Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "customer;" wg kryterium: Temat

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 691
Tytuł:
Doświadczenie klienta i użytkownika elementem innowacyjnych modeli biznesowych – perspektywa startupów
Customer and user experience in innovative business models: a start-up perspective
Autorzy:
Szuszkiewicz, Anita
Twardzik, Małgorzata
Lubowiecki-Vikuk, Adrian
Powiązania:
https://bibliotekanauki.pl/articles/31804133.pdf
Data publikacji:
2024-06-03
Wydawca:
Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
Tematy:
user experience
customer experience
innovative business models
start-up
digital technology
doświadczenie użytkownika
doświadczenie klienta
innowacyjne modele biznesowe
startup
technologia cyfrowa
Opis:
Celem artykułu jest określenie roli i znaczenia wdrażania innowacyjnych modeli biznesowych uwzględniających doświadczenia (klienta, użytkownika, biznesu) w startupach. Aby osiągnąć cel, autorzy wybrali studia przypadku. Do analizy zakwalifikowano dwa startupy technologiczne. Innowacyjne modele biznesowe, jakimi są startupy, mają ogromne znaczenie dla kreowania doświadczeń konsumenta. Jest to obecnie możliwe poprzez dostarczanie produktów dla klienta poszukującego rozwiązań zwiększających pozytywne doświadczenia klienta finalnego. Zaobserwowano, że rośnie znaczenie wdrażania koncepcji zarządzania BCX jako imperatywu funkcjonowania startupów. Oznacza to, że doświadczenia jako koncepcja rozszerzonych relacji mogą bardziej udoskonalić proces obsługi klienta, do czego wykorzystywane są kreatywne i elastyczne podejścia, np. Lean Startup, Agile, Design Thinking.
The aim of this article is to identify the role and importance of implementing innovative business models that take into account (customer, user, business) experience in start-ups. To achieve this goal, the authors selected case studies. Two technology start-ups were chosen for analysis. Innovative business models such as start-ups are of great importance for creating consumer experiences. This is now possible by providing products to customers who are looking for solutions to enhance the positive experience of the end customer. It was observed that the implementation of the business customer experience management concept is becoming increasingly important as an imperative for the operation of startups. This means that experience as an extended relationship concept can enhance the customer experience process, using creative and flexible approaches such as Lean Startup, Agile, Design Thinking.
Źródło:
Studia i Prace Kolegium Zarządzania i Finansów; 2024, 196; 107-122
1234-8872
2657-5620
Pojawia się w:
Studia i Prace Kolegium Zarządzania i Finansów
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Purchase intentions in a chatbot environment: An examination of the effects of customer experience
Autorzy:
Martínez Puertas, Sergio
Illescas Manzano, María Dolores
Segovia López, Cristina
Ribeiro-Cardoso, Paulo
Powiązania:
https://bibliotekanauki.pl/articles/39987490.pdf
Data publikacji:
2024
Wydawca:
Instytut Badań Gospodarczych
Tematy:
artificial intelligence tools
chatbot
customer experience
purchase intention
uses and gratifications theory
usage frequency
Opis:
Research background: Chatbots represent valuable technological tools that allow companies to improve customer experiences, meet their expectations in real time, and provide them with personalized assistance. They have contributed to the transformation of conventional customer service models into online solutions, offering accessibility and efficiency through their integration across various digital platforms. Nevertheless, the existing literature is limited in terms of exploring the potential of chatbots in business communication and studying their impact on the customer's response. Purpose of the article: The main objective of this study is to examine how consumers perceive chatbots as customer service devices. In particular, the paper aims to analyze the influence of the dimensions of “Information”, “Entertainment”, “Media Appeal”, “Social Presence” and “Risk for Privacy” on the “Customer Experience” and the latter on the “Purchase Intention”, under the consideration of the Uses and Gratifications Theory. Moderations due to Chatbot Usage Frequency for some of the relationships proposed are also analyzed.  Methods: An empirical study was performed through a questionnaire to Spanish consumers. The statistical data analysis was conducted with R software through the lavaan package. To test the hypotheses from the conceptual model a structural equation modelling approach was adopted. Findings & value added: The results obtained identify the main characteristics of chatbots that can support brands to effectively develop their virtual assistants in order to manage their relational communication strategies and enhance their value proposal through the online customer journey. Findings demonstrate the contribution that chatbot dimensions make to the online consumer experience and its impact on the purchase intention, with the consideration of the moderating effect exercised by the user's level of experience (novice vs. experienced) with the use of chatbots. Regarding managerial implications, this research offers recommendations for e-commerce professionals to manage chatbots more effectively. The “Entertainment” and “Social Presence” dimensions can be operationalized at a visual (e.g., appearance of the avatar and text box, use of designs aligned with the website) and textual level (e.g., style and tone of voice, use of expressions typical of the target audience) to generate a feeling of proximity with the chatbot and facilitate its adoption. “Media Appeal” requires that the chatbot be easy to use, effective, and accessible, to facilitate its usability. Finally, mitigation of “Privacy Risk” concerns should be achieved by presenting an appropriate privacy policy and requesting permission for the use of customers’ private information.
Źródło:
Oeconomia Copernicana; 2024, 15, 1; 145-194
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ CSR na satysfakcję i lojalność klienta w branży hotelarskiej
The impact of CSR on customer satisfaction and loyalty in the hotel industry
Autorzy:
Johann, Maria
Bostani, Ahmed
Powiązania:
https://bibliotekanauki.pl/articles/32041166.pdf
Data publikacji:
2024
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
CSR
satysfakcja klienta
lojalność klienta
badanie pilotażowe
turystyka i hotelarstwo
customer satisfaction
customer loyalty
pilot study
tourism and hospitality
Opis:
Znaczenie działań społecznie odpowiedzialnych w turystyce rośnie na przestrzeni lat ze względu na ich wpływ na środowisko naturalne, rozwój społeczności lokalnych oraz wyniki przedsiębiorstw. Ważnym obszarem dociekań naukowych są badania wpływu CSR na zachowania i postawy konsumentów. Tematyka artykułu koncentruje się na zależnościach zachodzących pomiędzy działaniami CSR przedsiębiorstw hotelarskich a postawami konsumentów. Celem opracowania jest przedstawienie wyników badania pilotażowego dotyczącego wymienionych zależności oraz ocena wybranej metodyki badawczej i narzędzia badawczego. Przyjęto założenie, że działania społecznie odpowiedzialne prowadzone przez hotele mają pozytywny wpływ na satysfakcję i lojalność klienta. W pracy przedstawiono tematykę badawczą dotyczącą CSR w branży hotelarskiej oraz zaprezentowano wyniki badania pilotażowego przeprowadzonego na próbie 40 respondentów, którzy spędzili urlop w hotelach prowadzących działania społecznie odpowiedzialne w Polsce w 2023 r. Wstępne wyniki badania pilotażowego wskazują na związki zachodzące pomiędzy CSR, satysfakcją i lojalnością klienta oraz nie wskazują na nieprawidłowości w opracowanej metodyce badawczej i w przygotowanym kwestionariuszu ankiety.
The significance of socially responsible activities in tourism has been growing over the years due to their impact on the natural environment, the development of local communities and the performance of enterprises. Research on the impact of CSR on consumer behavior and attitudes is an important area of scientific inquiry. The subject of the article focuses on the relationships between CSR activities of hotel enterprises and consumer attitudes. The aim of the study is to present the results of a pilot study on the above-mentioned relationships and to evaluate the selected research method and research tool. It was assumed that hotels’ socially responsible activities have a positive impact on customer satisfaction and loyalty. The paper presents research topics related to CSR in the hotel industry and the results of a pilot study conducted on a sample of 40 respondents who spent their holidays in hotels that have implemented socially responsible activities in Poland in 2023. The preliminary results of the pilot study indicate the relationships between CSR and satisfaction and customer loyalty, and they do not indicate any irregularities in the developed research methodology and the prepared survey questionnaire.
Źródło:
Kwartalnik Nauk o Przedsiębiorstwie; 2024, 71, 1; 123-134
1896-656X
Pojawia się w:
Kwartalnik Nauk o Przedsiębiorstwie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ świadomości ubezpieczeniowej na zachowania klientów na rynku ubezpieczeń rolnych
The impact of insurance awareness on customer behaviour in the agricultural insurance market
Autorzy:
Witkowska, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/35117292.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:
agricultural insurance
insurance awareness
customer behaviour
ubezpieczenia rolne
świadomość ubezpieczeniowa
zachowanie klienta
Opis:
Prowadzenie działalności rolniczej jest narażone na wiele ryzyk, które można ograniczać w różny sposób. Jednym z rozwiązań minimalizującym ryzyko występujące w branży rolniczej jest jego ubezpieczenie. Celem głównym artykułu jest określenie zachowań klientów na rynku ubezpieczeń rolnych. Do celu głównego wyznaczono cele szczegółowe dotyczące identyfikacji posiadanych przez respondentów dobrowolnych i obowiązkowych ubezpieczeń rolnych, określenia poziomu świadomości ubezpieczeniowej nabywców ubezpieczeń rolnych oraz identyfikacji wag i rodzajów czynników wpływających na podejmowane przez rolników decyzje zakupu usług ubezpieczeń rolnych. Badania przeprowadzono za pomocą sondażu diagnostycznego z wykorzystaniem kwestionariusza ankiety wśród rolników prowadzących swoje gospodarstwa rolne na terenie województwa warmińsko-mazurskiego oraz województwa mazowieckiego. Najczęściej wybieranym przez nabywców dobrowolnym ubezpieczeniem rolnym jest ubezpieczenie mienia, natomiast obowiązkowym ubezpieczeniem rolnym jest ubezpieczenie budynków rolniczych. Prawie jedna trzecia badanych rolników swój poziom znajomości ubezpieczeń rolnych ocenia jako dobry i bardzo dobry. Najbardziej znanymi ubezpieczeniami są ubezpieczenia obowiązkowe: ubezpieczenie budynków rolniczych oraz ubezpieczenie OC rolnika. Największą korzyścią, która wynika z posiadania ubezpieczenia rolnego jest ochrona majątku i pomoc finansowa na wypadek nieszczęścia. Ankietowani najczęściej poszukiwali informacji odnośnie oferty produktowej ubezpieczycieli w intrenecie oraz u agentów ubezpieczeniowych. Suma ubezpieczenia, szeroka oferta ubezpieczycieli oraz wysokość składki są najczęściej wskazywanymi determinantami wyboru ubezpieczeń rolnych.
The conduct of agricultural business is exposed to many risks, which can be mitigated in various ways. One of the solutions to minimize the risks occurring in the agricultural industry is to insure it. The main objective of the article is to determine customer behaviour in the agricultural insurance market. To the main objective, specific objectives were set to identify the respondents' possession of voluntary and compulsory agricultural insurance, to determine the level of insurance awareness of agricultural insurance buyers, and to identify the weights and types of factors influencing farmers' decisions to purchase agricultural insurance services. The research was carried out by means of a diagnostic survey with the use of a questionnaire among farmers running their farms in the Warmian-Masurian Voivodeship and the Mazovian Voivodeship. The voluntary agricultural insurance most often chosen by buyers is property insurance, while the mandatory agricultural insurance is agricultural buildings insurance. Nearly a third of surveyed farmers rate their level of familiarity with agricultural insurance as good or very good. The most familiar insurances are compulsory insurance: agricultural buildings insurance and farmer's liability insurance. The biggest benefit that comes from having agricultural insurance is protection of assets and financial assistance in case of misfortune. Respondents most often sought information on the product offerings of insurers on the Internet and from insurance agents. The sum insured, a wide range of insurers and the amount of premium are the most frequently indicated determinants of the choice of agricultural insurance.
Źródło:
Współczesna Gospodarka; 2024, 18, 1 (42); 27-41
2082-677X
Pojawia się w:
Współczesna Gospodarka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An Efficient Hybrid Classifier Model for Customer Churn Prediction
Autorzy:
Anitha, M. A.
Sherly, K. K.
Powiązania:
https://bibliotekanauki.pl/articles/2200701.pdf
Data publikacji:
2023
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
customer churn prediction
bag of learners
ANN
SVM
regression
associative classifier
Apriori Algorithm
Opis:
Customer churn prediction is used to retain customers at the highest risk of churn by proactively engaging with them. Many machine learning-based data mining approaches have been previously used to predict client churn. Although, single model classifiers increase the scattering of prediction with a low model performance which degrades reliability of the model. Hence, Bag of learners based Classification is used in which learners with high performance are selected to estimate wrongly and correctly classified instances thereby increasing the robustness of model performance. Furthermore, loss of interpretability in the model during prediction leads to insufficient prediction accuracy. Hence, an Associative classifier with Apriori Algorithm is introduced as a booster that integrates classification and association rule mining to build a strong classification model in which frequent items are obtained using Apriori Algorithm. Also, accurate prediction is provided by testing wrongly classified instances from the bagging phase using generated rules in an associative classifier. The proposed models are then simulated in Python platform and the results achieved high accuracy, ROC score, precision, specificity, F-measure, and recall.
Źródło:
International Journal of Electronics and Telecommunications; 2023, 69, 1; 11--18
2300-1933
Pojawia się w:
International Journal of Electronics and Telecommunications
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cash usage in Poland in 2020: Insights into the role of the COVID-19 pandemic and spatial aspects
Autorzy:
Kotkowski, Radoslaw
Manikowski, Arkadiusz
Powiązania:
https://bibliotekanauki.pl/articles/19322633.pdf
Data publikacji:
2023-07-10
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
cash
payment cards
payment behavior
customer payment choice
Heckman approach
Opis:
The study explores the factors likely to induce Polish customers to pay by cash, instead of payment cards, for goods and services they are purchasing. The basis of our investigation is microdata obtained in 2020, during the “Payment Habits in Poland in 2020” study, which was conducted by Narodowy Bank Polski (National Bank of Poland) in 2020. The analysis is performed using the two-stage Heckman approach. In the first stage, card adoption factors are analyzed using a probit model; then, in the second stage, the OLS model is employed to analyze the propensity to pay by cash, despite having a payment card. Apart from typical factors affecting the use of different payment methods, e.g., age, income, education, or perceptions about payment methods, we find an important role of two, yet under-investigated factors, namely: the COVID-19 pandemic and spatial aspects. E.g., we find that self-reported change in payment behavior during the pandemic indeed was reflected in diary studies. Furthermore, we show that instances of merchants’ refusal to accept cash significantly impacted payment choices. Moreover, the results indicate significant spatial heterogeneity in payment behavior and that aspects like distance to the nearest ATM impacted cash usage, as more cash is used when ATMs are farther away, illustrating the concept of “cash burns.” Lastly, it has been noticed that during the pandemic, ownership of contactless payment cards significantly reduced cash usage, most probably due to the fear of contracting the disease by physical contact with surfaces (like cash).
Źródło:
Journal of Banking and Financial Economics; 2023, 1(19); 85-113
2353-6845
Pojawia się w:
Journal of Banking and Financial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Comparative analysis of the parcel lockers market and its users in Italy, Poland, and Ukraine
Autorzy:
Kunytska, Olga
Persia, Luca
Iwan, Stanisław
Datsenko, Diana
Kijewska, Kinga
Gurrieri, Adriano
Powiązania:
https://bibliotekanauki.pl/articles/29521078.pdf
Data publikacji:
2023
Wydawca:
Akademia Morska w Szczecinie. Wydawnictwo AMSz
Tematy:
customer value
e-commerce
last mile delivery
city logistics
Opis:
Parcel lockers seem to be a very interesting and innovative solution for any type of city, beneficial to both customers and online stores. Accounting for the growing number of B2C e-commerce customers, this measure significantly meets their needs. Moreover, this solution solves the challenges of last-mile deliveries, which are one of the major effects of heavy traffic of commercial vehicles in the whole city area. Recipients and senders of parcels through parcel lockers are the main generators of demand for this service. Hence, assessing their satisfaction and requirements is a key indicator of the development of this area. This work focuses on the efficiency of user parcel lockers and compares the situation in Italy, Poland, and Ukraine. This paper also presents an analysis of the already existing data on the satisfaction of parcel locker users, as well as the results of a study conducted among Ukrainian consumers for this work.
