- Tytuł:
-
Innowacje w turystyce – ich charakter i obszary poszukiwań
Innovation in the tourist industry: features and search areas - Autorzy:
- Olearnik, Janusz
- Powiązania:
- https://bibliotekanauki.pl/articles/464876.pdf
- Data publikacji:
- 2015-09-30
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Tematy:
-
innowacje
turystyka
innowacje turystyczne
innovation
tourist industry
tourist innovation - Opis:
- The article refers to theoretical considerations on innovation in tourism. Innovations are illustrated with examples of specific solutions applied. The aim is to review the contemporary approaches to innovation in tourism, and to indicate diverse areas of innovative solutions. The article results from the author’s scientific reflection based on literature studies, discussions and participant observation. The author presents different approaches to innovation in tourism, as well as points at tourist areas with various capacities to implement innovations. The article contains a thesis about the priority role of consumers’ tourist needs in the search for innovation. The author acknowledges the key role of technology in creating innovation in tourism, and also shows the characteristics of e-tourism, especially in the context of the new generation marketing, based on the Internet, new applications and mobile devices.
- Źródło:
-
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 50; 81-91
0239-4375 - Pojawia się w:
- Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
- Dostawca treści:
- Biblioteka Nauki