Wszystkie pola: Sponsorship - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: CULTURAL SPONSORSHIP LAW
Autorzy:: Maniatis, Antonios
Powiązania:: https://bibliotekanauki.pl/articles/546384.pdf
Data publikacji:: 2017-09-30
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: Cultural sponsorship,
Funding-promotion paradigm, Museums,
Patronage (’Mecenazgo’),
Tax exemption, Tourism sponsorship
Opis:: This paper aims at analyzing and upgrading the legal status of sponsorship contracts as for cultural activities. It is recommended to adopt various legislative changes, many of which could exemplify the proposed ‘funding-promotion’ paradigm. The key of this model is to focus on private individuals and legal entities either under the public law or under the private one, as potential sponsors, donators etc. and to provide them with sufficient motivation. A tax exemption percentage of 10% is not compatible with the sponsorship concept. Last but not least, tourism law has recently begun to adopt the cultural sponsorship contract model.
Źródło:: Civitas et Lex; 2017, 3(15); 23-24
2392-0300
Pojawia się w:: Civitas et Lex
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Wykorzystanie sponsoringu imiennego w sporcie na przykładzie koszykarskiego śląska Wrocław
Use of title sponsorship in sport.The case of Slask Wroclaw basketball team
Autorzy:: Terlecki, Michał
Powiązania:: https://bibliotekanauki.pl/articles/420069.pdf
Data publikacji:: 2013
Wydawca:: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:: sponsorship
title sponsorship
sports sponsorship
Opis:: The problem of this paper refers to specific form of promotion, namely sports sponsorship. In this situation, on the one hand professionalization of Polish sports organizations, which stopped being connected with work institutions or uniformed services, and on the other hand searching by companies new ways to reach to customers with a promotional message, sports sponsorship became a great cooperation platform that can and should provide benefits for both sides. The author focuses on institutions that used the name of Slask Wroclaw basketball team as a part of their brands promotion. He identifies aims which they were guided by when they decided about title sponsorship of this club, and also analyses and evaluates the achievement of their implementation.
Źródło:: Nauki o Zarządzaniu; 2013, 4(17); 154-171
2080-6000
Pojawia się w:: Nauki o Zarządzaniu
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: The Impact of Consumer Knowledge on Brand Image Transfer in Cultural Event Sponsorship
Autorzy:: Karpińska-Krakowiak, Małgorzata
Powiązania:: https://bibliotekanauki.pl/articles/1930038.pdf
Data publikacji:: 2013-06-25
Wydawca:: Polskie Towarzystwo Socjologiczne
Tematy:: consumer knowledge
brand
image transfer
event sponsorship
Opis:: The paper presents some preliminary findings on the role of consumer knowledge in cultural event sponsorships. Using a field design, the impact of consumer knowledge on the brand image transfer wasmeasured. Two international cultural events were examined and a total of 853 respondents participated in this study. The Kruskall-Wallis and Mann-Whitney tests were performed to determine whether there were any differences in brand image transfer between experts (‘high-knowledge’ spectators) and novices (‘low-knowledge’ spectators). The results reveal that image-building effects in cultural event sponsorship are considerably less pronounced if event spectators are highly knowledgeable about an event and its sponsoring brand. The findings indicate to what extent a brand may thrive on event sponsorship and how important it is to track current market segmentation and brand positioning.
Źródło:: Polish Sociological Review; 2013, 182, 2; 185-208
1231-1413
2657-4276
Pojawia się w:: Polish Sociological Review
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Entering into sponsorship agreements. Perspectives for charitable works of the Church in Poland
Autorzy:: Kaleta, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/1372332.pdf
Data publikacji:: 2019-03-09
Wydawca:: Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:: Finansowanie dzieł charytatywnych Kościoła
umowy sponsorship
zachowanie katolickiej tożsamości
etyczne dyrektywy
Financing of charity works in the Church
sponsorship agreements
preservation of Catholic identity
ethics directives
Opis:: This study explores the usage of sponsorship agreements as new forms of governance and funding in the delivery of educational and social welfare services which are struggling to support themselves. Sponsorship agreements were developed by religious institutes in the North America which founded charity entities. Significant changes affecting healthcare delivery, led leaders and managers of Catholic healthcare institutions to draw up appropriate sponsorship agreements so as to assure their Catholic identity and the charism of their works. This article aims to show the ways in which a sponsorship agreement may be drawn up in order to enable a church entity to carry out its charitable works effectively. The author commences with great focus on canon law and the legal definition of “sponsorship” in order to further determine the necessary requirements to establish public juridic persons for healthcare ministry. The requirements of Catholic healthcare agreements provide the crucial part of the text. This includes the following elements: 1) Catholic mission; 2) Catholic identity; 3) compliance with canon law; 4) ownership; and 5) reserved powers. These elements should be taken into account especially when sponsorship agreements involve non Catholic parties. The analysis of sponsorship agreements is based on the new legal arrangements developed in the U.S.A. and in Canada. Its purpose is to provide practical guidance for sponsorship agreements in Poland, which is yet unknown both in civil and canon law. This article provides practical guidance for sponsorship agreements that are constantly affected by numerous social and economic changes.
Źródło:: Prawo Kanoniczne; 2019, 62, 1; 83-104
2353-8104
Pojawia się w:: Prawo Kanoniczne
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Sponsoring sportowy jako narzędzie promocji miasta Białystok
Sports sponsorship as a promotional tool for the city of Bialystok
Autorzy:: Wasiluk, A.
Tokarzewski, P.
Powiązania:: https://bibliotekanauki.pl/articles/399066.pdf
Data publikacji:: 2013
Wydawca:: Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:: promocja
promocja mix
promocja miast i regionów
sponsoring
sponsoring sportowy
promotion
promotion mix
promotion of cities and regions
sponsorship
sports sponsorship
Opis:: Sponsoring sportowy jest akceptowanym instrumentem promocji miast i regionów, zatem wydaje się w pełni uzasadnionym działaniem wykorzystywanie go jako narzędzie komunikacji marketingowej przez miasto Białystok. W drodze weryfikacji postawionego założenia, niniejszą publikację oparto z jednej strony na analizie teoretycznej podstawowych zagadnień literatury przedmiotu (opisano istotę promocji oraz sponsoringu sportowego) zaś z drugiej na weryfikacji empirycznej przyjętych założeń.
The purpose of this article is to indicate that sports sponsorship is accepted and attention catching instrument of promoting cities and regions. Therefore, it is reasonable to use it as a mean of marketing communication by the authorities of the city of Bialystok. To complete the posed assumptions, this publication is on one hand based on the theoretical analysis of the basic issues covered in the literature (described as the essence of promotion and sports sponsorship) and on the other hand the empirical verification of the accepted methodological assumptions. The results of the survey conducted on the Internet to a moderate extent confirmed the research hypothesis. This fact is supported by the average level of sports sponsorship visibility among respondents outside the region of Podlasie.
Źródło:: Ekonomia i Zarządzanie; 2013, 5, 1; 50-62
2080-9646
Pojawia się w:: Ekonomia i Zarządzanie
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: Research on strategies of sport event sponsorship
Autorzy:: Jedel, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/419093.pdf
Data publikacji:: 2018-03-31
Wydawca:: Uniwersytet Gdański. Wydział Ekonomiczny
Opis:: The purpose of this article is to analyse and understand sports sponsorship based on a study of corporate sponsorship and its strategies. The paper adopts the survey method to present the power of sports sponsorship, examine enterprise-sponsored sports and the purpose of sponsorship. This research will rely on the literature and case-study data drawn from specific instances of sports sponsorship. Methodology – This research study takes advantage of the survey method, questionnaires, SPSS software, comparative analysis, literature review, contrastive analysis, descriptive statistics, comparison, inference and conclusion. Findings – Attempt to find a relation between television broadcast, corporate logo, and the correlation of cumulative audience, the level of competition, athletes; determine the significance of individual factors; determine the degree of correlation between the impact of a sports event on the image of the sponsor.