Źródło:
Zeszyty Naukowe Akademii Morskiej w Szczecinie; 2023, 75 (147); 89-96
1733-8670
2392-0378
Pojawia się w:
Zeszyty Naukowe Akademii Morskiej w Szczecinie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czynniki społeczne wpływające na decyzje konsumenckie użytkowników mediów społecznościowych w Polsce i na świecie
Social factors affecting consumer decisions of social media users in Poland and worldwide
Autorzy:
Migacz, Radosław
Oleksy-Gębczyk, Aneta
Kowalska-Jarnot, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/29433466.pdf
Data publikacji:
2023-12-31
Wydawca:
Akademia Nauk Stosowanych w Nowym Sączu
Tematy:
media społecznościowe
marketing internetowy
proces zakupowy
klient cyfrowy
marka
influencer marketing
social media
internet marketing
purchasing process
digital customer
brand
Opis:
Celem artykułu jest analiza tego, jak ważnym elementem marketingu internetowego stały się media społecznościowe, w jaki sposób użytkownicy podchodzą do przedsiębiorstw prowadzących swoje działania w przestrzeni cyfrowej, jakie czynniki najskuteczniej wpływają na preferencje konsumenckie użytkowników mediów społecznościowych, jak również analiza, w jakim stopniu konsumenci ufają w treści podawane przez firmy i influencerów w social mediach. Metodą badawczą zastosowaną w artykule jest metoda sondażu diagnostycznego. Badanie ma charakter pilotażowy i umożliwia wstępne określenie specyfiki badanego zjawiska społecznego. Ankieta została przygotowana w formie online w języku zarówno polskim, jak i angielskim. Została udostępniona użytkownikom na takich platformach, jak Facebook, Twitter, Instagram, Reddit, Wykop oraz Discord. Badania wykazały m.in., że pozytywne opinie w social mediach są bardzo ważne dla konsumentów w Polsce i na świecie. Wśród nich kluczowe miejsce zajmują rekomendacje od przyjaciół i rodziny. Analizując te wyniki, można zauważyć, że konsumenci cenią opinie innych osób, jednocześnie wykazując pewien stopień nieufności wobec pozostałych informacji pozyskiwanych w mediach społecznościowych.
The aim of this article is to analyze how important an element of online marketing social media have become, how users approach companies conducting their activities in the digital space, and what factors most effectively influence the consumer preferences of social media users and an analysis of the extent to which consumers trust the content provided by companies and influencers on social media. The research method used in this article is the diagnostic survey method. The study is the pilot nature and allows a preliminary determination of the specificity of the social phenomenon under study. The use of this method made it possible to determine the size, scope and intensity of the social phenomenon under study. The survey was prepared online, both in Polish and English. It was made available to users on platforms such as Facebook, Twitter, Instagram, Reddit, Wykop and Discord. Research has shown, among other things, that positive opinions in social media are very important for consumers both in Poland and around the world. However, they are not the most important for users. Respondents indicated recommendations from friends and family as well as online ratings and opinions as more important. Analyzing these results, it can be seen that consumers value the opinions of other people, but show a certain degree of distrust towards information obtained on social media.
Źródło:
Studia Ekonomiczne. Gospodarka, Społeczeństwo, Środowisko; 2023, 2/2023 (12); 94-111
2544-6916
2544-7858
Pojawia się w:
Studia Ekonomiczne. Gospodarka, Społeczeństwo, Środowisko
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Demographic factors and customers‘ bank choice criteria
Autorzy:
Schmidt-Jessa, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/22443140.pdf
Data publikacji:
2023-09-28
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
banks
selection criteria
customer behaviour
factor analysis
Polska
Opis:
The main objective of the presented research is to verify the influence of demographic factors on retail customers’ bank selection criteria in Poland. We compiled descriptive and inferential statistics and did factor analysis using Principal Component Analysis. Our dataset is based on a sample of 515 questionnaires that were gathered in the first quarter of 2022. The results proved that there are significant differences among various groups of respondents and their bank selection criteria. The highest number of differences appear in the case of demographic factors of age, and then income and gender. In general, the most important factors are the cost of service and mobile and online banking. The study has direct implications for all types of banks that operate in developing markets, especially in East-Central Europe, as having this knowledge can help to appropriately target customers using bank selection criteria that are valued by different groups of customers.
Źródło:
Central European Economic Journal; 2023, 10, 57; 237-253
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Developing customer inspiration in XYZ retail stores
Autorzy:
Tanjung, Valencia
Susanto, Yosef Budi
Rusdianto Berto, Agustinus
Powiązania:
https://bibliotekanauki.pl/articles/18105219.pdf
Data publikacji:
2023-09-28
Wydawca:
Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
Tematy:
visual merchandisin
customer inspiration
purchase intention
retail store
store environment
Opis:
Many retailers have low sales due to the difficulty in the purchase decision of their customers. Previous research shows the lack of studies on the impact of store interiors on purchase decisions. This study aims to find out various visual merchandising factors that affect purchase intentions at XYZ retail stores and focuses on visual merchandising itself, as well as store environment and customer inspiration factors that affect customer behaviour. The non-probability sampling technique with analysing 140 respondents using an online questionnaire with SMART PLS was used to conduct this research. The results show that customer inspirations directly influence customers’ purchase intentions. Visual merchandising and store environment indirectly affect purchase intention as well, mediated by customer inspirations. The customer inspiration variable is in the good category in the XYZ store. It is recommended to use quick response in visual merchandising and develop a store environment virtually that can be connected to a customer’s device.
Źródło:
Journal of Management and Financial Sciences; 2023, 47; 35-49
1899-8968
Pojawia się w:
Journal of Management and Financial Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
E-customer preferences on sustainable last mile deliveries in the e-commerce market: A cross-generational perspective
Autorzy:
Jagoda, Agnieszka
Kolakowski, Tomasz
Marcinkowski, Jakub
Cheba, Katarzyna
Hajdas, Monika
Powiązania:
https://bibliotekanauki.pl/articles/22396007.pdf
Data publikacji:
2023
Wydawca:
Instytut Badań Gospodarczych
Tematy:
e-commerce
e-customer
sustainable last mile delivery
generations
correspondence analysis
Opis:
Research background: In the last few years, e-commerce market has increased in population shares, but the situation has changed dramatically since the Covid-19 pandemic. Electronic marketplaces have changed due to rapid digitalization and shopping. Online services offer the possibility to choose a different delivery method such as home delivery or out-of-home delivery. This aspect of the e-commerce market faces an increased interest among practitioners and academia in the field of sustainable last mile deliveries. Interestingly, the subject literature consists of papers analyzing the e-commerce impact on the last-mile delivery. However, the identification of factors for choosing a delivery method and factors that motivate e-customers to choose an eco-friendly delivery method is still an unrecognized field of research. Purpose of the article: The authors of the paper focused on the e-customer perspective on sustainable deliveries in cities. Thus, the main purpose of the paper is to compare factors among the generations that motivate e-customers for choosing a delivery method. Methods: The research was conducted among 1.110 e-customers in Poland in 2021. The paper aims to answer the following research question: what factors motivate each generation for choosing a delivery method? To answer the above-mentioned question, the correspondence analysis (MCA) is prepared that help to identify and compare factors in each generation. Findings & value added: The original research procedure focused on the use of multivariate statistical methods in the study of e-customers’ preferences. The analysis revealed three clusters of e-customers in terms of pro-sustainable factors: (a) aged 65+ without pro-sustainable tendency, (b) aged 18–64 with pro-sustainable attitudes, and (c) mixed with no identified delivery preferences. As a result of the research, it can be concluded that the parcel price and the possibility of free return are still the most important factors in choosing the delivery method. From a business/practical perspective, the research results can be used by companies that are the main stakeholders in last mile deliveries, including mainly forwarders and transport companies.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2023, 18, 3; 853-882
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach
Autorzy:
Dan, Daniel
Powiązania:
https://bibliotekanauki.pl/articles/32307710.pdf
Data publikacji:
2023-03-22
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
sentiment analysis
tourism
hotels
marketing
customer’s opinions
Opis:
This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in Las Vegas. Only the feedback that has been categorized as negative by the algorithm is selected. In correspondence to this feedback, the existence of answers from the hotels is checked together with the response style. While the negative valence of the feedback can represent a mixture of subjective and objective emotions, there are common features present in their expression. On the responses side from the hotel, not all the reviews receive attention. As such, the negative feedback words are extracted and separated into those that belong to reviews that obtain a response and those that do not. The replies are standardised by following an established pattern. This paper aims to contribute to a prominent issue in tourism that is little tackled: responses to feedback. The findings may help the hotels’ management explore different paths to improve their services and responses alike. Behavioural marketing researchers might want to use these results to confirm the existence of such patterns in different datasets or situations.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2023, 1(16); 39-50
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Gamification in Market Research - How to Encourage People to Write More
Autorzy:
Ścibor-Rylski, Michał
Mijal, Michał
Powiązania:
https://bibliotekanauki.pl/articles/16729148.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
gamification
market research
storytelling
quantitative studies
customer engagement
Opis:
Theoretical background: Gamification has been applied in business practice since its origins. Though one of the fields scarcely investigated so far is how gamification can be used to improve results obtained in the quantitative market research. The rationale behind this application is the phenomenon resulting in receiving rather brief and short responses to open questions in online surveys. Encouraging people to give more elaborated answers is a serious challenge of the modern online quantitative market research. Purpose of the article: The authors decided to check how to increase participants’ engagement and effectiveness of the market research by applying gamified tasks. The gamification was used in two approaches: storytelling and points collection with leaderboards. Research methods: The research was conducted in an experimental scheme with one control and two experimental groups with gamified tasks. Total number of participants that took part in the experiment was N = 89. Participants’ task was to watch a TV commercial and fill out a form with the first reaction and evaluation of various aspects of the advertisement. All questions were open-ended and the number of used words was used as the indicator of the respondents’ engagement. Main findings: Application of points and leaderboards resulted in significantly more developed answers in comparison to traditional open questions and also storytelling tasks. On the other hand, narrative task – contrary to many previous research – does not seem to have impact on the answers’ length. The results show that gamification oriented towards achievements and competition in the market research increase the performance and also can be a long-term motivational tool. These initial results are very promising, but further research is needed to verify the effect on bigger sample of the regular market research respondents.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2023, 57, 2; 175-189
0459-9586
2449-8513
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT
Autorzy:
Korzynski, Pawel
Mazurek, Grzegorz
Altmann, Andreas
Eldys, Joanna
Kazlauskaite, Ruta
Paliszkiewicz, Joanna
Wach, Krzysztof
Ziemba, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/40570877.pdf
Data publikacji:
2023-03-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
Generative AI
ChatGPT
Management theories
Decision-making
Knowledge management
Customer service
Human resource management
Business administration
Opis:
Purpose – The primary purpose of this paper is to examine how generative Artificial Intelligence (AI) such as ChatGPT may serve as a new context for management theories and concepts. Design/methodology/approach – The paper presents the analyses of selected management theories on decision-making, knowledge management, customer service, human resource management and administrative tasks and explains what may change after generative AI adoption. Findings – The paper indicates that some management theories and concepts need to be studied in the generative AI environment that may influence managerial work at the strategic, functional and administrative levels. Research limitations/implications – This paper is an opinion piece article and does not refer to empirical data. It formulates some conclusions to further empirical research studies. Originality/value – The paper analyzes selected management theories in a new technological setting. The paper also provides information about the functions of generative AI that are useful in understanding and overcoming how new technology may change organizations and management.
Źródło:
Central European Management Journal; 2023, 31, 1; 3-13
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Improving Products Considering Customer Expectations and Life Cycle Assessment (Lca)
Autorzy:
Pacana, Andrzej
Siwiec, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/27323567.pdf
Data publikacji:
2023
Wydawca:
Stowarzyszenie Menedżerów Jakości i Produkcji
Tematy:
LCA
life cycle assessment
quality
customer expectations
mechanical engineering
ocena cyklu życia
jakość
oczekiwania klientów
inżynieria mechaniczna
Opis:
Dynamically identifying key product changes is a challenge for enterprises. It is even more complicated if companies strive for the sustainable development of their activities. Therefore, the aim of the article was to develop a method to help predict the direction of product improvement, taking into account its quality level and environmental impact during the life cycle (LCA). The method was based on the design phase of LCA and the process of obtaining and processing customer expectations. Techniques supporting the developed method were: a questionnaire, a seven-point Likert scale, a standardised list of criteria for assessing the product life cycle, the WSM method, and a scale of relative states. The product analysis was carried out according to modified criteria states, which were evaluated according to: i) customer satisfaction (quality criteria), ii) environmental impact of LCA (environmental criteria), and iii) importance of quality and environmental criteria for customers. The originality of the method is to support the product improvement process to make it environmentally friendly within LCA and, at the same time, satisfactory to customers in terms of quality. The method will be used mainly by SMEs that want to initially predict the environmental impact of a product, including taking into account customer expectations.
Źródło:
System Safety : Human - Technical Facility - Environment; 2023, 5, 1; 19-27
2657-5450
Pojawia się w:
System Safety : Human - Technical Facility - Environment
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 691

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies