Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

Wyszukujesz frazę "hybridization" wg kryterium: Temat


Tytuł:
Hybrydyzacja wśród ryb -przyczyny i jej znaczenie
Hybridization of fsh - cuses and its sgnificance astract
Autorzy:
Kirczuk, L.
Domagała, J.
Powiązania:
https://bibliotekanauki.pl/articles/1819623.pdf
Data publikacji:
2010
Wydawca:
Politechnika Koszalińska. Wydawnictwo Uczelniane
Tematy:
hybrydyzacja
znaczenie hybrydyzacji
hybridization
importance of hybridization
Opis:
Hybrydyzacja jest krzyżowaniem się osobników dwu populacji, które różnią się jedną lub więcej podstawowymi cechami dziedzicznymi. Proces ten związany jest z introgresją, która jest trwałym włączeniem genów z jednego zespołu różniących się populacji do drugiego zespołu [22]. Koniecznym, ale nie wystarczającym punktem wyjścia do powstania hybrydowego gatunku, jest rosnący zasięg zróżnicowanej genetycznie populacji, wchodzącej w kontakt pozbawiony barier rozrodczych lub, kiedy izolacja reprodukcyjna załamała się np. w wyniku zaburzeń w środowisku [12]. Hybrydowy takson jest niezależnie ewoluującą, historycznie stabilną populacją lub grupą populacji posiadającą unikatowe kombinację cech dziedzicznych, wywodzących się z krzyżowania przedstawicieli z dwu lub więcej oderwanych zespołów np. ras, podgatunków czy gatunków. Stabilność i ewolucyjna niezależność, jest podstawą dla wyróżnienia taksonu pochodzenia hybrydowego, z przypadkowej hybrydyzacji międzygatunkowej [22].
Hybridization is the crossing of individuals of two populations that differ in one or more of the basic hereditariness features. In the nature there are reproduction isolation mechanisms that are blocking interspecies hybridization of animals. In fish, more often than in other vertebrates, interbreeding occurs. This is due to external fertilization and the specificity of the living environment. Under breeding conditions hybridization of fish, including salmonids, is easy to implement and under natural conditions in interspecific hybrids such as salmon and trout appear to relatively rare, due to the presence of insulating mechanisms, mostly related to the separation of spawning sites. One of the main factors causing hybridization is, as a result of anthropogenic activities, disruption of the normal water conditions causing fluctuation of water level in rivers and reduction area of spawning sites. Hybridization is a process that has a significant role in the process of evolution and the creation of new species. Hybridization is often used in biotechnology, in order to obtain specimens of advantageous, in terms of aquaculture, features. Thanks to hybrydization populations are obtained with higher tolerance to cold, salinity, ammonia and better growth rates and greater resistance to disease. Note however that, given the growth of known hybrid taxa, it is essential to conduct comprehensive research on the hybridization of fish, in order to preserve and develop natural resources, and full understanding of physical and ecological changes will allow to protect better clean species. It is therefore necessary to protect natural populations against breeding individuals from experiments, which is not always realized. To preserve the natural populations it is crucial to protect limited areas species occurence, which is important especially when conducting restock and catches of fish. It is very important to preserve or restore the correct state of the natural environment and to consider each decision relating to implementation of new species due to exposure of wild populations to introgression. Hybridization advantageous in terms of biotechnology is therefore a major threat to wild populations, which, through appropriate measures, should be especially protected.
Źródło:
Rocznik Ochrona Środowiska; 2010, Tom 12; 325-338
1506-218X
Pojawia się w:
Rocznik Ochrona Środowiska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Indentification of three different chromosomal additions by chromosome painting using fluorescence in situ hybridization [FISH] technique
Autorzy:
Bocian, E
Stankiewicz, P
Stanczak, H
Obersztyn, E
Mazurczak, T
Powiązania:
https://bibliotekanauki.pl/articles/2047283.pdf
Data publikacji:
1996
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
chromosomal addition
fluorescence in situ hybridization method
hybridization
chromosome painting
cytogenetics
Opis:
Fluorescence in situ hybridization (FISH) is a very useful method for assessing chromosome rearrangements. When neither banding pattern nor clinical symptoms are sufficient to determine the origin of additional chromosomal fragment, FISH with multiple chromosome-specific libraries (chromosome painting), allows to solve this diagnostic problem rapidly. Three chromosomal additions, 7q+, 13p+ and 22q+, found in routine cytogenetic studies performed in children with phenotypic abnormalities were analysed using FISH. This technique documented the origin of the extra material to be derived from chromosome 16[der(7)t(7; 16)(q36.3;p 13.11)], 18[der(13)t(13; 18)(p12;q 12.2)] and 22[dup(22)(q11.2q13.1)], respectively. In two cases the abnormality arose de novo, while in the third case the product of translocation t(13;18) was maternal by origin. It was present in 30% of mother's lymphocytes, and in 70% of them a balanced Robertsonian translocation t(13q;15q) was found. In the presented cases the chromosome analysis with both traditional banding and chromosome painting techniques, allowed to establish final clinical diagnosis.
Źródło:
Journal of Applied Genetics; 1996, 37, 2; 197-204
1234-1983
Pojawia się w:
Journal of Applied Genetics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Hybridization results using the hybrid Abies cilicica × Abies cephalonica
Wyniki hybrydyzacji przy użyciu hybrydy Abies cilicica Abies × cephalonica
Autorzy:
Kobliha, J.
Škorpik, P.
Stejskal, J.
Češka, P.
Powiązania:
https://bibliotekanauki.pl/articles/11542972.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Przyrodniczy w Lublinie. Wydawnictwo Uniwersytetu Przyrodniczego w Lublinie
Tematy:
hybridization
hybrid
Abies cilicica x Abies cephalonica
needle
morphology
plant morphology
interspecific hybridization
Opis:
Abies fraseri (FF) is a North American conifer which is crucial for growers of Christmas trees. This species suffers 100% mortality after infection of root rot caused by Phytophthora cinnamomi. The hybrid material A. cilicica × A. cephalonica (CZ) and A. koreana × (A. cilicica × A. cephalonica) was utilized as mother trees for applications of Abies fraseri pollen. In addition to resistance to fungal disease, a long-term monitoring of growth of young seedlings along with the impact of artificial crossing on morphology of the progeny is covered. Except for increased resistance, some offspring has also exhibited a remarkable heterosis effect at younger age and different growth habit and different shape of their needles. All this may offer in the future a wide range of applications, both for crops under strong anthropogenic pressure with changing climatic conditions and for crops grown for production of Christmas trees and outstanding ornamental cultivars. Annual crossing success was determined in present study using X-ray imaging. The most successful combinations in 2012 were those of CZ1 × FF25 and CZ1 × FF76 with 7% of full seeds, followed by CZ2 × FF25 with 6% and CZ2 × FF31 with 4% of the full seeds. The evaluation of young seedlings from control crossing in 2007 highlighted significant accented height growth of complicated hybrid (A. koreana × (A. cilicica × A. cephalonica)) × FF PC. Morphology of needles showed variability in their length as compared with the needle width which was found to be less appropriate characteristic for distinguishing between different combinations.
Abies fraseri (FF) jest północno-amerykańskim iglakiem ważnym z punktu widzenia hodowców choinek świątecznych. Gatunek ten wykazuje 100% śmiertelność po porażeniu zgorzelą korzenia spowodowaną przez Phytophthora cinnamomi. Materiał hybrydowy A. cilicica × A. cephalonica (CZ) oraz A. koreana × (A. cilicica × A. cephalonica) został wykorzystany jako drzewa matczyne do aplikacji pyłku Abies fraseri. Poza odpornością na chorobę od grzybową, badania dotyczyły długoterminowego monitorowania wzrostu młodych siewek oraz wpływu sztucznego krzyżowania na morfologię potomstwa. Oprócz zwiększonej odporności, niektóre młode rośliny wykazały znaczny efekt heterozy, różny wzrost i różny kształt igieł. Wszystko to może w przyszłości dać wiele różnorodnych zastosowań, zarówno w przypadku roślin pod silną presją antropogeniczną przy zmiennych warunkach klimatycznych jak i dla roślin hodowanych do produkcji choinek świątecznych oraz na wybitne odmiany ozdobne. Powodzenie corocznego krzyżowania określono w niniejszym badaniu pryz użyciu promieniowania rentgenowskiego. Najbardziej udanymi kombinacjami w 2012 r. były CZ1 × FF25 i CZ1 × FF76 z 7% pełnych nasion, a następnie CZ2 × FF25 z 6% i CZ2 × FF31 z 4% pełnych nasion. Ocena młodych sadzonek pochodzących z kontrolnego krzyżowania w 2007 r. wskazała na istotnie zaznaczony wzrost złożonej hybrydy (A. koreana × (A. cilicica × A. cephalonica)) × FF PC. Morfologia igieł wykazała różnorodność ich długości w porównaniu z szerokością igieł, która była mniej istotną cechą do odróżnienia kombinacji.
Źródło:
Acta Scientiarum Polonorum. Hortorum Cultus; 2014, 13, 4; 23-31
1644-0692
Pojawia się w:
Acta Scientiarum Polonorum. Hortorum Cultus
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cross-species hybridizations in situ of genes associated with meat production traits in the wild pig genome
Międzygatunkowe hybrydyzacje in situ genów związanych z cechami użytkowości mięsnej w genomie dzika
Autorzy:
Kozubska-Sobocinska, A.
Danielak-Czech, B.
Babicz, M.
Powiązania:
https://bibliotekanauki.pl/articles/2196829.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Przyrodniczy w Lublinie. Wydawnictwo Uniwersytetu Przyrodniczego w Lublinie
Tematy:
wild pig
fluorescence in situ hybridization
cross-species hybridization
in situ hybridization
gene
meat production trait
genome
ghrelin
UCP2 gene
UCP3 gene
Źródło:
Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica; 2015, 33, 3; 31-36
0239-4243
2083-7399
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Enhanced Optical Response of Al, Rh, Ag, and Au Nanosphere Dimer in Uniform Electric Field
Autorzy:
Shishodia, Manmohan Singh
Juneja, Soniya
Powiązania:
https://bibliotekanauki.pl/articles/1159236.pdf
Data publikacji:
2018
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Enhancement
dimer
hybridization
nanoparticle
plasmonics
Opis:
Localized Surface Plasmon Resonance (LSPR) mediated electromagnetic field enhancement play a vital role in enhancing the performance of bio-molecular sensors, photovoltaic cells and Raman spectroscopy (e.g., in SERS) etc., to name only a few. It is now well established that the field amplification factor (mode squared field) ~106 for spherical shaped plasmonic nanoparticle dimers is significantly higher than the amplification factor of a monomer which is ~103. In this work, a theoretical and semi-analytical approach based on multipole spectral expansion is used to investigate the electric field enhancement in the gap region of spherical nanoparticle dimers of Al, Rh, Ag, and Au. The dimer exhibit rich spectra compared to its isolated counterpart. For example, in contrast to a monomer, the dimer spectra consists of multiple resonant peaks which can be fine tuned by varying particle size and/or inter-particle separation. Moreover, the enhancement in dimer is several orders higher than that in monomers. Rich spectral features in dimer spectra arise from the interaction between particle plasmons of constituent NPs and their hybridization, which results in the splitting of plasmonic energy levels. We carry out, systematic investigation of these systems to quantify the effect of particle size, interparticle separation and metal type (Al, Ag, Au, Rh) on electric field enhancement.
Źródło:
World Scientific News; 2018, 113; 57-63
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Hybridization Revisited: New Insights from the Evolutionary Approach
Autorzy:
Olejniczak, Tomasz
Itohisa, Masato
Powiązania:
https://bibliotekanauki.pl/articles/465558.pdf
Data publikacji:
2017-06-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
evolutionary theory
international Business
hybridization
Opis:
Hybridization Revisited: New Insights from the Evolutionary Approach
Źródło:
Journal of Management and Business Administration. Central Europe; 2017, 2; 43-62
2450-7814
Pojawia się w:
Journal of Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Les chamanes contemporains – figures d’instabilité
Contemporary shamans: figures of instability
Autorzy:
Donnarieix, Anne-Sophie
Powiązania:
https://bibliotekanauki.pl/articles/483538.pdf
Data publikacji:
2016
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Wydawnictwo Werset
Tematy:
shamanism
instability
hybridization
contemporary French literature
Opis:
Antoine Volodine and Christian Garcin both make a distinctive use of shamanism in fictional novels. By multiplying shaman characters and intertwining the shamanistic principles and the narrative, they develop a poetic of instability noticeable through various hybridization processes notably strengthened by the intrusion of supernatural elements. The analysis of three motives in which this game of unstable balance is particularly mirrored – identity, History and fiction – shall turn our attention to the role of shamanism as a vector of fictional dynamism.