Źródło:: Współczesna Gospodarka; 2018, 9, 4 (31); 51-62
2082-677X
Pojawia się w:: Współczesna Gospodarka
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Perspectives on the Development of Sponsorship of Catholic Ministerial Organizations with Particular Reference to Health Care
Autorzy:: Kaleta, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/668465.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Papieski Jana Pawła II w Krakowie
Tematy:: Sponsorship
charity organizations
Catholic healthcare service
educational institutions
social service
Opis:: Sponsorship in this paper is the formal relationship between an authorized Catholic organization and a recognized apostolic undertaking to promote and sustain Christ’s ministry to people in need. Sponsorship is not a static reality. Radical changes which have occurred in charitable works, largely due to the decline in religious vocations and the aging of members of institutes, led sponsoring leaders to seek for and find new approaches to sponsorship whereby their ministry could continue without compromising their identity. The purpose of this article is to draw attention to certain perspectives of the evolving understanding of sponsorship which is regularly in the process of being transformed and reshaped. It faces many challenges regarding the continuing Catholic identity of the sponsored works and the recognition of numerous new opportunities for future forms of sponsorship. This study explores certain canonical and practical perspectives for the development of the sponsorship of various forms of Catholic ministerial organizations, with particular reference to health care.
Źródło:: The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II; 2019, 9, 2; 149-167
2391-6559
2083-8018
Pojawia się w:: The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 8.

Tytuł:: Określenie charakteru prawnego umowy sponsoringu jako przesłanka umożliwiająca podjęcie próby ustalenia jej reżimu prawnego.
Determining the legal character of the sponsorship agreement as the premise allowing to make the attempt to determine its legal regime.
Autorzy:: Rogacka-Łukasik, Anna
Powiązania:: https://bibliotekanauki.pl/articles/443827.pdf
Data publikacji:: 2013
Wydawca:: Wyższa Szkoła Humanitas
Tematy:: sponsoring
umowa sponsoringu
sponsor
podmiot sponsorowany
charakter prawny
umowa nienazwana
mecenat
sponsorship
sponsorship agreement
benefactor
beneficiary
legal character
unnamed
agreement
patronage
Opis:: Podstawową przyczyną powstania niniejszej publikacji był zamiar podkreślenia, jak ważną formą komunikacji podmiotów gospodarczych z opinią publiczną w Polsce stał się sponsoring. Z uwagi na ciągle rosnące zainteresowanie instytucją sponsoringu wystąpiła niejako konieczność podjęcia prób jego uregulowania. Praktyka gospodarcza już od dawna pokazuje, że umowa sponsoringu cieszy się dużym zainteresowaniem. W literaturze zwracano już uwagę na to, że jedną z cech umów nienazwanych jest ich przejściowy charakter, co oznacza, że powtarzalność umów w praktyce obrotu gospodarczego winna skłonić ustawodawcę do podjęcia decyzji o ustawowej regulacji tej umowy. Wydaje się, że nadszedł już czas, by także umowę sponsoringu uregulować ustawowo i zacząć zaliczać ją do grona umów nazwanych. W niniejszej publikacji podjęto próbę ustalenia reżimu prawnego dla umowy sponsoringu. W celu dokonania wspomnianego zabiegu koniecznym stało się określenie jej charakteru prawnego. W związku z powyższym, po przedstawieniu typologii umów, będącej podstawą do dalszych rozważań, analizie i argumentacji poddano szereg umów zarówno uregulowanych w kodeksie cywilnym, jak i tych znajdujących się poza jego obrębem. Zamierzeniem dokonanej analizy było ukazanie, iż pomimo wielu podobieństw umowy sponsoringu z tymi umowami, jest ona samodzielną instytucją prawną, która nie mieści się w ramach występujących w prawie polskim umów.
The main reason for writing this article is the attempt to emphasize how important is the sponsorship in communicating between the enterprise and the public opinion in Poland. Due to the increasing interest in the area of sponsorship, there is a necessity of regulating the phenomenon. The sponsorship agreement has been very popular with the enterprise for a long time. It is found in the literature that one of the main features of unnamed agreements is its temporary character which means that the agreement repetitiveness in the practice of the economic turnover should force the legislator to regulate it lawfully. It is high time to legislate the sponsorship agreement and to include it to the group of named agreements. In this article the attempt to determine the legal regime of the sponsorship agreement was taken. In order to carry the above mentioned deed it was necessary to determine its legal character. Because of it, after presenting the types of agreements being the basis for the further discussion the number of both the named and unmanned agreements within and out of the civil code were analyzed and discussed. The main aim of the taken analysis was to reveal, despite many similarities between the sponsorship agreement with these ones, that it is the independent legal institution, which is not included in the Polish law of agreements.
Źródło:: Roczniki Administracji i Prawa; 2013, 13; 397-419
1644-9126
Pojawia się w:: Roczniki Administracji i Prawa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes
Autorzy:: Banerski, Grzegorz
Biele, Cezary
Awdziej, Marcin
Kaczyński, Adam
Molenda, Sylwester
Powiązania:: https://bibliotekanauki.pl/articles/1934213.pdf
Data publikacji:: 2021
Wydawca:: Akademia Leona Koźmińskiego w Warszawie
Tematy:: sponsorship vignette
loyalty
purchase intentions
controversial program
media context
congruence
Opis:: Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence – through the argument of video material in the form of TV programs and advertising spots. Results: The empirical investigation revealed that controversial and incongruent content does not necessarily alter the effect of a sponsorship vignette. Loyal viewers who consistently follow programs were found to have higher purchase intent than less loyal ones. Implications: The results suggest that advertisers should consider placing their messages in the context of controversial TV programming, which does not have to be congruent with the ads displayed. Limitations: The stimuli applied in the studies were arbitrary, to a certain extent. The study did not investigate program’s about sex that fit the definition of controversiality. Originality/value: The study contributes to the existing literature on ad–content congruence by investigating consumer responses to innovative ad format: the sponsorship vignette. We investigated how specific content watched in longer periods of time (i.e. a series) may impact the advertising effectiveness of embedded sponsorship vignettes. This approach allowed us to demonstrate the importance of viewers’ loyalty towards a TV program, resulting in a change of the level of purchase intent of advertised product.
Źródło:: Central European Management Journal; 2021, 29(2); 2-32
2658-0845
2658-2430
Pojawia się w:: Central European Management Journal
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: Public relations, marketing, reklama, lobbing, sponsoring, propaganda i agitacja – podobieństwa i różnice
Public Relations, Marketing, Advertising, Lobbying, Sponsorship, Propaganda and Campaigning – Similarities and Differences
Autorzy:: Banajski, Ryszard
Powiązania:: https://bibliotekanauki.pl/articles/469120.pdf
Data publikacji:: 2008
Wydawca:: Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
Tematy:: social communication
public relations
marketing
advertising
lobbying
sponsorship
propaganda
publicity
public affairs
corporate identity
Opis:: The article attempts to determine similarities and differences between various forms of social communication with special attention given to public relations. The author refers to the concepts of such handbook writers as: K. Wojcik, S. Black, and W. Furman, who tried to identify characteristic features of public relations, marketing, advertising, and publicity (campaigning). Various forms of social communication are discussed in praxiological and ethical context. From this perspective, public relations play the crucial role nowadays, however technological revolutions and tough (fierce) competition on the free market may cause far reaching unification of methods and techniques of social communication.
Źródło:: Prakseologia; 2008, 148; 9-25
0079-4872
Pojawia się w:: Prakseologia
Dostawca treści:: Biblioteka Nauki

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