Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "nation-branding" wg kryterium: Temat

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 23
Tytuł:
Impreza sportowa jako narzędzie kreacji wizerunku kraju gospodarza
Autorzy:
Słupek, Lucyna
Powiązania:
https://bibliotekanauki.pl/articles/643213.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
media event, event marketing, nation branding, public diplomacy
Opis:
The questions of sport instrumentalization and use of sport events for PR purposes that are raised in this article have been discussed for many years. In recent decades however one may observe the intensified competition and efforts of states to obtain the rights to organize sport events, especially the Olympics, FIFA World Cup or UEFA European Championship. As in such events the media interest all over the world has been enormous, event hosting country gains a unique chance to promote and strengthen its image. The PR strategies realized by Poland during the organization of EURO 2012, analyzed in this article, are an example of such actions.
Źródło:
Zeszyty Prasoznawcze; 2014, 57, 2
0555-0025
2084-3836
Pojawia się w:
Zeszyty Prasoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Znaczenie mediów w strategicznej komunikacji zewnętrznej państwa – szkic teoretyczny
Autorzy:
Szymańska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/643217.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
strategic external communication, media diplomacy, nation branding, public diplomacy
Opis:
According to the Joseph S. Ney’s soft power concept, in the audiovisual era grows the significance of the non-material elements of a state’s power and the perception of the state in the international circles based on its image. Governments of numerous countries create specific promotional strategies within which different types of communication tools are applied, including the Public Relations tools with a special emphasis of the media relations and event marketing and also the Nation Branding and Public Diplomacy. The tasks of the government is then first of all to establish a relevant direction of proceedings and then to coordinate the activities of all of the entities which participate in the implementation of the country’s promotional strategy
Źródło:
Zeszyty Prasoznawcze; 2014, 57, 2
0555-0025
2084-3836
Pojawia się w:
Zeszyty Prasoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Branding Grenlandii formą ekspresji tożsamości narodowej?
Autorzy:
Bartnik-Światek, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/678058.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Instytut Slawistyki PAN
Tematy:
Greenland
nation branding
national identity
Branding Greenland
Opis:
Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.
Źródło:
Sprawy Narodowościowe; 2015, 47
2392-2427
Pojawia się w:
Sprawy Narodowościowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Branding Grenlandii formą ekspresji tożsamości narodowej?
Autorzy:
Bartnik-Światek, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/678077.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Instytut Slawistyki PAN
Tematy:
Greenland
nation branding
national identity
Branding Greenland
Opis:
Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.
Źródło:
Sprawy Narodowościowe; 2015, 47
2392-2427
Pojawia się w:
Sprawy Narodowościowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kampania promocyjna w kreowaniu marki kraju na przykładzie Brazylii
Autorzy:
Oślizło, Martyna
Powiązania:
https://bibliotekanauki.pl/articles/956736.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
nation branding
nation brand
promotional campaign
Brazil
Opis:
The article introduces the concept of nation branding (according to W. Olins model) together with the use of Integrated Marketing Communication tools in building a positive country image. The article shows the results of the research on influence of promotional campaign in the creation of nation brand (case study of Brazil and “The World meets in Brazil. Come celebrate life” campaign). The research was based on experiment which was verifying the influence of using the incentive on respondents.
Źródło:
Nauki o Zarządzaniu; 2015, 1 (22); 36-53
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Branding narodowy – co to jest? Uwagi do toczącej się dyskusji
Nation branding – what is it? Remarks on the ongoing discussion
Autorzy:
Quirin, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1945203.pdf
Data publikacji:
2016-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
branding narodowy
reputacja kraju
wizerunek kraju
marka narodowa
nation branding
country reputation
country image
nation brand
Opis:
Artykuł stanowi krytyczny przegląd podejść teoretycznych do fenomenu brandingu narodowego. Rozważania otwiera omówienie idei przewodniej oraz podstawowych założeń, na których opiera się branding narodowy, wraz z próbą odpowiedzi na pytanie o przyczyny jego aktualnej popularności. Następnie są prezentowane dominujące podejścia teoretyczne oraz omawiane najważniejsze definicje. Celem nadrzędnym poniższego artykułu jest sprawdzenie, czy można mówić o jednej, spójnej, powszechnie akceptowanej koncepcji brandingu narodowego. Autorka artykułu konkluduje, że raczej mamy do czynienia z wieloma odmiennymi koncepcjami, które łączą wspólne elementy.
The article gives a critical overview of theoretical approaches to the phenomenon of nation branding. It begins with an explanation of the core idea and main assumptions, which nation branding is based on, combined with a trial of giving an answer to a question of reasons of its current popularity. After that, it presents dominant theoretical approaches to nation branding and discusses the most significant definitions. The prime goal of the article is to prove whether we can speak of one, coherent, generally accepted concept of nation branding or not. The author of the article concludes that we rather have to deal with many different concepts, which are connected by common elements.
Źródło:
Athenaeum. Polskie Studia Politologiczne; 2016, 49; 78-96
1505-2192
Pojawia się w:
Athenaeum. Polskie Studia Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nation – branding in small – states foreign politics
Autorzy:
Tökölyová, Tatiana
Powiązania:
https://bibliotekanauki.pl/articles/1201809.pdf
Data publikacji:
2016-12-07
Wydawca:
Uniwersytet Gdański. Instytut Geografii
Tematy:
small state
foreign politics
nation-branding
prestige
power
Opis:
The article deals with nation-branding under specific conditions of small states and their foreign relations. The first part is devoted to identification of the main specific features of small states from international relations point of view focusing to problems with classification criteria and instruments of their foreign policies. The following part of the article is devoted to analyse the role of nation branding in small state foreign policy based on example of New Zealand being traditionally identified as small state fulfilling all the above characteristics.
Źródło:
Journal of Geography, Politics and Society; 2016, 6, 4; 7-14
2084-0497
2451-2249
Pojawia się w:
Journal of Geography, Politics and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Nation Branding through Internationalization of Higher Education: A Case Study of African Students in South Korea
Autorzy:
Park, Jeong Kyung
Kim, Yong Deog
DeMatteo, Kaia
Powiązania:
https://bibliotekanauki.pl/articles/2004916.pdf
Data publikacji:
2016-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
African students
globalization
higher education
internationalization
nation branding
South Korea
Opis:
This study focuses on the effect that internationalization of higher education has on the nation branding of South Korea. To better understand the role that international students in higher education play in nation branding, research is needed on the actual experiences of international students in the country. In this study, current and former African university students’ experiences living and studying in South Korea are investigated. This study, therefore, uses the nation branding framework within the context of South Korea and the role of higher education as an image enhancement strategy geared toward global public inclusion; its focus is on the experiences of African students. In order to obtain multiple perspectives on African student experiences, a survey was conducted using a questionnaire. The empirical evidence obtained in this study demonstrates that African students’ experiences in South Korea are relevant in their perceptions of the host country. The results suggest the positive impact that the South Korean government has on improving the country’s image through encouragement of internationalization of higher education, especially among African students who come to the country for their tertiary education.
Źródło:
The New Educational Review; 2016, 45; 52-63
1732-6729
Pojawia się w:
The New Educational Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Projekt Azja i strategia brandingu Polski przez kulturę w Azji Wschodniej i Południowej w latach 2010–2015
Project Asia and Poland’s Branding Strategy through Culture in East and South Asia in 2010–2015
Autorzy:
Jurkiewicz-Eckert, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/558186.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Warszawski. Centrum Europejskie
Tematy:
Cultural Diplomacy
Contemporary Polish Culture
Polska Brand
Polish Foreign Policy
Nation Branding
Opis:
The paper analyses the nation branding as an umbrella concept applied by the Polish cultural diplomacy for the promotion of a positive image of Poland in the world since 2008. The analysis takes the form of a case study of a Project Asia, a new, long-term project aiming to promote brand Polska through high and non-commercial culture in East and South Asia. Since 2010 the project has been executed by Adam Mickiewicz Institute in cooperation with Polish diplomatic missions, Polish Institutes and other Polish institutions engaged in promotion of the Polish culture abroad. Establishing the presence of Polish contemporary culture in East and South Asia has become a significant challenge because of circumstances and contexts much different from those in which IAM used to develop consistent cultural narratives about contemporary Poland. The paper analyses the main institutional and cultural determinants of the project development, the dynamics of its implementation and its adjustment to the cultural realities of Asian countries.
Źródło:
Studia Europejskie - Studies in European Affairs; 2016, 3; 147-168
1428-149X
2719-3780
Pojawia się w:
Studia Europejskie - Studies in European Affairs
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Branding narodowy jako narzędzie budowania pozytywnego wizerunku państwa na arenie międzynarodowej
Autorzy:
Zakościelna, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2003731.pdf
Data publikacji:
2017-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
nation branding
national image
Opis:
An important standpoint in national branding discourse is to draw attention to the fact that the international public, as well as each individual member, has certain associations connected with the countries, its inhabitants and national products. Connotations received over the years, which are strongly related to the upbringing in social groups, give us the opportunity to establish order, hierarchy, categorization and thus easier understanding of the world. The subjective interpretation of the mentioned factors and many others defined by Simon Anholt as “one million of private convictions” create country image which can be managed by the implementation of nation branding strategy.
Źródło:
Krakowskie Studia Małopolskie; 2017, 22; 131-144
1643-6911
Pojawia się w:
Krakowskie Studia Małopolskie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
President Trump’s threats in coltan supply chain due diligence stunt Congo’s 2020 nation branding vision
Autorzy:
Momo, Alain Michael
Powiązania:
https://bibliotekanauki.pl/articles/1182427.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Coltan Supply chain
DR Congo 2020 vision
Donald Trump
Nation branding
The 2010 Dodd-Frank Act
Opis:
The DR Congo is one of the African countries rich in minerals ranged from amblygonite to Zinc. However, only three African countries namely Botswana, Namibia and South Africa are known as mineral-dependent economies which do not suffer from “the curse of minerals”. In 2006 Atalli predicted the collapse of the DR Congo owing to various reasons including large scale corruption in the coltan supply chain. Thus, the 2010 Dodd-Frank Act requiring any company that might be using conflict minerals to register with the US Securities and Exchange Commission and then disclose its supply chain was introduced. As such, the Act curbed the fate of the “curse of minerals in the DR Congo”. However, the problem is that president Trump’s executive order to review the Dodd-Frank Act in effort to allow US companies to profit from armed-conflicts minerals threatens existing due diligence framework in coltan supply chain. That review has the potentials to fuel armed-conflicts, creates opportunism, erode relational norms, trust; thus undermines the country’s 2020 nation branding vision as emerging business destination. The study objective is to evaluate the impact of Trump’s Dodd-Frank Act revision in the coltan supply chain in the DR Congo and the country’s 2020 nation banding vision. The study focused only on the implications of Trump’s threats in coltan supply chain in the DR Congo; thus alternatively excludes other type of minerals. Hence, it contributes to the body of knowledge by providing new insights into nation branding theory and Congolese coltan supply. The study adopted a case study approach which was grounded in the theoretical framework of nation branding. The nature of study dictated qualitative and quantitative methodologies combined. Survey questionnaire and focus group techniques were used. The sample size N=74 respondents from coltan buying organisations was used. Non-probability purposive sampling method was employed.
Źródło:
World Scientific News; 2017, 69; 86-97
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sports Diplomacy of Norway
Autorzy:
Kobierecki, Michał Marcin
Powiązania:
https://bibliotekanauki.pl/articles/648549.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Sports diplomacy
public diplomacy
nation branding
international image of Norway
Opis:
Norway is perceived as a country with a clear international identity. The aim of the article is to investigate the sports diplomacy of Norway and to examine its influence on the international brand of this country. The author will define the term “sports diplomacy” and attempt to outline the strategy of Norway’s public diplomacy; an analysis of the methods used in Norwegian sports diplomacy will follow. The main hypothesis of this paper is that sports diplomacy only plays a subsidiary role in Norwegian nation branding.
Źródło:
International Studies. Interdisciplinary Political and Cultural Journal; 2017, 20, 1; 131-146
1641-4233
2300-8695
Pojawia się w:
International Studies. Interdisciplinary Political and Cultural Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sports Performance and Shaping International Image of a China: Towards Beijing 2008 Olympic Games
Autorzy:
Kobierecki, Michał Marcin
Powiązania:
https://bibliotekanauki.pl/articles/594857.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
China
Olympic Games
elite sport
sports diplomacy
nation-branding
Opis:
China is a country that has been using sport in order to reach political goals for many years. Lately such political exploitation of sport is directed at shaping the desirable international image of this country. This is done most of all through hosting sports events, but also through sports victories. The last aspect is the subject of this research. The aim of the article is therefore to investigate the issue of utilization of performance in international sport in order to enhance international image of a China. The research presented in the article is a case study concerning sport as a tool of nation-branding. Its main objective is to analyse motivation of China’s decision-makers to use sports performance in order to enhance the country’s international perception, and to observe how this goals is executed. The main hypothesis to be tested states that China perceives sports performance as an important tool of enhancing its international image.
Źródło:
Polish Political Science Yearbook; 2017, 1 (46); 138-150
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
Autorzy:
Popovska, Biljana
Darcq, Julie
Powiązania:
https://bibliotekanauki.pl/articles/1037970.pdf
Data publikacji:
2019
Wydawca:
Academicus. International Scientific Journal publishing house
Tematy:
EU
supranational
supra-nation branding
values
initiatives
cultural-humanitarian diplomacy
Opis:
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.
Źródło:
Academicus International Scientific Journal; 2019, 20; 142-153
2079-3715
2309-1088
Pojawia się w:
Academicus International Scientific Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Historical Narrative and Tradition as Instruments of Creating the Image of the State on the International Arena: The Case of Kazakhstan
Autorzy:
Waśkiel, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/519481.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Mikołaja Kopernika w Toruniu. Wydawnictwo UMK
Tematy:
politics of memory
Central Asia
Kazakhstan
nation branding
Opis:
The article aims to explain the relationships between the official historical narrative (politics of memory) and the image of the state on the international area (nation branding). The analysis was based mainly on the Kazakh cinematography and the Kazakh TV station programs. I argue that the official historical narrative may contribute to the change of Kazakhstan perception on the international area. Politics of memory aims at highlighting the selected historical periods and concealing others. Kazakhstan elites are trying to emphasize the recent history, modernization and economic successes of the state after 1991. The pre-Soviet history is also strongly accentuated, and the historical continuity of the Kazakh nation (or even its statehood) from the end of the 15th century is highlighted. The politics of memory also aims at retraditionalization, i.e., the traditional lifestyle of nomads is widely publicized. On the other hand, the period of Russian and Soviet rule, painful events in the history of the twentieth century, are omitted or even concealed. Such a manner of conducting politics of memory may change the image of Kazakhstan, from the post–Soviet state to a modern one, modernized but at the same time nomadic, with a rich tradition.
Źródło:
Historia i Polityka; 2019, 30 (37); 43-63
1899-5160
2391-7652
Pojawia się w:
Historia i Polityka
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 23

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies