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Tytuł:
The Consumer Ideology and the Truth about Man
Autorzy:
Reimers, Adrian J.
Powiązania:
https://bibliotekanauki.pl/articles/2016004.pdf
Data publikacji:
2021-12-31
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
conscience
morality and moral law
utilitarianism
Marxism
John Paul II
Karl Marx
John Stuart Mill
Opis:
The formation of the human conscience is a controverted question in both philosophical ethics and moral philosophy. Conscience refers to one’s conception and understanding of the moral good. An especially significant manifestation of the problem of conscience in the 20th and 21st centuries is the impact of ideology on the individual person’s moral sense. This article considers the impact of two 19th century philosophies―Mill’s utilitarianism and Marxism―on contemporary moral thought insofar as the interaction of these two produce a powerful materialist ideology to determine the modern European and American conscience. We then turn to the thought of Pope John Paul II (Karol Wojtyła), who in his encyclical Veritatis Splendor and in his earlier philosophical writings developed an account of moral truth by which the dangers of materialistic ideology can be overcome. It is argued, with John Paul II, that only in the context of truth can a coherent account of freedom of conscience under the moral law be developed.
Źródło:
Philosophy and Canon Law; 2021, 7, 2; 1-21
2450-4955
2451-2141
Pojawia się w:
Philosophy and Canon Law
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Planned obsolescence: gain or loss to the consumer?
Autorzy:
Sielska, Alicja
Powiązania:
https://bibliotekanauki.pl/articles/323919.pdf
Data publikacji:
2019
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
planned obsolescence
consumer market
technological advances
planowe postarzanie
rynek konsumencki
postęp technologiczny
Opis:
Planned obsolescence is one of a company’s strategies in relation to its product. It happens in three ways: (1) the company shortens the life span of the product; (2) the repair of the product is made too expensive, and therefore the consumer decides to buy a new one; and (3) the company introduces better models. Planned obsolescence is often assessed as unethical behavior, contrary to the idea of sustainable development. In this article, I present the problem of planned obsolescence and then explain that this phenomenon brings not only losses to the consumer, but also benefits.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2019, 134; 215-224
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The consumer in the Polish organic food market. A Siedlce example
Autorzy:
Nowogródzka, Teresa
Powiązania:
https://bibliotekanauki.pl/articles/1826513.pdf
Data publikacji:
2019-08-01
Wydawca:
Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Tematy:
consumer
preferences
organic food
segmenting
Opis:
This paper deals with consumer attitude and behaviour towards organic food. Among otherthings, it presents a profile of organic food consumers together with an attempt to differentiate themaccording to their preferences for organic food. The paper also discusses food labelling which makesit possible for the customer to get information about whether a particular item of food is organic or not.
Źródło:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach; 2016, 38, 111; 89-101
2082-5501
Pojawia się w:
Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ecumenism and the Consumer Society
Ekumenizm i społeczeństwo konsumpcyjne
Autorzy:
Kopiec, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/31343402.pdf
Data publikacji:
2012
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
ekumenizm
społeczeństwo konsumpcyjne
postmodernizm
chrześcijaństwo
ecumenism
consumer society
Church
postmodernism
Christianity
Opis:
Określenie społeczeństwa konsumpcyjnego odnosi się do katalogu przemian związanych ze współczesnym światem, w szczególności z cywilizacją zachodnią. Może być rozumiane jako rezultat wielu procesów, łącznie z globalizacją, dechrystianizacją i rozszerzaniem kultury popularnej. Artykuł ma na celu ustalenie, jaka jest relacje między społeczeństwem konsumpcyjnym a ekumenizmem.
The description of “the consumer society” belongs to the catalogue of diagnosis of the modern world, in particular of the western civilization. It should be interpreted as a result of various social processes including globalization, spreading of the popular culture as well as the dechristianization. The article examines how the consumer society refers to the ecumenism.
