leaders
Opis:
Corporate social responsibility (CSR) is a comparatively new term in the Baltic States’ business vocabulary. Th e value of the present study is the customer approach. Th e study examines stakeholders’ attitudes in Baltic States towards CSR activities of companies. Th e systematic examina- tion of the current state of CSR development from the perspective of corporate communication and consumers will benefi t the overall understanding of what the role and value of CSR is in the Baltic States. Th e study aims at defi ning the current point of CSR development with its characteristics, qual- ities, perspectives and tendencies. Th is would further enhance the understanding of future perspec- tives — scopes and limitations — for CSR development in the Baltic States. Th e empirical study uses a survey questionnaire as a research tool. Th e survey took place in the period of February–March 2010. Th e sample of the study is opinion elite (persons in society who comment on diff erent societal aspects in the media: opinion journalists, politicians, business leaders, 3rd sector leaders, expert associations, etc.) in the Baltic States. A study will give an insight into the present and future tendencies of the development of CSR. It will also give a perspective for corporate communication practitioners about CSR and how it works in a post-communist society, as a strategy for organizational communication and reputation building.
Źródło:
Central European Journal of Communication; 2013, 6, 2 (11); 293-305
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Mezzanine as an Alternative Form of Corporate Financing
Autorzy:
Czajkowska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/488866.pdf
Data publikacji:
2015
Wydawca:
Instytut Badań Gospodarczych
Tematy:
Corporate Finance
Mezzanine Financing
Opis:
The main goal of the article is the assessment of mezzanine financing as an innovative form in Poland, which might play a significant role in the dynamically developing companies which can’t obtain sufficient capital from traditional sources in the form of bank credits. Mezzanine may be applied to: financing investment projects, increasing the value of the company, the expansion of businesses through mergers and acquisitions, redemption of shares or the financing of leveraged buyouts. The main methodology used in this article is explanatory research and comparative analysis. The hypothesis assumes that mezzanine financing may become an important alternative source of funding for medium and large sized enterprises in Poland. This article presents the idea of mezzanine financing, its mechanism, structures and comparison to alternative funding, examples of such transactions costs. An important part is indication of types of mezzanine capital and applications in the USA, the UE including Poland as well as comparative analysis of mezzanine advantages and disadvantages.
Źródło:
Oeconomia Copernicana; 2015, 6, 1; 99-111
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Compliance - Actual or Misleading Corporate Governance Support
Autorzy:
Pietrzak, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/1194243.pdf
Data publikacji:
2020
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
compliance
risk
crisis
corporate governance
Opis:
The scientific literature treats compliance as a way of organising a company to ensure compliance with legal requirements. The effectiveness of the compliance system requires continuous improvement at each stage of the enterprise's operation, constant adaptation to changing business conditions and regulations, especially in the current crisis caused by the pandemic, which has affected the current functioning of the organisation but also the escalation of specific risks. This time is a major challenge for compliance, allowing us to observe new realities as a matter of urgency, analysing needs in order to provide real and not illusory support for corporate governance.
Źródło:
Edukacja Ekonomistów i Menedżerów; 2020, 58, 4
1734-087X
Pojawia się w:
Edukacja Ekonomistów i Menedżerów
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate culture diagnostics in management control: Evidence from Ukraine
Autorzy:
Kuznetsova, Svitlana
Kuznetsov, Andriy
Powiązania:
https://bibliotekanauki.pl/articles/522134.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Corporate culture
Corporate culture measurement
Cultural control
Management control
Management control model
Opis:
The paper presents the model of corporate culture diagnostics for simulation in management control. Three approaches (symbolic, cognitive, and systematic) used for the diagnosis of corporate culture have been outlined. There have been provided 3 levels (basic underlying assumptions, espoused beliefs and values, and visual artifacts) to evaluate the state of corporate culture in a comprehensive way. Two methods of assessment (standard and dynamic) have been proposed for selection. 19 groups of indicators and 42 defined indicators that allow diagnosing corporate culture comprehensively have been provided. Based on the sample of 11 Ukrainian companies, the results suggest that application of the management control model provides a high quality informational base for decision-making on the trends and prospects of development, addressing problematic issues and weaknesses of the current corporate culture and use of its operating conditions and strengths to improve the overall efficiency of the company.
Źródło:
Journal of Economics and Management; 2017, 27; 42-57
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wolontariat pracowniczy. Istota, formy, przykłady
Employee Volunteering. Essence, Forms, Examples
Autorzy:
Dylus, Aniela
Matyjaszczyk, Karolina
Powiązania:
https://bibliotekanauki.pl/articles/652864.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate volunteering
corporate social responsibility (CSR)
corporate community involvement/investment (CCI)
Opis:
Corporate volunteering is a social activity undertaken by employees with the support of their employer. Engaging in various charity actions is one of the most popular forms of implementing the principle of corporate social responsibility (CSR). In Poland, this institution has been known for a short time, but its importance and development are noticeable. The introduction of volunteering among employees takes various forms, depending on financial possibilities, commitment, free time and the needs of the beneficiaries. Volunteering also brings various benefits (both internal and external) as well as many difficulties and barriers that reduce the ability to engage in social projects. This article presents the essence of employee volunteering, as well as its typology, form and scale of dissemination in Poland. As a complement to the analysis, there are examples of completed corporate volunteering programs.
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Źródło:
Annales. Etyka w Życiu Gospodarczym; 2018, 21, 2; 7-28
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Potential for Regional Corporate Philanthropy
Autorzy:
Kolibová, Helena
Václavíková, Anna x
Powiązania:
https://bibliotekanauki.pl/articles/680992.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
corporate philanthropy, forms of donations, donator motivation, areas of support, corporate social responsibility, stakeholders, tripleAbottom
Opis:
Recent years have been marked with variations in the hierarchy and acceptance of post-materialist values in the regional environment of the Czech Republic. In particular, difficult areas in the Moravian-Silesian region still exist. The loss of primary public pressure on environmental protection or companies’ compliance with the requirements of corporate social responsibility was demonstrated somehow. However, philanthropy and an interest in possible tax allowances for donations to charities suggest an increasing trend.
Źródło:
Rocznik Administracji Publicznej; 2016, 2
2449-7800
Pojawia się w:
Rocznik Administracji Publicznej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Development of the educational environment through the formation of Private Corporate Universities
Autorzy:
Kravchenko, Sergey
Powiązania:
https://bibliotekanauki.pl/articles/692601.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
educational environment
corporate social responsibility
social infrastructure
individual human needs
corporate university
Opis:
This article aims to analyse the experience of creating and functioning of corporate universities as a way of developing an educational environment – a component of corporate social responsibility (CSR) and an essential element of social infrastructure. This article lists the possible benefits of interaction between an individual, a corporate university and a region in the co-operation based on continuous development and education. The methodology of the narrative literature review is applied in order to achieve the above aim.
Źródło:
Research Papers in Economics and Finance; 2018, 2, 4; 29-36
2543-6430
Pojawia się w:
Research Papers in Economics and Finance
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ corporate governance na wartość przedsiębiorstwa
The Impact of Corporate Governance on the Value of Enterprises
Autorzy:
Wierzbicka, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2188008.pdf
Data publikacji:
2018-07-30
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
ład korporacyjny
wartość przedsiębiorstwa
corporate governance
enterprise value
Opis:
Współczesne realia życia gospodarczego każą spojrzeć na funkcjonowanie przedsiębiorstwa przez pryzmat nie tylko podstawowego celu, jakim jest dążenie do maksymalizacji zysku, ale z uwzględnieniem przy jego wypracowaniu potrzeb szerszej grupy interesariuszy. Dlatego coraz częściej przy dokonywaniu pomiaru wartości przedsiębiorstwa uwzględnia się aspekty jakościowe, które wpływają na efektywność funkcjonowania przedsiębiorstwa, jak również na jego wycenę. Do takich właśnie elementów zalicza się mechanizmy corporate governance. Podstawową rolą, jaką przypisuje się rekomendacjom corporate governance, jest stworzenie ram i wytycznych, w oparciu o które przedsiębiorstwo powinno prowadzić swoją działalność, jeśli chce sprostać wymogom konkurencyjności i podnieść swoją wartość rynkową.
The modern realities of economic life suggest looking at the functioning of an enterprise not only from the perspective of profit maximization but also with account being taken of the needs of a broader group of stakeholders. Therefore, more and more often, when measuring the value of a business, the qualitative aspects that affect the effectiveness of a company’s operations as well as its valuation are taken into account. Such elements include corporate governance mechanisms. The core role attributed to the recommendations on corporate governance is creating a framework and guidelines based on which an enterprise should conduct its business in order to meet the requirements of competitiveness and increase its market value.
Źródło:
Studia i Materiały; 2018, 1(27) cz. 2; 143-150
1733-9758
Pojawia się w:
Studia i Materiały
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate social responsibility in woodworking enterprises
Autorzy:
Mydlarz, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/24072196.pdf
Data publikacji:
2019
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
Corporate Social Responsibility
sustainable development
wood companies
Opis:
Corporate social responsibility in woodworking enterprises. Corporate Social Responsibility (CSR) is a concept which in managing an enterprise is based not only on achieving economic effects and generating profit but also takes into account ethical attitude and social needs. Therefore, entrepreneurs are expected to take actions that will also be visible in a different area than the commercial one. The concept of CSR may be applied in enterprises belonging to all industries, regardless of the form of business activity, income or employment. The aim of the article is to show a new direction for the functioning of companies in relation to the wood sector, indicate companies using the CSR principle in their activities, assess the extent to which CSR is used by enterprises in the wood industry, and also indicate the relationship between these activities and the high position of companies in the sector. The article lists the enterprises of the wood industry which introduced CSR assumptions to the strategic goals of their activity.
Społeczna odpowiedzialność biznesu w przedsiębiorstwach przemysłu drzewnego. W pracy przedstawiono przedsiębiorstwa sektora drzewnego, które w swoich działaniach kierują się zasadą CSR. Zaprezentowano rozwiązania, jakie w ramach CSR stosują wymienione w rankingach firmy. Pokazano kierunek działań dla przedsiębiorców w oparciu o przepisy unijne i zasady społecznej odpowiedzialności biznesu.
Źródło:
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology; 2019, 107; 37--44
1898-5912
Pojawia się w:
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nadzór korporacyjny a przedsiębiorczość organizacyjna
Corporate Governance and Corporate Entrepreneurship
Autorzy:
Samborski, Adam
Powiązania:
https://bibliotekanauki.pl/articles/956871.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
corporate entrepreneurship
corporate governance
nadzór korporacyjny
przedsiębiorczość organizacyjna
Opis:
The study identifies the relationships between corporate governance and corporate entrepreneurship. The aim of this study is to identify the importance of these relationships and describe the concept of the window of entrepreneurship developed by Sven-Olof Collin and Elin Smith. The method adopted in the paper is the analysis of literature. The analysis conducted by Sven-Olof Collin and Elin Smith indicates that corporate governance mechanisms usually restrain risk behaviors and strategic opportunism – two dimensions of corporate entrepreneurship. However, this concept can be a starting point for further research aimed at deepening the knowledge in the area of corporate governance and corporate entrepreneurship. The outcomes resulting from such research can be used to formulate the postulates that allow introduction of changes in the corporate governance which stimulate corporate entrepreneurship.
W opracowaniu podjęto się próby identyfikacji wzajemnych relacji występujących pomiędzy nadzorem korporacyjnym a przedsiębiorczością organizacyjną. Celem niniejszego opracowania jest wskazanie znaczenia tych relacji i przybliżenie koncepcji okna przedsiębiorczości opracowanej przez Svena-Olofa Collina i Elin Smith. W artykule wykorzystano metodę analizy i krytyki piśmiennictwa. Z analizy zaproponowanego przez Svena-Olofa Collina i Elin Smith modelowego ujęcia wpływu nadzoru korporacyjnego na przedsiębiorczość organizacyjną wynika, iż w przeważającej mierze mechanizmy nadzoru korporacyjnego krępują zachowania ryzykowne i oportunizm strategiczny. Koncepcja ta może jednak stanowić punkt wyjścia do dalszych badań ukierunkowanych na pogłębienie wiedzy w obszarze nadzoru korporacyjnego i przedsiębiorczości organizacyjnej. Wyniki będące rezultatem takich badań mogą posłużyć do formułowania postulatów pozwalających na dokonanie w obszarze nadzoru korporacyjnego zmian pobudzających przedsiębiorczość organizacyjną.
