Contemporary artistic practices of cultural communication: problematization of co-creation opportunities

Modern individuals face a relatively new for themselves problem of communicating with the art. The desire to get joy from "co - creation", the desire to use it as a way of asserting and self – realization faces the problem of self - determination in the world of total artistic and aesthetic relativism. The viewer falls into the situation of the potential impossibility of perceiving information. "Freedom" of the author turns into "non-freedom" of the subject of perception. The advocacy of the sovereignty of certain creative worlds in the modern cultural space, the awareness of creativity as an individual way of self-realization, that is so acutely today, in itself, can turn the state-of-art in any direction. Modern artistic space can give a person an exciting feeling of freedom, open prospects, but can also become a fact of voluntary deindividualization of a person, to give birth to a sense of loneliness, self-negligence. The liberation pathos of "emancipated" art can turn out to be a direct violation of the sovereignty and freedom of the subjects of "co-creation," or their spiritual consolidation, the "breakthrough" of alienation and loneliness.