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Tytuł:
Value co-creation w gospodarstwach agrowinnych
Value Co-Creation in Agri-Wine Farms
Autorzy:
Perechuda, Kazimierz
Hołodnik, Daria
Powiązania:
https://bibliotekanauki.pl/articles/590551.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Agroturystyka
Produkcja wina
Przemysł winiarski
Strategia marketingowa
Wartość klienta
Zarządzanie wartością
Agrotourism
Customer value
Marketing strategy
Value management
Wine industry
Wine production
Opis:
W artykule przeanalizowano paradygmatyczne aspekty nowoczesnych koncepcji zarządzania. Centralną osią współczesnych modeli biznesu, marketingu i zarządzania jest kreowanie wartości dla klienta. Przełamując powyższy jednokierunkowy aspekt oddziaływania na klienta, Autorzy w drugiej części artykułu przeanalizowali value co-creation (współkreowanie wartości dla klienta) w wybranych gospodarstwach agrowinnych we Francji i na Węgrzech.
Value co-creation is a modern concept within customer value management, which can be a potential direction for the development of both new marketing concept and as a key factor in achieving competitive advantage. The implementation to the practice means the revolution of the strategic idea and suggest the new direction of development for modern business models. The article presents the impact of value co-creation in the frame of a theoretical (the influence to the modern management methods and models) and practical meaning (for example, different configurations of value co- creation in the services of touristic farms).
Źródło:
Studia Ekonomiczne; 2014, 185; 225-232
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sustaining and Growing Innovations in Democracy and Co-Creation
Autorzy:
Baines, Susan
Powiązania:
https://bibliotekanauki.pl/articles/21375653.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation
public services
social innovation
lived experience
evaluation
Opis:
Co-creation of public services implies new roles and responsibilities that, at least potentially, change the balance of control. In this way, it aligns closely with democratic renewal. This paper draws on the outcomes of a collaborative innovation project Co-creation of Service Innovation in Europe (CoSIE) funded under Horizon 2020. CoSIE built upon the idea that public sector innovations can be best achieved by creating collaborative partnerships between service providers (public sector agencies, third sector organisations, private companies) and citizens who receive services directly or indirectly. CoSIE was implemented through ten real-life innovation pilots in different public services across Europe. Results showed how co-creative methods could promote democratic dimensions, increasing the civic participation of marginalised and often voiceless population groups (residents of depleted urban neighbourhoods, disabled people in remote rural areas, citizens adrift from the world of work, and non-EU migrants). Some CoSIE pilots were more successful than others in extending impact beyond their immediate localities and service contexts. The paper highlights common factors that helped share learning and evolve project innovations into the ‘modus operandi’ of institutions and societies.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 13-25
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Destructive activity in an ecological ethics of co-creation
Autorzy:
Ott, Taylor J.
Powiązania:
https://bibliotekanauki.pl/articles/1927012.pdf
Data publikacji:
2020-09-30
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
ecological ethics
co-creator
destruction
ecology
Catholic social teaching
Philip Hefner
Opis:
A Christian worldview entreats humans to live in ethical relationship with the natural world; our current ecological crisis makes that call of crucial and immediate importance. If humans, and Christians in particular, are to adequately participate in care for creation, then we must proceed with both ecological and theological knowledge about the natural world. In both scientific and theological analyses, we uncover not only creative processes of growth, but elements of chaos and destruction. The carbon cycle, food webs, and evolution are examples of where the earth’s survival depends upon destructive processes. In parallel fashion, God’s activity in Scripture also entails chaos and destructive activity, such as the flood in Genesis, the wisdom of the Book of Job, and Paul’s reflection on creation in Romans. This article argues that humans, called to be co-creators with God, thus need to integrate destructive activity into our framework of what it means to “co-create,” thereby participation in creation in a more holistic manner. Far from unleashing unrestricted destruction on the world, such a framework offers ethical guidelines for destroying and creating in ways that support the overall flourishing of the natural world. -------------- Received: 12/04/2020. Reviewed: 29/05/2020. Accepted: 20/06/2020
Źródło:
Studia Philosophiae Christianae; 2020, 56, 3; 73-99
0585-5470
Pojawia się w:
Studia Philosophiae Christianae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer knowledge in (co)creation of product. A case study of IKEA
Autorzy:
Koniorczyk, Grażyna
Powiązania:
https://bibliotekanauki.pl/articles/522124.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Customer co-creation
Customer knowledge
IKEA
Value co-creation
Opis:
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.
Źródło:
Journal of Economics and Management; 2015, 22; 107-120
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The institutionalization of practice: a processual perspective on value co-creation
Autorzy:
Zofia, Patora-Wysocka
Powiązania:
https://bibliotekanauki.pl/articles/557815.pdf
Data publikacji:
2016-06-30
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
value co-creation
practice
spontaneous actions
institutionalization
adoption
processual approach
Opis:
Drawing on the processual perspective in management this article explores the process of the institutionalization of new practice in the context of value co-creation. The Service-Dominant logic perspective places the notion of value creation in the interaction between an organization and its customers. Therefore the contemporary research stream shows a bias towards the notion of a customer as a crucial contributor and beneficiary in the value creation process [Vargo and Lusch 2006a, 2008]. Following recent calls for research with a holistic approach it may be assumed that there is an underdeveloped processual perspective on value co-creation that offers a cognitive framework of routines and activities performed on an everyday basis within the Giddensian structuration theory. Using the Giddensian theory value co-creation can be perceived as a platform for the adoption of new practices. The purpose of the article is to determine the role of value co-creation processes in the context of initiating and institutionalizing of new practice in an organization. A comparative case study was carried out which illustrates the thesis that spontaneous actions form an important category of initiating change within the everyday use of value co-creation.
Źródło:
Economics and Business Review; 2016, 2(16), 2
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives
Autorzy:
Gegužytė, Gintarė
Bagdonienė, Liudmila
Powiązania:
https://bibliotekanauki.pl/articles/1934115.pdf
Data publikacji:
2021
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
service innovation
resources
capabilities
value co-creation
engineering company
Lithuania
Opis:
Purpose: This research focuses on firm resources and capabilities used for value co-creation in service innovation. Specifically, I investigated how service innovation is created in an in-ternational engineering company. The aim of this article is to reveal what resources and capa-bilities are employed by a service provider for value co-creation in the innovation project of engineering service and how they vary in particular stages of this project. Methodology: The research is based on qualitative methodology by a multi-case study strate-gy. Focus group discussion with senior managers and semi-structured interviews with project managers of the studied international engineering company were used as concrete data gather-ing methods. Data analysis was conducted using the content analysis method. Findings: The research revealed eight value co-creation activities accomplished by the engi-neering company and client during the engineering service innovation project. The activities are as follows: co-identification of the client’s problem, co-evaluation of ideas, co-defining of client’s requirements, co-analysis of environment, co-design, co-testing, and co-adoption, co-production, and co-activities after the launch. These activities are diffused in different project stages and demand a range of resources: expert knowledge, diagnostic, communication skills, trust, experience, technological equipment, human resources. Moreover, they require diverse capabilities: relational, innovative, analytical, negotiation, knowledge absorptive, planning, organizational flexibility, and cross-cultural. The intensity and variety of using the mentioned resources and capabilities differ relying on the value co-creation activity. Expert knowledge, communication skills as resources, and relational and innovative capabilities were empha-sized by the researchers most often. We hope these findings will represent a step toward a more coherent resource-based view (RBV) and service innovation theories. Implications: The study involved only one Lithuanian engineering company, so the research context may influence the findings. Another limitation is related to the small number of cases and research participants. Originality: Unlike previous studies that revealed the importance of single resources and ca-pabilities for service innovation, this study determined the range of resources and capabilities employed in different activities of engineering service innovation project stages, especially in the value co-creation activities performed by the engineering company and clients. Moreover, research also identified how resources and capabilities vary at different stages of these pro-jects.
Źródło:
Central European Management Journal; 2021, 29(4); 91-123
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Internet-based consumer co-creation experience of the new product development process
Autorzy:
Khrystoforova, Viktoria
Siemieniako, D.
Powiązania:
https://bibliotekanauki.pl/articles/125580.pdf
Data publikacji:
2019
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:
consumer co-creation
new product development
open innovation
Internet-based co-creation
co-creation experience
współtworzenie konsumenta
rozwój nowych produktów
otwarta innowacja
współtworzenie przez Internet
doświadczenie współtworzenia
Opis:
The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.
Źródło:
Engineering Management in Production and Services; 2019, 11, 3; 60-68
2543-6597
2543-912X
Pojawia się w:
Engineering Management in Production and Services
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Micro-business entrepreneurs and bricoleurs on their way towards sustainable practice – implications for learning processes
Autorzy:
Oxenswärdh, Anette
Powiązania:
https://bibliotekanauki.pl/articles/1391183.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Bankowa w Poznaniu
Tematy:
co-creation of learning
co-creation of values
bricoleurs
study circle
sustainability
tourism
micro-entrepreneurs
Opis:
The purpose of the study was to investigate how some micro-business entrepreneurs and bricoleurs experience their learning processes through workshops, especially with respect to sustainability issues. This qualitative and explorative study focuses on learning processes during the GreenBizz course, which are analysed on the basis of inquiries and observations of discussions among course participants and on documents describing the course design and assignments. It was found that entrepreneurs are aware and are familiar with sustainability issues but they have neither proper tools nor the knowhow for implementing sustainable changes in their businesses. To be successful, the learning process needs to sufficiently heterogeneous, should involve the transmission of tacit knowledge and provide opportunities for participants to learn about their motivations and should include both theoretical and practical elements. Participation in the course enables entrepreneurs to network with other entrepreneurs, give support and share knowledge about sustainable solutions in their businesses. The study shows that such courses not only must allow for a certain degree of flexibility but also require a course or team leader with a solid and practical knowledge in entrepreneurship and sustainability.
Źródło:
Studia Periegetica; 2020, 32(4); 89-104
1897-9262
2658-1736
Pojawia się w:
Studia Periegetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Koprodukcja jako warunek efektywnej deinstytucjanalizacji usług społecznych
Autorzy:
Frączkiewicz-Wronka, Aldona
Dobrowolska, Małgorzata
Arando, Saioa
Wronka-Pośpiech, Martyna
Tkacz, Monika
Powiązania:
https://bibliotekanauki.pl/articles/2131210.pdf
Data publikacji:
2016
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
co-design
social services
co-creation
Opis:
The observations of the current practices and the analysis of the published research findings have unveiled the ongoing change in the area of social services delivery in XXI. There is significant necessity of the public sector modification to become more open, accessible, flexible and with a greater focus on cooperation and fulfilment of the real needs of the society. The requisite change has been presented, inter alia, by the latest report of the European Commission which underlines four ways of the imple- mentation of social innovation: Co-design and co-creation, new models of cooperation and social services delivery, usage of social media, big data and entrepreneurial attitude and ability to experiment. The co-design stimulation is considered to be a good approach for the social services delivery effectiveness improvement and moreover, it is one of the proper methods of enhancing the connection between public sector and society.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2016, 1(20); 67-78
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Przegląd koncepcji współtworzenia wartości
Value Co-creation – Bibliometric Analysis
Обзор концепций совместного создания ценностей
Autorzy:
Awdziej, Marcin
Krzyżanowska, Magdalena
Tkaczyk, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/562293.pdf
Data publikacji:
2016
Wydawca:
Polski Instytut Ekonomiczny
Tematy:
współtworzenie wartości
metaanaliza
value co-creation
meta-analysis
совместное создание ценностей метаанализ
Opis:
Celem rozważań jest identyfikacja dotychczasowych ustaleń na temat współtworzenia wartości z klientami oraz potencjalnie występujących luk w tej dziedzinie. Cel ten został zrealizowany dzięki przeprowadzeniu systematycznej analizy jakościowej i ilościowej literatury przedmiotu metodą lejka paradygmatu. Na jej podstawie można wnioskować, że obszar badawczy mimo początkowego wzrostu zainteresowania przeżywa swego rodzaju kryzys. Koncepcja współtworzenia wartości nie doczekała się wielu prac empirycznych prowadzonych na dużych próbach, czy też metodycznych wprowadzających zupełnie nowe metody analiz. Wiele z prac teoretycznych to próby stworzenia modeli, które nie były później weryfikowane empirycznie. Autorzy wskazują na najistotniejsze publikacje w analizowanym obszarze oraz możliwe dalsze kierunki badań. Artykuł ma charakter badawczy, jest również przeglądem literatury.
An aim of this article was a critical analysis of the current state of knowledge of value co-creation and identification of prospective research gaps, using the funnel paradigm approach. The research results suggest that after the initial growth of interest and intensive debate, the concept of value co-creation is somehow in crisis, with the lack of viable empirical research and limited development in theoretical propositions.
Цель рассуждений – выявить прежние выводы о совместном создании ценностей с клиентами и потенциально выступающие бреши в этой области. Эта цель была достигнута благодаря проведению систематического качественного и количественного анализа литературы предмета по методу воронки парадигмы. На ее основе можно сделать вывод, что исследовательская сфера, несмотря на первичный рост интереса, претерпевает своеобразный кризис. Концепция совместного создания ценностей не дождалась многих эмпирических работ, проводимых на больших выборках, или же методических, вводящих совершенно новые методы анализов. Многие из теоретических разработок – попытки создания моделей, которые не были позже эмпирически проверены. Авторы указывают самые существенные публикации в анализируемой области и возможные дальнейшие направления исследований. Статья имеет иссле- довательский характер; она тоже представляет собой обзор литературы.
Źródło:
Handel Wewnętrzny; 2016, 3 (362); 16-26
0438-5403
Pojawia się w:
Handel Wewnętrzny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kreowanie wartości marki terytorialnej w kontekście koncepcji współtworzenia wartości
Creating the territorial brand value in the conext of value co-creation concept
Autorzy:
Kuźniar, Wiesława
Powiązania:
https://bibliotekanauki.pl/articles/2118815.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
territorial brand
measures
value co-creation
dialogue
Opis:
The purpose of the chapter is to present the territorial brand as a specific market value and to indicate the possibility of co-creating this value by the most important group of recipients of the territorial offer, that is, by the residents. Selected methods of territorial brand measurement were presented, taking into account its various features and the most important indices defining the value of territorial brands were indicated. Special attention was paid to the possibilities of co-creating territorial value by the local community, and especially the so- called opinion leaders. It was emphasised that in the process of co-creating the brand’s value by the residents, a dialogue with stakeholders is of key importance, meaning interactivity, deep involvement, ability to listen, or empathic understanding of stakeholder’s experience by local government representatives. The residents in the process of creating the brand’s value, thanks to their knowledge and commitment, become specific carriers of promotional messages and their attitude strengthens professional image-building activities, which in turn strengthens the value of the territorial brand.
Źródło:
Pogranicze. Studia Społeczne; 2018, 33; 53-64
1230-2392
Pojawia się w:
Pogranicze. Studia Społeczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Co-Creation and Enhanced Youth Participation in Local Decision-Making: The Perception of Public Sector Readiness
Autorzy:
Narbutaite Aflaki, Inga
Hallik, Maarja
Nordberg, Kenneth
Kangro, Kadri
Powiązania:
https://bibliotekanauki.pl/articles/21379494.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation readiness
youth participation
dialogues
deliberation
Opis:
The reverted demographic pyramid makes youth a decreasing percentage of our increasingly ageing population, leaving youth groups with less power and chances to influence the future of public policies and services through established participation channels. There is a potential risk of losing the interests of broader, including less heard, youth groups in democratic decision-making and implementation. Research evidence shows that we need to broaden knowledge and accountability towards these groups by including them more in co-creation to secure their trust and meaningful policy impact. One major way to improve trust in the public sector is by enhancing the abilities of professionals, managers, politicians and NGOs to co-create public and individual values with youth groups for better services and solutions instead of acting and making decisions on their behalf. Also, cross-sector collaboration among institutional units or stakeholders from different sectors on a local scale is often required to enhance the value of services or local community decisions. This paper explores from a comparative perspective the readiness of the local governments for enhanced democratic participation and co-creation of public services and public value with youth. Based on document studies, interviews and cross-sectoral learning dialogues between engaged researchers, public sector and NGO representatives conducted in three countries – Sweden, Finland, and Estonia – the paper illustrates the current perceptions of public professionals and managers regarding their approach to co-creation with youth and the public.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 55-68
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The influence of engagement in value co-creation on e-learning experience and student satisfaction: an empirical study
Autorzy:
Dziewanowska, Katarzyna
Kacprzak, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/11542153.pdf
Data publikacji:
2023-06-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
value co-creation
e-learning
satisfaction
higher education
Opis:
The objective of this paper is to investigate the impact of students' engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction. The research method was a survey conducted on a sample of 532 respondents from a public business school. The findings show that increased students' engagement in value co-creation results in their improved perception of e-learning experience, which in turn influences student satisfaction. Thus, in order to facilitate the engagement of students in the value co-creation process, it is imperative to optimise the quality of dialogue, enhance the availability of pertinent information, promote intellectual stimulation, increase participation in scholarly pursuits, and foster opportunities for inter-student interactions. The study also complements the current body of knowledge on value co-creation in higher education with an online context.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2023, 48, 2; 61-80
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Desing jako narzędzie innowacji
Autorzy:
Wicher-Baluta, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/630389.pdf
Data publikacji:
2013
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
design, innovations, design management, radical innovation, co-creation
Opis:
Innovations make it possible to accelerate economic growth and overtaking in global competition, they are a cornerstone in building a competitive advantage. We can say that innovative solutions to decide nowadays about the visibility and success of your business. The main thesis concerning the article says that the design is a tool of innovation. Under this role, design can be a primary determinant of innovative strategy development, it may be at the center of a comprehensive vision of the objectives, asses available resources and possibilities for their use or can be the basis of specific methods and sequence of actions to achieve progress and solve key problems of the company. Against this background, a crucial questions arises, how to generate innovative solutions based on design? The purpose of this paper is to present two innovative methodologies in the area of design management: radical innovation and co-creation and present their implications for innovations.
Źródło:
Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace; 2013, 4; 179-190
2082-0976
Pojawia się w:
Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Motywowanie do współtworzenia wartości – rozważania na przykładzie platformy crowdfundingowej „Polakpotrafi.pl”
Motivating to Co-create Value in Crowdfunding – „Polakpotrafi.pl” Platform Case
Мотивирование для совместного создания ценностей – рассмотрение на примере краудфандинговой платформы «Polakpotrafi.pl»
Autorzy:
Awdziej, Andrzej
Krzyżanowska, Magdalena
Tkaczyk, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/548399.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
crowdfunding
motywacja
współtworzenie wartości
motivation
value co-creation
Opis:
Celem artykułu jest uporządkowanie motywów związanych ze współtworzeniem wartości na przykładzie największej polskiej platformy crowdfundingowej „Polakpotrafi.pl”, działającej na rynku od 2011 roku. Autorzy sformułowali dwa główne pytania badawcze: W jaki sposób projektodawcy motywują fundatorów do wsparcia projektów? oraz Czy projektodawcy dbają o długoterminowe relacje z fundatorami? Ze względu na cel badania oraz kontekst jako metodę badawczą wybrano netnografię [Kozi-nets, 2012]. Dla zachowania spójności analizowanej grupy skupiono się na pogłębionej analizie projektów w grupie „Muzyka”. Grupę tę wybrano ze względu na liczebność udanych projektów. Do analizy sposobów motywowania fundatorów, wybrano ilościową i jakościową analizę treści, której poddano opis 108 udanych projektów oraz wpisy uczestników platformy „Polakpotrafi.pl” w grupie „Muzyka” od 2011 roku. Narzędziem badawczym był arkusz obserwacji, zawierający trzy główne kategorie poddawane obserwacji: kategorie odnoszące się do charakterystyki projektu, kategorie odnoszące się do motywowania fundatorów oraz kategorie odnoszące się do relacji z fundatorami. Ustalono, że w przypadku analizowanej kategorii najczęściej stosuje się motywowanie głównie w odniesieniu do czynników wewnętrznych. Mimo że w literaturze przedmiotu zwraca się uwagę na przydatność crowdfundingu do budowania relacji z klientami, nie zaobserwowaliśmy specjalnych starań projektodawców do podtrzymywania relacji po ufundowaniu projektu. Większość projektodawców traktuje ten sposób finansowania jako jednorazową transakcję. Poczynione obserwacje sugerują, że duża liczba kategorii prezentów, wsparcie mediów i obecność w mediach społecznościowych zwiększają kwoty pozyskane na projekt crowdfundingowy.
The aim of the article is to organize the themes related to the co-creation of value on the ex-ample of the largest Polish “Polakptrafi.pl” crowdfunding platforms, operating on the market since 2011. The authors formulated two main research questions 1) How project creators motivate funders to support projects? 2) Did the project creators take care of longterm relationships with funders? Due to the purpose of the study and the context (virtual environment) as a research method netnography was selected. Deductive content analysis of the descriptions of 108 successful pro-jects and users’ comments from the “Music” category was conducted to identify and analyze the ways of motivating funders. The research study revealed that in the “Music” category dominated appeals to intrinsic motivations, in particular the social ones (such as enjoyment in being part of a community, patronage- support, encouragement, financial help and sense of cooperation). Extrinsic motivations were rare. Project creators did not attempt to develop and nurture long- term relationships with funders.
Źródło:
Nierówności Społeczne a Wzrost Gospodarczy; 2016, 45; 41-49
1898-5084
2658-0780
Pojawia się w:
Nierówności Społeczne a Wzrost Gospodarczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gospodarka współdzielenia, współtworzenie i logistyka – wzajemne uwarunkowania
Sharing economy, co-creation and logistics — mutual conditions
Autorzy:
Otręba, Rafał
Szołtysek, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/1384807.pdf
Data publikacji:
2019
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
gospodarka współdzielenia
industry 4.0
logistyka
stabilność logistyki
economy of sharing
logistics
stability of logistics
Opis:
Gospodarka współdzielenia, współtworzenie, czwarta rewolucja przemysłowa — to hasła opisujące współczesne środowisko życia ludzi. W tych pojęciach ukryty jest potencjał w zaspokajaniu potrzeb konsumentów. Logistyka staje wobec wyzwania sprostania wymogom stawianym przez te nowe uwarunkowania. W artykule autorzy zastanawiają się nad miejscem logistyki w nowej rzeczywistości oraz nad jej ewentualną zmiennością.
The sharing economy, co-creation, the fourth industrial revolution are the slogans describing the modern environment of people's lives. In these concepts, the potential to satisfy consumers' needs is hidden. Logistics faces the challenge of meeting the requirements set by these new conditions. In the article, the authors wonder about the place of logistics in the new reality and its possible changeability.
Źródło:
Gospodarka Materiałowa i Logistyka; 2019, 12; 2-6
1231-2037
Pojawia się w:
Gospodarka Materiałowa i Logistyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Network value creation through marketing
Autorzy:
Mazurek, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/417418.pdf
Data publikacji:
2014-12-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
virtualization
marketing
value co creation
client
Web 2.0
Opis:
Purpose: The article is devoted to critical reflection on the commonly used value chain model taking the perspective of contemporary role of client and technological advancement in multifaceted organizational development and management. It attempts to outline and thoroughly describe the new perspective of value creation and value management taking into account digital technologies and social media platforms. Methodology: Deductive approach have been implemented, secondary data and sources have been used. Finally, the model of Value chain 2.0 was presented, conceptualized and described from both theoretical and practical sides. Design: The first part of the article is focused on the explanation of present potential of client for any enterprise. The second part attempts to explain the role of virtualization processes, exemplified by social media, semantic web approach or virtual organization in the shift of value creation. Finally, the concept of value chain 2.0 is proposed and discussed. Findings: There is a rapid transformation of value creation where linearity, control and inter organizational resources are gradually being replaced by network value creation where clients’ activities play pivotal role in organization performance and where value is defined in much broader way. Practical implications: The conclusions have profound meaning for companies and organizations striving for engagement of clients, partners and employees in value creation processes. The paper presents both theoretical foundations along with practical implications for value co-creation. Originality: The thorough and detailed analysis and interpretation of multifaceted shift and transformation of value creation and value management is presented. The article describes the ways the social media, digital technologies and contemporary marketing influence the way organization creates value.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 70-77
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Boosting creativity in co-creation with consumers in the fuzzy frontend of new product development: A literature review and organizing framework
Autorzy:
Olszewski, Mieszko
Powiązania:
https://bibliotekanauki.pl/articles/2080383.pdf
Data publikacji:
2022-07-29
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
creativity
co-creation
new product development
idea generation
ideation
Opis:
Interest in consumer co-creation in the fuzzy front-end of the new product development (NPD) process has increased in recent years. It is generally acknowledged that integrating consumers into collaborative idea generation leverages the potential of social interactions, knowledge sharing and collective creativity, and it may improve the success of NPD. Despite extensive literature on value co-creation, little is known about how creativity can be enhanced and encouraged in this process. Based on a thorough literature review, the author develops an organising framework and six propositions on how creativity can be stimulated at the fuzzy front-end of the innovation process. By exploring the relevant literature, this study extends the understanding of the role that creativity plays in co-creation for NPD and provides some guidelines that may help boost the creative output and interest in co-creation activities during the development stage of an idea.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2022, 94, 2; 36-47
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer
Autorzy:
Piątkowska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/2164645.pdf
Data publikacji:
2022-04-05
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
value co-creation
crowdsourcing
new product development
social media
Opis:
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at diff erent stages of the new product development process: an idea generation and product development (crowdsourcing) and post-launch (product off erings). The place where interactions take place is Facebook fan page of a Polish clothes manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the stage of ideation and product development phase attracted more attention from the social media users than post-launch ones. Interactions at the stage of idea generation phase encouraged social media users to communicate with other social media users. It was rare with post-launch activities in the form of product off ering. The study is qualitative, based on a case study of a Polish clothes manufacturer with the use of an indepth interview and netnography.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2022, 1(14); 40-51
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Barriers of Co-Creative Service Development Models in the Context of Disadvantaged Rural Areas in Hungary
Autorzy:
Csoba, Judit
Sipos, Flórian
Powiązania:
https://bibliotekanauki.pl/articles/21375662.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation
system justification
paternalism
social capital
local power
Opis:
The paper is based on the observation of the process of reviving the forgotten culture of household economy, horticulture and livestock farming in disadvantaged rural areas and, through this, to develop a new service model for rural communities to strengthen the role of grassroots initiatives and enhancing the mechanisms of the co-operative model of local economy and democracy. Our research has shown that bottom-up models have several barriers to local governments in rural areas. The change in the political and governmental model of the last ten years has resulted in the restraint of local government autonomy and the vacancy of the role of local governments as public service providers. In this system, we can observe the strengthening of administrative dependence, the devaluation of the local elected political leadership (mayors) and the emergence of new rules of local power. In small settlements with less than 2,000 inhabitants, central state and political dependence intensified. Attempts to strengthen local communities have proved to be a major challenge in a highly centralised model of government. The present study gathers the factors that hinder the success of co-creative approaches in the local context and shows how the public service innovations organised by local governments are determined by the political and economic culture prevailing at the national level.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 85-105
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Contemporary artistic practices of cultural communication: problematization of co-creation opportunities
Współczesne praktyki artystyczne komunikacji kulturowej: problematyzacja możliwości współtworzenia
Autorzy:
Zhyvohliadova, Iryna
Powiązania:
https://bibliotekanauki.pl/articles/1376040.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Zielonogórski. Wydział Humanistyczny
Tematy:
contemporary artistic practices
cultural communications
postmodern
co-creation
artistic perception.
Opis:
Modern individuals face a relatively new for themselves problem of communicating with the art. The desire to get joy from "co - creation", the desire to use it as a way of asserting and self – realization faces the problem of self - determination in the world of total artistic and aesthetic relativism. The viewer falls into the situation of the potential impossibility of perceiving information. "Freedom" of the author turns into "non-freedom" of the subject of perception. The advocacy of the sovereignty of certain creative worlds in the modern cultural space, the awareness of creativity as an individual way of self-realization, that is so acutely today, in itself, can turn the state-of-art in any direction. Modern artistic space can give a person an exciting feeling of freedom, open prospects, but can also become a fact of voluntary deindividualization of a person, to give birth to a sense of loneliness, self-negligence. The liberation pathos of "emancipated" art can turn out to be a direct violation of the sovereignty and freedom of the subjects of "co-creation," or their spiritual consolidation, the "breakthrough" of alienation and loneliness.
Źródło:
International Journal of Slavic Studies Transgressive, Pragmatic and Speculative Horizons of Popular Literature and Culture; 2019, 1, 1; 122-132
2658-154X
Pojawia się w:
International Journal of Slavic Studies Transgressive, Pragmatic and Speculative Horizons of Popular Literature and Culture
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The role of partnerships in delivering a childrens university program: a case study of the McMaster Children and Youth University
Autorzy:
Paquin, Krista
Levinson, Beth
Beier, J. Marshall
Raha, Sandeep
Powiązania:
https://bibliotekanauki.pl/articles/426251.pdf
Data publikacji:
2018
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
co-creation
family-based education
educational partnerships
youth-citizenship
Opis:
The McMaster Children and Youth University (MCYU) was founded with a vision to develop family-based educational engagement through community partnerships. The cornerstone of the program is the MCYU’s credo, Question Discover Create. Question your environment, Discover your potential and Create a brighter future. The MCYU has developed partnerships with community organizations, University organizations, parents and the youth to facilitate its two primary outreach efforts. The first arm of the program, the on-campus lecture series, has reached more than 6000 young people and their family members over the last 7 years. This component of the program allows attendees to engage with the University faculty through family friendly lectures and provides an opportunity to pose Questions. The MCYU also provides inquiry-based workshops in public schools, libraries and community centers which are facilitated by multidisciplinary teams of undergraduate and graduate students from the McMaster University. These workshops allow the youth to experience the feeling of Discovering new knowledge and Creating solutions. In the 2017–2018 academic year the MCYU workshops connected with 964 unique individuals through 101 workshops. Many of those young people attended several workshops demonstrating the MCYU’s success at sustainable educational engagement. Taken together, the MCYU’s mission is to foster more engaged citizenship in our youth.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2018, 4 (76); 8-13
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Pact with the Third Sector. Between Co-Production and Civic Participation. The Italian Case
Autorzy:
Bassi, Andrea
Powiązania:
https://bibliotekanauki.pl/articles/21375660.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation
co-production
welfare policy
participatory democracy
social innovation
Opis:
The co-creation/co-production paradigm received significant attention in the last decades from Public Administration managers, officials, and scholars as a viable tool to overcome the limits of the New Public Management framework. Some scholars recognise that co-creation can be the basis for building an alternative administration model called New Public Governance. Other research found that co-creation is an innovative practice in the social investment policy frame. A more recent EU research project examines the idea and practice of co-creation in public services informed by lived experience pilots in 10 European countries. This paper presents the Italian case as an example of an institutional configuration open to the citizens’ participation in the co-design of public services. The paper is organised as follows. In the first paragraph, we illustrate the recent development of the legislation concerning the participation of citizens and civil society organisations in designing and delivering public services and/or management of common goods. The second paragraph deals with a deep analysis of “grey material” and scientific publications concerning the history, evolution and future perspectives of the “Shared Administration” procedures. The third paragraph presents a case study of collaboration between citizens, Third Sector/Civil Society Organisations (TSO/CSO) and public administration at the local level (Municipality of Bologna). The conclusive paragraph summarises the key findings of our study.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 69-83
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Współtworzenie i współniszczenie wartości, czyli wady i zalety współpracy z klientem
Co-creation and co-destruction of value - two sides of the cooperation with the custome
Autorzy:
Dziewanowska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/589225.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Konsument
Wartość
Współniszczenie
Współtworzenie
Co-creation
Co-destruction
Consumer
Value
Opis:
Celem niniejszego artykułu jest przedstawienie koncepcji współtworzenia wartości, która w ciągu ostatnich dwóch dekad cieszy się rosnącą popularnością, jak również wskazanie na jej rzadko omawiany aspekt, jakim jest współniszczenie wartości przez konsumenta. Artykuł ma charakter teoretyczny. Przedstawiono w nim aspekty definicyjne obu wymiarów współpracy z klientem w celu generowania wartości oraz omówiono pojęcia pokrewne. Ponadto scharakteryzowano typy zachowań konsumenckich prowadzące do współniszczenia wartości, a także mechanizmy leżące u podstaw tego procesu.
The objective of this paper is to present the concept of value co-creation, which has been steadily gaining popularity over the last two decades, along with its rarely explored aspect: value co-destruction. The paper is of theoretical nature and it discusses the definitions and typologies of both aspects of consumer value co-creation and co-destruction, along with the related concepts. Additionally, types of consumer behaviour leading to co-destruction of value are discussed, as well as mechanisms underlying the process.
Źródło:
Studia Ekonomiczne; 2017, 328; 9-17
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Actors And Motivators In Open Innovation Platforms
Autorzy:
Hinojosa, Roberto Osorno
Ramírez Vázquez, Delia del Carmen
Gómez Romero, Hilda Shari
Ramírez Vázquez, Ariadna Itzel
Juvera Brooks, Andrea
Powiązania:
https://bibliotekanauki.pl/articles/476265.pdf
Data publikacji:
2019
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
open innovation
innovation platforms
innovation ecosystems
co-creation
motivators
actors
Opis:
The way innovation is know has started to change, shifting from a closed to an open approach. Open innovation has been creating new ways of working in innovation ecosystems, giving the actors more opportunities to obtain new tools, knowledge and more benefits by collaborating with other actors involved in the same network. These innovation ecosystems have their support on innovation platforms, which have different rules and protocols that describe the way interaction should take place. Based on this, this work is motivated in knowing why actors would participate in open innovation platforms. The approach for this paper is to define the motivators and interests of the actors – Government, Businesses and Universities – in their participation in open innovation platforms, as well as to represent how this can benefit them. A case is presented in which the motivators and actors are related in an ecosystem, indicating how they take advantage of the knowledge and resources in it.
Źródło:
MIND Journal; 2019, 7; 1-19
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł

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