Źródło:
Quêtes littéraires; 2016, 6; 187-196
2084-8099
2657-487X
Pojawia się w:
Quêtes littéraires
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Le crime et le châtiment d’un Raskolnikov raté en Afghanistan
The Crime and the Punishment of a Failed Raskolnikov in Afghanistan
Autorzy:
Körömi, Gabriella
Powiązania:
https://bibliotekanauki.pl/articles/483719.pdf
Data publikacji:
2016
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Wydawnictwo Werset
Tematy:
failed Raskolnikov
hybridization
intertextuality
justice
punishment
Opis:
The second novel written directly in French by Atiq Rahimi, A Curse On Dostoevsky, calls on the masterpiece Crime and Punishment by Dostoevsky. This novel shows various aspects of the hybridization of the author. The Russian novel is manifest in the French novel in two ways: implicitly by the moral reflections on the divine justice and the human justice, and explicitly by many elements of the text (title, epigraph, paratexts, quotations, paraphrases etc.). Being a lot more than a simple pastiche, the French novel is indeed the rewriting of the famous crime committed by Raskolnikov. It is its intertextuality which makes the novel of Rahimi a kind of dialogue with the novel of Dostoevsky on the mode of the rewriting of the reflections and the reformulation of the questions developed in the work of the latter. What are the similarities and the fundamental differences between the character of Rassoul, main character of Rahimi, and that of Raskolnikov, protagonist of Dostoevsky? How has Rassoul become a failed pasticheur? What punishment are they to be subjected to in a country engulfed in an endless fratricidal war? These are the questions to which the present study will seek to find the answers.
Źródło:
Quêtes littéraires; 2016, 6; 157-167
2084-8099
2657-487X
Pojawia się w:
Quêtes littéraires
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Интердискурзивни варијации: односот книжевност – теорија
Interdiscursive variations: the literature – theory relation
Autorzy:
Ѓорѓиева Димова, Марија
Powiązania:
https://bibliotekanauki.pl/articles/635887.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
interdiscursivity
novel
genre hybridization
fiction-theory
Opis:
The subject of this paper is the theoretical fiction genre as a manifestation of interdiscursive relations between fiction and theory/criticism. Firstly, this paper offers a brief overview of the  constitutive features  of  the  theoretical  fiction  genre;  and  secondly,  these  features  are interpretatively confirmed through the novel  Papokot na svetot (Navel of the World) by the Macedonian writer, Venko Andonovski.
The subject of this paper is the theoretical fiction genre as a manifestation of interdiscursive relations between fiction and theory/criticism. Firstly, this paper offers a brief overview of the  constitutive features  of  the  theoretical  fiction  genre;  and  secondly,  these  features  are interpretatively confirmed through the novel  Papokot na svetot (Navel of the World) by the Macedonian writer, Venko Andonovski. 
Źródło:
Poznańskie Studia Slawistyczne; 2012, 2
2084-3011
Pojawia się w:
Poznańskie Studia Slawistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Embryo development after interspecific hybridization of Lupinus albus L., L. mutabilis Sweet. and L. angustifolius L.
Autorzy:
Przyborowski, J A
Packa, D
Powiązania:
https://bibliotekanauki.pl/articles/2046827.pdf
Data publikacji:
1997
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
Lupinus angustifolius
Lupinus mutabilis
hybridization
embryonic development
interspecific hybridization
lupin
in vitro
Lupinus albus
Opis:
Embryo development of Lupinus albus L. and L. mutabilis Sweet. after pollination with L. angustifolius L. was studied. Observations of ovules revealed non-typical embryo development. From the 5th day after pollination, high number of degenerated ovules was found; the highest number was observed on 15 and 20 days after pollination. The period between the 10th and 15th day after pollination was the most suitable for isolation of embryos in all the examined combinations, with exception L. albus x L. angustifolius where optimal isolation time was between 15th and 20 th day after pollination. Embryos were obtained in each cross-pollination. Some of them developed in vitro into plantlets and grew in an artificial medium for some time, but most of them died due to non-typical development of the root system, stem, or both. The hybrid character of the survived plants requires confirmation.
Źródło:
Journal of Applied Genetics; 1997, 38, 2; 131-141
1234-1983
Pojawia się w:
Journal of Applied Genetics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Effects of mismatches and insertions on discrimination accuracy of nucleic acid probes
Autorzy:
Piao, Xianyu
Sun, Liancheng
Zhang, Tianbiao
Gan, Youlin
Guan, Yifu
Powiązania:
https://bibliotekanauki.pl/articles/1040677.pdf
Data publikacji:
2008
Wydawca:
Polskie Towarzystwo Biochemiczne
Tematy:
insertion
mismatch
melting temperature
hybridization stability
Opis:
Effective discrimination of non-complementary nucleotides is an important factor to ensure the accuracy of hybridization-based nucleic acid analyses. The current study investigates the effects of the chemical nature, the positions, the numbers, and the cooperative behavior of mismatches as well as insertions on 20-mer and 30-mer duplexes. We observed the hybridization stability trend affected by mismatches: G:T ≈ G:G > G:A > A:A ≈ T:T > A:C ≈ T:C > C:C. The experimental data show that mismatches at the center of the oligonucleotide probes have a more profound destabilizing effect on the hybridization stability than those at either ends. Insertions also demonstrate a similar destabilizing effect as mismatches. These results provide useful information for designing DNA microarray nucleotide probes and for improving the discrimination accuracy of hybridization-based detections.
Źródło:
Acta Biochimica Polonica; 2008, 55, 4; 713-720
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tissue- and stage-specific expression of a fatty acid binding protein-like gene from amphioxus Branchiostoma belcheri
Autorzy:
Wang, Yongjun
Zhang, Yuequn
Zhang, Shicui
Tian, Jianxiao
Jiang, Shengjuan
Powiązania:
https://bibliotekanauki.pl/articles/1040770.pdf
Data publikacji:
2008
Wydawca:
Polskie Towarzystwo Biochemiczne
Tematy:
evolution
amphioxus
FABP
hybridization
chordate
expression
Opis:
A cDNA clone encoding an amphioxus fatty acid binding protein-like (AmphiFABPL) protein was isolated from a gut cDNA library of Branchiostoma belcheri. It contained a 423 bp open reading frame corresponding to a deduced protein of 140 amino acids with a predicted molecular mass of approximately 15.9 kDa. Phylogenetic analysis showed that AmphiFABPL fell outside the vertebrate clade of fatty acid binding proteins (FABPs), being positioned at the base of the chordate lineage, and was almost equally homologous to various vertebrate FABPs, suggesting that it may be the archetype of vertebrate FABPs. Both northern blotting and in situ hybridization analyses demonstrated that AmphiFABPL was expressed in the hepatic caecum and hind-gut, and although at a much lower level, it was also present in the endostyle, ovary and testis. In addition, whole-mount in situ hybridization revealed that AmphiFABPL was initially expressed in the posterior two thirds of the primitive gut, including the mid-gut where the hepatic caecum will form later, in 2-day larvae. The expression pattern is closely similar to that of the L-FABP and I-FABP genes in vertebrates, supporting the hypothesis that the hepatic caecum in the amphioxus is homologous to the vertebrate liver.
Źródło:
Acta Biochimica Polonica; 2008, 55, 1; 27-34
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Chemical composition of berries of induced allotetraploid forms Ribes nigrum L. x Grossularia reclinata Mill
Skład chemiczny jagód indukowanych form alotetraploidowych porzeczki czarnej i agrestu Ribes nigrum L. x Grossularia reclinata Mill
Autorzy:
Buchenkov, I.
Lemiasheuski, V.
Chernetskaya, A.
Powiązania:
https://bibliotekanauki.pl/articles/2053029.pdf
Data publikacji:
2020
Wydawca:
Akademia Pomorska w Słupsku
Tematy:
gooseberry
black currant
hybridization
plant breeding
polyploids
Opis:
Interspecifi c reciprocal crosses of Ribes nigrum × Grossularia reclinata were carried out. The morphological and biological characteristics of the hybrids were determined. Perspective forms were selected and transferred to the polyploid level. The chemical composition of polyploid berries was determined.
Źródło:
Baltic Coastal Zone. Journal of Ecology and Protection of the Coastline; 2020, 24; 5-10
1643-0115
Pojawia się w:
Baltic Coastal Zone. Journal of Ecology and Protection of the Coastline
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
1;25 centric fusion recognition in the cattle chromosome by fluorescence in situ hybridization
Autorzy:
Ladon, D
Solinas-Toldo, S
Fries, R
Stranzinger, G F
Powiązania:
https://bibliotekanauki.pl/articles/2047680.pdf
Data publikacji:
1996
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
cattle chromosome
hybridization
fluorescence
cattle
centric fusion
Opis:
Fluorescence in situ hybridization (FISH) experiments with specific probes for chromosome 29 and 25 were carried out on a Brown Swiss bull, previously diagnosed as a carrier of 1;29 centric fusion. The hybridization of the chromosome 29-specific probe (BMC 4216 - already located on 29q13), produced signals on two small acrocentrics, but not on the translocated chromosome. The signals appeared on the translocated chromosome and on a single chromosome 25 after hybridization of the chromosome-specific probe (BMC 3224 - previously located on 25q24). According to the actual nomenclature, the analysed aberration is a robertsonian translocation involving chromosomes 1 and 25.
Źródło:
Journal of Applied Genetics; 1996, 37, 1; 101-104
1234-1983
Pojawia się w:
Journal of Applied Genetics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018
Autorzy:
Grusell, Marie
Nord, Lars
Powiązania:
https://bibliotekanauki.pl/articles/471043.pdf
Data publikacji:
2019
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
political advertising
television
Sweden
election campaigns
hybridization
Opis:
Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
Źródło:
Central European Journal of Communication; 2019, 12, 3/24; 282-298
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies