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Tytuł:
Solutions supporting the strategy implementation – model proposal
Autorzy:
Wołczek, Przemysław
Powiązania:
https://bibliotekanauki.pl/articles/419797.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
strategy
strategy implementation
model
Opis:
The purpose of the article is to present the results of empirical research concerning solutions used in the strategy implementation process by companies recognized as effective in achieving their strategic goals. Based on the results of the research, a model of improving the strategy implementation process was proposed. In the theoretical part the method of analysis and critical review of the literature was used. The technique used in the empirical study was PAPI. In order to investigate relationships, Cramer’s V coefficient was calculated. The main findings of the study allow us to conclude that there are some specific solutions from the following areas: organisational structure, communication and motivation, cooperation, implementation tools and methods, and control, which particularly effectively support the strategy implementation.
Źródło:
Nauki o Zarządzaniu; 2019, 24, 2; 49-59
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Introduction to the essence of security and security strategy
Autorzy:
A, Piwowarski, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/890955.pdf
Data publikacji:
2019-05-08
Wydawca:
Wyższa Szkoła Bezpieczeństwa Publicznego i Indywidualnego Apeiron w Krakowie
Tematy:
security
security strategy
development strategy
theory of strategy
Opis:
Ensuring freedom from threats to security subjects requires the elaboration of a security strategy. The relationship between security strategy and development strategy is the same as that between security and development themselves – one determines the other. For this reason, the purpose of this article is to discuss the essence of security and its basic conceptual categories, as well as the implementation of its provision through strategic efforts. At the beginning, the essence of the phenomenon of security is presented and the most important definitions are quoted. Similarly, the author discusses the concept of strategy and shows the evolution of its understanding. This allows to discuss the typology of security strategies and to mention the most important figures that became part of history thanks to their achievements in the theory of strategy, including Sun Tzu, Thucydides, Alexander the Great, Napoleon Bonaparte. A few of the most important principles formulated by these figures are recalled, which may be important hints for contemporary strategists as well. Finally, the author gives the most important definitions of ideas related to security: the security environment, the interests of the security subject, opportunities, challenges, risks, threats, rules and methods. Their essence is emphasized in the light of the considerations presented above. The author concludes that the strategic categories are superior to the respective political categories and distinguishes three types of contemporary strategic actions. He also recognizes that the biggest challenge in terms of security is the prevention of threats, e.g. by means of stabilization activities whose essence is to maintain and promote the stability of the security environment.
Źródło:
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje; 2019, 33; 65-80
2299-4033
Pojawia się w:
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
UWAGI DO ISTOTY STRATEGII ROZWOJU I JEJ KSZTAŁTOWANIA W PRZEDSIĘBIORSTWIE
Autorzy:
Zamiar, Zenon
Zacharz, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/503752.pdf
Data publikacji:
2006
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
strategic management
development strategy
strategy
Opis:
In this publictaion the authors show the essential point of the strategy and stages of its creating in relation to the opinions of well-known theorists of the organisation and management science.
Źródło:
Logistics and Transport; 2006, 3, 2; 97-100
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The influence of photovoltaics on the implementation of the climate and energy package on the example of the Rzeszów functional area
Autorzy:
Potyrańska, Paulina
Puzio, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/101743.pdf
Data publikacji:
2019
Wydawca:
Instytut Polityki Energetycznej im. Ignacego Łukasiewicza
Tematy:
energy management strategy
energy efficiency
RES
photovoltaics
climate strategy
energy strategy
Opis:
The aim of the study is to show the impact of investments in photovoltaic installations carried out by local government units on the implementation of the objectives of the climate and energy package in the Rzeszów Functional Area (ROF). It has been shown that such an important problem as the need to increase the share of renewable energy sources (RES) in electricity production is also solved locally. The methods of in-depth interview, case study and desk research were used. The application of modern technologies in the field of energy production with the use of photovoltaic cells in the ROF area is to contribute in 2019-2035 to the reduction of CO2 emissions; to the increase in the production of electricity from RES, and to the reduction of the use of fossil fuels for the production of electricity. Diversification of energy sources, also at local and individual level, can be beneficial not only for the environment, but also for the budget of energy consumers.
Źródło:
Energy Policy Studies; 2019, 1 (3); 49-58
2545-0859
Pojawia się w:
Energy Policy Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategic Processes in Georgian Manufacturing Companies – Business-Level Strategy Perspective
Autorzy:
Khoshtaria, Tornike
Powiązania:
https://bibliotekanauki.pl/articles/1826396.pdf
Data publikacji:
2019-08-01
Wydawca:
Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Tematy:
strategies
strategy formulation
strategy implementation
manufacturing industry
Opis:
The purpose of this study is to examine the links between generic strategy types and organizationalperformance. Moreover, this paper will attempt to discover whether or not the emphasis onplanning strategy implementation will enhance a company with superior performance. This paperstudied 104 Georgian based manufacturing companies. A questionnaire was chosen as the surveyinstrument. The respondents selected were CEOs of the manufacturing companies being surveyed.Findings of this study are based on the results of the hypotheses tests which indicate that companieswith clearly defined business strategies are performing better. The group of companies with integratedstrategies had better performance than those concentrating on either of them. This contradicts theidea that it is not effective to use a combination of cost-leadership and differentiation strategy becauseof their exclusivity. There were no strong ties established between the strategic type and the planningof strategic implementation. Moreover, companies placing emphasis on planning strategy implementationhave better performances than those “stuck in the middle”. The results of this study are particularlyuseful for practitioners, as it can provide managers with the information connected with strategyformulation and implementation processes. This study makes a contribution to the existing literatureby exploring strategy processes within Georgian based manufacturing companies, and addressing theinconclusiveness of the results of generic strategies and organizational performance.
Źródło:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach; 2016, 36, 109; 47-72
2082-5501
Pojawia się w:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategia rozwoju miasta w obszarze kultury. Studium przypadku
City development strategy in the area of the culture. Case study
Autorzy:
.Musiał, Martyna
Powiązania:
https://bibliotekanauki.pl/articles/534150.pdf
Data publikacji:
2018-12-15
Wydawca:
Uniwersytet Rzeszowski. Wydział Ekonomii
Tematy:
city
strategy
development strategy – cities
culture sector
Opis:
The main objective of the study is to evaluate the development strategy of the local government unit in the field of culture. Therefore, in the empirical part of the study, the literature on the subject was ana-lyzed, as well as the recognition of the date and stages of the city's development strategy. However, in the research part, an analysis of the city's development strategy in the area of the cultural sector was carried out on the example of the city of Opole. The end result is the presentation of key cultural activities of the local government unit in relation to the local community.
Źródło:
Przedsiębiorstwo i Region; 2018, 10; 27-35
2080-458X
Pojawia się w:
Przedsiębiorstwo i Region
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Practical dimension of urban and regional resilience concepts: a proposal of resilience strategy model
Autorzy:
Masik, Grzegorz
Grabowska, Maja
Powiązania:
https://bibliotekanauki.pl/articles/947021.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
Tematy:
Resilience
urban strategy
regional strategy
resilience model
Opis:
It is not only growth and development that is of value to local, regional and central governments, but also the ability to absorb negative phenomena and the ability to continuously transform socio-economic systems. Resilience strategies thus serve as a response to the more and more frequent and intense natural, social and economic challenges. In some approaches to urban resilience, special attention is paid to activities undertaken by cities to become inclusive, integrated, robust, resourceful, reflective, redundant and flexible. In regional strategies the emphasis is on diversity, dispersion, mutuality and modularity. The aim of the paper is to synthesise selected qualities of resilient cities and regions into a new model of resilience strategy. It assumes that goals at each level of strategy are formulated according to adaptive interpretation of the resilience concept. Development of such model would enable the use of the concept by practitioners responsible for creating development strategies.
Źródło:
Miscellanea Geographica. Regional Studies on Development; 2020, 24, 1; 30-34
0867-6046
2084-6118
Pojawia się w:
Miscellanea Geographica. Regional Studies on Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Эга-дакумент як камунiкатыўная падзея ў лiтаратурным працэсе (на прыкладзе аўтабiяграфiчнай аповесцi Алеся Адамовiча “Vixi”)
Ego-document as a communicative event in a literary process (based on A. Adamovich’s autobiographical novel “Vixi”)
Autorzy:
Gubskaja, Wolga
Powiązania:
https://bibliotekanauki.pl/articles/2131011.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
narratology
narrative
communicative strategy
narrative strategy
discourse
Opis:
The article uses narrative techniques to explore the role of a fact in literary works. A. Adamovich’s autobiographical novel “Vixi” that serves as illustrative material has been analyzed. The purpose of the article is to examine a literary work at several textual levels: “event – naration – discourse”, “events in the novel – historical context (internal and external chronotope)”, the relationship of “author – narator – reader”. It is argued that the fact in the process of a narrative story cannot remain unchanged – a subjective interpretation of the writer expressed by narrator’s words changes it explicitly. It is emphasized that the fact can be used as a trigger for deploying the main action or changing the style of writing. For A. Adamovich self-reflection as the way of understanding reality is a means to create the world model which represents clear polarization.
Źródło:
Białorutenistyka Białostocka; 2021; 75-90
2081-2515
Pojawia się w:
Białorutenistyka Białostocka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategic approach in logistics
Autorzy:
Daniluk, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/504545.pdf
Data publikacji:
2007
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
strategy
logistics
Opis:
The article features the problem of strategic approach in logistics. In the first part of the article the need of strategic insight into companies activities was stressed resulting most of all from more and more dynamic transformations taking place in their environment. Only using the strategic management tools may meet such challenges of managing a logistic system. The main pillars of strategic approach in logistics include the environment and strategy. Consequently, the logistic system environment and its structure was defined and methods of its analysis were presented. Scenario (qualitative) and non-scenario (quantitative) concepts of analysis were recognized as the basic ways of researching the logistic system environment. The macro environment concept was adapted directly from management sciences, whereas the micro environment structure was based on a modification of a model designed by M.E. Porter. The article also points out various possibilities to take advantage of H.I. Ansoff s and E.M. Porter's concepts relating to forming logistic strategies. Thus the importance of logistic strategies operating in higher than functional way was shown.
Źródło:
Logistics and Transport; 2007, 5, 2; 33-42
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Сучасні моделі стратегічного управління підприємством в епоху «Мрій»
Autorzy:
Ігнатьєва, Ірина
Шульга, Валентина
Powiązania:
https://bibliotekanauki.pl/articles/2151123.pdf
Data publikacji:
2017
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
strategy
management
Opis:
Since the second half of the twentieth century, the global economy began to emerge trends and today exert a significant influence on the strategic behavior of companies, namely, the constant search for ways to maximize the company’s value, and constant adaptation to the increasing variability of the environment and intense competition. To date, foreign and domestic researchers continue to actively investigate the problem of strategic management and, given these characteristics of modern competitive environment as amorphous and naddynamichnist, create new approaches to business strategies. The study of competence -oriented approach based on the concepts of strategic management laid K.K.Prahaladom and H.Hamelom. Many works devoted to the study of competence -based approach and Dzh.Ris A.Drezher researchers, which identified the main provisions of the approach. F.Amess, A.Avadikyan and P.Kohendet in their studies combining resource- oriented and of competence-oriented approaches into a single concept of strategic management firms that their activities are based on knowledge (so-called «knowledge-based firms»). Authors D.Dzh.Tis, H.Pisano A.Shuen and, in turn, noted that the selection of areas of competence of the firm is solely the result of the evolution of its routine operations.
Źródło:
Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2017, 2(19); 99-105
1730-0266
Pojawia się w:
Prosopon. Europejskie Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization
Autorzy:
Głodowska, Agnieszka
Pera, Bożena
Wach, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/1810505.pdf
Data publikacji:
2019-12-02
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
strategy
international strategy
international business
internationalization of firms
Opis:
Purpose: Strategy determines the patterns of internationalization. The speed, scale, and scope of internationalization are important dimensions from the perspective of firms’ behaviors and activ ities. The aim of the article is to identify and verify the relationship between the international strategy and its impact on three dimensions of the studied phenomenon. Methodology: The article uses a quantitative approach. The survey was conducted on a sample of 355 internationalized firms from Poland, varying in size. Findings: The analysis with t test and U test (ANOVA) shows a correlation between a company’s international strategy as a planning instrument and the speed and scope of internationalization. Research limitations/implications: While considering a firm’s development, especially its inter national growth, one should plan the activities related to entering into foreign markets. The results presented in this article are just a starting point for further analyses. In an attempt to eliminate its limitations, further research should focus on building a comprehensive model that includes the remaining components of international strategy and other categories that stimulate international ization processes. Originality: The originality of this article lies in three elements: (i) the article comprehensively captures the scale, scope, and speed of internationalization at the same time, (ii) the strategy is introduced as a determining factor of the scale, scope, and speed of internationalization, and (iii) the article enriches empirical studies about emerging markets such as Poland.
Źródło:
Central European Management Journal; 2019, 27(3); 55-84
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Stosowane strategie marketingowe przez przedsiębiorstwa prowadzące działalność na polskim rynku (w świetle wyników badania)
Marketing strategies used by companies leading operations in Polish market (research results)
Autorzy:
Rawski, M.
Powiązania:
https://bibliotekanauki.pl/articles/322904.pdf
Data publikacji:
2014
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
marketing strategy
customer-targeted strategy
marketing stimulation strategy
market segmentation strategy
strategia marketingowa
strategia nakierowana na klientów
strategia podziału rynku
Opis:
The publication contains selected results of the research on the marketing strategies used by companies operating on the Polish market. The basis for the formulated theses are the results of a survey conducted by the Department of Marketing at the University of Economics in 2013 on the scope and conditions of use of marketing by companies. The main objective of the study was to answer the question on how much the 25th anniversary of the functioning of the market economy in Poland led to changes in the use of marketing in the process of business management.
Artykuł zawiera wybrane wyniki badania, dotyczącego stosowanych przez przedsiębiorstwa prowadzące działalność na polskim rynku strategii marketingowych. Bazą dla formułowanych tez są wyniki badania przeprowadzonego przez Katedrę Marketingu Uniwersytetu Ekonomicznego w Krakowie w 2013 roku na temat zakresu i uwarunkowań wykorzystania marketingu przez przedsiębiorstwa. Głównym celem badania była próba odpowiedzi na pytanie, w jakim stopniu 25-lecie funkcjonowania gospodarki rynkowej w Polsce wpłynęło na zmiany w zakresie wykorzystania marketingu w procesie zarządzania przedsiębiorstwami. Przedstawione wyniki dotyczą najważniejszego komponentu strategii marketingowej, tj. strategii nakierowanej na klientów.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2014, 74; 415-424
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Entrepreneurial digital strategy as managerial tool for building smart hospital
Autorzy:
Kordel, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/27313575.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
entrepreneurial strategy
digital strategy
smart hospital
entrepreneurial digital strategy
strategia przedsiębiorczości
strategia cyfrowa
szpital inteligentny
Opis:
Purpose: to build the research model of Entrepreneurial Digital Strategy (EDS) as crucial managerial tool for shaping hospitals as smart, network oriented organisations. Design/methodology/approach: the main research method is a systematic literature review in order to conceptualize the EDS as crucial driver of shaping hospitals as smart, network oriented organisations. Statistical analyses using data from OECD Health were used to present chosen input and output indicators of Polish national healthcare system. Findings: the proposition of research model of EDS as the digital technology road map towards building the smart hospital based on cost and quality performance healthcare processes. Additionally, using chosen statistical data, the Polish national healthcare system in the world context is presented. Research limitations/implications: the concept of smart organization is still not widely recognized in management science, so it is difficult to create detailed model of hospital assessment as a smart organization. Simultaneously, the current scientific output consulting company knowledge in this field is enough to create especially strategic concepts of smart hospital. Practical implications: the draft of practical managerial tool for hospital managers who are going to transform their hospitals towards smart ones is presented in the article. Social implications: the article has a special social impact which consist of strategic management concept oriented towards managing the challenges of today hospitals (esp. public ones). These challenges are concentrated on simultaneous need for quality growth and cost reduction. Originality/value: the concept presented in the article is the part of assumptions of new managerial model suited for hospital transformation towards smart organization.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 348--362
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zależności między marketingiem i finansami w przedsiębiorstwie
Interrelationships between company’s marketing and finance
Autorzy:
Grzegorczyk, Wojciech
Powiązania:
https://bibliotekanauki.pl/articles/589084.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Controlling
Strategia finansowania
Strategia marketingowa
Financial strategy
Marketing strategy
Opis:
We współczesnych publikacjach z zakresu marketingu spotykamy się z ogólnymi stwierdzeniami o istniejących zależnościach między strategią marketingową a innymi strategiami funkcjonalnymi. W szczególności odnosi się to do relacji między strategią marketingową a strategią finansowania. Zarówno w literaturze marketingu, jak i literaturze finansów problemy te są jednak omawiane najczęściej w całkowitej odrębności. Rzadko natomiast spotkać można publikacje zawierające wyniki badań odnoszące się do relacji między w/w strategiami. W praktyce działania przedsiębiorstw nie jest jednak możliwe przygotowanie strategii marketingowej bez wskazania wielkości środków finansowych niezbędnych do realizacji celów marketingowych, źródeł tych środków i narzędzi umożliwiających korzystanie z różnych źródeł finansowania. Zależności między w/w strategiami pojawiają się w trakcie przygotowania działań marketingowych, ich realizacji i oceny ich efektów. Przy konstruowaniu strategii marketingowej i ocenie jej efektów należy także wskazać na zależności między marketingiem a rachunkowością zarządczą.
Both in the marketing and financing related literature, the topic of interconnections between these two areas is rather rare, as they tend to be discussed independently. In practice, however, it is not possible to prepare a marketing strategy without any indication of the source and size of the financial resources needed to achieve marketing objectives. The company’s profit and profitability are determined by the appropriate preparation and execution of the company’s marketing strategy. The range and intensity of the company’s marketing activities, in turn, depend on the level of the company’s profitability and profit. In consequence all the marketing decisions in the company have a financial aspect since they involve certain costs and bring about financial effects in the form of the company’s revenue. The aim of this paper is to determine the substance of this relationship and to highlight the connection between marketing and management accounting, particularly from the perspective of the publications concerning the latter. This paper has been inspired by research in domestic and foreign literature on marketing and management accounting, as well as on controlling.
Źródło:
Studia Ekonomiczne; 2016, 262; 96-106
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The strategy of waging hybrid warfare in the 21st century
Strategia w prowadzeniu wojen hybrydowych w XXI wieku
Autorzy:
Mitręga, Adrian
Powiązania:
https://bibliotekanauki.pl/articles/1810575.pdf
Data publikacji:
2020
Wydawca:
Akademia Marynarki Wojennej. Wydział Dowodzenia i Operacji Morskich
Tematy:
hybrid warfare
strategy
counter-strategy
wojna hybrydowa
strategia
kontrstrategia
Opis:
Over the last decade, the concept of hybrid warfare has aroused great in-terest among the global community dealing with security issues, both military, and non-military. The specificity of hybrid warfare is that the fight is not for territories, but for the minds, and attitudes of citizens of other countries, and the means of combat are very sophisticated. Any hybrid war is based on a strategy that involves achievement victory by setting goals, overall plan and systematic impact on ene-my's vulnerabilities using a hybrid threat complex. In connection with the above, the aim of the article is to present the role of the strategy in waging hybrid war-fare, as well as in developing mechanisms to counteract hybrid threats.
W ciągu ostatniej dekady koncepcja wojny hybrydowej wzbudziła duże za-interesowanie światowej społeczności zajmującej się problematyką bezpieczeń-stwa, zarówno militarnego, jak i pozamilitarnego. Specyfika wojny hybrydowej polega na tym, że walka nie toczy się o terytoria, ale o umysły i postawy obywateli innych państw, a środki walki są bardzo wyrafinowane. Każda wojna hybrydowa opiera się na strategii, która zakłada osiągnięcie zwycięstwa poprzez wyznaczanie celów, ogólny plan i systematyczne oddziaływanie na podatności wroga przy uży-ciu kompleksu zagrożeń hybrydowych. W związku z powyższym, celem artykułu jest przedstawienie roli jaką pełni strategia w prowadzeniu wojny hybrydowej, a także w opracowaniu mechanizmów przeciwdziałania zagrożeniom hybrydowym.
Źródło:
Rocznik Bezpieczeństwa Morskiego; 2020, R. XIV; 187--203
1898-3189
Pojawia się w:
Rocznik Bezpieczeństwa Morskiego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The analyses of marketing strategies for innovations
Autorzy:
Kharchuk, V.
Kendzor, I.
Petryshyn, N.
Powiązania:
https://bibliotekanauki.pl/articles/411295.pdf
Data publikacji:
2014
Wydawca:
Polska Akademia Nauk. Oddział w Lublinie PAN
Tematy:
innovations
marketing strategy
Opis:
Nowadays, innovations are necessary conditions for enterprise sustainable development. Moreover marketing strategy is the crucial element of ensures diffusion of innovation. The purpose of marketing strategy is to conduct market analyze, segment the market, develop marketing approach, right product portfolio and finally marketing plan. This article highlights the comprehensive role of marketing strategies for innovations. The results show, that marketing analyze for marketing strategy enables enterprises to go beyond the solely understanding of customer needs, thus enabling them to develop unexpected innovations. Marketing strategies also help companies to overcome barriers, associated with innovation commercialization. At the same time innovations can be a trigger for new marketing methods and instruments.
Źródło:
ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2014, 3, 1; 49-54
2084-5715
Pojawia się w:
ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategy of Improving Resistance of Supply Chain in Conditions of Disruptions
Autorzy:
Kramarz, W.
Kramarz, M.
Powiązania:
https://bibliotekanauki.pl/articles/409170.pdf
Data publikacji:
2015
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
strategy
resistance
disruptions
Opis:
The resistance of network supply chains to disruptions is the very important exploratory area. Moreover, from the perspective of individual chain links forming a network supply chain, an essential issue is the skill of adapting itself to variable conditions of the environment and changes in the structure of the chain itself. The article took into consideration both of the exploratory areas: the resistance of network supply chains to disruptions and adaptive strategies of chain links in a supply chain.
Źródło:
Research in Logistics & Production; 2015, 5, 1; 53-63
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategia regionalna Chińskiej Republiki Ludowej
Chinese Regional Stategy
Autorzy:
Sokala, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/566824.pdf
Data publikacji:
2008
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie. Instytut Nauk Politycznych
Tematy:
China
Regional strategy
Opis:
With a staggering growth of Chinese economy seeming a permanent feature of the years to come, the question of enhancement of the People’s Republic of China regional posture and its influence over the whole international system is becoming one of the major challenges of our time. In recent years many notable authors have observed a success of Chinese official’s efforts to improve the relations with the neighbours and all the major world powers. Starting from the role played by China in the regional security architecture of East Asia and its historical background, this paper analyses the latest developments in Chinese policy towards the region in the broader context and tries to identify the China's strategy and its potential risks and benefits for the international community. The author argues that in spite of potential drawbacks the process of gradual integration of PRC into the existing world order have moved dramatically ahead and tries to explain the intentions hidden behind Beijing's regional and global political initiatives.
Źródło:
Forum Politologiczne; 2008, 8 - Współczesny Daleki Wschód w stosunkach międzynarodowych - rywalizacja i mocarstwowość; 15-46
1734-1698
Pojawia się w:
Forum Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
POLITICS ETYMOLOGY AND SAFETY STRATEGY IN THE CONDITIONS OF CHALLENGES AND RISKS OF XXI CENTURY
Autorzy:
Witold, Pokruszyński,
Powiązania:
https://bibliotekanauki.pl/articles/891045.pdf
Data publikacji:
2018-08-16
Wydawca:
Wyższa Szkoła Bezpieczeństwa Publicznego i Indywidualnego Apeiron w Krakowie
Tematy:
policy
strategy
security
Opis:
In this article the problem concerning the politics etymology and safety strategy in the conditions of challenges and risks of XXI century is considered by the author. Furthermore the necessity to define the politics and strategy in the subjective and objective areas is justified. At this point the author strictly stresses the significance of these two categories of concepts in respect to the national and global safety strategy. In his considerations, the author does not diminish the significance of the safety strategy in relation to the politics as the science about state, but consciously places the politics at the first position, because the politics generates and defines precisely the perspective aims regarding safety. Strategy specifies the methods, manners and means of realization of these purposes respectively. The special authors attention is paid to the need of scientific analysis of semantic contents of these two categories of terminology and its mutual relations. In order to achieve the goals specified by the politics, the conditions of its realization by the means of safety strategy must exist.
Źródło:
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje; 2016, 22; 363-383
2299-4033
Pojawia się w:
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategy of communication in organization
Autorzy:
Michalik, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1179494.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Strategy
communication
organization
Opis:
Organization management is about planning, organizing, motivating and controlling. All these areas need to be activated to have an internal communication process that is designed to ensure the smooth and effective realization of the goals. This is not always the case. There are many distractions and conflicts in the communication process. Management should therefore develop a system of effective communication tailored to the specific nature of the organization. When creating, it is important to be aware of the important factors, the culture of the organization and the attitude of the members of the organization to the quality of the communication process.
Źródło:
World Scientific News; 2017, 78; 284-287
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Grand Strategy for Information Age National and International Security – Case Study: Romania
Wielka Strategia w erze informacji. Bezpieczeństwo narodowe i międzynarodowe - przypadek Rumunii
Autorzy:
Barbu, Iulia
Powiązania:
https://bibliotekanauki.pl/articles/2140848.pdf
Data publikacji:
2019-12-28
Wydawca:
Wydawnictwo Naukowe Dolnośląskiej Szkoły Wyższej
Tematy:
strategy
security
policy
Opis:
The article is provided a theoretical context and explanations for understanding the concepts of security and strategy and its influence on Romanian’s policy.
W artykule przedstawiono kontekst teoretyczny i wyjaśnienia dla zrozumienia koncepcji bezpieczeństwa i strategii oraz ich wpływu na politykę Rumunii.
Źródło:
Rocznik Bezpieczeństwa Międzynarodowego; 2015, 9, 2; 269-276
1896-8848
2450-3436
Pojawia się w:
Rocznik Bezpieczeństwa Międzynarodowego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Some equations to identify the threshold value in the DEMATEL method
Autorzy:
Ebrahimi, Seyed Hossain
Powiązania:
https://bibliotekanauki.pl/articles/27315333.pdf
Data publikacji:
2023
Wydawca:
Politechnika Wrocławska. Oficyna Wydawnicza Politechniki Wrocławskiej
Tematy:
DEMATEL method
min strategy
max strategy
threshold value
mathematical model
Opis:
DEMATEL technique is a graphical representation method to deal with complex systems. The final analyzed cause and effect categorization would be fundamentally dependent on the threshold value setting. This research is intended to present some mathematical models for calculating the threshold value in the DEMATEL method. The min(max) operator has been intentionally used for considering three equations to identify the threshold value. Additionally, the proposed mathematical equations are gradually developed to gain more useful data to yield a threshold value as well. Particularly, the expert’s initial scoring for building the primary matrix would also be applied in one equation. Results show eliciting an expert’s opinions regarding the value of a threshold value determination leads to setting relatively high thresholds. But, there would be an equation which takes advantage of more data derived from the total influence matrix T. Moreover, a span of different threshold values is gained by making use of the Hamacher t-conorms operator which especially would cause better complexity management of the final total matrix T based on expert’s opinions. As a contribution to this research, threshold value determination is developed mathematically by making use of the direct data gained by the total matrix T. Besides combining data derived from total matrix T, the initial influence direct matrix given by experts, a simpler aggregating procedure and no need for statistical information compared to special Lenth’s method hints at this research’s novelty as well.
Źródło:
Operations Research and Decisions; 2023, 33, 2; 1--22
2081-8858
2391-6060
Pojawia się w:
Operations Research and Decisions
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Стратегии убеждения в блогах российских политиков разных поколений
Persuasive Strategies in the Blogs of Russian Politicians of Various Generations
Autorzy:
Балакина, Юлия
Федоровцева, Анастасия
Powiązania:
https://bibliotekanauki.pl/articles/2030980.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
digital political communication
blogs
persuasive strategies
argumentative strategy
discrediting strategy
Źródło:
Slavia Orientalis; 2021, LXX, 1; 213-229
0037-6744
Pojawia się w:
Slavia Orientalis
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Characteristics and study of make-to-stock and make-to-availability production strategy using simulation modelling
Autorzy:
Ciechańska, Olga
Szwed, Cezary
Powiązania:
https://bibliotekanauki.pl/articles/1841406.pdf
Data publikacji:
2020
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
make-to-stock strategy
make-to-availability strategy
simulation modelling
Opis:
Make-To-Stock (MTS) and Make-To-Order (MTO) are the two traditional strategies in production management. In the case of the MTS there is a growing demand for a new approach, which is called Make-To-Availability (MTA) strategy. The paper characterizes and compares the MTS and MTA strategies. The comparative analysis based, among others, on computational experiments carried out in a computer program developed in Microsoft Visual Studio 2017 Environment was presented. The models have been prepared for both strategies with the same assumptions: external conditions (market demand) and internal conditions (structure of the production process). The investigation of how the strategies respond to various scenarios of demand intensity was done. The simulation models were prepared and validated for the case of the production line in one of the industrial automation company. The research shows that the use of the MTA strategy in the majority of cases gives much better results than the use of the MTS strategy due to the minimization of storage costs and the costs of non-fulfillment of the customers’ demand. The directions for further research were also presented.
Źródło:
Management and Production Engineering Review; 2020, 11, 4; 68-80
2080-8208
2082-1344
Pojawia się w:
Management and Production Engineering Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Awareness of system strategies and their implementation
Autorzy:
Pindelski, Mikołaj
Szlęzak-Matusewicz, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/33736342.pdf
Data publikacji:
2024-07-02
Wydawca:
Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
Tematy:
strategy
strategy implementation
sales function
system theory
finance and management
Opis:
The aim of this study is to determine the recognition and awareness of systemic strategies within the realm of practical business operations at three different levels of the organizational hierarchy. Two research hypotheses have been formulated. H1: The implemented strategy will be described as systemic. H2: Employees will assert the implementation of strategies through a systemic approach. The hypotheses were tested using a questionnaire survey administered to a convenience sample of postgraduate/post-diploma working students associated with sales functions. The survey included 1,400 respondents, divided into a pre-pandemic sample of 1,050 individuals and a post-pandemic sample of 350 individuals. A combination of traditional paper questionnaires and computer-assisted telephone interviews (CATI) was used to collect responses. The analysis of the survey responses reveals that the respondents from both the 2019 and 2022 cohorts do not affirm the existence of systemic strategies within their respective organizations. Furthermore, they do not claim that these strategies are implemented from a systemic perspective.
Źródło:
Journal of Management and Financial Sciences; 2023, 50; 153-164
1899-8968
Pojawia się w:
Journal of Management and Financial Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-25 z 2234

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