- Tytuł:
-
Multivariate data in the estimation of consumer risk
Dane wielowymiarowe w określaniu ryzyka konsumentów - Autorzy:
-
Brzezińska, Justyna
Maciejewski, Grzegorz - Powiązania:
- https://bibliotekanauki.pl/articles/424945.pdf
- Data publikacji:
- 2015
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
consumer risk choice
qualitative data analysis
purchasing decisions of consumers
perceived risk - Opis:
- The risk of consumer behaviour, as a part of the widely understood studies on risk, is still an uncharted and undiscovered area of human activity. The main goal of this paper is to draw attention to the issue of the measurement of risk perceived by the consumers` unsuccessful purchase, as well as presenting a multidimensional analysis of data on risk research perceived by consumers in the decision making process. Some of the well-known multivariate methods are presented: analysis of variance, correspondence analysis and some graphical methods for categorical data analysis, such as mosaic, sieve, association and doubledecker plot. In the paper, the qualitative analysis aimed at risk identification and interpretation in the decisions process of consumers will be conducted. The exploration of different types of risks and the influence on consumer behaviour will be identified. The perception of risk was examined based on the examples of food, home appliances and travel services (trips, holidays).
- Źródło:
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Econometrics. Ekonometria. Advances in Applied Data Analytics; 2015, 3 (49); 20-32
1507-3866 - Pojawia się w:
- Econometrics. Ekonometria. Advances in Applied Data Analytics
- Dostawca treści:
- Biblioteka Nauki