Źródło:
Problemy Zarządzania; 2015, 4/2015 (56); 207-221
1644-9584
Pojawia się w:
Problemy Zarządzania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gender Diversity Impact on Corporate Social Responsibility (CSR) and Greenhouse Gas Emissions in the UK
Autorzy:
Konadu, Renata
Powiązania:
https://bibliotekanauki.pl/articles/943184.pdf
Data publikacji:
2017-03-30
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
Corporate Social Responsibility Committee
Environmental Team
GHG emissions
Corporate Governance
Opis:
This study provides further evidence on the relationship between the Corporate Social Responsibility (CSR) Committee and corporate environmental performance in the United Kingdom. For the purpose of exploring corporate environmental performance, the study uses Greenhouse Gas (GHG) emissions as the proxies. In the UK, listed companies report their GHG emissions under the three main emissions categories (i.e., Scope 1, Scope 2 and Scope 3) as developed by GHG protocol standards. Using Scopes 1 and 2 GHG emissions, the study proposes a negative relationship between the CSR committee and Scope 1 emissions, whereas, a positive link is proposed between CSR committee and Scope 2 emissions. The findings in this study support the hypotheses that scope 1 emission and CSR committees are negatively associated while a positive relationship was found between Scope 2 and CSR committee. Also, this research reveals the significant roles played by the presence of an environmental team and female gender diversity in moderating the CSR committee and GHG emissions relationship. Though, the CSR committee was found to have a positive effect on reducing GHG emissions, the presence of the environmental team had a much significant influence on reducing corporate GHG emissions. The findings are relevant for decision making and corporate governance measures to reduce corporate GHG emissions.
Źródło:
Economics and Business Review; 2017, 3(17), 1
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The effect of the CEO media coverage on corporate brand equity: evidence from Poland
Autorzy:
Górska, Anna
Mazurek, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/19233673.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate brand
corporate brand equity
CEO brand
personal brand
Opis:
Research background: Despite increased attention in the literature to the importance of the CEO's brand for companies, understanding of the effect of the CEO brand on the corporate brand remains limited. To contribute to this discussion, this paper investigates different facets of the impact of the CEO brand, and particularly its media coverage, on corporate brand equity. Purpose of the article: This study investigates the relationship between the different aspects of the CEO brand's media coverage and corporate brand equity. Methods: Comprehensive media monitoring in the press and online sourcing of CEOs from the strongest Polish brands were conducted. For three years (2014-2017), media monitoring covered 81 CEOs, resulting in over 44,000 data points for this study. Regression analysis was conducted to determine whether a relationship exists between different facets of the CEO?s personal brand and company brand equity. Findings & value added: This study provides a new perspective on the relationship between the CEO and corporate brands and showcases empirical evidence of the CEO brand's relationship with corporate brand equity. It introduces two relevant and novel variables (CEO brand reach and CEO brand advertising value equivalent [AVE]) to the literature, which have been limited to the number of mentions and its sentiment. Accordingly, this study contributes to the emerging literature of CEO branding within the branding field. Contrary to expectation, the intensity of media coverage alone was not significant. Results indicate that reach and AVE of CEO media exposure are reflected in the corporate brand equity. The study also finds that negative sentiment toward a CEO?s brand negatively affects corporate brand equity. The study adds to the growing stream of literature on the role of CEO brand.
Źródło:
Oeconomia Copernicana; 2021, 12, 2; 499-523
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
NETWORK ORGANIZATIONS AND CORPORATE SOCIAL RESPONSIBILITY
Autorzy:
Kowalska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/488905.pdf
Data publikacji:
2016
Wydawca:
Instytut Badań Gospodarczych
Tematy:
enterprise
Corporate Social Responsibility
competition
image
network businesses
Opis:
Network organizations largely determine the competitive advantage today. Collaboration between companies and their success is based primarily on the image and trust. The network relations management is included in the supply chain, and the more complicated the chain, the more " fuzzy " the responsibility for the external effects of the business. In practice, network relationships result in numerous abuses, mostly in relations with competitors, customers and clients. However, it can be assumed that increasing competition, also on the Polish market, will force companies to apply socially responsible practices, also in the context of cooperating with local enterprises. The concept of corporate responsibility (CSR – Corporate Social Responsibility) is, in Polish conditions, a relatively unpopular concept, and the rare practice, especially among domestic enterprises. The situation is different on the Western Europe markets or in the USA. Companies operating in these markets are obliged to adapt the business standards to expectations of various stakeholders, and also contractors. The aim of the article is an attempt to justify the socially responsible practices by companies in today's and future market conditions. In addition, the article aims to describe network connections, different types of these relations, but also various methods and tools of improving existing network relations. In the context of socially responsible business, it seemed important to also analyze the relationships between organizational culture and actual practices taken by companies.
Źródło:
Oeconomia Copernicana; 2016, 7, 4; 653-668
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Business ethics and corporate social responsibility
Autorzy:
Hrehová, Daniela
Antošová, Mária
Powiązania:
https://bibliotekanauki.pl/articles/2157533.pdf
Data publikacji:
2014
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
business ethics
corporate social responsibility
firms
Opis:
Business and commerce, and their connections to ethical thinking, are as old as civilization. This paper raises questions about the overlap and reciprocally supportive interface between business ethics and corporate social responsibility, as well as about their mutual exclusivity. Business ethics imply a system of moral principles and rules of conduct applied to business so that the business should be conducted according to certain self-recognised moral standards. Corporate social responsibility is a form of corporate selfregulation integrated into a business model. It is also called as corporate conscience, corporate citizenship, social performance, or sustainable responsible business.
Źródło:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2014, 2(14); 73-78
1898-0171
Pojawia się w:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Valuations of Corporate Social Responsibility in Poland
Autorzy:
Lewicki, Mikołaj
Powiązania:
https://bibliotekanauki.pl/articles/22858495.pdf
Data publikacji:
2023-03-20
Wydawca:
Polskie Towarzystwo Socjologiczne
Tematy:
valuation
corporate social responsibility
justifications
calculative agency
Opis:
This study contributes to the ongoing research on CSR valuation and the emergence of indices associated with socially responsible investments (SRI) and corporate social responsibility. Valuation played an important role in the creation of business criteria for investing in the companies listed in the Respect Index of the Warsaw Stock Exchange. The study reveals how responsibility has been transformed into liquidity criteria that ground the Index’s performance. Despite standardization in CSR reporting, the most recognized discourse on the legitimacy of CSR has revealed a diversity of justifications for the meaning companies declare and pursue. Thus, there are parallel practices of CSR valuation: reports demonstrate a diversity of values and their justification while the index enhances the drive for the business case in CSR policies. Despite these differences, the research reveals the power of numbers: quantifications that describe specific CSR activities simultaneously eliminate a company’s issues and challenges. Given that CSR activities are amorphous in nature, the quantification and collection of data in their regard does not mean that the activities and their reporting address the major challenges companies face nor claims articulated in their environment.
Źródło:
Polish Sociological Review; 2023, 221, 1; 47-74
1231-1413
2657-4276
Pojawia się w:
Polish Sociological Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate criminal liability in English law
Autorzy:
Sepioło-Jankowska, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/684959.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate criminal liability
english law
corruption offences
Opis:
Juridical regimes have been created in order to punish corporate wrongdoing. Although the imposition of criminal liability on corporations, as opposed to managers or employees, has generate considerable debate, commentators have not comprehensively analyzed why corporate criminal liability exists. Furthermore, it is not clear that corporate criminal liability is the best way to influence corporate behavior. Following sections will try to find answers to the above mentioned questions.
Źródło:
Adam Mickiewicz University Law Review; 2016, 6; 135-143
2450-0976
Pojawia się w:
Adam Mickiewicz University Law Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Modele relacji między corporate social responsibility a public relations
Models of relations between corporate social responsibility and public relations
Autorzy:
Hope, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/591006.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Corporate Social Responsibility
Public relations
Społeczeństwo
Society
Opis:
Artykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR (Corporate Social Responsibility) i public relations – występujących tak w literaturze przedmiotu, jak i praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale i wyodrębniają funkcje, jakie nadaje się w organizacjach działaniom społecznie odpowiedzialnym i strategiom zarządzania komunikacją. Modele ilustrują też poziom rozwoju, dojrzałości organizacji i usytuowanie jej w szerokim otoczeniu – społecznym i przyrodniczym.
The article is an attempt to systematize the already existing solutions concerning the relationship between CSR (Corporate Social Responsibility) and public relations – occurring both in literature and in corporate practice. The author also presents her own concept proposing three models that describe and explain not only the relationship between CSR and PR, but also explain the functions ascribed in organizations to socially responsible activities and to communication management strategies. Moreover, the models illustrate the level of development and maturity of the organization, and its position in the broad environment – social and natural.
Źródło:
Studia Ekonomiczne; 2017, 313; 87-98
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategien und Lösungen bei der Übersetzung von identitätsstiftenden Unternehmenstexten am Beispiel einer Kundenzeitschrif
Strategies and Solutions for the Translation of Corporate Identity Texts Using the Example of a Customer Magazine
Autorzy:
Błaszkowska, Hanka
Powiązania:
https://bibliotekanauki.pl/articles/2231440.pdf
Data publikacji:
2022-12-19
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
automotive industry
corporate identity
corporate communication
corporate language
corporate style
company-specific terms
customer magazine
translation from German into Polish
Opis:
The article addresses the phenomenon of corporate language and the transfer of its semantic-lexical strategies, such as company-specific technical terms, from German into Polish based on customer communication texts of an automotive company. The concept of corporate language has evolved from normative-practical concepts, such as corporate wording, to linguistically-based models, such as corporate style. A corporate language is a single language phenomenon, however, in international corporate communication corporate text translation plays an important role, and attention must also be paid to the company-specific language style that sets the company apart from competitors in the same industry. A corporate language comes into play especially in external communications. This article investigates examples of external communications, specifically customer magazine texts. It also addresses the links between linguistic style and corporate identity, which must be given linguistic expression in the target texts.
Źródło:
Academic Journal of Modern Philology; 2022, Special Issue, 16; 31-45
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Między polityką a ideologią. Koncepcja corporate citizenship jako nowy paradygmat CSR
Between politics and ideology. The concept of corporate citizenship as a new CSR paradigm
Autorzy:
Szczupaczyński, Jerzy
Powiązania:
https://bibliotekanauki.pl/articles/1030282.pdf
Data publikacji:
2020
Wydawca:
Akademia Finansów i Biznesu Vistula
Tematy:
społeczna odpowiedzialność biznesu
corporate citizenship
dyskurs
demokracja deliberatywna
corporate social responsibility
discourse
deliberative democracy
Opis:
W artykule poddano krytyce koncepcję corporate citizenship, która w literaturze poświęconej społecznej odpowiedzialności biznesu jest traktowana jako wpływowy projekt teoretyczny, nawiązujący do antypozytywistycznego paradygmatu wiedzy naukowej. Prezentowane argumenty krytyczne dotyczą trudności w stosowaniu dwóch kategorii: pojęcia korporacyjnego „obywatelstwa” oraz zapożyczonej od Jȕrgena Habermasa koncepcji dyskursu. Sygnalizowany jest kontrfaktyczny charakter przyjmowanych założeń, a także nieuwzględnianie politycznych i gospodarczych sprzeczności globalnego świata. Celem badawczym artykułu jest falsyfikacja kluczowego twierdzenia koncepcji corporate citizenship, dotyczącego roli ponadnarodowych korporacji w krajach słabo rozwiniętych, polegającej na wspomaganiu rozwoju instytucji demokratycznych i upowszechniania praw politycznych, socjalnych i obywatelskich.
The article criticizes the concept of corporate citizenship, which is treated in the literature on CSR as an influential theoretical project referring to the anti-positivist paradigm of scientific knowledge. The critical arguments presented relate to difficulties in using two categories: the concept of corporate citizenship and the discourse concept borrowed from the Habermas’s theory. The counterfactual nature of the assumptions is signaled, as well as disregarding political and economic contradictions of the global world. The research goal of the article is to question the key theorem on taking over the responsibility of transnational corporations in underdeveloped countries, consisting in supporting thc development of democratic institutions and dissemination of political, social and civil rights.
Źródło:
Społeczeństwo i Polityka; 2020, 4(65); 101-112
1733-8050
Pojawia się w:
Społeczeństwo i Polityka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
THE LGBT COMMUNITY AS A STAKEHOLDER IN COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF SELECTED CASE STUDIES
Autorzy:
Szyndlar, Marta
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047730.pdf
Data publikacji:
2019-12-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate communication
corporate social responsibility
LGBT stakeholders
Opis:
Corporate Social Responsibility (CSR) has become an indispensable element of corporate communication. Engagement in social initiatives enables companies to stabilise their positive image, present their values and communicate with stakeholders. Although in recent years the LGBT community has more and more frequently been the addressee of such corporate actions, this theme has rarely been explored by scholars. The present paper aims to investigate how corporate initiatives related to CSR are communicated to the LGBT community as one of the corporate stakeholders. Due to the scarcity of subsequent research, the current qualitative study is of an explorative character and has taken the form of a case study. Three brands renown for addressing the LGBT community, i.e. Ben and Jerry’s, Levi’s and Absolut Vodka, have been selected for the study, which analyses the relevant communication practices. The study primarily aims to specify the image of the LBGT community emerging from the campaigns analysed and to identify the communication channels and tools applied. Additionally, it also attempts to scrutinise the outcomes of these activities and their impact on corporate reputation as well as the perception of the LGBT community in a wider social context.
Źródło:
Scripta Neophilologica Posnaniensia; 2019, 19; 191-221
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Innowacyjność a rentowność przedsiębiorstwa
Corporate innovativeness and enterprise’s profitability
Autorzy:
Nawrocki, T. L.
Powiązania:
https://bibliotekanauki.pl/articles/323895.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
innowacyjność przedsiębiorstwa
rodzaje innowacji
rentowność przedsiębiorstwa
ryzyko innowacji
corporate innovativeness
innovation types
corporate profitability
innovation risk
Opis:
Artykuł ma charakter teoretyczny. Biorąc pod uwagę system sprawozdawczości finansowej przedsiębiorstw, czy też szerzej ich system raportowania, w artykule przedstawiono rozważania nad związkiem między innowacyjnością przedsiębiorstw a ich rentownością. Głównym celem artykułu jest przybliżenie przełożeń nakładów na działalnością innowacyjną oraz jej efektów na osiąganą przez przedsiębiorstwa rentowność w różnych ujęciach.
The paper has theoretical nature. Taking into account the financial reporting system of enterprises, or, more broadly, their reporting system, paper presents considerations on the relationship between corporate innovativeness and profitability. The main goal of the paper is to present the translation of expenditures on innovative activity and its effects on the profitability achieved by enterprises in various perspectives.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 127; 163-173
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczne aspekty nadzoru korporacyjnego
Social aspects of corporate governance
Autorzy:
Gabrusewicz, Tadeusz
Powiązania:
https://bibliotekanauki.pl/articles/596546.pdf
Data publikacji:
2014
Wydawca:
Łódzkie Towarzystwo Naukowe
Tematy:
nadzór korporacyjny
rachunkowość
społeczna odpowiedzialność
przedsiębiorstw
rachunkowość społecznej odpowiedzialności
corporate governance
accounting
corporate social responsibility
social responsibility accounting
Opis:
In the future corporate governance should be efficient and effective market mechanism of control and domination of institutional investors, and from other way it should pursue to improvement of internal control mechanisms over entities. Making an investment with taking into consideration of social responsibility of corporations will cause movement of capital to entities which follows with social responsibility rules. The article emphasizes the growing importance of different models of corporate governance and the role of corporate governance in the development of social responsibility of corporations.
Źródło:
Studia Prawno-Ekonomiczne; 2014, XCI (91)/2; 73-88
0081-6841
Pojawia się w:
Studia Prawno-Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Social Responsibility in the Postal Sector
Autorzy:
Czarnecki, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/2051066.pdf
Data publikacji:
2020
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
Corporate Social Responsibility
Postal Operator
PostEurop
Poczta Polska
Opis:
In times of dynamic changes and unforeseen problems, European postal companies put numerous initiatives, such as aiming to accompany their employees throughout evolutions and to answer new social, societal and environmental requirements into practice. Poczta Polska is not an exception, since its engagement in the CSR Circle managed by PostEurop. The aim of this paper is to analyse the CSR activities of Poczta Polska based on the information obtained from the PostEurop CSR Publications.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2020, 3(38); 3-9
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ekologia jako wartość korporacyjna
Ecology as a Corporate Value
Autorzy:
Hajdas, M.
Powiązania:
https://bibliotekanauki.pl/articles/1819141.pdf
Data publikacji:
2013
Wydawca:
Politechnika Koszalińska. Wydawnictwo Uczelniane
Tematy:
wartość korporacyjna
ekologia
corporate value
ecology
Opis:
Ecology has a growing interest among both consumers and businesses. Consumers in their decisions more often pay attention to the environmental aspects of products. Companies try to take into account the ecology in their actions. A growing popularity of ecology causes some companies use this idea (for example, by using the characteristic symbolism associated with ecology) in their marketing activities, but in reality are not-much to do with ecology. This works to the detriment of those companies that actually implement the idea of ecology, because it makes it more difficult to consumers to distinguish truly green products from those seemingly green. Such practices are referred to as "greenwashing". Ecology, like any other corporate value, it makes sense only if it is authentic and implemented at different levels of organization, in different areas of operation. The purpose of the article is to present the tools for the implementation of corporate values, using ecology as the example. The article is based on literature studies and analysis of secondary data. Corporate values define the behaviors that will help the company achieve its objectives. Values are not just a component of organizational culture, but an important part of enterprise intangible assets. Many studies have shown that they are valued as much as 80% of company’s assets. Companies that intend to implement "green" initiatives should begin with implementing ecology in their mission and set of corporate values. Globally, 18% of companies listed environmental issues among the set of corporate values. Among Polish companies this percentage is slightly higher (21%). Corporate Values can be expressed by three tools (Corporate Identity Mix): Corporate symbols, Corporate behavior, Corporate communication. Companies that want to express ecology through the corporate symbols should use versatile and readable visual code (visual canon). The visual code consists of specific colors, materials, icons, and infographics. N case of ecology, typical colors are green in combination with white or brown – generally the colors found in nature, not artificial, not bright. Materials that are part of the eco-friendly visual code include recycled paper, organic cotton, and jute. Green visual code is particularly rich in iconographics and signs, known as ecolabels. Companies that want to communicate ecology values through corporate communications should consider whether the message about the environmental issues will be attractive enough for consumers to buy the product. It seems that communication of ecology itself is not able to sell the product outside the group of very consciously and ecology-oriented consumers. Ecology is the promise (reward) deferred in time, and it requires the collective efforts of many individuals, organizations and institutions in order to be fulfilled. To reach a wider audience, it is necessary to enrich the ecology message with benefits that can be achieved within a short period of time. Various case studies of "green" products that have been successful in the market, indicate that the products communication – except ecology – consisted of one of the five additional benefits: efficiency and cost savings, health and safety, improved product performance, user status and the social acceptance and comfort.
Źródło:
Rocznik Ochrona Środowiska; 2013, Tom 15, cz. 3; 2863-2873
1506-218X
Pojawia się w:
Rocznik Ochrona Środowiska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nadzór korporacyjny w kontekście globalizacji
Corporate Governance and Globalization
Autorzy:
Samborski, Adam
Powiązania:
https://bibliotekanauki.pl/articles/906361.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Corporate Governance
Globalization
Governance
Transnational Corporations
Opis:
Globalization is the leading concept, which has become an immanent feature of the contemporary world. Almost all enterprises have been affected by occurring changes in the global economy. Progression from finance seized with hubris, through financialized governance, and instrumented management led to an economic collapse in 2007. It is a reflection of the „failing regulations”, or more precisely, the end of the myth of self-regulation, whether by market or professional bodies set up to do so. It appears therefore necessary to create a new framework, including a new perspective on finance (through the prism of social science), and a corporate governance system more stakeholder-oriented. Under conditions of free market economy, a good corporate governance system should integrate the various areas of governance, namely, regulatory, market, stakeholders, internal (shareholders), with varying methods of governance and the mechanisms at different times and conditions.
Źródło:
Acta Universitatis Lodziensis. Folia Oeconomica; 2012, 267
0208-6018
2353-7663
Pojawia się w:
Acta Universitatis Lodziensis. Folia Oeconomica
Dostawca treści:
Biblioteka Nauki
Artykuł

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