- Tytuł:
-
Warunki implementacji partnerskich relacji w kanałach rynku (na przykładzie zarządzania kategoriami)
Conditions of Relationship Management Implementation in Market Channels on the Example of Category Management - Autorzy:
- Iwińska- Knop, Krystyna
- Powiązania:
- https://bibliotekanauki.pl/articles/905969.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- The purpose of the article is to outline conditions of creating partner relationships i market channels. The analysis was done on an example of category management. Main focus has been placed on organizational aspects as well as common definition of goals and selection of partners. Investments in human (knowledge, competence, commitment) and IT resources an playing a key role. Successful implementation is dependent on a long term co-operation of partners - it cannot be incidental but should be defined as a long lasting partnership.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/2
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki