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Tytuł:
Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Autorzy:
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047894.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate identity
corporate image
corporate reputation
perception of corporate identity
Opis:
Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 109-125
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship between corporate image and corporate reputation in Polish banking sector
Autorzy:
Szwajca, Danuta
Powiązania:
https://bibliotekanauki.pl/articles/18870843.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate reputation
corporate image
intangible resources
banking sector
Opis:
Research background: Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive advantage and market value. Although reputation and image are interrelated categories, they should not be identified with each other. The differences are not only in the definition and the character, but also in the mechanism of formation and tools to create these resources by the company. Image is a picture, perceptions and associations about the company in the minds of consumers, which may be created using the tools of PR and advertising in a relatively short period of time. Reputation is a review of the company and its activities, formulated by various stakeholder groups, on the basis of not only advertising, but also on the basis of the assessment of real activities of companies in the long term. Purpose of the article: The cognitive objective of the article is to point out the fundamental differences between reputation and image on the basis of the analysis of approaches and theoretical concepts. The practical objective is to make an attempt to identify the differences and relationships between reputation and image on the basis of empirical analysis, therefore the research was conducted in the Polish banking sector. Methods: In order to evaluate image and reputation, the survey method was used aimed at the customers of banks operating on the Polish market. Findings & Value added: Reputation and image are two separate, intangible assets that support each other and the company needs each of them to build its competitive advantage. The results of empirical study allowed formulating the thesis that the banks, whose reputation is rated better by the customers, also have a better and more coherent image in their minds.
Źródło:
Oeconomia Copernicana; 2018, 9, 3; 493-509
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fundacje korporacyjne w Polsce
Corporate Foundations in Poland
Autorzy:
Gołaszewska-Kaczan, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/20311676.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate social responsibility
corporate foundations
Opis:
Corporate foundations are structures created by companies to conduct socially responsible activities. They are intended to make these activities more profes-sional, better organised and coordinated. The foundations can also serve as a way of creating a positive image of a firm. The aim of the article is to present this form of business activity through illustrating the basic characteristics of corpo-rate foundations and the issues connected with operating them in Poland.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2014, 17, 3; 65-73
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Politics on Polish Millennials
Autorzy:
Roślik, Natalia
Powiązania:
https://bibliotekanauki.pl/articles/594733.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
Millennials
corporations
job market
corporate politics
corporate social responsibility
Opis:
In the very beginning of this particular paper, an author is trying to determine and describe who Millennials actually are. Then, the basis of Millennials definition is analysing corporation’s activity over the past years regarding this age group. The main goal of the thesis is to bring their specific futures out and describe what corporations on Polish job market are doing to encourage them to work in their offices. Especially in Poland within the last years, it is observed that big multinational companies are paying special attention to Millennials and trying to hire them before competitors will do so. As a part of this paper, an author will describe corporate politics and practices on Thomson Reuters and BNY Mellon examples. Within this work, an author is also discussing key features and differences between this generation and Millennials parent’s generation. Additionally, there is a reference to corporate social responsibility concept and work-life balance issues.
Źródło:
Polish Political Science Yearbook; 2017, 2 (46); 265-270
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate governance jako próba godzenia aspiracji interesariuszy
Corporate governance as an attempt to reconcile stakeholders aspirations
Autorzy:
Wierzbicka, A.
Powiązania:
https://bibliotekanauki.pl/articles/326294.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
interesariusze
przedsiębiorstwo
corporate governance
stakeholders
corporate
Opis:
Dynamiczne zmiany zachodzące w otoczeniu przedsiębiorstwa wskazują, że cel działania podmiotów gospodarczych nie może ograniczać się do maksymalizacji zysku. Należy pamiętać o tym, że przedsiębiorstwa skupiają w swoich strukturach różnorodne potrzeby interesariuszy. Narzędziem, które ma pomóc w osiągnięciu konsensusu pomiędzy złożonością oczekiwań poszczególnych grup interesów i zapobiegać pojawiającym się na tym tle konfliktom hamującym rozwój przedsiębiorstwa są m.in. rekomendacje corporate governance. Znajdują one swoje odzwierciedlenie w Kodeksach Dobrych Praktyk. Stąd też celem artykułu jest weryfikacja hipotezy, zgodnie z którą rekomendacje corporate governance są pomocne w godzeniu aspiracji poszczególnych grup interesariuszy.
The dynamic changes taking place in the company's environment indicate that the objective of business operators cannot be limited to maximizing profit. Companies focus their needs on different stakeholders. A tool which can help to reach a consensus between the complexity of the expectations of individual interest groups and to prevent emerging conflicts between them is recommendations f corporate governance. These recommendations are reflected in the Code of Good Practice. Hence, the purpose of this article is to verify the hypothesis that corporate governance recommendations are helpful in reconciling the aspirations of individual stakeholder groups.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 128; 421-434
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gdy liderzy korporacyjni zachowuja sie niepoprawnie
WHEN CORPORATE LEADERS BEHAVE BADLY
Autorzy:
Lecker, Martin J.
Powiązania:
https://bibliotekanauki.pl/articles/598455.pdf
Data publikacji:
2011-12-15
Wydawca:
Instytut Pracy i Spraw Socjalnych
Tematy:
CORPORATE FRAUD
CORPORATE LEADERSHIP
CORPORATE SCANDALS
CORPORATE SOCIAL RESPONSIBILITY
UNETHICAL DECISION MAKING
korporacyjne oszustwo
korporacyjne przywództwo
korporacyjne skandale
korporacyjna odpowiedzialnośc społeczna
Opis:
Gdy weźmie się pod uwagę szereg głośnych skandali korporacyjnych w  dużych przedsiębiorstwach, takich jak WorldCom, Enron i  Tyco, a  także w  istniejących nadal firmach, takich jak indyjski Satyam czy Countrywide Financial Corporation, Healthsouth Coporation i  Diebold Incorporated w  USA, odpowiedzialność za nieetyczne postępowanie musi nieuchronnie spaść na liderów tych korporacji. Nic dziwnego, że w  ankiecie, jaką przeprowadził „The Economist” (październik 2003), zaledwie 23% pytanych odpowiedziało, że dyrektorowi korporacji można zaufać – wynik ten był tylko nieco wyższy od oceny, jaką uzyskali sprzedawcy używanych samochodów [„Ankieta”]. Niniejszy artykuł omówi: (1) szczegóły dotyczące widocznego braku przywództwa etycznego w  czterech spółkach wymienionych powyżej; (2) kilka powodów natury psychologicznej i  filozoficznej, dla których takie zachowanie mogło przeniknąć całą organizację; (3) kilka kroków, jakie należało podjąć, aby zniechęcić liderów do takiego nieprawidłowego zachowania, i  wreszcie (4) zalecenia dla przyszłych badań.
With the number of high profile corporate scandals by major companies such as WorldCom, Enron, and Tyco, as well as current firms such as India's Satyam and the United States' Countrywide Financial Corporation, Healthsouth Corporation, and Diebold Incorporated, inevitably the responsibility for such unethical conduct must revert back to the leaders of these corporations. It is no wonder that in a survey conducted by The Economist (October 2003) only 23 percent of those questioned believed that a corporate executive could be trusted, which was slightly higher than that of a used automobile salesperson. This article will examine: (1) Details of the lack of ethical leadership exhibited in the latter four companies mentioned above, (2) Several psychological and philosophical reasons why this behavior was able to transcend throughout the organization, (3) Some steps which should have been in place to deter this poor behavior by corporate leaders, and (4) Recommendations for future research.
Źródło:
Zarządzanie Zasobami Ludzkimi; 2011, 6(83); 37-48
1641-0874
Pojawia się w:
Zarządzanie Zasobami Ludzkimi
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Social Responsibility for Sustainability
Autorzy:
Przychodzeń, Justyna
Przychodzeń, Wojciech
Powiązania:
https://bibliotekanauki.pl/articles/417443.pdf
Data publikacji:
2014-06-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
corporate sustainability
environmental management
corporate social responsibility sustainable development
Opis:
Purpose: The purpose of this paper is to is to provide insights on implementing corporate social responsibility for sustainability (CSRS) concept and show how it differs from basic corporate social responsibility (CSR). Methodology: The paper discusses major issues with references to existing literature and real business cases from S&P500 consumer discretionary sector. Findings: The main finding of this paper is that CSRS could provide the company with a competitive advantage as a growing number of consumers become more sustainable conscious. It could also help to overcome the increasing consumers' skepticism towards corporate social responsibility practices. Finally, it can also be seen as a step forward in defining what types of corporate activities are associated with desirable social and environmental gains. Research limitations: Our sample was restricted to the U.S. firms from the consumer discretionary sector. Therefore, conclusions should not be generalized to other markets. Our study is based on the analysis of environmental and social responsibility statements and assumes that they accurately represent corporate commitment in majority of the cases. Practical implications: CSRS offers corporations the opportunity to use their unique skills, culture, values, resources, and management capabilities to lead social progress by making sustainability part of its internal corporate logic.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 2; 80-97
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Consistency and the Regulations of the Corporate Governance System
Autorzy:
Kamiński, Ryszard
Flieger, Michał
Powiązania:
https://bibliotekanauki.pl/articles/685041.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate consistency
consistency concept
platforms of consistency
consistency model
corporate governance
UE regulations
Opis:
Corporate governance involves not only working out the relationship between a company and its shareholders, but also a search for consistency on a daily basis. When consistency is achieved, the shareholders’ satisfaction is higher and relations improve. Consistency is a prerequisite for a company’s effectiveness and efficiency, and it is the board’s task to make a corporation consistent. The first part of the paper introduces M. Flieger’s concept of corporate consistency, where platforms of consistency are introduced and the consistency model is proposed. This is the first time that such an introduction has been made, and this may lead to further discussion and research. The author points out that managers are rarely aware of the consistency problem, and there are no tools which enable a consistent system to be worked out. This makes the concept of corporate consistency worth investigating. In the second part of the paper, R. Kaminski focuses on the development of the European Union and Polish regulations, which were introduced as a consequence of the changing conditions in company activity. This section determines the content and sequence of the main issues discussed in the article. These include: the characteristics of the concept of a corporate governance system, the presentation of changes in regulations regarding a corporate governance system in the EU and the presentation of Polish regulations on corporate governance. The primary sources used in the work were literature and the rules and standards (mandatory and optional) on corporate governance. Both authors used descriptive analysis and the comparative method.
Źródło:
Adam Mickiewicz University Law Review; 2017, 7; 213-234
2450-0976
Pojawia się w:
Adam Mickiewicz University Law Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rynek obligacji korporacyjnych w Polsce
Market of corporate bonds in Poland
Autorzy:
Mikita, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/2041297.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Finansowanie przedsiębiorstw
Obligacje korporacyjne
Polska
Zadłużenie przedsiębiorstw
Corporate bonds
Corporate debt
Corporate financing
Polska
Opis:
Celem artykułu jest ocena rozwoju rynku obligacji korporacyjnych w Polsce. Zwrócono uwagę na zmiany regulacji prawnych w zakresie obligacji korporacyjnych w Polsce oraz wielkość i dynamikę zmian w zakresie zadłużenia z tytułu obligacji korporacyjnych emitowanych przez przedsiębiorstwa niefinansowe i finansowe w Polsce w okresie 2005-2020. Analiza i ocena rozwoju rynku obligacji korporacyjnych w Polsce została przeprowadzona w oparciu o analizę danych statystycznych obrazujących rozwój tego rynku. Wykorzystano dane statystyczne pochodzące z bazy Banku Rozrachunków Międzynarodowych oraz dane Krajowego Depozytu Papierów Wartościowych. Przeprowadzona analiza pozwala stwierdzić, że rynek obligacji korporacyjnych w Polsce stale się rozwija, czego dowodem jest wzrastające zadłużenie z tytułu emisji obligacji. Niemniej jednak dynamika tych zmian nie jest zadowalająca.
The aim of the article is to assess the development of the corporate bond market in Poland. Attention was paid to changes in legal regulations regarding corporate bonds in Poland, as well as the size and dynamics of changes in the scope of debt from corporate bonds issued by non-financial and financial enterprises in Poland in the period 2005-2020. The analysis and evaluation of the development of the corporate bond market in Poland was based on the analysis of statistical data illustrating the development of the market. Statistical data from the database of the Bank for International Settlements and the data of the National Depository for Securities were used. The conducted analysis allows to conclude that the corporate bond market in Poland is constantly developing, as evidenced by the growing debt resulting from the bond issue. Nevertheless, the dynamics of these changes is not satisfactory.
Źródło:
Studia Ekonomiczne; 2020, 394; 54-65
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Social Responsibility – Microsoft Corporation in the Role of Corporate Citizenship
Autorzy:
Dziekański, Paweł
Stąpor, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/1832473.pdf
Data publikacji:
2015
Wydawca:
Wyższa Szkoła Bezpieczeństwa Publicznego i Indywidualnego Apeiron w Krakowie
Tematy:
CSR
Microsoft
corporate citizenship
Opis:
Corporate Social Responsibility (CSR) is a long term strategy of the firm that is oriented to achieve harmony between the aspect of commercial activity of the business and the sphere of relations with clients, corporate governance and the idea of balanced development, environmental issues and company’s ethics. The purpose of this publication is to show the essence of CSR and to present the standards that are used to manage CSR. The text also includes a case study – the analysis of Microsoft concern in comparison with assumptions of corporate citizenship concept.
Źródło:
Security Dimensions; 2015, 16(16); 184-199
2353-7000
Pojawia się w:
Security Dimensions
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Quality of Explanations for Deviation from Principles of Corporate Governance. An Introduction
Autorzy:
Koładkiewicz, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/465554.pdf
Data publikacji:
2017-09-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
principles of corporate governance
code of corporate governance
corporate governance statements
explanation for deviation
Źródło:
Journal of Management and Business Administration. Central Europe; 2017, 3; 34-54
2450-7814
Pojawia się w:
Journal of Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate venturing – a new way of creating a company’s future
Autorzy:
Baaken, Thomas
Alfert, Carina
Kliewe, Thorsten
Powiązania:
https://bibliotekanauki.pl/articles/2128575.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
corporate venturing
intrapreneurship
business development
corporate initiatives
corporate entrepreneurship
innovation
new business
Opis:
Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models.
Źródło:
Optimum. Economic Studies; 2020, 1(99); 3-21
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Digital Responsibility New Challenges to the Social Sciences
Autorzy:
Suchacka, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/448442.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
corporate social responsibility
corporate digital responsibility
technology
artificial intelligence
Opis:
Contemporary practitioners and scientists more and more frequently highlight the extraordinarily rapid process of implementation of new technologies – including those based on artificial intelligence – and unpredictable consequences of such actions. Therefore, it is important to be an active participant in the debate on the relation between human and modern technologies, a debate based on interdisciplinary scientific knowledge. The article refers to selected ideas related to knowledge management, organisational learning, knowledge area, or innovation environment. The challenge which social science researchers face, next to examining the theoretical aspects, is the application of various calculation methods and new technologies to make quicker and easier decisions in social contexts – with regard to various groups of people, e.g. employees, customers, or voters. Apart from the new methods, another serious challenge is to raise social awareness regarding the digital responsibility in certain groups such as managers or, more generally, employers and employees. The responsibility of the elite and scientific authorities should consist in instilling awareness in one another and approaching the new phenomenon with care. Potential threats may completely change our civilisation. The presented discussion is based on literature study which included selected theories and reports of research centres and scientific bodies. A particularly interesting case study discussed in this article includes TOP CDR initiative and a report prepared by SW RESEARCH agency in cooperation with Procontent public relations and digital marketing agency. The conclusions of this report indicate that corporate digital responsibility (CDR) may be a pioneering area for in-depth empirical studies. The nature of the topic, despite being clearly related to sociology, requires interdisciplinary approach and cooperation of numerous circles, not only scientific ones.
Źródło:
International Journal of Research in E-learning IJREL; 2019, 5, 1; 5-20
2451-2583
2543-6155
Pojawia się w:
International Journal of Research in E-learning IJREL
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Unstash the Cash! Corporate Governance Reform in Japan
Autorzy:
Aoyagi, Chie
Ganelli, Giovanni
Powiązania:
https://bibliotekanauki.pl/articles/565680.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Japan
corporate cash holdings
corporate governance
growth strategy.
Opis:
Japan’s high corporate savings might be holding back growth, by preventing a more efficient use of resources. Small and medium enterprises (SMEs) have been the main contributors to high corporate cash balances, but more recently larger companies have also increased cash holdings. This paper focuses on the causes and consequences of the current corporate behavior and suggests options for reform. In particular, Japan’s weak corporate governance – as measured by available indexes – might be contributing to high cash holdings. An empirical analysis on a panel of Japanese firms confirms that improving corporate governance would help unlock corporate savings. The main policy implication of the analysis carried out in this paper is that a more ambitious and comprehensive corporate governance reform should be a key component of Japan’s growth strategy. Such a reform would help remove some of the bottlenecks of the legal and corporate governance framework
Źródło:
Journal of Banking and Financial Economics; 2017, 1(7); 51-69
2353-6845
Pojawia się w:
Journal of Banking and Financial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Investment in Bank-Dependent Companies in Crisis Time
Autorzy:
Bukalska, Elżbieta
Skibińska-Fabrowska, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/2168538.pdf
Data publikacji:
2023-01-20
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
corporate investment
corporate debt
crisis time
Opis:
The aim of this paper is to ascertain corporate investment reaction in bank-dependent companies in times of crisis. Our investigation covers the differences in corporate investment reaction due to the global financial crisis (GFC) of 2007–2009 and the COVID-19 crisis of 2020–2021. We utilized panel data of companies present on the Warsaw Stock Exchange during the GFC and COVID-19 crisis—932 firm-year observations. We found a negative relationship between bank dependence (static ratio) and corporate investment, but a statistical significance was found only for the GFC period. We also found a positive relationship between bank dependence (dynamic ratio) and corporate investment, but statistical significance was found only for the GFC period. Additionally, we found that during the COVID-19 crisis, the level of corporate investment was at its lowest level, but the biggest drop was noticeable during the GFC when compared to the pre-GFC period. Our article contributes to the existing research by being part of the research on corporate investment and capital structure. It consists of the research on one of the determinants of the corporate investment and capital structure decisions—macroeconomic turbulence manifested in economic crises.
Źródło:
Central European Economic Journal; 2023, 10, 57; 1-22
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczna odpowiedzialność jako mechanizm nadzoru korporacyjnego
Corporate social responsibility as a corporate governance mechanism
Autorzy:
Krzysztofek, Anna
Powiązania:
https://bibliotekanauki.pl/articles/596075.pdf
Data publikacji:
2014
Wydawca:
Łódzkie Towarzystwo Naukowe
Tematy:
ład korporacyjny
społeczna odpowiedzialność biznesu
Respect Index
corporate governance
corporate social responsibility Respect Index
Opis:
In today’s financial markets in recent years, more and more interest among investors raises conception of CSR. She became almost the standard for listed companies all over the world as well as in Poland. Of great importance in the development of CSR in Poland plays a running on 19 November 2009 by the Warsaw Stock Exchange Respect Index. In many companies began to unify the rules of action, and thus the company became responsible for the whole of its business. In the polish literature, so far a little publications is about the concept of CSR and CG simultaneously, hence the purpose of this paper is to fill this gap.
Źródło:
Studia Prawno-Ekonomiczne; 2014, XCI (91)/2; 213-222
0081-6841
Pojawia się w:
Studia Prawno-Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Reklama a corporate identity — rola reklamy w budowaniu wizerunku organizacji
Advertising vs. Corporate Identity – The Role of Advertising in the Corporate Identity Process
Autorzy:
Wszołek, Mariusz
Powiązania:
https://bibliotekanauki.pl/articles/468356.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
corporate identity
tożsamość organizacyjna
reklama
wizerunek organizacji
projektowanie komunikacji
identity
corporate image
advertising
communication design
Opis:
In this article I present the idea of corporate identity in reference to the environment of organization. The focal point of this article is about the relation between advertising and corporate image. The corporate image is being understand as a result of general communication practice inside and outside of organization. It is not the aim of corporate communication, but it is a side effect of corporate communication.
Źródło:
Forum Lingwistyczne; 2017, 4; 67-77
2449-9587
2450-2758
Pojawia się w:
Forum Lingwistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Theoretical Aspects of Measuring the Costs of Corporate Bankruptcy
Autorzy:
Boratyńska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/517315.pdf
Data publikacji:
2014
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate bankruptcy
direct and indirect costs of corporate bankruptcy
Opis:
This article presents the issue of costs of enterprise bankruptcy. The purpose of this paper was to overview bibliography concerning the costs of corporate bankruptcy. According to literature, the author has pointed out that costs of bankruptcy can be divided into different groups, e.g. indirect and direct. The paper indicates the following corporate bankruptcy costs allocation criteria: time span, type of proceedings and the accounting perspective at the microeconomic level of analysis. The author has paid attention to models evaluation of costs of corporate bankruptcy. It is worth emphasizing that measurement of indirect costs of enterprises bankruptcy is a very complex issue.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2014, 9, 3; 43-57
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczna nieodpowiedzialność biznesu a niszczenie wizerunku przedsiębiorstwa
Corporate social irresponsibility and the destruction of the corporate image
Autorzy:
Gołata, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/693954.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
CSR
corporate social irresponsibility
image
reputation
corporate
społeczna nieodpowiedzialność biznesu
wizerunek
reputacja
przedsiębiorstwo
Opis:
The concept of corporate social irresponsibility appears relatively rarely in literature and public discourse. Companies are more likely to inform about  positive aspects of their non-profit activities (for their employees, local communities, the environment) than about issues that worsen their image and reputation. However, talking about negative aspects of non-commercial activitiesseems important and worthwhile as it eliminates pathologies (in terms of  corporate social irresponsibility) and increases social trust in activities related to corporate social responsibility.
W literaturze i dyskursie publicznym pojęcie społecznej nieodpowiedzialności biznesu pojawia się stosunkowo rzadko. Przedsiębiorstwa zdecydowanie częściej informują o pozytywnych aspektach swojej działalności pozabiznesowej (działaniach na rzecz pracowników, społeczności lokalnych, ochrony środowiska) niż o kwestiach pogarszających ich wizerunek i reputację w oczach opinii publicznej. Mówienie o negatywnych stronach działalności pozabiznesowej wydaje się jednak istotne, gdyż eliminowanie patologii (społecznej nieodpowiedzialności biznesu) zwiększa społeczne zaufanie do działań w ramach społecznej odpowiedzialności biznesu.  
Źródło:
Ruch Prawniczy, Ekonomiczny i Socjologiczny; 2017, 79, 4; 215-224
0035-9629
2543-9170
Pojawia się w:
Ruch Prawniczy, Ekonomiczny i Socjologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
IMPORTANCE OF KEY STAKEHOLDERS FOR CREATING CORPORATE IDENTITY
Autorzy:
Nikodemska-Wołowik, Anna Maria
Powiązania:
https://bibliotekanauki.pl/articles/450562.pdf
Data publikacji:
2008
Wydawca:
Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
Tematy:
Corporate Identity
Corporate Image
Non-material Values
Marketing Environment
Stakeholders
Opis:
Since the turning point in 1988, Polish economy has experienced rapid transformation with its challenges influencing all aspects of business activities. During the last decade of the 20th century Polish entrepreneurs had to learn how to compete in the new market environment and many of them succeeded. Evaluating and verifying their business undertakings one can risk a statement that emphasizing the role of corporate identity belongs to the major factors of the success. Moreover, shaping the company identity may fail to succeed without enquiring its stakeholders’ opinions, perception, and preferences. The key aim of the article is to present the importance of three groups of stakeholders who play a significant role in Polish as well as international companies, while underlining general tendencies in their behavior.
Źródło:
International Journal of Emerging and Transition Economies (IJETE); 2008, 1, 1; 127-139
1308-2701
Pojawia się w:
International Journal of Emerging and Transition Economies (IJETE)
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sustainability of Logistics and Supply Chain Operations Through Corporate Social Responsibility Initiatives
Autorzy:
Bvepfepfe, Benjamin
Powiązania:
https://bibliotekanauki.pl/articles/504665.pdf
Data publikacji:
2017
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
Corporate sustainability
corporate Social Responsibility Logistics
Supply Chain Management
Supply Chain Risks
Environmental
Social
Competitive Advantage
Sustainability
Corporate Reputation
Opis:
So much pressure abounds for supply chains to deliver goods and services in the right quantity, quality, to the right place and at the right time and least cost possible. It is an acceptable fact that supply chain operations, local or global, face numerous unforeseen challenges that expose them to ineffective and inefficient performance. It is evident that organizations that manage environmental, social and economic risks are better positioned to deliver sustainable supply chain operations. The next generation of supply chain management should not be comfortable with the old adage of out-of-sight out-of-mind behaviour as this presents an unacceptable reputational risk level to the sustainability of logistics business operations.
Źródło:
Logistics and Transport; 2017, 36, 4; 25-42
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Finanse przedsiębiorstw - swa typy podejścia
Corporate finance - two approaches
Autorzy:
Mizerka, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/539862.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
finanse przedsiębiorstw
podejście normatywne
podejście deskryptywne
paradygmat neoklasyczny
finanse empiryczne
corporate finance
normative approach to corporate finance
descriptive approach to corporate finance
Opis:
W artykule przedstawiono pokrótce charakterystykę normatywnego i deskryptywnego podejścia do uprawiania finansów przedsiębiorstw. Szczególną uwagę zwrócono na podejście deskryptywne, czyli finanse empiryczne, w związku z upowszechnieniem się technologii informacyjnych i dostępu do masowych danych finansowych. Dzięki finansom empirycznym dokonuje się coraz większy postęp, jeśli chodzi o weryfikację założeń i wniosków wypływających z koncepcji neoklasycznej. Badania empiryczne z zakresu finansów przedsiębiorstw wymagają jednak dobrego przygotowania z zakresu metod ekonometrycznych.
This paper presents an overview of the normative and descriptive approaches to corporate finance. Particular attention is paid to the descriptive approach, namely empirical finance, which is connected with the widespread use of information technology and access to a large volume of financial data. Through empirical financial analysis constant progress is being made as regards the verification of the assumptions and conclusions which stem from neoclassical concepts. However, empirical studies in the area of corporate finance require proper preparation in respect of such econometric methods.
Źródło:
Studia Oeconomica Posnaniensia; 2013, 1, 1(250)
2300-5254
Pojawia się w:
Studia Oeconomica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate social responsibility in enterprises
Autorzy:
Bagińska, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/1075505.pdf
Data publikacji:
2019
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
corporate social responsibility
enterprise
environmental responsibility
Opis:
Corporate social responsibility stands for actions related to economic, ethical or environmental responsibility. The aim of the research was to obtain information from the respondents concerning the applied activities in the field of corporate social responsibility. A random sample selection was used in the survey. National and foreign subject literature was also used in the study.
Źródło:
World Scientific News; 2019, 129; 119-134
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The relationship between corporate social responsibility and corporate financial performance
Związek pomiędzy społeczną odpowiedzialnością biznesu a korporacyjnym wynikiem finansowym
Autorzy:
Musiał, Nikoleta
Powiązania:
https://bibliotekanauki.pl/articles/587034.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Corporate Financial Performance
Corporate Social Responsibility
Społeczna odpowiedzialność w biznesie
Wyniki finansowe przedsiębiorstw
Opis:
It is extensively studied if the relationship between CSR (Corporate Social Responsibility) and CFP (Corporate Financial Performance) may be distinguished. All the evidence proving or denying the relationship is unambiguous. One of the biggest problems are the varied results connected with the lack of methods to compare CSR and CFP. The aim of this article is to indicate the importance of both, CSR and CFP. It is also important to mention the researchers’ subjectivity and bias of selection. Companies may improve their position in the market by paying more attention to CSR issues and that may positively influence their CFP, which is the main target for all organisations.
Artykuł analizuje związek pomiędzy społeczną odpowiedzialnością w biznesie a wynikami finansowymi przedsiębiorstw. Jednym z największych problemów są zróżnicowane wyniki związane z brakiem metod porównywania CSR oraz CFP. Celem tego artykułu jest wskazanie na znaczenie zarówno CSR, jak i CFP. Należy również wspomnieć o subiektywności badaczy i ich subiektywnych wyborach. Firmy mogą poprawić swoją pozycję na rynku, zwracając większą uwagę na kwestie związane z CSR, co może pozytywnie wpłynąć na CFP, który jest głównym celem wszystkich organizacji.
Źródło:
Studia Ekonomiczne; 2019, 382; 133-142
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship between corporate sustainability performance and corporate financial performance: evidence from U.S. companies
Autorzy:
Matuszewska-Pierzynka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/22444284.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
sustainable development
corporate sustainability
CSP–CFP relationship
Opis:
Research background: Sustainable development at the enterprise level is understood as the integration of economic, environmental and social dimensions aimed at meeting the needs of all firm?s stakeholders in the present and in the future. Therefore, it is crucial to evaluate the relationship between economic, environmental and social sustainability performance of a company and its financial performance. Purpose of the article: Considering the business model for sustainability as well as the debatable results of empirical research on the relationship between corporate sustainability performance (CSP) and corporate financial performance (CFP), the essential aim of the paper is to answer the question whether the improvement of corporate sustainability performance in its all particular dimensions brings about higher total revenues (TR) of a company. Methods: The main method of empirical research is panel regression models based on Cobb-Douglas production function, which has been extended to include variables of corporate sustainability scores. The selection between pooled OLS model, random-effects model and fixed-effects model has been made with the use of the F test, the Breusch-Pagan test and the Hausman test. Additionally, descriptive statistics and the Pearson correlation coefficients have been analyzed. The empirical studies were conducted in the period 2014?2019 among the 59 largest U.S. companies listed in the Fortune 500 ranking between 2015?2020. Findings & value added: The research hypothesis assuming the existence of positive relationship between corporate sustainability performance (CSP) at both aggregate and disaggregate levels and corporate financial performance (CFP) expressed by TR cannot be positively verified. It means that the improvement of corporate sustainability performance in environmental, social and governance dimensions does not lead to an increase in TR of a company, as some empirical studies suggest.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2021, 16, 4; 885-906
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-25 z 1752

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