Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "Perceived quality" wg kryterium: Temat

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 24
Tytuł:
Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs
Autorzy:
Piątkowska, Monika
Powiązania:
https://bibliotekanauki.pl/articles/32313697.pdf
Data publikacji:
2023-10-26
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
perceived quality
service convenience
loyalty
sports clubs
squash
Opis:
The aim of the paper is to analyze relations between perceived quality, service convenience and satisfaction of squash customers to present implications for managers who address parents enrolling their children for extracurricular activities with their services. Applying the research framework of García-Fernández et al. (2018), a sample of 120 parents from Legia Warszawa Squash Academy completed an online survey in 2021. The SEM model revealed that perceived quality as well as service convenience had a positive and significant effect on perceived value, which turned out to be a strong predictor of customer satisfaction. Finally, satisfaction showed a very strong positive and significant influence on behavioral intentions of squash customers. The present study makes both a theoretical and a practical contribution to the field of sports management, highlighting the importance of perceived quality and service convenience to deliver expected value to the customer.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2023, 2(17); 17-31
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Evaluation of product design analyses for the identification of perception-defining characteristics
Autorzy:
Steinberg, F.
Woll, R.
Powiązania:
https://bibliotekanauki.pl/articles/407181.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
perceived quality
perception-defining characteristics
quality management
analytical hierarchy process
requirements engineering
Opis:
In most cases, customers evaluate a product based on the first impression, which is propagated by the product itself. These impressions are often subjectively engraved in the products, difficult to describe thus making them difficult to handle. Technical specifications on the other hand are less considered at first sight. In the case of leisure products such as Motorbikes (motorcycles), subjective factors are considerably intensified. Thus, such products are suitable to describe as “difficult-to-quantify” characteristics. Subjective and difficult to quantify features for products such as motorcycles could be; the design, the dynamics (vitality) as well as the price (value) impression. Thus, amid a DFG research project, a method will have to be developed that allows the scaling of difficult to quantify characteristics in other to support a requirement-orientated product development. For this purpose, four different levels were developed to contain scaling based on usage. To support the scaling development, methods such as the AHP or the Multivariate Analysis Method can be used. In the following analysis it will be shown how perception-defining characteristics for motorcycles can be derived from design analyses. The first step is the design analyses conducted with the help of the analytic hierarchy process (AHP) scale based on Thomas L. Saaty. The advantage of this approach is a direct comparison of all alternatives to themselves. If, for example, five motorcycles are compared with regards to design, then a benchmark for good design implicitly arises. These scales build up dynamically depending on the analyzed alternatives. Based on the previous example, the more alternatives are used the more valid the scale. The systematic arrangement of the perception-defining characteristics in product development can be a deciding factor for a better product design and its related product perception. Special gender specific perception differences for motorcycles will be evaluated in this paper. Thus, it is shown that there are specific motorcycle models that appeal to women while other specific models are preferred by men. In this case, perception-defining characteristics can be derived from a detail analysis of a preliminary assessment which can aid the description of female and male preferences for motorcycles. In this paper a method to concatenate the perception-defining characteristics and products will be presented. Above all, these characteristics should be considered in the product planning phase. This approach offers producers the possibility, through identification of important perception-defining characteristics, to differentiate themselves from competitors because important product characteristics are deigned to relate to the various target groups.
Źródło:
Management and Production Engineering Review; 2015, 6, 2; 45-55
2080-8208
2082-1344
Pojawia się w:
Management and Production Engineering Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
Autorzy:
Mkedder, Nadjim
Bakır, Mahmut
Lachachi, Abdelheq
Powiązania:
https://bibliotekanauki.pl/articles/1934117.pdf
Data publikacji:
2021
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
SOR theory
perceived quality
local products
consumer purchase intention
dairy products
Opis:
Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries. Design/methodology/approach: Drawing on the stimulus-organism-response (SOR) framework, the research model was tested using the partial least squares structural equation modeling (PLS-SEM) technique with a questionnaire applied to 731 respondents from Saudi Arabia. Findings: The results showed that perceived quality, consumer satisfaction, and brand image have a positive impact on purchase intention, whereas perceived price could not explain purchase intention. Moreover, consumer satisfaction and brand image appeared to significantly mediate the relationships in the research model. Research limitations/implications: This article studies a specific country and local dairy consumption. One should be careful when generalizing the results to other food and country contexts. Originality/value: This study investigates consumer purchase intention specifically toward local dairy products, which was a matter underexplored in the literature as opposed to studies on a variety of other local products. Moreover, the article contributes to an extension of the SOR framework onto the body of literature regarding local products.
Źródło:
Central European Management Journal; 2021, 29(4); 124-148
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Emotional dissonance and exhaustion among healthcare professionals: the role of the perceived quality of care
Autorzy:
Fiabane, Elena
Dordoni, Paola
Setti, Ilaria
Cacciatori, Ivana
Grossi, Chiara
Pistarini, Caterina
Argentero, Piergiorgio
Powiązania:
https://bibliotekanauki.pl/articles/2161944.pdf
Data publikacji:
2019-11-15
Wydawca:
Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Tematy:
exhaustion
healthcare professionals
work stressors
emotional dissonance
perceived quality of care
burnout
Opis:
Objectives The aim of this exploratory study was to analyze the association between emotional dissonance and emotional exhaustion among healthcare professionals, and the mediating role of the perceived quality of care in this relationship. Material and Methods Self-report questionnaires were administered to 724 healthcare workers. The measurement model was tested and the mediation hypothesis was verified through hierarchical multiple regression analyses. Bootstrapping was used to construct confidence intervals to evaluate the mediation effects. Results Emotional dissonance was significantly related to emotional exhaustion, and the perceived quality of care was negatively related to emotional exhaustion. The perceived quality of care had a partial mediating effect on the relationship between emotional dissonance and emotional exhaustion. Emotional dissonance had a significant effect on emotional exhaustion, and the perceived quality of care was a mediating factor in this relationship among healthcare professionals. Conclusions The management of the perceived quality of care may be helpful in the prevention of burnout and distress in the workplace. Int J Occup Med Environ Health. 2019;32(6):841–51
Źródło:
International Journal of Occupational Medicine and Environmental Health; 2019, 32, 6; 841-851
1232-1087
1896-494X
Pojawia się w:
International Journal of Occupational Medicine and Environmental Health
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cena jako sygnalizator jakości produktu
Price as a product quality indicator
Autorzy:
Bondos, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/588744.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Cena
Dobra trwałe
Doświadczenie zakupowe
Postrzegana jakość
Durable goods
Perceived quality
Price
Shopping experience
Opis:
Rola ceny jako wskaźnika jakości jest obiektem badań realizowanych na przestrzeni wielu lat. Mimo znaczącego materiału empirycznego nie osiągnięto jeszcze porozumienia w tym zakresie. W artykule przedstawiono zagadnienie związku ceny z postrzeganą jakością oferty na rynku dóbr trwałego użytku; wykorzystano wyniki badania ankietowego (PAPI) zrealizowanego w okresie od I do II kwartału 2014 r. (próba 418 osób, dobór kwotowo-celowy). Autorka poddała weryfikacji hipotezę badawczą dotyczącą wpływu aktualnego doświadczenia zakupowego posiadanego przez konsumenta (zakup zrealizowany w ciągu ostatnich 12 miesięcy) na jego skłonność do postrzegania jakości oferty przez pryzmat ceny.
The role of price as an quality indicator is the object of the research carried out over many years, but despite the significant empirical material there is no final consensus in this regard. The article presents the question of the relationship between perceived quality and price on the example of durable goods market, findings are based on the results of the survey (PAPI) realized in the first half of 2014 year (sample 418 respondents, quota sampling). The author has been revising the research hypothesis about the impact of the current purchasing experience possessed by the consumer (purchase completed within the last 12 months) for his or her tendency to perceive the quality of the offer through the prism of price.
Źródło:
Studia Ekonomiczne; 2016, 254; 30-39
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Use of Abraham Maslow's motivation theory for setting consumers' satisfaction-non-satisfaction
Wykorzystanie teorii motywacji Abrahama Maslowa w kształtowaniu satysfakcji bądź dyssatysfakcji klientów
Autorzy:
Dima, I. C.
Man, M.
Kot, S.
Powiązania:
https://bibliotekanauki.pl/articles/405979.pdf
Data publikacji:
2010
Wydawca:
Politechnika Częstochowska
Tematy:
potrzeba motywacji
satysfakcja
niezadowolenie
postrzeganie jakości
realne oczekiwania
need motivation
satisfaction
dissatisfaction
perceived quality
reality expected
Opis:
Behind a consumer's decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer's conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers' behaviour, the contemporary psychology applies to the concepts of "needs" (necessities) and "motivations". The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.
Każda decyzja klienta dotycząca nabycia produktu lub usługi poparta jest jakimś powodem lub zespołem takich powodów. Rezygnacja z produktu/usługi wiąże się z wnioskowaniem klienta, który dzięki swoim kompetencjom wie, że dany produkt/usługa nie spełni jego indywidualnych potrzeb na wymaganym przez niego poziomie. Aby wyjaśnić pierwotne pochodzenie zachowania konsumentów, współczesna psychologia stosuje koncept potrzeby oraz motywacji. Związek pomiędzy tymi dwoma kategoriami wywodzi się od potrzeb, które są czynnikami poprzedzającymi wystąpienie motywacji.
Źródło:
Polish Journal of Management Studies; 2010, 2; 132-138
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The analysis of architectural barriers in Pszczyna municipial office from disable person point of view
Analiza barier architektonicznych w Urzędzie Miejskim w Pszczynie z punktu widzenia klienta niepełnosprawnego
Autorzy:
Wolniak, R.
Powiązania:
https://bibliotekanauki.pl/articles/322324.pdf
Data publikacji:
2016
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
niepełnosprawność
bariery architektoniczne
postrzegana jakość
jakość usług
administracja publiczna
disability
architectural barriers
perceived quality
quality of service
public administration
Opis:
The paper presents results of research on the perception of architectural barriers in municipal offices for people with disabilities. The research was conducted on the example of the Municipal Office in Pszczyna. Research concerns the perceived quality of services from the perspective of people with disabilities.
W publikacji przedstawiono wyniki badań dotyczących postrzegania barier architektonicznych w urzędach miejskich przez osoby niepełnosprawne. Badania wykonano w Urzędzie Miejskim w Pszyczynie. Dotyczą one jakości postrzeganej usług z, perspektywy osób niepełnosprawnych.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2016, 87; 429-441
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The performance of tramway service from the users viewpoint: A comparative analysis between two Moroccan cities
Autorzy:
Zehmed, Karim
Jawab, Fouad
Powiązania:
https://bibliotekanauki.pl/articles/2067395.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
tramway service
performance
perceived quality
satisfaction
Morocco
comparative analysis
komunikacja tramwajowa
wydajność
postrzegana jakość
Maroko
analiza porównawcza
Opis:
The Moroccan government has recently promoted sustainable public transport projects such as tramway services namely in the two largest cities of country, Casablanca and Rabat-Salé. Since its launch, the tramway service is increasingly present in citizens' daily lives in both cities. To maintain its attractiveness, operators and transport authorities should examine the performance of tramway service from user’s point of view. That is, an in-depth understanding of how passengers perceive service quality and what make them satisfied. The purpose of this study is to compare the performance of tramway service in the two cities based on the opinions of a sample size of 613 and 435 individuals in each city. The outcome of this peer comparison allows to determine the strengths and weaknesses of provided service and identify priorities for improvement in each city. Regarding the methodology, we adopted a two-step approach to achieve our research purpose. The first stage intends to compare users' perceptions regarding Service Quality Attributes (SQAs) and overall satisfaction and to identify any significant differences between the two cities. To this end, we applied, in the first stage, a student t-test of two independent samples. The second stage employs an ordered probit regression model to identify the most important SQA; i.e., which most influence the overall satisfaction, and improvements priorities for the current service tramway. The results showed that, in average, passengers found service quality as good and are satisfied with tramway service in both cities. Tram vehicles’ is the best appreciated service attribute in both cities while Comfort in Rabat-Salé and Lines’ connectivity in Casablanca are the least appreciated. Moreover, the service performance of Rabat-Salé tramway exceeds that of Casablanca tramway in terms of service Availability, service Reliability, Fares level, Tram vehicle, Drivers’ competence, Lines’ connectivity, and overall satisfaction. On the other hand, we found that among top six important attributes, Reliability and Administrators should be prioritized for improvement in Casablanca; and staff, Lines, Comfort, and Administrators in Rabat-Salé. Results showed that improvements in all these service aspects would increase significantly overall user’s satisfaction.
Źródło:
Archives of Transport; 2021, 60, 4; 7--21
0866-9546
2300-8830
Pojawia się w:
Archives of Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The performance of tramway service from the users viewpoint: A comparative analysis between two Moroccan cities
Autorzy:
Zehmed, Karim
Jawab, Fouad
Powiązania:
https://bibliotekanauki.pl/articles/2067398.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
tramway service
performance
perceived quality
satisfaction
Morocco
comparative analysis
komunikacja tramwajowa
wydajność
postrzegana jakość
Maroko
analiza porównawcza
Opis:
The Moroccan government has recently promoted sustainable public transport projects such as tramway services namely in the two largest cities of country, Casablanca and Rabat-Salé. Since its launch, the tramway service is increasingly present in citizens' daily lives in both cities. To maintain its attractiveness, operators and transport authorities should examine the performance of tramway service from user’s point of view. That is, an in-depth understanding of how passengers perceive service quality and what make them satisfied. The purpose of this study is to compare the performance of tramway service in the two cities based on the opinions of a sample size of 613 and 435 individuals in each city. The outcome of this peer comparison allows to determine the strengths and weaknesses of provided service and identify priorities for improvement in each city. Regarding the methodology, we adopted a two-step approach to achieve our research purpose. The first stage intends to compare users' perceptions regarding Service Quality Attributes (SQAs) and overall satisfaction and to identify any significant differences between the two cities. To this end, we applied, in the first stage, a student t-test of two independent samples. The second stage employs an ordered probit regression model to identify the most important SQA; i.e., which most influence the overall satisfaction, and improvements priorities for the current service tramway. The results showed that, in average, passengers found service quality as good and are satisfied with tramway service in both cities. Tram vehicles’ is the best appreciated service attribute in both cities while Comfort in Rabat-Salé and Lines’ connectivity in Casablanca are the least appreciated. Moreover, the service performance of Rabat-Salé tramway exceeds that of Casablanca tramway in terms of service Availability, service Reliability, Fares level, Tram vehicle, Drivers’ competence, Lines’ connectivity, and overall satisfaction. On the other hand, we found that among top six important attributes, Reliability and Administrators should be prioritized for improvement in Casablanca; and staff, Lines, Comfort, and Administrators in Rabat-Salé. Results showed that improvements in all these service aspects would increase significantly overall user’s satisfaction.
Źródło:
Archives of Transport; 2021, 60, 4; 7--21
0866-9546
2300-8830
Pojawia się w:
Archives of Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The role of value co-creation based on engagement to develop brand advantage
Rola współpracy wartości opartej na zaangażowaniu w rozwój korzyści dla marki
Autorzy:
Mulyana, Deden
Rudiana, Dedi
Taufiq, Adhitya Rahmat
Powiązania:
https://bibliotekanauki.pl/articles/405257.pdf
Data publikacji:
2019
Wydawca:
Politechnika Częstochowska
Tematy:
brand engagement
value co-creation
perceived quality
brand advantages
zaangażowanie marki
współtworzenie wartości
postrzegana jakość
zalety marki
Opis:
The increasing competition in the global market forces companies to differentiate themselves from competitors and gain a competitive advantage to survive and take advantage of current growth opportunities. This study aims to determine the relationship between the value of co-creation with brands on the level of sales. To get a superior brand (brand advantage), interaction with customers is needed to create a value that will become excellence. In creating value, it requires collaboration between consumers and companies (value co-creation) so that the perceived value has a quality that is in line with customer expectations and gives a positive impression of quality (perceived quality). Customer engagement in developing new products or value co-creation places customer behavior and attitudes at the center of marketing strategies. The survey was conducted on 322 respondents or consumers in the Coffee Shop business, aged over 18 years, and had visited more than once, using a questionnaire as a primary data collection tool. The results of the analysis using Structural Equation Modeling (SEM) show that brand engagement influences the value of co-creation or the higher the brand engagement, consumers will be more willing to sacrifice for companies in creating value co-creation. Value co-creation also influences perceived quality which affects brand advantage but is not proven to have a direct effect on brand advantage. Therefore brand advantages can only be formed when the value co-creation that is carried out can create good perceived quality. The originality value of this research is to offer a brand advantage that is adapted from the concept of competitive advantage and relates it to resource advantage theory as a consequence of value co-creation based on engagement.
Rosnąca konkurencja na rynku globalnym zmusza firmy do odróżnienia się od konkurentów i uzyskania przewagi konkurencyjnej, aby przetrwać i wykorzystać obecne możliwości rozwoju. Niniejsze badanie ma na celu określenie związku między wartością współtworzenia z markami na poziomie sprzedaży. Aby uzyskać lepszą markę (przewagę marki), konieczna jest interakcja z klientami, aby stworzyć wartość, która stanie się doskonałością. W tworzeniu wartości wymaga współpracy między konsumentami a firmami (współtworzenie wartości), aby postrzegana wartość miała jakość zgodną z oczekiwaniami klienta i dawała pozytywne wrażenie jakości (postrzegana jakość). Zaangażowanie klientów w opracowywanie nowych produktów lub współtworzenie wartości stawia zachowania i postawy klientów w centrum strategii marketingowych. Ankieta została przeprowadzona na 322 respondentach lub konsumentach w branży kawiarni, w wieku powyżej 18 lat, którzy odwiedzili więcej niż jeden raz, używając kwestionariusza jako głównego narzędzia do gromadzenia danych. Wyniki analizy z wykorzystaniem modelowania równań strukturalnych (SEM) pokazują, że zaangażowanie marki wpływa na wartość współtworzenia lub im większe zaangażowanie marki, konsumenci będą bardziej skłonni poświęcić się firmom w tworzeniu współtworzenia wartości. Współtworzenie wartości wpływa również na postrzeganą jakość, która wpływa na przewagę marki, ale nie udowodniono, że ma bezpośredni wpływ na przewagę marki. Dlatego zalety marki można uzyskać tylko wtedy, gdy przeprowadzone współtworzenie wartości może zapewnić dobrą postrzeganą jakość. Wartość oryginalności tych badań polega na oferowaniu przewagi marki, która jest dostosowana do koncepcji przewagi konkurencyjnej i wiąże ją z teorią przewagi zasobów jako konsekwencją współtworzenia wartości opartego na zaangażowaniu.
Źródło:
Polish Journal of Management Studies; 2019, 20, 1; 305-317
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Związek pomiędzy zaufaniem do lekarza a postrzeganą jakością usługi medycznej
Relationship Between Trust and Perceived Quality of Healthcare Services
Autorzy:
Krawczyńska, Aleksandra
Powiązania:
https://bibliotekanauki.pl/articles/904484.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
trust
healthcare services
perceived service quality
zaufanie
usługi medyczne
postrzegana jakość usług
Opis:
The issue of trust as an ethical foundation of social infrastructure has always aroused intense interest among social scientists. With the development of the concept of relationship marketing, trust and its impact on the efficiency of the organization has also become a subject of research. The results of these studies show indisputably that the acquisition and maintenance of trust is a key factor in building and developing long-term relationships and valuable service. It is essential that there may be a transfer of knowledge, and cooperation agreements between the two sides. Trust is also an essential part of intangible assets. It is not surprising that research on the issues of trust are carried out in different sectors in this important sector of healthcare services. However, due to the multitude of work and research as well as a variety of approaches to the issues of trust, its determinants and consequences, aim of this article is to analyse this issue on the basis of the perceived healthcare service quality.
Źródło:
Acta Universitatis Lodziensis. Folia Oeconomica; 2013, 287
0208-6018
2353-7663
Pojawia się w:
Acta Universitatis Lodziensis. Folia Oeconomica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Student-based brand equity in the business schools sector: an exploratory study
Autorzy:
Charles, Vincent
Gherman, Tatiana
Powiązania:
https://bibliotekanauki.pl/articles/2011316.pdf
Data publikacji:
2015-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
business schools
brand loyalty
perceived quality
brand awareness
brand association
brand equity
emerging markets
factor analysis
higher education
Opis:
Faced with increased competition, business schools seem to have realized that having the strongest brands, hence, a distinct image, is vital to strengthening their presence in the education market. It is in this context that the presented paper focuses on assessing the dimensions of brand equity of business schools from the MBA-enrolled student’s perspective, with a specific reference to the Peruvian market. In this regard, it builds an instrument around five dimensions of brand equity, namely, brand loyalty, brand association, brand awareness, perceived quality, and overall brand perception. Additionally, it furnishes a snapshot of the Peruvian business schools sector by means of providing the order of dimensions pertaining to each business school. The analysis suggests that perceived quality seems to be the most important dimension of brand equity, while the overall brand perception is almost always ranked last. Conceptualizing brand equity from the MBA-enrolled student’s perspective can prove to be useful as this framework could assist business schools in designing marketing strategies to improve their brand equity and gain a higher student share.
Źródło:
The New Educational Review; 2015, 42; 165-176
1732-6729
Pojawia się w:
The New Educational Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jakość oczekiwana a jakość postrzegana barier architektonicznych w urzędach miejskich w ocenie klienta niepełnosprawnego
The expected and perceived quality of architectural barriers in municipal offices in the assessment of clients disabled
Autorzy:
Wolniak, R.
Skotnicka-Zasadzień, B.
Powiązania:
https://bibliotekanauki.pl/articles/112883.pdf
Data publikacji:
2016
Wydawca:
STE GROUP
Tematy:
niepełnosprawność
jakość usług
administracja publiczna
bariery architektoniczne
jakość oczekiwana
jakość postrzegana
disability
quality of services
public administration
architectural barriers
quality expected
perceived quality
Opis:
W artykule dokonano analizy wyników badań odnośnie barier architektonicznych obsługi klienta niepełnosprawnego na przykładzie 33 miast województwa śląskiego. Przedstawiono, z podziałem na poszczególne miasta ocenę jakości oczekiwanej i jakości postrzeganej. Następnie na tej podstawie dokonano macierzowego porównania obu wartości w celu określenia wzajemnych powiązań pomiędzy jakością oczekiwaną i postrzeganą.
The article analyzes the results of studies regarding architectural barriers customer service disabled on the example of 33 cities in the Silesian province. Shows, broken down by city assessment of the quality expected and perceived quality. Then, on this basis, the matrix comparison of the two values to determine the interrelationships between the expected and perceived quality.
Źródło:
Systemy Wspomagania w Inżynierii Produkcji; 2016, 2 (14); 382-391
2391-9361
Pojawia się w:
Systemy Wspomagania w Inżynierii Produkcji
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Perceived indoor air quality, air-related symptoms and ventilation in Finnish hospitals
Autorzy:
Hellgren, Ulla-Maija
Hyvärinen, Markku
Holopainen, Rauno
Reijula, Kari
Powiązania:
https://bibliotekanauki.pl/articles/2185474.pdf
Data publikacji:
2011-03-01
Wydawca:
Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Tematy:
evaluation of ventilation
Indoor Air Questionnaire
perceived indoor air quality
Health care workers
Opis:
Objectives: Good ventilation is more important in hospitals than in many other buildings. The objective of this study was to evaluate the effect of the condition, performance and modernity of ventilation systems on the perceived indoor air quality (IAQ) and the indoor air-related symptoms of hospital personnel. Materials and Methods: An inspection and evaluation graded on a 1 to 3 scale of the condition, performance, and modernity of the ventilation systems was carried out in ten central hospitals in Finland. The perceived IAQ and the related symptoms were collected by means of an indoor air questionnaire survey among the workers in these hospitals. Results: The condition, performance and modernity of the ventilation systems were good in 40% of the hospitals included in the research and poor in another 40% of them. In hospitals where the majority of the ventilation systems were assessed to be good, the prevalence of the indoor air-related complaints and symptoms was lower than in hospitals where the majority of the ventilation systems were assessed as needing extensive repairs. Conclusions: The condition and performance of the ventilation systems in hospitals had a significant impact on the perceived IAQ and the symptoms observed among the employees in Finnish hospitals. Therefore, it is important that hospital ventilation systems are maintained properly and regularly. Furthermore, they should be renovated, at the latest when their technical lifespan expires.
Źródło:
International Journal of Occupational Medicine and Environmental Health; 2011, 24, 1; 48-56
1232-1087
1896-494X
Pojawia się w:
International Journal of Occupational Medicine and Environmental Health
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Investigation of the Changes in Perceived Sleep Quality and Quantity among Maritime Students in Relation to Long Term Sea Training
Autorzy:
Yılmaz, H.
Başar, E.
Ayar, A.
Powiązania:
https://bibliotekanauki.pl/articles/117450.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
Tematy:
seafarers problems
perceived sleep quality
perceived sleep quantity
maritime students
lon term sea training
sea training
Pittsburg Sleep Quality Index (PSQI)
MET system in Turkey
Opis:
Maritime students spend a certain period of their training on board, depending on their qualifications. Deck officer candidates (deck cadets) must perform an open sea internship on commercial vessels for one year. Deck officers are among to member of crew with important responsibilities to cooperate with the Master during voyage including being involved in navigation and port watches as well as maintenance of the ship and its safety equipment. Deck cadets perform their practical training between academic education periods according to general practice in Turkey. They can be subjected to unusual working hours and rest periods during the mission on the ship. Considering the importance of adequate sleep for productivity, vigilance, sustaining attention and even over-all health and well-being, it is not only sleep quantity but sleep quality is critical. The aim of this study was to investigate of the effect of the long-term onboard training (aprox. 7 months) on the sleep quantity and quality of the maritime students. Data regarding sleep quantity and perceptive quality among the subjects were obtained by using Pittsburg Sleep Quality Index (PSQI). PSQI is a scale providing information on type and violence of sleep disorders and the quality of sleep during the past month. A total of 60 maritime students were asked to fill PSQI before and after onboard training. Demographical information such as age, gender, weight, height and information regarding the internship were also obtained. Of the students 43.3% rated as poor sleeper before the internship and this ratio increased to 73.3% after the internship. A prominent decrease in sleep quality was determined. Sleep duration did not change significantly. This study showed a significant negative effect of onboard training on sleep quality among participants and they did not recover within a month after returning from the sea which indicates potential long term consequencies.
Źródło:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2018, 12, 2; 291-298
2083-6473
2083-6481
Pojawia się w:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 24

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies