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    Wyświetlanie 1-12 z 12
    Tytuł:
    Ethnobotanical Study of Medicinal Plants in Raya Kobo District, North Wollo, Ethiopia
    Autorzy:
    Kalayou, Nigus
    Melese, Belay
    Powiązania:
    https://bibliotekanauki.pl/articles/1193484.pdf
    Data publikacji:
    2021
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Ethnobotanical study
    Medicinal plants
    Raya Kobo
    Traditional knowledge
    Opis:
    A study titled has been conducted among the people of Raya Kobo district in Northern Ethiopia to study medicinal plants among 2018 to 2019. 124 respondents from rural and urban groups were selected for thno-botanical data collection via using interview. Semi-structured interview, field observations, guided field walk, group and quantitative analytical tools were used to compile ethno-botanical plant species. Preference ranking, paired comparison, direct matrix ranking, informant consensus factor (ICF) and fidelity level (FL) were employed for data analysis. A total of 69 plant species were documented that are used to treat 19 human and 9 livestock ailments. 56 (82%) species were reported to be used to treat human ailments and 13 (18%) for livestock ailments. Herbs were the most widely used plants, accounting for 26 (37.68) species. Common diseases in the study area were fungus for which 22 (21%) species and wound 19 (18%) were reported. The most frequently used plant parts were leaves 34 (61%), followed by root 8 (14%), fruits 7 (13%) and whole part 5(9%) fruits for human where as for livestock leaves 6 (46%) followed by fruit 3(23%) on livestock. direct use of the leaf sap, which accounted for 17 preparations (30%). The majority 59(85.6%) of remedies were prepared from freshly collected plant parts. The common route of administration was dermal 55(55%) followed by oral 22(22%). Highest ICF values were documented in Raya Kobo District for liver disease; and highest FL values of human medicinal plants were recorded for Calpurena aurea (100%) against itch. Most of the medicinal plants were not widely traded for medicinal purposes, but mostly for other non-medicinal uses. The local communities of the study area need to involve in conservation and management of plants in general and medicinal plants in particular.
    Źródło:
    World Scientific News; 2021, 158; 201-226
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Medical ethnobotany of herbal practitioners in the Turkestan Range, southwestern Kyrgyzstan
    Autorzy:
    Pawera, L.
    Verner, V.
    Termote, C.
    Sodombekov, I.
    Kandakov, A.
    Karabaev, N.
    Skalicky, M.
    Polesny, Z.
    Powiązania:
    https://bibliotekanauki.pl/articles/56685.pdf
    Data publikacji:
    2016
    Wydawca:
    Polskie Towarzystwo Botaniczne
    Tematy:
    ethnomedicine
    ethnobotany
    herb
    traditional knowledge
    Asia
    Turkestan area
    Kyrgyzstan
    Opis:
    This study recorded and analyzed traditional knowledge of medicinal plants in the Turkestan Range in southwestern Kyrgyzstan, where ethnobotanical knowledge has been largely under-documented to date. Data was collected through participant observation and both semi-structured and in-depth interviews with 10 herbal specialists. A total of 50 medicinal plant taxa were documented, distributed among 46 genera and 27 botanical families. In folk medicine they are applied in 75 different formulations, which cure 63 human and three animal ailments. Quantitative ethnobotanical indices were calculated to analyze traditional knowledge of the informants and to determine the cultural importance of particular medicinal plants. Ziziphora pamiroalaica, Peganum harmala, and Inula orientalis obtained the highest use value (UV). The best-represented and culturally important families were Lamiaceae, Asteraceae, and Apiaceae. Gastro-intestinal system disorders was the most prevalent ailment category. Most medicinal plants were gathered from nearby environments, however, species with a higher cultural value occurred at distant rather than nearby collection sites. The findings of this study proved the gap in documentation of traditional knowledge in Kyrgyzstan, indicating that further studies on the traditional use of wild plant resources could bring important insights into ecosystems’ diversity with implications to human ecology and biocultural diversity conservation in Central Asia.
    Źródło:
    Acta Societatis Botanicorum Poloniae; 2016, 85, 1
    0001-6977
    2083-9480
    Pojawia się w:
    Acta Societatis Botanicorum Poloniae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Folklore claims of some ethno medicinal plants used by ethnic people of Salem District, Tamil Nadu, India
    Autorzy:
    Subramanian, M. Padma Sorna
    Manokari, M.
    Thiruvalluvar, M.
    Manjunatha, Reddy Y.
    Powiązania:
    https://bibliotekanauki.pl/articles/1065285.pdf
    Data publikacji:
    2019
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Ethnomedicinal plants
    Folklore
    Salem district
    Tamil Nadu
    Traditional knowledge
    Opis:
    The present study was aimed to study and document the indigenous herbal knowledge of an ethnic community residing at Salem district (India) that was applied for their health complaints. The ethnobotanical exploration and documentation was conducted at Kurumbapatti, Palamalai, Kathrimalai, Sundaikkadu, Periyathanda, Kolathur, Komburankadu and Veerakalpudur. A total of 113 medicinal plant species representing 99 genera belonging to 54 families were recorded in the study area. From the eight places surveyed, 37 folklore claims using 33 plant species, one animal and one edaphic factor (hail stone) were recorded. The plant species involved in the ailments were herbs (11 species), shrubs (7 species), climbers and trees (8 species each). Based on the plant parts employed in preparation of drug/ drug combination, leaves were dominant (22 reports), fruits were used in 4 ailments; whole plant and milky sap were employed in 2 reports each. Stem, resin, bark and peduncle used in single ailments were also recorded. Furthermore, animal drug and hail stones were used for single ailments each.
    Źródło:
    World Scientific News; 2019, 135; 214-226
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Cooking methods and medicinal uses of frog species among the Naga tribes in Dimapur
    Autorzy:
    Talukdar, Sagarika
    Sengupta, Saibal
    Konyak, Manngam
    Shunye, Shunye
    Rizwan, Md.
    Powiązania:
    https://bibliotekanauki.pl/articles/1031865.pdf
    Data publikacji:
    2020
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    Amphibia
    Naga tribes
    Nagaland
    biodiversity
    frog species
    medicinal value
    sustainable management
    traditional knowledge
    Opis:
    Amphibia is a class of vertebrate. Amphibians are ectothermic, or cold-blooded, and they have smooth skin that must stay moist to prevent desiccation. They play an important role in nature both, as predator and prey. Nagaland is one of the north eastern hilly states and it is very rich in biodiversity. Due to the geographical position, Nagaland has a huge number of amphibian fauna. Purpose of the present study is to get information of sociocultural relation of frog and Naga people and to study the diversity. Study was conducted through the market survey and interview. Interview was conducted among the people of different age groups which are belonging to different tribes. Frog species were collected from the markets and Morphometric measurements were taken by using a vernier caliper. Frog samples were kept as museum specimen. From the investigation, all together 11 species from 4 families were recorded from the market and identified with the help of relevant literature. Cooking procedure of frog meat among the people of Nagaland varies from tribe to tribe and people to people. Most common method of consumption is boiling with bamboo shoot. Naga people have traditional believe that frogs have medicinal purposes. Different body parts of the frog are consumed by different way to cure the various diseases. Frog eating is a traditional way and continued practice among the Naga society from the time of civilization to obtain the protein, and frogs are easily available in the markets in both, as fresh and dried. Frogs are being exploited from nature from year after year without having proper maintenance and conservation. The results of the study revealed that there is no reduction in frog population, though they are being collected in a huge number. It is necessary to culture the frog species and to establish socio-ecological system through a sustainable management and conservation of biodiversity.
    Źródło:
    World News of Natural Sciences; 2020, 30, 2; 144-149
    2543-5426
    Pojawia się w:
    World News of Natural Sciences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Documentation of traditional knowledge of herbal plant in Kalvarayan Hills, Vallupuram District, Tamil Nadu
    Autorzy:
    Nithyadevi, J.
    Sivakumar, R.
