Сучасні моделі стратегічного управління підприємством в епоху «Мрій»

Since the second half of the twentieth century, the global economy began to emerge trends and today exert a significant influence on the strategic behavior of companies, namely, the constant search for ways to maximize the company’s value, and constant adaptation to the increasing variability of the environment and intense competition. To date, foreign and domestic researchers continue to actively investigate the problem of strategic management and, given these characteristics of modern competitive environment as amorphous and naddynamichnist, create new approaches to business strategies. The study of competence -oriented approach based on the concepts of strategic management laid K.K.Prahaladom and H.Hamelom. Many works devoted to the study of competence -based approach and Dzh.Ris A.Drezher researchers, which identified the main provisions of the approach. F.Amess, A.Avadikyan and P.Kohendet in their studies combining resource- oriented and of competence-oriented approaches into a single concept of strategic management firms that their activities are based on knowledge (so-called «knowledge-based firms»). Authors D.Dzh.Tis, H.Pisano A.Shuen and, in turn, noted that the selection of areas of competence of the firm is solely the result of the evolution of its routine operations.