Źródło:
Roczniki Teologii Ekumenicznej; 2012, 4; 201-212
2081-6731
Pojawia się w:
Roczniki Teologii Ekumenicznej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Potato with Colored Flesh Valuable and Attractive to the Consumer
Autorzy:
Zarzecka, Krystyna
Ginter, Agnieszka
Gugała, Marek
Mystkowska, Iwona
Rymuza, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/24201752.pdf
Data publikacji:
2023
Wydawca:
Polskie Towarzystwo Inżynierii Ekologicznej
Tematy:
colored potato cultivar
vitamin C
sensory features
Opis:
The purpose of this paper was to determine the vitamin C content and the selected consumption features (tastiness and cooking type) in edible potato tubers with colored flesh. The research material consisted of tubers of eight edible potato cultivars collected from a field experiment conducted in 2021 and 2022 at the Agricultural Experimental Station in Zawady of Siedlce University of Natural Sciences and Humanities (52°03’N; 22°33’E). The following cultivars were grown: two cultivars with red flesh – Rote Emma and Herbie 26, five cultivars with purple flesh – Blaue Annelise, Provita, Salad Blue, Vitelotte and Bora Valley, as well as one traditional cultivar, light yellow fleshed – Eurostar. The cultivar features of the potato tubers significantly modified the content of vitamin C and they determined cooking properties of the potato. The cultivars with red and purple flesh accumulated more vitamin C than the traditional cultivar. The cultivar Rote Emma and Salad Blue had the best tastiness, while the cultivar Herbie 26 and Bora Valley proved to be the least tasty. The red and purple-fleshed cultivars were dominated by the salad cooking type A and they differed significantly from the traditional cultivar Eurostar. Potato tubers with colored flesh are a valuable and attractive offer to the consumer.
Źródło:
Journal of Ecological Engineering; 2023, 24, 6; 166--172
2299-8993
Pojawia się w:
Journal of Ecological Engineering
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ekonomiczna analiza prawa ochrony konsumentów
Law & economics of the consumer protection
Autorzy:
Czarnecka, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/593354.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Ekonomiczna analiza prawa
Ochrona konsumentów
Prawo do informacji
Consumer protection
Law & economics
Right to information
Opis:
Analiza ekonomiczna przepisów dotyczących ochrony konsumentów w szczególności w aspekcie prawa do informacji ma istotne znaczenie dla nas wszystkich. Ważne jest ustalenie, czy konsumenci rozumieją przepisy prawa i zapisy umów, a tym samym, czy ochrona konsumentów jest ekonomicznie efektywna. Przepisy ustawy o prawach konsumenta nie są dostosowane do sytuacji rynkowej. Konsumenci nie znają swoich praw, a także instytucji, które mają na celu ich ochronę. Przepisy te są nadmiernie skomplikowane i nieefektywne ekonomicznie. Konsument pozostaje podmiotem wymagającym wsparcia, nakierowania na odpowiednie działania i należy zapewnić mu dostęp do cennych informacji dotyczących poruszania się na rynku.
The economic analysis of protecting consumers in the context of the right to information is important to us all. It is important for consumers to understand the law and regulations of contracts and whether consumer protection is economically useful. The provisions of the Consumer Rights Act are not adjusted to the market situation. Consumers do not know their rights, they have no meaning which are intended to protect. These regulations are economically inefficient. A balance is established between consumers and entrepreneurs where equality is not achieved because of asymmetry which may result in market abuse. The consumer is required to become acquainted with the project, to focus on far-reaching actions, and to provide access to valuable information about the market.
Źródło:
Studia Ekonomiczne; 2017, 321; 118-135
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The consumer expenditures and consumption of Polish Urban and Rural Households
Autorzy:
Grzega, Urszula Elżbieta
Powiązania:
https://bibliotekanauki.pl/articles/2123335.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
consumer expenditures
consumption
urban households
rural households
Opis:
Purpose – The purpose of the paper is to present and assess changes in the level and structure of con-sumption of urban and rural households in Poland. Research method – The data used in the article were obtained from the publications of Central Sta-tistical Office on the results of household budget surveys, including the “Socio-economic situation of households, urban-rural diversity” as well as from literature on the subject. The research covered the years 2005, 2010, 2015, and 2020. The selection of years was determined by the willingness to observe the changes that were visible in the budgets of these households after Poland had joined the European Union. The analysis applies analytical methods, including comparative and literature analyzes, as well as descriptive and monographic methods. The applied research method should be defined as a descriptive analysis with elements of quantitative analysis. Simple statistical methods were used to analyze the col-lected data. They comprised indicators of the structure of consumer spending and household con-sumption, including the food index and the index of free choice expenditures, as well as quantitative food consumption indexes, expressed in natural units, and durable goods expressed in % of house-holds being equipped with a given good. The research results are presented with the use of graphic presentation methods, especially the tabular ones. Results – Household consumption in Poland is determined by a combination of many macro and microeconomic, as well as non-economic factors. In the years 2005–2020, they affected the situation of Polish households as a certain set of factors having impact of various severity and different directions.Together, they caused changes both in the level and structure of consumer spending and in the very consumption of urban and rural households. Based on the conducted analysis, it can be concluded that in 2005–2020 the decrease in the differences between the living conditions of urban and rural house-holds, measured by their consumption expenditure and the consumption of food and non-food pro-ducts was observed. However, rural households still have a lower level of expenditure per 1 person compared to urban households. There are also differences in the structure of consumer spending. Rural households are characterized by a higher share of basic spending and a lower share of free choice expenditure. Despite the progress that has been noted, rural households are still characterized by a less rational model of food consumption and a slightly lower level of being equipped with modern ICT goods.
Źródło:
Optimum. Economic Studies; 2022, 2(108); 36-49
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O prawach konsumenta w okresie przemian
The Consumer Rights in the Period of Transformations
Autorzy:
Żuławska, Czesława
Powiązania:
https://bibliotekanauki.pl/articles/1861342.pdf
Data publikacji:
1995
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Opis:
Drawing on the international documents, both universal and regional, the paper discusses the issues of the consumer rights in Poland with a particular emphasis on the needs which exist in this sphere during the present system of transformation from totalitarianism and centrally planned economy to democracy and free-market economy. The author reports on the beginnings of consumer movements in the world and outlines the path which the idea of broadly understood consumer rights have gone in the afterwar Poland, both in the sphere of law and in social awareness. According to the author till the end of the 1960s this idea was not recognized in Poland, due to the character of the then social and economic system. The protection of the consumer was then regarded as useless, or even politically suspected, since it called for an assumption that socialist actions of the State as to satisfying social needs were inefficient. In the ’70s and ’80s the conception of a constant development of socialist economy definitely failed, politics was partly liberalized, including economic policy, that is why it was made possible to graft the idea of consumer rights onto the Polish soil, in spite of the real economic situation (economy of shortage) which put on these rights a bit different character (e.g. the great role was laid on the administrative and legal protection). Successive changes fell on the 80s in which period the system of socialist economy was smashed and the process of system transformation began. The author pinpoints that the actual instruments to protect the consumer are inadequate as regards the new situation and new threats. She postulates a series of actions, both legislative administrative and educative to settle the matter. It is especially important, according to the author, to lay down the contractual system for the reactions with the consumer towards his protection against dishonest contract resolutions, to establish institutional and procedural regulations which would enable fast and cheap settlement of consumer claims which are likely to result from any abuses of their rights, these regulations concern the quality of goods and services, fighting dishonest competition and advertisement, and, finally, taking up proconsumer reeducation of society.
Źródło:
Roczniki Nauk Społecznych; 1995, 1; 375-384
0137-4176
Pojawia się w:
Roczniki Nauk Społecznych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Current challenges related to the consumer price index (CPI) in Ukraine
Autorzy:
Vasyechko, Olga
Powiązania:
https://bibliotekanauki.pl/articles/10144824.pdf
Data publikacji:
2023-02-24
Wydawca:
Główny Urząd Statystyczny
Tematy:
consumer price index (CPI)
Russian military aggression against Ukraine
ideal concept of CPI
conditional concept of CPI
cash registers
Big Data
Opis:
The purpose of this study is to contribute to the maintenance and compilation of the consumer price index (CPI) in the current extreme situation caused by the Russian military aggression against Ukraine. In these extreme conditions, official statistics is faced with the task of maintaining the regularity, completeness and quality of the production of statistical information, including the CPI, which is one of the key economic indicators. The interaction between the ideal and conditional concepts of the index and their practical implementation is considered as a potential source of compilation improvement. The author argues that the main factor of the modern criticism of the CPI is the systematic deviation of the practical form of the index from its theoretical foundations. One way to solve this problem is to use new sources of information, especially big data cash registers. In today's extreme conditions, cash data can extensively address the issue of limited and untimely access to primary data sources needed to compile the CPI, as well as promptly take into account the changes in consumption patterns caused by significant migratory flows from the dangerous areas, and changes in the supply offer due to the rupture of supply chains.
Źródło:
Statistics in Transition new series; 2023, 24, 1; 105-130
1234-7655
Pojawia się w:
Statistics in Transition new series
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Creating Marketing Knowledge about the Consumer in the Context of the Development of Internet Tools
Autorzy:
Mazurek-Łopacińska, K.
Sobocińska, M.
Powiązania:
https://bibliotekanauki.pl/articles/118091.pdf
Data publikacji:
2017
Wydawca:
Polskie Towarzystwo Promocji Wiedzy
Tematy:
knowledge
marketing research
Internet
artificial intelligence
Opis:
The aim of the article is to present marketing knowledge about the consumer as an enterprise resource and the role of marketing research in expanding it in the context of progressive virtualization of social life and the development of Internet tools. The current article was written on the basis of an in-depth literature study and an analysis of the selected results of quantitative research conducted in 2013 on a sample of 152 enterprises.
Źródło:
Applied Computer Science; 2017, 13, 3; 90-101
1895-3735
Pojawia się w:
Applied Computer Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Creating consumer protection law vs. responsible borrowing on the consumer loan market
Autorzy:
Borys, Grażyna
Manacka, Renata
Powiązania:
https://bibliotekanauki.pl/articles/610982.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
consumer loans
consumer protection
responsible borrowing
Opis:
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer’s obligation to prove the absence of overdue payments and the consumer’s notifiation of becoming acquainted with the terms of the loan agreement.
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer's obligation to prove the absence of overdue payments and the consumer’s notification of becoming acquainted with the terms of the loan agreement.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 3
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Proces decyzyjny konsumenta na rynku
The consumer decision making proces within markets
Autorzy:
Szcześniak, Mirosław
Powiązania:
https://bibliotekanauki.pl/articles/1936245.pdf
Data publikacji:
2020
Wydawca:
Polski Uniwersytet na Obczyźnie w Londynie
Tematy:
consumer behaviour
decision-making process
purchasing process
brand
satisfaction
means of consumption
Opis:
Trends that we can observe in consumer behaviour on the market are an extremely val uable source of information for entrepreneurs. The insight into these trends and theirknowledge allows the selection of appropriate marketing tools that allow more precise control of their behaviour. Consumer purchasing behaviour varies strongly depending on the type of goods which consumers purchase. All the conditions necessary for purchasing decisions should be analysed in detail and are the basis for strategic decision making and the foundation of the decision to adjust the product offer according to the needs and expectations of consumers, and thus increase their level of satisfaction. The purpose of this article is to present a theoretical basis of the consumer’s decision-making process about the purchase of products or services oered by various producers on the market.
Źródło:
Zeszyty Naukowe PUNO; 2020, 8, 1; 379-390
2052-319X
Pojawia się w:
Zeszyty Naukowe PUNO
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Regulatory Consumer in EU and National Law? Case Study of the Normative Concept of the Consumer in Hungary and Poland
Autorzy:
Cseres, Katalin
Powiązania:
https://bibliotekanauki.pl/articles/529963.pdf
Data publikacji:
2016-06-30
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
consumer protection
consumer image
EU
Central and Eastern Europe
law enforcement
Opis:
This paper analyzes the question how EU and national laws implemented and how courts and regulatory authorities apply two opposing regulatory approaches and the corresponding legally defined images of consumers in market regulation: the active and responsible consumer concept on the one side along with the more protective concept of vulnerable consumers on the other side. The paper examines the normative concept of the consumer from a broad perspective of market regulation by focussing on unfair commercial practices as this is a horizontal instrument involving a broad range of transactions in various markets and because the Unfair Commercial practices Directive 2005/29 specifically lays down the normative concept of the consumer (both ‘average’ and ‘vulnerable’) in its provisions. The analysis proceeds on the basis of the normative standard as developed in the ECJ’s jurisprudence on free movement rules and further provides a case study of two Central and Eastern European Member States – Hungary and Poland. It examines how EU law and national laws implemented, and how the ECJ and national courts and regulatory authorities interpret the normative concepts of the consumer (both ‘average’ and ‘vulnerable’). The specific questions the paper analyzes are: Do the existing normative notions of the ‘average’ consumer and the definition of consumers in EU and national law correspond to public policy discourse on consumers’ active role in regulating markets? How do these laws address the vulnerability of consumers? How do the EU and national law notions conceptually link to each other? And most importantly how do courts and regulatory authorities interpret these notions? The paper finds that while there are clear normative concepts of the consumer in the legislation and EU free movement jurisprudence, their application in other fields of EU consumer law, as well as in national law, demonstrate a more nuanced image of the consumer. The paper argues that the legal rules and the envisaged concepts of the consumer need to be enriched by insights from law enforcement. Moreover, both law and law enforcement must be informed both of how markets evolve and how the role of consumers changes as well as enriched by the results from other social sciences, most notably behavioural economics studying consumer behaviour.
Cet article analyse la question comment le droit de l’Union européenne et le droit national mettent en œuvre, ainsi que comment les tribunaux et les autorités de régulation appliquent, deux approches réglementaires opposées à l’image légal du consommateur dans le domaine de la réglementation des marchés : d’une part le concept de consommateur actif et responsable, et d’autre part le concept plus protectrice de consommateur vulnérable. L’article examine le concept normatif du consommateur dans une large perspective de régulation du marché en mettant l'accent sur des pratiques commerciales déloyales. C’est parce que c’est un instrument horizontal qui implique un vaste éventail de transactions sur les différents marchés et parce que le Directive 2005/29 relative aux pratiques commerciales déloyales des entreprises prévoit le concept normatif du consommateur (« moyen » et « vulnérable ») dans ses dispositions. L’analyse est basée sur le standard normatif développé dans la jurisprudence de la Cour de justice de l’Union européenne concernant les dispositions sur la libre circulation, mais elle fournit aussi une étude de cas de deux États Membres d’Europe centrale et orientale - la Hongrie et la Pologne. Il examine comment le droit de l’Union européenne et les droits nationaux mettent en œuvre, et comment la Cour de justice de l’Union européenne, les cours nationales et les autorités de régulation interprètent, les concepts normatifs du consommateur (« moyen » et « vulnérable »). Les questions spécifiques analysées dans l’article sont suivantes : Est-ce que les notions normatives concernant le consommateur « moyen » et la définition du consommateur dans le droit de l’Union européenne et la législation nationale correspondent aux discours de la politique publique sur le rôle actif des consommateurs dans la régulation des marchés? Comment ces lois traitent la vulnérabilité des consommateurs? Comment les concepts utilisés dans le droit de l’Union européenne et le droit national sont liées ? Et surtout, comment les tribunaux et les autorités réglementaires interprètent ces notions? L’article constate que bien qu'il existe des concepts normatifs clairs du consommateur dans la législation de l’Union européenne et dans la jurisprudence de la Cour de justice de l’Union européenne concernant la libre circulation, leur application dans d’autres domaines du droit européen, notamment dans le droit du consommateur, ainsi que dans le droit national, démontrent une image plus nuancée du consommateur. L’article affirme que les règles juridiques et les concepts du consommateur doivent être enrichis par les expériences de l’application du droit. De plus, le droit et le système de son application doivent prendre en compte comment les marchés évoluent et comment le rôle des consommateurs change. De plus, le droit et le système de son application doivent être enrichi par l’expérience d'autres sciences sociales, notamment l'économie comportementale focalisé sur le comportement des consommateurs.
Źródło:
Yearbook of Antitrust and Regulatory Studies; 2016, 9(13); 9-42
1689-9024
2545-0115
Pojawia się w:
Yearbook of Antitrust and Regulatory Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Administracyjnoprawna ochrona konsumenta na rynku finansowym
The administrative law protection of the consumer on the financial market
Autorzy:
Michór, Andrzej
Powiązania:
https://bibliotekanauki.pl/articles/697664.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Opolski
Tematy:
protection of the consumer on the financial market
administrative law
Opis:
Protection of the consumer who is active on the financial market, by means of administrative law, is one of the essential elements of legal protection granted to the consumer on the financial market. It is expressed in interference in civil relations of the parties to the agreements and in making the law, exercising the license function and applying administrative sanctions.
Źródło:
Opolskie Studia Administracyjno-Prawne; 2018, 16, 1 (3); 113-125
2658-1922
Pojawia się w:
Opolskie Studia Administracyjno-Prawne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Singles on the consumer market in Poland
Single na rynku konsumpcji w Polsce
Autorzy:
Słaby, T.
Powiązania:
https://bibliotekanauki.pl/articles/2117459.pdf
Data publikacji:
2019
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
single
consumer behaviour
market
marketing
zachowania konsumpcyjne
rynek
singiel
Opis:
The socio-economic changes taking place in Poland in the twenty-first century caused, among others, the changes of the family model, which resulted in a strong increase in the number of one-person households (the so-called singles). It is estimated that the share of modern singles at different ages will increase by 2030 in a global perspective by about 20%, especially in big cities. In Poland in 2017, the fraction of these households was 23.5%. Satisfying the various needs of singles should shape the market of goods and services addressed to this group of consumers. The author, using the data from the GUS (Central Statistical Office) household budget surveys in 2015 and the results of a co-authored own survey carried out in 2017, investigated consumer behaviours of singles from large cities in two age groups of young people and opinions about the degree of preparation of the Polish market, including the Internet, to meet their needs. Diagnostic and application usefulness is expressed by information important for the marketing activity of enterprises that will adjust their market offer to the expectations of a growing group of Polish one-person households.
Zachodzące w XXI wieku zmiany społeczno-ekonomiczne w Polsce spowodowały m.in. zmianę modelu rodziny, co skutkuje silnym wzrostem liczby jednoosobowych gospodarstw domowych (tzw. singli). Szacuje się, że udział współczesnych singli w różnym wieku wzrośnie do 2030 roku w ujęciu globalnym ok. 20%, szczególnie w wielkich miastach. W Polsce w 2017 roku frakcja tych gospodarstwa domowych wynosiła 23,5%. Są to nie tylko osoby młode, ale również w średnim wieku oraz seniorzy. Zaspokojenie zróżnicowanych potrzeb singli powinno ukształtować rynek dóbr i usług adresowanych do tej grupy konsumentów. Autorka wykorzystując dane z badań budżetów domowych GUS w 2016 roku oraz wyniki współautorskiego badania własnego wykonanego w 2017 roku, zbadała zachowania konsumpcyjne singli wielkomiejskich w dwóch grupach wiekowych oraz opinie o stopniu przygotowania polskiego rynku, w tym internetowego do zaspokojenia ich potrzeb. Użyteczność diagnostyczna i aplikacyjna wyraża się informacjami ważnymi dla działalności marketingowej przedsiębiorstw, które będą dostosowywać swoją ofertę rynkową do oczekiwań rosnącej grupy polskich jednoosobowych gospodarstw domowych.
Źródło:
Acta Scientiarum Polonorum. Oeconomia; 2019, 18, 3; 91-99
1644-0757
Pojawia się w:
Acta Scientiarum Polonorum. Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 1125

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