    Powiązania:
    https://bibliotekanauki.pl/articles/11483.pdf
    Data publikacji:
    2014
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    documentation
    traditional knowledge
    knowledge
    herbal plant
    herbal medicine
    medicinal plant
    Kalvarayan Hill
    Vallupuram district
    Tamil Nadu
    Opis:
    The study was carried out to assess the traditional knowledge of herbal plants in a Kalvarayan Hills, Villupuram District, Tamil Nadu. It was carried out through face to face interview with respondent, collection and identification of herbal plants in the hills. A total number of 60 species of herbal plants were recorded during a series of folk botanical surveys at a hill at Villupuram District, Tamil Nadu. A majority of these species are herbaceous angiosperms, followed by trees and shrubs. The most common part of the plant used in preparing for herbal medicine is the bark, leaves, roots, stem, flowers, and fruits. Mostly the plants are used for general health, to treat dermatological complaints, reproductive system, abdominal problems and fever compared to other ailments. The most common method of herbal preparation is poultice, followed by decoction and infusion. Thus, more medicinal plants are used topically than orally.
    Źródło:
    International Letters of Natural Sciences; 2014, 07
    2300-9675
    Pojawia się w:
    International Letters of Natural Sciences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Ethnoveterinary practices in Villupuram district, Tamil Nadu, India
    Autorzy:
    Dhanam, S.
    Elayaraj, B.
    Powiązania:
    https://bibliotekanauki.pl/articles/11412.pdf
    Data publikacji:
    2014
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    ethnoveterinary practice
    traditional knowledge
    Ayurvedic medicine
    traditional medicine
    treatment
    medicinal plant
    human disease
    Villupuram district
    Tamil Nadu
    India
    Opis:
    Ayurvedic medicines are considered to be the best systems of treatment in India and this system is spreading now globally. Natural products are also a part of our everyday life. Ethno veterinary medicine is developed by farmers in field and barns rather than and in scientific laboratories. It is less systematic, less formalized and usually transferred by word of mouth rather than writing. An ethnobotanical survey was conducted in 10 selected sites of Villupuram district. Twenty six plant species belonging to fourteen families were documented in the present study, to cure different diseases in animals. Interviews and detailed personal discussions were conducted with the traditional healers and local people to identify the plants and their medicinal information for six months. The study revealed that the different parts of these plants were used for treatment of different diseases. Leaves are the mostly used part to prepare medicine.
    Źródło:
    International Letters of Natural Sciences; 2014, 19
    2300-9675
    Pojawia się w:
    International Letters of Natural Sciences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The uses of Betula pendula Roth among Hungarian Csangos and Szekelys in Transylvania, Romania
    Autorzy:
    Papp, N.
    Czegenyi, D.
    Hegedus, A.
    Morschhauser, T.
    Quave, C.L.
    Cianfaglione, K.
    Pieroni, A.
    Powiązania:
    https://bibliotekanauki.pl/articles/57187.pdf
    Data publikacji:
    2014
    Wydawca:
    Polskie Towarzystwo Botaniczne
    Tematy:
    silver birch
    Betula pendula
    ethnobotany
    medicinal plant
    traditional knowledge
    birch sap
    Transylvania region
    Romania
    Opis:
    The aim of this work is to evaluate the ethnobotanical and ethnopharmacological use of Betula pendula Roth in various regions of Transylvania, in East and Central Romania. Silver birch is an important pioneer species in the country, which has traditionally been used in ethnomedicine, households and various customs. Among the ethnic groups, 55 informants from the Csángós and 68 from the Székelys were interviewed in six villages during field studies occurring between 2007 and 2012. Informants were asked questions about the medical and non-medical applications of B. pendula, focusing on the use of the leaf and woody parts in tools and customs, and on the collection and use of birch sap with its temporal change in local ethnomedicinal knowledge. Differences related to the use of birch among the studied areas were observed. The folk remedies prepared from the sap (“virics”) and leaves were documented in local customs, with similar symbolic roles assigned to birch used in other countries. Sap collection was performed during interviews and by manual means. Four special section types on the trunk were presented, and data concerning the nutritional and ethnomedicinal use of the sap was recorded. Both the significance and use of birch sap have drastically decreased in Transylvania due to the appearance of new phytotherapeutical sources and to social changes caused by migration of young people. We found that this phenomenon is gradually leading to the disappearance traditional harvesting techniques, frequency of use and ethnomedicinal knowledge concerning B. pendula in the studied regions.
    Źródło:
    Acta Societatis Botanicorum Poloniae; 2014, 83, 2
    0001-6977
    2083-9480
    Pojawia się w:
    Acta Societatis Botanicorum Poloniae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Ethnobotanical study on medicinal plants used by Li people in Ledong, Hainan Island, China
    Autorzy:
    Huang, W.
    Li, P.
    Liu, Y.
    Ju, Y.
    Wang, J.
    Ntumwel, C.B.
    Long, C.
    Powiązania:
    https://bibliotekanauki.pl/articles/57864.pdf
    Data publikacji:
    2016
    Wydawca:
    Polskie Towarzystwo Botaniczne
    Tematy:
    ethnobotany
    traditional knowledge
    ethnomedicine
    medicinal plant
    Li ethnic group
    ethnic group
    Ledong county
    Hainan Island
    China
    Opis:
    The paper documents on the uses of traditional medicinal plants used for treating human ailments in three villages of Ledong, a county inhabited by Liethnic group in the southwest of Hainan Province, China. Semi-structured interviews, key informant interviews and participatory observations were used to collect ethnobotanical data from February to March 2012 and in July 2013. The data collected was analyzed using descriptive statistics. Thirty native knowledgeable people were interviewed. The Li community uses 50 plant species in 36 families for medicinal purposes. The most common medicinal plant families were Leguminosae (14%), Compositae (6%), and Euphorbiaceae (6%), and the most common preparations methods were decoction (84%), crushing (38%), and poultice (34%). The traditional medicinal plants were mainly used for hemostasis (12.9%), body pains (11.4%), gastrointestinal disorders (11.4%), and trauma (10%). Twenty-four species of medicinal plants (48%) have never been reported in the literature of Li medicines. In addition, 22 species (44%) have already been studied by researchers and their extracts or compounds were good bioactives. However, the rapid socioeconomic development in the county is the main threat to the conservation of Li medicine and has resulted in the decrease in the abundance and use of medicinal plants and associated traditional knowledge. Other factors accounting for a decrease in the use of Li medicinal plants like loss of plant diversity, change of land use, and threatened traditional knowledge were equally discussed.
    Źródło:
    Acta Societatis Botanicorum Poloniae; 2016, 85, 1
    0001-6977
    2083-9480
    Pojawia się w:
    Acta Societatis Botanicorum Poloniae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Człowiek, przestrzeń i natura. Boka Kotorska w prozie Nikoli Malovicia
    Man, Space and Nature. The Bay of Kotor in the Prose of Nikola Malović
    Autorzy:
    Nowak-Bajcar, Sylwia
    Powiązania:
    https://bibliotekanauki.pl/articles/15587391.pdf
    Data publikacji:
    2022-11-14
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    The Bay of Kotor
    literary topography
    the identity of the place
    dystopia
    eutopia
    traditional ecological knowledge
    Opis:
    The article presents the imaginary structure of The Bay of Kotor in selected works ( the novels: Latajući Bokelj [Wandering Bokelj], Jedro nade [Sail of Hope] and the collection of short stories Prugastoplave storije [Striped Blue Stories]) by Nikola Malović, as well as the issues of ideological consequences of this literary creation, in which the region becomes a metonymy for the problems of the modern world. The story of the Bokelian identityis a story about rooting, about space treated as oikos, and about a man as one of the elements of this system. In Malović’s reflection, the awareness of the writer’s place of origin is combined with the awarenessof responsibility for it. Looking for the disastrous consequences for humans in the interdependence between power ( politics ) and knowledge ( civilization development ), in returning to the tradition and experiences of ancestors, he sees an antidote to the devastating activity of man, which links this concept with the current of research referred to as traditional ecological knowledge.
    Źródło:
    Poznańskie Studia Slawistyczne; 2022, 22; 217-236
    2084-3011
    Pojawia się w:
    Poznańskie Studia Slawistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Legal Protection of Traditional Agricultural Knowledge Relating to Genetic Resources
    Autorzy:
    Gała, Paweł
    Powiązania:
    https://bibliotekanauki.pl/articles/618519.pdf
    Data publikacji:
    2020
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    traditional knowledge
    plant genetic resources
    intellectual property rights
    legal protection of plant varieties
    tradycyjna wiedza
    zasoby genetyczne roślin
    prawa własności intelektualnej
    ochrona prawna odmian roślin
    Opis:
    Traditional knowledge, including genetic resources of living organisms, especially plants, plays an extremely important role also in the development of modern science and present-day industry. This prompts us to consider the need, scope, and model of legal protection for such knowledge, both for the needs of the communities that create and cultivate it and for the wider public good. The present article includes an analysis of international legal regulations concerning the protection of traditional knowledge, with particular emphasis on the knowledge related to genetic resources, as well as legal works in this field. The considerations cover issues related to the development of the conceptual framework of such legal norms and the foundations of the legal protection of traditional knowledge, in particular the arguments concerning the need for such protection. The article also presents the basic types of intellectual property rights that can be the basis for legal protection of traditional knowledge.
    Tradycyjna wiedza, w tym dotycząca zasobów genetycznych żywych organizmów, w szczególności roślin, odgrywa niezwykle istotną rolę także w rozwoju współczesnej nauki i współczesnego przemysłu. Skłania to do podjęcia rozważań dotyczących potrzeby, zakresu oraz modelu ochrony prawnej takiej wiedzy, zarówno dla potrzeb społeczności, które wiedzę taką tworzą i kultywują, jak i dla szeroko pojmowanego dobra ogółu. Artykuł obejmuje analizę międzynarodowych regulacji prawnych poświęconych problematyce ochrony tradycyjnej wiedzy, ze szczególnym uwzględnieniem wiedzy związanej z zasobami genetycznymi, a także prac prawotwórczych w tej dziedzinie. Rozważania dotyczą kwestii kształtowania się siatki pojęciowej takich norm prawa oraz fundamentów ochrony prawnej tradycyjnej wiedzy, zwłaszcza argumentacji dotyczącej potrzeby takiej ochrony. Przedstawiono też podstawowe rodzaje praw własności intelektualnej, które mogą stanowić podstawę ochrony prawnej tradycyjnej wiedzy.
    Źródło:
    Studia Iuridica Lublinensia; 2020, 29, 2
    1731-6375
    Pojawia się w:
    Studia Iuridica Lublinensia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wkład ekologii w naukę
    Creative function of ecology
    Autorzy:
    Hałaczek, Bernard
    Powiązania:
    https://bibliotekanauki.pl/articles/1817897.pdf
    Data publikacji:
    2003-12-31
    Wydawca:
    Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
    Tematy:
    ekologia
    nauka
    wiedza
    wartości
    tradycyjna koncepcja nauki
    krytyka nauki
    ecology
    science
    knowledge
    values
    traditional concept of science
    criticism of science
    Opis:
    The article is an analysis of the creative function of ecology into knowledge. This function is based on the category of valves. That's why the ecology asks “how should be”. In this way, it stands by true human problems.
    Źródło:
    Studia Ecologiae et Bioethicae; 2003, 1, 1; 15-24
    1733-1218
    Pojawia się w:
    Studia Ecologiae et Bioethicae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Market Knowledge of Polish Final Purchasers on Traditional Meads
    Rynkowa wiedza polskich nabywców finalnych na temat tradycyjnych miodów pitnych
    Рыночные знания польских конечных покупателей традиционных видов питного меда
    Autorzy:
    Baruk, Agnieszka Izabela
    Iwanicka, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/563877.pdf
    Data publikacji:
    2018
    Wydawca:
    Polski Instytut Ekonomiczny
    Tematy:
    final purchaser
    market knowledge
    traditional meads
    marketing potential
    nabywca finalny
    wiedza rynkowa
    tradycyjne miody pitne
    potencjał marketingowy
    конечный покупатель
    рыночные знания
    традиционные
    медовые напитки
    маркетинговый потенциал
    Opis:
    Purpose: the aim of this paper was to identify and analyse the level of knowledge of respondents representing Polish final purchasers on the specificity of meads as a group of apiculture products. Design/methodology/approach: the paper is theoretical and empirical in nature. In the theoretical part, a cognitive-critical analysis of the world marketing literature was applied. The role of knowledge as an important component of final purchasers’ marketing potential was identified. In the empirical part, the following research methods were applied: questionnaire survey, non-structured complementaryinterview, quality research method of a case study, and statistical analysis method (factor analysis). Findings: on the basis of the research it was concluded that the level of respondents’ market knowledge on meads was unsatisfactory. The fact that old-Polish meads were purchased influenced the respondents’ level of knowledge of this specific alcoholic beverage to a certain extent. Originality/value: the original contribution of the paper to theory is the accentuation that a proper realisation of the process of managing purchasers’ knowledge requires first of all an analysis of the current level of their market knowledge. Simultaneously, it is essential they should be treated as active partners who co-create the company’s offer. These activities were recognised as exceptionally significant in the case of niche products such as meads. The analysis results enable offerors to properly design and realise the process of managing purchasers’ market knowledge as a key element of their marketing potential.
    Cel: zidentyfikowanie i poddanie analizie poziomu wiedzy respondentów reprezentujących polskich nabywców finalnych na temat specyfiki miodów pitnych jako grupy produktów pszczelarskich. Podejście badawcze: artykuł ma charakter teoretyczno-empiryczny. W częściteoretycznej zastosowano metodę analizy poznawczo-krytycznej światowej literatury przedmiotu z zakresu marketingu. W ujęciu teoretycznym przedstawiono rolę wiedzy jako ważnego elementu potencjału marketingowego nabywców finalnych. W części empirycznej wykorzystano następujące metody badawcze: badania ankietowe, nieustrukturalizowany wywiad, studium przypadku oraz analizę czynnikową jako metodę analizy statystycznej. Główne wyniki badań: na podstawie wyników badań stwierdzono, że poziom rynkowej wiedzy respondentów na temat miodów pitnych był niewystarczający. Dokonywanie zakupów tradycyjnych polskich miodów pitnych przez respondentów miało znaczenie, jeśli chodzi o ich wiedzę na temat tych specyficznych trunków. Wartość poznawcza i aplikacyjna: oryginalnym wkładem do teorii jest wykazanie, że właściwy przebieg procesu zarządzania wiedzą nabywców wymaga przede wszystkim poddawania analizie aktualnego poziomu ich wiedzy rynkowej. Jednocześnie, kluczową sprawą jest ich traktowanie jak aktywnych partnerów współkreujących ofertę. Działania te zidentyfikowano jako wyjątkowo ważne w przypadku produktów niszowych, jakimi są miody pitne. Wyniki przeprowadzonej analizy mogą ułatwić oferentom właściwe przygotowanie i zrealizowanie procesu zarządzania rynkową wiedzą nabywców jako kluczowym komponentem ich marketingowego potencjału.
    Цель: выявить и провести анализ уровня знаний респондентов, представляющих польских конечных покупателей, насчет специфики питного меда в качестве группы продуктов пчеловодства. Исследовательский подход: статья имеет теоретико-эмпирический характер. В теоретической части применили метод познавательно-критического анализа мировой литературы предмета в области маркетинга. В теоретиче- ском подходе представили роль знаний в качестве важного элемента маркетингового потенциала конечных покупателей. В эмпирической части использовали следующие исследовательские методы: опросы, неструктурированное интервью, изучение конкретного случая и факторный анализ в качестве метода статистического анализа. Основные результаты изучения: на основе результатов изучения конста- тировали, что уровень рыночных знаний респондентов насчет питного меда был недостаточен. Осуществление покупок традиционных видов польского питного меда респондентами имело значение с точки зрения их знаний насчет этих специфических напитков. Познавательная и аппликационная ценность: оригинальным вкладом в теорию является указание, что правильный ход процесса управления знаниями покупателей требует прежде всего анализа настоящего уровня их рыночных знаний. Одновременно, основным вопросом является трактовка их как активных партнеров, совместно формирующих предложение. Эти действия выявили как исключительно важные в случае нишовых продуктов, какими является питный мед. Результаты проведенного анализа могут облегчить оферентам правильную подготовку и осуществление процесса управления рыночными знаниями покупателей в качестве ключевого компонента их маркетингового потенциала.
    Źródło:
    Handel Wewnętrzny; 2018, 2 (373); 5-17
    0438-5403
    Pojawia się w:
    Handel Wewnętrzny
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-12 z 12

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