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Tytuł:
Selected methods of studying a college’s image
Autorzy:
Kowalska-Jarnot, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/108373.pdf
Data publikacji:
2019
Wydawca:
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie. Wydawnictwo AGH
Tematy:
university
customer satisfaction
student satisfaction
Opis:
Positive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are unique, hard to imitate and increase a college’s chances of attracting more students. Image management requires systematic marketing research. This article is the author’s proposition for a set of image research methods that can be used by colleges.
Źródło:
Managerial Economics; 2019, 20, 2; 133-150
1898-1143
Pojawia się w:
Managerial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno
Autorzy:
Čuka, Peter
Gregorová, Bohuslava
Powiązania:
https://bibliotekanauki.pl/articles/1797701.pdf
Data publikacji:
2020-12-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Rajecké Teplice spa
Piešťany spa
Brusno spa
customer satisfaction
elements of customer satisfaction
Opis:
This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.
Źródło:
Turyzm; 2020, 30, 2; 85-90
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An Investigation into the Relationship between Emotional Labor and Customer Satisfaction
Autorzy:
Mohammad Eneizan, Bilal
Ahmad abdelqader Alsakarneh, Asaad
A.AL-kharabsheh, Kamel
AL-Abrrow, Hadi
Alnoor, Alhamzah
Powiązania:
https://bibliotekanauki.pl/articles/1810535.pdf
Data publikacji:
2020-01-30
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
emotional labor
customer satisfaction
job satisfaction
mentoring
Opis:
Purpose: This study primarily aims to provide insight into the role of deep acting and surface acting effects on customer satisfaction, with job satisfaction as the mediating and mentoring as the moderating variable. Methodology: The study employs SPSS 21 for the analysis of data gathered with a survey questionnaire. The survey involved a sample of 291 employees of Jordanian service firms. Findings: Obtained findings indicate significant direct relationships, with surface acting negatively related to both job satisfaction and customer satisfaction and deep acting positively related to both. The results support the mediating role of job satisfaction on the relationship between surface acting and customer satisfaction, along with deep acting and customer satisfaction. Moreover, the outcome substantiates the moderating role of mentoring on both acting types with job satisfaction. Implication: This is the first study to empirically examine the mediating role of job satisfaction on the employee emotional labor relationship with customer satisfaction in service companies of a developing country Methodology: The study employs SPSS 21 for the analysis of data gathered with a survey questionnaire. The survey involved a sample of 291 employees of Jordanian service firms. Findings: Obtained findings indicate significant direct relationships, with surface acting negatively related to both job satisfaction and customer satisfaction and deep acting positively related to both. The results support the mediating role of job satisfaction on the relationship between surface acting and customer satisfaction, along with deep acting and customer satisfaction. Moreover, the outcome substantiates the moderating role of mentoring on both acting types with job satisfaction. Implication: This is the first study to empirically examine the mediating role of job satisfaction on the employee emotional labor relationship with customer satisfaction in service companies of a developing country.
Źródło:
Central European Management Journal; 2019, 27(4); 23-47
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Improving baltic sea services : a quantitative planning approach
Autorzy:
Michalk, P.
Powiązania:
https://bibliotekanauki.pl/articles/409415.pdf
Data publikacji:
2012
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
RoRO shipping
customer satisfaction
service planning
Opis:
Reduction of inventories and optimum delivery of input goods are important parameters for efficient production processes. Therefore transport processes are a vital part of industrial production, and their features are important determining factors for production planning. Especially in the Baltic Sea region, short sea roro shipping connections are an important part of transport chains but also constitute a bottleneck through their restricted schedules. The attractivity of a short-sea roro shipping connection is determined through several factors. Among these are shipping prices, transport time, frequency but also factors that cannot be influenced by the ships operator, such as obligatory driver breaks for truck drivers, which use the shipping service, the geographical position of ports and the geographical position of logistics hotspots which determine the main-transport flows. A roro shipping service that is part of an optimal connection between two logistics hotspots would have a clear advantage on the market. The paper shall present a model that allows for the analysis of complete intermodal RoRo-shipping chains in regard to their attractivity for their end-customers. The model cumulates different features of a transport chain into one indicator. Thereby allowing the optimization of RoRo shipping connection towards customer needs.
Źródło:
Research in Logistics & Production; 2012, 2, 4; 307-316
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Masking problem in identification of service quality determinants with an application of the cart model – an example of the public services quality research in Poland
Autorzy:
Jefmański, Bartłomiej
Łapczyński, Mariusz
Powiązania:
https://bibliotekanauki.pl/articles/424947.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
CART
masking of variables
customer satisfaction
Opis:
An important part of customer satisfaction surveys of the acquired service is to identify the key factors affecting its quality. Since customer satisfaction is a complex category thus its measurement and analysis require the use of multivariate statistical methods. One of them is the CART method (Classification and Regression Trees). Its use in the identification of the key determinants of the quality of services may, however, be associated with the emergence of the so-called variable masking problem, that was characterized in the article. Possible ways of solving it were exemplified in the customer satisfaction survey results of one of the Polish Municipal Offices.
Źródło:
Econometrics. Ekonometria. Advances in Applied Data Analytics; 2013, 3(41); 24-31
1507-3866
Pojawia się w:
Econometrics. Ekonometria. Advances in Applied Data Analytics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wykorzystanie wielowymiarowych reguł asocjacyjnych do poszukiwania uwarunkowań satysfakcji klientów z usług jednostek samorządu terytorialnego
The use of multidimensional association rules in search of determinants of customer satisfaction with services of local government units
Autorzy:
Błoński, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/420094.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
customer satisfaction
association rules
local government
Opis:
The article aims at presenting the results of the application of multidimensional association rules to explore the potential determinants of satisfaction with services. The bases for the search are the results of a study on the importance of social engagement and attachment to the place of residence to the satisfaction of the services provided by LGUs. The article has a research nature and has been prepared on the basis of the results of the survey. The research procedure also benefited from the literature in sociology and data mining available in the form of books and articles. The results of the carried out analysis indicate that between social engagement and satisfaction with services provided by LGUs and attachment to the place of residence and satisfaction with the services there are links and they can be pointed to as determinants of customer satisfaction. One should not assume that the two mentioned relationships relate to the entire studied population, but to the selected groups.
Źródło:
Nauki o Zarządzaniu; 2015, 4 (25); 28-37
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Assessment of Customer Satisfaction in Logistic Operators
Autorzy:
Kramarz, Marzena
Slupina, Maciej
Powiązania:
https://bibliotekanauki.pl/articles/504230.pdf
Data publikacji:
2017
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
Customer Satisfaction Index
quality maps
logistics customer service
Opis:
Among numerous factors which affect a company's success on the market, the customer satisfaction is an important element. This paper presents a proposal for customer satisfaction assessment procedures which takes into account customer segmentation. A survey was carried out among the customers of the Silesian branch of an international logistic operator. As a result, CSI was measured in selected segments, quality maps were prepared and logistic customer service elements requiring improvement were proposed.
Źródło:
Logistics and Transport; 2017, 35, 3; 13-20
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
What do German bank customers want? The importance of customer expectations and the failure of the integral customer advisory service
Autorzy:
Hastenteufel, Jessica
Kiszka, Sabrina
Powiązania:
https://bibliotekanauki.pl/articles/1201255.pdf
Data publikacji:
2020
Wydawca:
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie. Wydawnictwo AGH
Tematy:
customer expectations
customer satisfaction
customer loyalty
integral customer
advisory service
Opis:
Banks and financial service providers are currently facing numerous challenges due to the ongoing cheap money policy of the European Central Bank, an increasingly regulated market environment and a rapidly progressive digitization. The ongoing decline in interest income and the stagnating of a banks commission income are currently leading to a reduction of a banks total income. In addition, there is digitization that brings numerous new competitors into the market and changes the core business models of banks. As a result, the general conditions in the financial sector change fundamentally and continue to do so in the near future. Moreover, the behaviour and expectations of bank customers have changed in a way that factors such as “convenience”, “flexibility” and “speed” have become increasingly important for them. For this reason, we will start with a theoretical overview of the status quo and the current challenges banks are facing and then present the results of our customer survey to highlight the current expectations of bank customers. Based on this, we formulate recommendations for banks on how to meet their customers’ expectations.
Źródło:
Managerial Economics; 2020, 21, 1; 7-47
1898-1143
Pojawia się w:
Managerial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Competitive Strategies and Improved Performance of Selected Nigeria Telecommunication Companies
Autorzy:
Akingbade, Waidi Adeniyi
Powiązania:
https://bibliotekanauki.pl/articles/474890.pdf
Data publikacji:
2014
Wydawca:
Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
Tematy:
competitive strategy
performance
lower pricing
customer satisfaction
Opis:
The influence of globalization in telecommunication companies has greatly increased the level of competition in the industry and they are forced to be competitive to survive. Different types of strategies are put in place in order to be profitable and competitive. All these strategies are directed to attract, retain and maintain customers for continuous profitability. However, majority of them hardly measure the impact of their strategic innovation on their customers. The paper seeks to explore the influence of competitive strategies embarked upon by selected telecommunication companies in Nigeria on their performance. The paper also examines how competitive strategies could be implemented for improved customer satisfaction, retention and loyalty. Three null hypotheses were postulated to test the relationship between lower prices and customer satisfaction, uninterrupted trunk services and customer loyalty, and customer complaint handling and retention. Only customers using telephone service were selected as respondents from Lagos State. The state was stratified in to 20 local government council area and questionnaires were distributed to 125 respondents in each of them. The completion rate of the questionnaire in each of them is between 103 and 110. Survey research design was adopted to carry out the study. A structured questionnaire was designed and validated through the construct validity and tested for confirmation using the KMO measure of sampling adequacy. It was also made reliable using Cronbach’s Alpha test. From the study, findings revealed relationship between competitive strategies and customer satisfaction, retention and loyalty. The findings revealed that there is a relationship between competitive strategies, its constituents and performance of telecommunication companies. It is recommended that universal mobile telecommunication services (UMTS) operators should adopt the culture of competitive strategies since it can impact on their performance for achieving competitive advantage.
Źródło:
Journal of Entrepreneurship, Management and Innovation; 2014, 10, 4; 143-168
2299-7075
2299-7326
Pojawia się w:
Journal of Entrepreneurship, Management and Innovation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Autorzy:
Stefko, Robert
Fedorko, Richard
Bacik, Radovan
Rigelsky, Martin
Olearova, Maria
Powiązania:
https://bibliotekanauki.pl/articles/19233601.pdf
Data publikacji:
2020
Wydawca:
Instytut Badań Gospodarczych
Tematy:
sentiment polarity
customer satisfaction
hotel
Visegrad group
Opis:
Research background: In the developed countries, the services sector, which also includes the accommodation services, is a significant source of the gross national product. Tourism can be perceived as an important determinant of countries' economies, so attention paid to the needs of clients is at least necessary and beneficial. Purpose of the article: The aim of the study is to assess the quality of services provided and the perception of the hotel from the point of view of the accommodated clients. This objective was fulfilled by determining the effect of selected indicators of perception of the quality of provided services (location, personnel evaluation, cleanliness, equipment, comfort, price/quality ratio of provided services, free Wi-Fi connection) on the indicator determining the perception of the hotel (polarity of sentiment). Methods: In the analysis of the above, 22,000 text-reviews of 117 five-star hotels of the Visegrad Group countries were evaluated. The hotel reviews were obtained from Tripadvisor.com and indicator rankings from Booking.com. The analysis made use of the regression analysis methods - influence (regulatory models - Ridge, Lasso, Elastic net, and multiple linear regression - OLS). Findings & Value added: It has been found out that hotel equipment and cleanliness have the greatest effect on the polarity of sentiment. As could be expected, the trend has an upward tendency - that is, as quality increases, so does the sentiment polarity - the perception of hotel facilities. Overall, the analysed sentiment variables can be considered positive, as was confirmed by the positive coefficients of the coherence analysis (Spearman-ρ; Pearson-r), as well as the upward trend in the predictions under the regression analysis. Hotels should be strategically customer-oriented and, as the analyses show, pay the greatest attention to equipment and cleanliness. The services of accommodation facilities are dominant in terms of satisfaction with the destination in general, so in the long run, they should be given due attention. These findings are particularly beneficial for hotel services provided in the Visegrad Group countries, as no research studies have yet been carried out on customer evaluation of the quality of accommodation facilities using the presented methods.
Źródło:
Oeconomia Copernicana; 2020, 11, 4; 721-742
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Measuring Customer Retention in the European Automotive Sector
Autorzy:
Sliż, Piotr
Delinska, Liwia
Powiązania:
https://bibliotekanauki.pl/articles/1934175.pdf
Data publikacji:
2021
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
customer retention
customer satisfaction
relationship marketing
aftersales service
automotive
Opis:
Purpose: The main purpose of the work is to present the results of the customer retention level in the automotive sector based on the proposed measurement indicators: “serviced and sold” (SESO) and “sold and serviced” (SOSE). Design/methodology/approach: The study investigates the dealership of passenger cars belonging to one of the European automotive concerns. The following research methods were used in the article: systematic literature review, participant observation, and data mining. Findings: As a result of the implementation of empirical proceedings, we proposed a theoretical model in terms of data flow in sales and aftersales service processes, thus enabling the design of SOSE and SESO retention indicators and their empirical verification in the examined organization. Research limitations/implications: The presented indicators can be widely used in the analysis of retention of aftersales service clients. However, the presented research results cannot be applied to other organizations that provide similar results due to the non-probabilistically selected company. Practical implications: The proposed indicators can be used by other organizations in different industries in assessing the level of retention in manufacturer-user and seller-user relations. Originality/value: The study provides tools that allow for retention analysis from both the customer and product viewpoint. The concept has a universal value for enterprises that conduct sales and aftersales services under one structure.
Źródło:
Central European Management Journal; 2021, 29(3); 63-85
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metodologia macierzy satysfakcja-lojalność i oczekiwania-satysfakcja wykorzystywanych w badaniach zadowolenia klienta
Methodology of the satisfaction-loyalty and expectations-satisfaction matrices used in customer satisfaction surveys
Autorzy:
Biesok, G.
Wyród-Wróbel, J.
Powiązania:
https://bibliotekanauki.pl/articles/325615.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
badania konsumenckie
satysfakcja klienta
badanie satysfakcji klienta
metody macierzowe
consumer research
customer satisfaction
customer satisfaction survey
matrix methods
Opis:
Artykuł prezentuje metodologię konstruowania macierzy satysfakcja-lojalność i oczekiwania-satysfakcja, możliwości wnioskowania z ich pomocą, ich zastosowanie w badaniach satysfakcji klienta i wynikające z tego korzyści. Opracowanie przedstawia zasady tworzenia macierzy, ilustruje ich użycie, pokazuje zaproponowane przez autorów wskaźniki parametryzujące macierz oraz wnioski, jakie można wysnuć na podstawie analizy macierzy. W podsumowaniu wskazuje na zalety i wady związane z wykorzystaniem prezentowanych metod.
The article presents the methodology of constructing the satisfaction-loyalty and expectation-satisfaction matrices and their application in customer satisfaction surveys. It presents the principles of matrix creation, illustrates their use, shows the indicators proposed by the authors, parameterizing the matrix. The paper shows what conclusions can be derived from the matrix analysis and summarizes the advantages and disadvantages of using the presented methods.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 131; 27-37
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The effect of overall service quality on customer satisfaction: The moderating role of travel experience
Autorzy:
Gu, Shengyu
Powiązania:
https://bibliotekanauki.pl/articles/52055865.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
service quality
eco-tourism
customer satisfaction
travel experience
Opis:
The purpose of this study is to explore the relationship between overall service quality and customer satisfaction, further, this relationship is examined in terms of travel experience as a moderator. The study mainly focuses on eco-tourism and collected data from tourists travelling to China. Convenience sampling was used for data collection and a questionnaire used from previous studies. AMOS software analyzed the data collected from 341 respondents. The results highlighted that there is a significant and positive relationship between overall service quality and customer satisfaction. Moreover, the presence of travel experience as a moderator strengthens this relationship. This research is limited to eco-tourism and future studies could be done from the perspective of any other country with a large sample size.
Źródło:
Turyzm; 2023, 33, 1; 19-28
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer satisfaction in retail banking – current and future research trends
Autorzy:
Bugdol, Marek
Jemczura, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/321978.pdf
Data publikacji:
2019
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
customer satisfaction
customer
client
bank
service
satysfakcja klienta
klient
usługa
Opis:
The article discusses current trends and directions of research related to diagnosing the level of customer satisfaction in retail banking. The authors review the literature and organize the main research areas. In addition, they undertake a discussion and review of current directions of customer satisfaction studies and propose new directions resulting from current research gaps. The problem of customer satisfaction surveys has been presented both ways – from the research and scientific perspective, as well as from the viewpoint of customer satisfaction surveys completed by one of the biggest banks in the world.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2019, 136; 69-85
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Proposal of methodology for customers relationships establishing in terms of transport services
Autorzy:
Hajduk, Iwona Ewa
Poliak, Miloš
Powiązania:
https://bibliotekanauki.pl/articles/24200870.pdf
Data publikacji:
2023
Wydawca:
Sieć Badawcza Łukasiewicz. Przemysłowy Instytut Motoryzacji
Tematy:
management
transport sector
consumer
relationship
customer satisfaction
Customer Relationship Management
Opis:
Currently, the market is focused not only on the quality of services, but also on customer comfort, requiring service providers to constantly modernize their methods of operation. Due to the progressing digitization of various areas of business activity, it is necessary to implement current available technological aids in order to maintain competitiveness and build long-term relationships with the client. Delivering products to the point of consumption is a very important element in the supply chain, and transport companies act as both intermediaries and service providers. The article is a proposal of a methodological solution for companies dealing with transport services in the field of building long-term relationships with the client using modern technologies and methodologies. The results show the strategies and systems with which transport companies can strive to build a competitive offer in the supply chain. As a target solution, it was proposed to use solutions such as Customer Relationship Management (CRM) in the process of developing a methodology for building relationships with customers in the area of transport services. The development and functioning of the global economy market is not possible without a net-work of transport connections-communication infrastructure, as well as a service provider-consumer relationship.
Źródło:
Archiwum Motoryzacji; 2023, 101, 3; 5--31
1234-754X
2084-476X
Pojawia się w:
Archiwum Motoryzacji
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers
Autorzy:
Ahmad, Norlia
Powiązania:
https://bibliotekanauki.pl/articles/540604.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
quality attribute,
customer satisfaction,
Kano’s model,
convergent product
Opis:
Continuous innovations of smartphone attributes and increasing product usage call for better understanding of the attributes that matter most to customers. This study employs Kano’s model for classifying smartphone attributes into various categories and examines the infl uence of those attributes on the satisfaction of smartphone users. Based on consumer evaluation of the latest and general smartphone attributes, the analysis in this study indicates various levels of satisfaction and dissatisfaction with each attribute. Specifi cally, our fi ndings reveal merely three categories of Kano’s classifi cation, and ‘one-dimensional’ or performance attributes have higher infl uence on customer satisfaction as compared with ‘attractive’ ones. These findings provide implications for further product improvement efforts to consider not only technological capabilities but also to prioritize the attributes that are highly expected by customers. The majority of the respondents in this study include the younger consumer segment and heavy smartphone users, thus limiting generalization of the results to other contexts. Further research should consider respondents across segments and/or in a specific market, and extend the focus beyond product attributes so a to include user experiences and explicit product benefits.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 1(5); 15-28
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The impact of perceived sustainable marketing policies on green customer satisfaction
Wpływ postrzegania zrównoważonych polityk marketingowych na zadowolenie klienta przyjaznego środowisku
Autorzy:
Vafaei, Seyyed Amir
Azmoon, Iman
Fekete-Farkas, Maria
Powiązania:
https://bibliotekanauki.pl/articles/405422.pdf
Data publikacji:
2019
Wydawca:
Politechnika Częstochowska
Tematy:
marketing
sustainability
sustainable marketing
customer satisfaction
green customer satisfaction
green products
rozwój zrównoważony
zrównoważony marketing
zadowolenie klientów
zadowolenie zielonych klientów
zielone produkty
Opis:
Sustainability and sustainable marketing have obviously become very crucial, and strategies that are in control of the environment can give several businesses a competitive edge. Moreover, as a result of the rapid development and changes in Iran, sustainability is more important than ever, and deep change is needed to bring Persian people and companies into sustainable orientation. The purpose of this article is to study the relationship between customers’ green satisfaction and perceived sustainable marketing policies in Iran. The study is based on the designed questionnaire, which considers different cultural issues. The data analysis has been done based on the Pearson correlation coefficient and linear regression analyses by using SPSS 21. The results show that the correlation between the perceived sustainable marketing policies and green customer satisfaction is greater than 0.6. Moreover, the regression analysis proves that the perceived sustainable marketing policies have a positive impact on green customer satisfaction. Therefore, sustainability is a crucial factor for companies in order to make their customers satisfied and consequently having a competitive advantage comparing their competitors.
Zrównoważony rozwój i zrównoważony marketing stały się bardzo istotne, a strategie ujmujące wymogi środowiskowe mogą zapewnić firmom przewagę konkurencyjną. Ponadto, w wyniku szybkiego rozwoju i zmian w Iranie, zrównoważony rozwój jest ważniejszy niż kiedykolwiek dotąd, a głębokie zmiany są konieczne, aby doprowadzić mieszkańców i firmy do zrównoważonej orientacji. Celem tego artykułu jest zbadanie związku między ekologiczną satysfakcją klientów a postrzeganą polityką zrównoważonego marketingu w Iranie. Badanie opiera się na zaprojektowanym kwestionariuszu, który uwzględnia różne zagadnienia kulturowe. Analiza danych została przeprowadzona na podstawie współczynnika korelacji Pearsona i analizy regresji liniowej przy użyciu SPSS 21. Wyniki pokazują, że korelacja między postrzeganą zrównoważoną polityką marketingową a satysfakcją klientów przyjaznych środowisku jest większa niż 0,6. Co więcej, analiza regresji dowodzi, że postrzegana zrównoważona polityka marketingowa ma pozytywny wpływ na zadowolenie klientów przyjaznych środowisku. Dlatego zrównoważony rozwój jest kluczowym czynnikiem dla firm, aby ich klienci byli zadowoleni, a co za tym idzie, firmy mogły osiągnąć przewagę konkurencyjną w porównaniu z konkurencją.
Źródło:
Polish Journal of Management Studies; 2019, 19, 1; 475-491
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction,Loyalty and Retention
Autorzy:
Animashaun, Abdulrauf
Tunkarimu, Tarila Iman
Dastane, Omkar
Powiązania:
https://bibliotekanauki.pl/articles/540584.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Customer Perceived Value
customer satisfaction
customer loyalty and retention
convenience stores
Malaysian retail
Opis:
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a result leads to customer loyalty and retention for convenience stores in Malaysia. Independent variables such as functional, conditional, social, emotional and economic values were taken into account; the number of 200 customers were sampled, using a blend of explanatory and descriptive research design and a quantitative research method. The reliability was measured ranging from (α =.560-.966) using Cronbach’s alpha. The application of descriptive statistics and correlation analysis was intended to explain the relationship between the independent and dependent variables of the research, whereas the inferential statistics and linear regression were used to test the hypotheses; with a signifi cance level p ≤ 0/05 whereby the fi ndings of the research showed that economic value has a high infl uence on customer satisfaction as well as loyalty and retention. However, based on the fi ndings customers are highly infl uenced by the economic value they get from a convenience store. Among the realistic contributions are positioning value pricing, formulating a strategy that encourages convenience value, connects to customers’ emotions during shopping and also creates a diverse approach that sets a convenience store apart from another. However, there is a need for future studies to extend the model of this research by adding other perceptions such as demographic features of the consumers.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2016, 2(4); 4-27
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The mediating role of customer satisfaction and Customer-Company identification in the relationship between corporate social responsibility and customer loyalty (Case study: customers pasargad Bank)
Autorzy:
Rashid, Ali Asghar
Rahmati, Mohammad Hossein
Jandaghi, Gholamreza
Powiązania:
https://bibliotekanauki.pl/articles/1192017.pdf
Data publikacji:
2016
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Social responsibility
customer loyalty
customer satisfaction
customer identification with company
quality of service
Opis:
Customer loyalty issues that in the service sector, due to its dominant competitive environment has great importance. This study sought to evaluate the effects of variables that "corporate social responsibility", "quality of service" and "customer's identification" on "customer loyalty". The purpose of the present study is based on descriptive research methods. Data were collected in this study was a questionnaire that 390 questionnaires among customers of different branches In Tehran Pasargad Bank in the period January to March 2016 were distributed and 372 valid questionnaires were collected. Data were analyzed using correlation analysis and structural equation modeling was performed with SPSS Amos. This research shows that corporate social responsibility, customer satisfaction, customer identification and customer loyalty organization has a significant impact. Thus, banks paid to the issue of social responsibility and community issues they have committed themselves to respect, in terms of customers, banks with higher perceived service quality and customer satisfaction and loyalty have cause to be.
Źródło:
World Scientific News; 2016, 50; 117-130
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services
Autorzy:
Misiani Mwencha, Peter
Makau Muathe, Stephen
Powiązania:
https://bibliotekanauki.pl/articles/2011566.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
online retailing
customer satisfaction
perceptions
e-commerce
online consumer
behaviour
Opis:
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers’ perceptions vis-a-vis satisfaction with online retailing services. While the study model conceptualizes customers’ perceptions as a composite variable made up of three dimensions (perceived attributes, perceived risk and perceived value) prescribed by four established information systems (IS) and consumer behaviour frameworks, namely the Technology Acceptance Model (TAM), Perceived Risk Theory (PRT), Theory of Consumption Values (TCV) and Expectations-Artifact Model of Satisfaction (EAMS), it does not specify how the different perceptual factors infl uence online satisfaction; instead it aggregates all three dimensions into a higher-order construct called “customers’ perceptions” and tries to understand the nature of relationship between the composite independent variable and the dependent variable. It employed a descriptive, correlational survey design whereby the response data collected from 240 registered users of 6 online retailers was analyzed using both descriptive as well as inferential statistics. The linear regression analyses indicate that the model provides a statistically signifi cant explanation of the variation in consumers’ online retailing satisfaction. The study also found empirical support for customers’ perceptions as an antecedent of satisfaction with online retailing services.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2018, 1(7); 4-27
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The conceptual framework of the process standardization - customer satisfaction relationship
Koncepcyjne ramy związku między standaryzacją procesu a zadowoleniem klienta
Autorzy:
Koval, M.
Chromjakova, F.
Powiązania:
https://bibliotekanauki.pl/articles/202695.pdf
Data publikacji:
2018
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
standardization
customer satisfaction
continuous improvement
standaryzacja
zadowolenie klienta
ciągłe doskonalenie
Opis:
Organizations employ process standardization to reduce process variability and to ensure customer satisfaction. However, excessive standardization may hinder company competitiveness due to the lack of an ability to meet varying customer needs. There is a dearth of research regarding the impact of standardization on customer satisfaction as well as the organizational practices that can potentially foster this relationship. The present research proposes an alternative approach to understanding the practices that foster standardization in organizations: the research builds upon the notion of the closeness of process standardization and continuous improvement, and further proposes the framework of the standardization - customer satisfaction relationship within the wider network of organizational practices. The present study is one of the few attempts in the current literature to frame process standardization within the wider context of the continuous improvement process in the organization and thus makes a theoretical contribution to the advancement of the scant field of knowledge on process standardization in the areas of quality engineering and production systems management.
Organizacje stosują standaryzację procesów, aby zmniejszyć zmienność procesów i zapewnić zadowolenie klientów. Jednak nadmierna standaryzacja może utrudnić konkurencyjność firmy ze względu na brak możliwości zaspokojenia zróżnicowanych potrzeb klientów. Brak jest badań dotyczących wpływu standaryzacji na zadowolenie klienta, a także praktyk organizacyjnych, które mogą potencjalnie wspierać tę relację. Niniejsze badanie proponuje alternatywne podejście do zrozumienia praktyk, które sprzyjają standaryzacji w organizacjach: badanie opiera się na pojęciu bliskości normalizacji procesu i ciągłego doskonalenia, a ponadto proponuje ramy standaryzacji - relacje satysfakcji klienta w ramach szerszej sieci praktyk organizacyjnych. Niniejsze badanie jest jedną z nielicznych prób w obecnej literaturze, aby ujednolicić proces normalizacji w ramach szerszego procesu ciągłego doskonalenia w organizacji, a zatem stanowi teoretyczny wkład w rozwój niewielkiej dziedziny wiedzy dotyczącej standaryzacji procesu.
Źródło:
Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie; 2018, 78; 87-102
0239-9415
Pojawia się w:
Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Improvement of service offering connected to customer satisfaction in the power electronics field
Autorzy:
Koskinen, J.
Sahebi, D.
Nikookar, H.
Zhan, W.
Powiązania:
https://bibliotekanauki.pl/articles/407157.pdf
Data publikacji:
2013
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
customer satisfaction
industrial service offering
services quality improvement
dynamic capabilities
Opis:
This research is a case study research related to customer satisfaction, focuses on more effective service improvement and changes in regards with meeting the customer needs. Through empirical approach and related enterprises investigation, based on employees’ perspective and end-user’ perspective, it designs a questionnaire system to collect data. In a case company, totally 31 interviews were made from 18 subsidiaries and 13 from end customers. Finally, we use statistical analysis to analysis the collection data and draw a conclusion. The outcomes of analysis show that communication and effective information flow, as well as effective service processes are the key while technical knowhow is the basic requirements. Throughout the body of the research, we can observe that there are significant differences between the internal and external customers perspective. These differences should be taken into consideration when the service improvement is the main objective. This research helps manufacturing firms to improve their value added services in addition to operating closer to their global customers.
Źródło:
Management and Production Engineering Review; 2013, 4, 2; 70-77
2080-8208
2082-1344
Pojawia się w:
Management and Production Engineering Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison
Autorzy:
Tektas, Oznur Ozkan
Eryigit, Canan
Ekmekci, Ozge Tayfur
Powiązania:
https://bibliotekanauki.pl/articles/540590.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
holistic thinking
analytic thinking
customer satisfaction
firm reputation
repurchase intention
Opis:
The purpose of this study is to test whether the influence of satisfaction and reputation on repurchase intention varies among analytic and holistic thinkers. We employed an individual level approach to measure cross-cultural differences regarding thinking style and other variables. We made a cross-cultural comparison via analyzing the effects of satisfaction and firm reputation on repurchase intention, using data from the USA and Turkey that reflect analytic and holistic thinking cultures, respectively. Also, we conducted intra-cultural analyses in which the USA data and Turkish data were analyzed separately. Findings from these analyses revealed that holistic and analytic thinking styles create differences at the individual level (intra-cultural) but not at the cultural level (cross-cultural). In the Turkish sample, the impact of reputation on repurchase intention is found to be stronger than that of satisfaction for holistic thinkers.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 2(6); 4-24
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Status of lean manufacturing pactices and Its Influence on the adoption of industry 4.0 in the Malaysian furniture industry
Autorzy:
Ratnasingam, Jegatheswaran
Zbieć, Marcin
Choon Liat, Lim
Ab Latib, Hazirah
Othman, Kamaruzaman
Mohd, Afthar Amir
Jegatheswaran, Natkuncaran
Powiązania:
https://bibliotekanauki.pl/articles/2171755.pdf
Data publikacji:
2022
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
Lean manufacturing
Furniture
Industry 4.0
Sustainability
Productivity
Customer Satisfaction
Opis:
Status of Lean Manufacturing Practices and Its Influence on the Adoption of Industry 4.0 in the Malaysian Furniture Industry. Lean Manufacturing practices is being promoted throughout the manufacturing industry in the country to boost industrial productivity. Therefore, a study was carried out to determine the level of adoption, benefits, and challenges faced by furniture manufacturers in adopting LM. Further, it was also evaluated if LM facilitated the transition towards Industry 4.0 adoption. The questionnaire-based survey involved 484 furniture manufacturers, of large-size and SMEs. The results found that the adoption of LM was prevalent among large-sized companies, and LM improved product quality and customer satisfaction, while reducing manufacturing lead time in the companies. The 5S method of work place organization, process mapping and waste reduction and elimination were the most common LM tools adopted by the companies. On the other hand, the major challenges encountered when implementing LM were lack of know-how, backsliding to old work ways, and resistance to adopt among the employees. The result also revealed that companies practicing LM also suggested that they were more prepared to adopt Industry 4.0 technologies, as the practice of LM has not only reduced waste on the production.
Źródło:
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology; 2022, 119; 5--23
1898-5912
Pojawia się w:
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The assessment of business customers’ satisfaction in the B2B market on the example of a metallurgical company
Autorzy:
Pachołek, Bogdan
Sady, Sylwia
Woźniak, Weronika
Powiązania:
https://bibliotekanauki.pl/articles/18104682.pdf
Data publikacji:
2023-09-28
Wydawca:
Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
Tematy:
metallurgical industry
customer satisfaction
customer loyalty
Net Promoter Score
B2B market
Opis:
The guarantee of a company’s success in the business to business (B2B) market is the acquisition of customers satisfied with the purchased products or services and loyal to the company. The metallurgical industry is a specialised sector with a narrow group of buyers. In order to ensure mutual relations in the B2B market, numerous activities are carried out to strengthen the ties between business partners. One of such activities is the assessment of customer satisfaction, which gives the company an opportunity to learn about the needs, preferences, and expectations of its customers. The aim of the study was to assess the satisfaction of business customers with the cooperation with a chosen company in the metallurgical industry, a world leader among solutions in the metal heat treatment sector. The CAWI (Computer-Assisted Web Interview) technique was used to achieve the aim of the work, in which proprietary research instruments were used. To assess the loyalty of the company’s business partners, the Net Promoter Score (NPS) was used. The study was carried out at the turn of 2021/2022 in two stages of cooperation between the company and its business partners. The first verification was carried out after signing the final protocol and the second after the end of the warranty period. The study was global. 104 companies from various industries and operating on international markets participated in the survey. The results of the conducted research showed a high rating of customer satisfaction with the cooperation with the company. This is evidenced by both the high values obtained of the NPS index (51.7% for tests made after the device was launched, 55.6% for tests carried out after its warranty period), and high ratings of customer satisfaction with the products and services offered by the company. The results of the study also allowed the authors to identify areas of the company’s activity for further improvement.
Źródło:
Journal of Management and Financial Sciences; 2023, 47; 21-33
1899-8968
Pojawia się w:
Journal of Management and Financial Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-25 z 122

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