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    Wyświetlanie 1-15 z 15
    Tytuł:
    Consumer Perception of Mobile Commerce in Poland
    Autorzy:
    Kapera, Krzysztof
    Powiązania:
    https://bibliotekanauki.pl/articles/589793.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Telefonia komórkowa
    Zachowania konsumenta,
    Consumer behaviour
    Mobile phone
    Opis:
    The purpose of this paper is to analyze consumers' perception of mobile commerce in Poland. The publication is based mainly on the results of a survey conducted in 4Q 2012 on a sample of 118 Cracow University of Economics students. The study confirmed that the Polish mobile commerce market is still at an early stage of development. Currently, only a relatively small percentage of consumers use mobile phones to make purchases of goods or services. The main reasons for this state of affairs include lack of awareness and knowledge among consumers about this form of shopping and their negative attitude.
    Źródło:
    Studia Ekonomiczne; 2013, 151; 87-95
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Miary intensywności zachowań rozważnych
    Measure of the Intensity of Prudent Behavior
    Autorzy:
    Kopańska-Bródka, Donata
    Powiązania:
    https://bibliotekanauki.pl/articles/589185.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Podejmowanie decyzji
    Ryzyko
    Zachowania konsumenta
    Consumer behaviour
    Decision making
    Risk
    Opis:
    The behavior of the risk averse decision-maker is prudent if the precautionary saving activities are taken to avoid risk. Prudence is defined as a particular type of the preference relation over uncertain choices. Our goal in this paper is to show the relationship between the Arrow-Pratt coefficient of the risk aversion and the measure of the intensity of prudence. The properties of the utility function expressing prudence behavior are presented and the particular class of utility functions with non monotonic absolute risk aversion coefficient is considered.
    Źródło:
    Studia Ekonomiczne; 2013, 135; 79-87
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Typology of Consumers Purchase Behavior on Passenger-Car Market in Poland
    Autorzy:
    Niestrój, Jakub
    Powiązania:
    https://bibliotekanauki.pl/articles/522340.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Zachowania konsumenta
    Rynek motoryzacyjny
    Rynek samochodowy
    Consumer behaviour
    Car market
    Opis:
    Transformation of economic, cultural, and social changes in Poland contributes to the increasing diversity and heterogeneity in consumer behavior on the car market. The diversity of behavior is observable in both - the purchase and usage of vehicles, it affects the qualitative and quantitative structure of consumption, including the actual market decisions shaped by aspirations, needs, preferences, ways of achieving objectives, cycles of exchange of goods, lifestyles, family model and many others.(fragment of text)
    Źródło:
    Journal of Economics and Management; 2014, 15; 61-78
    1732-1948
    Pojawia się w:
    Journal of Economics and Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Racjonalność decyzji w teorii ekonomii: kilka refleksji dotyczących wyboru
    Rational Decisions in Economic Theory - some Reflections Connected with Economic Entities Choices
    Autorzy:
    Chojnacka, Katarzyna
    Powiązania:
    https://bibliotekanauki.pl/articles/589747.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Decyzje konsumenckie
    Ekonomia
    Racjonalność zachowań
    Zachowania konsumenta
    Economics
    Consumer behaviour
    Consumer decision
    Opis:
    This article is not a voice in the debate on the philosophy of science. However, it presents the problem of rationality, analyzed in the context of the behaviour of economic entitles and the choices made by them. The analysis was based on selected areas of economic theory.
    Źródło:
    Studia Ekonomiczne; 2014, 180 cz 1; 35-45
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Ethnocentric Tendencies of Polish, Hungarian, and Ukrainian Consumers - the Comparative Analysis on the Basis of Direct Research
    Autorzy:
    Wolanin-Jarosz, Elżbieta
    Powiązania:
    https://bibliotekanauki.pl/articles/588137.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Etnocentryzm
    Klienci indywidualni
    Konsument
    Zachowania konsumenta
    Consumer
    Consumer behaviour
    Ethnocentrism
    Individual clients
    Opis:
    In the following publication the results of empirical research are presented. Their purpose was to define the consumer ethnocentrism level of the inhabitants in Poland, Hungary and Ukraine. The main source material was achieved thanks to direct interviews in three towns: Rzeszów (Poland), Debrecen (Hungary), Iwano-Frankowsk (Ukraine), on the sample of 1200 respondents (400 people in every town). International CETSCALE questionnaire has been used as a measuring instrument. It was validated. The analyses presented clearly show ethnocentric tendencies, however, the highest CET scale values were achieved in the Ukrainian community. There is also a meaningful influence of socio-economic factors on the level of ethnocentrism in the three researched groups.
    Źródło:
    Studia Ekonomiczne; 2013, 151; 13-24
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wybrane ilościowe metody badania zachowania konsumentów na rynku usług zagospodarowujących czas wolny - teoria i zastosowanie
    Selected Quantitative Research Methods Consumer Behavior of The Leisure-Time Services Market - Theory and Application
    Autorzy:
    Kolny, Beata
    Powiązania:
    https://bibliotekanauki.pl/articles/590497.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Czas wolny
    Metody ilościowe
    Usługi
    Zachowania konsumenta
    Consumer behaviour
    Leisure time
    Quantitative methods
    Services
    Opis:
    The purpose of this article is to present selected quantitative research methods consumer behavior of the leisure-time services market. The direct interview and self-time registration methods were described in detail. To write the paper both secondary and primary sources of information were used. Among the secondary, literature on the subject and the publication of the CSO "Budget time the population" can be mentioned. The primary were acquired in the course of the field research, conducted using the interview technique, among 600 residents of Poland. The survey was carried out in 6 provinces (dolnośląskie, małopolskie, mazowieckie, śląskie, wielkopolskie, zachodniopomorskie) in 2012. The study was financed by the National Science Centre based on the decision no. N N112 257239 allocating funds for the project "The leisure-time services market in Poland towards 2025".
    Źródło:
    Studia Ekonomiczne; 2014, 195; 80-89
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Trendy w zachowaniach konsumentów jako uwarunkowanie innowacji w handlu detalicznym
    Trends in Consumer Behavior as a Determinant of Innovation in Retail
    Autorzy:
    Kucharska, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/592966.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Handel detaliczny
    Innowacje w handlu
    Zachowania konsumenta
    Consumer behaviour
    Innovations in trade
    Retail trade
    Opis:
    Retail trade innovations are connected witch such solutions, which trade enterprises prepare for the first time or these solutions which appear for the first time in retail trade. These solutions could be adopted from the other enterprise or from the different sectors. Innovation can occur in all types of the retail activity and can be considered both in its functional aspect and as a result of the changes. Besides such determinants like economy, social and technological factors, the most important are connected with consumers, especially with the trends in consumer behavior. The paper presents the most important trends and megatrends in consumer behaviour and the innovation solutions in retail trade connected with them. Selected results of field research conducted among consumers and retail expert are presented in the article, too.
    Źródło:
    Studia Ekonomiczne; 2014, 187; 220-228
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Mass Customization in Apparel Industry - Implication of Consumer as Co-Creator
    Autorzy:
    Grimal, Laurent
    Guerlain, Philippe
    Powiązania:
    https://bibliotekanauki.pl/articles/522497.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Przemysł odzieżowy
    Masowa indywidualizacja
    Konsumpcja Zachowania konsumenta
    Clothing industry
    Mass customization
    Consumption
    Consumer behaviour
    Opis:
    Mass customization in production and operations management as a process of integrating standardization principles with customization seems to expand this last years in a great number of developed countries. Major companies like Dell, Motorola, Hewlett-Packard, General Motors, Ford, Nike, Reebok, Levis, and others are experimenting and implementing this process in their production and operations facilities. In this paper, our interest will concern the mass customization process in the apparel industry with the using of 3D body digitizers. The paper explores the concept of mass customization, focuses on methods to achieve mass customization in the apparel industry and discusses the consequences on the supply chain, on employment and on the ecological impact.(fragment of text)
    Źródło:
    Journal of Economics and Management; 2014, 15; 105-121
    1732-1948
    Pojawia się w:
    Journal of Economics and Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Determinants of Consumption Behavior of Over-the-Counter Medications - the Case of Painkillers and Anti-Inflammatory Medications
    Autorzy:
    Turek, Artur
    Owczarek, Aleksander
    Powiązania:
    https://bibliotekanauki.pl/articles/522517.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Rynek farmaceutyczny
    Zachowania konsumenta
    Przemysł farmaceutyczny
    Leczenie
    Pharmaceutical market
    Consumer behaviour
    Pharmaceutical industry
    Medical treatment
    Opis:
    From the marketing and medical point of view it will be interesting to conduct the study in the same time on a wider geographical area and compare the influence of the determinants on consumption behaviors regarding OTC painkillers and OTC anti-inflammatory medications as well as buying behaviors in the market of these medications. Studies of consumption behavior and consumer behavior in the market of these medications must also include purely medical aspects. Still, it is cumbersome to include physiologic, pathophysiologic or genetic features in a survey or in a questionnaire interview.(
    Źródło:
    Journal of Economics and Management; 2014, 15; 25-59
    1732-1948
    Pojawia się w:
    Journal of Economics and Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Globalne tendencje współczesnej konsumpcji a racjonalność zachowań konsumentów w Polsce
    Global Trends in Consumption and the Rationality of Consumer Behavior in Poland
    Autorzy:
    Bretyn, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/591014.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Dochody ludności
    Konsumpcja
    Racjonalność zachowań
    Zachowania konsumenta
    Consumer behaviour
    Consumption
    People's income
    Rationality of behavior
    Opis:
    The article attempts to present changes in consumption, in terms of the rationality of consumer behavior in Poland, compared to selected global trends in the years 2003- -2011. The main sources of data used in paper were information published by the Central Statistical Office, Eurostat, CBOS, Pentor and reports commissioned by various centers.
    Źródło:
    Studia Ekonomiczne; 2013, 139; 69-82
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Międzynarodowe badania zachowań e-konsumentów - typy, podejścia, wymiary
    International Researches of E-Consumers Behaviors - Types, Approaches, Dimensions
    Autorzy:
    Jaciow, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/585956.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Badania marketingowe
    Badanie rynku
    Handel elektroniczny
    Zachowania konsumenta
    Consumer behaviour
    E-commerce
    Market research
    Marketing research
    Opis:
    Market researches are carried out to gather information about consumer behaviors. In an innovative society, based on knowledge and information, in conditions of economic globalization and internationalization of enterprises it is also become particularly important for marketing researches to achieve international range. This article presents the types of approaches and dimensions of international range researches. International researches of consumer behaviors are made by the researchers in order to complete, systematize, deepen and verify knowledge about the differences or similarities in the behaviors of e-consumers in different countries. Such researches are time-consuming and expensive. And to be effective, international researcher must be aware of their specificity.
    Źródło:
    Studia Ekonomiczne; 2014, 187; 145-155
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Consumer Behavior in the Digital Era - Evidence from Romanian Market
    Autorzy:
    Balan, Carmen
    Powiązania:
    https://bibliotekanauki.pl/articles/522174.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Handel elektroniczny
    Zachowania konsumenta
    Media społecznościowe
    Serwisy społecznościowe
    E-commerce
    Consumer behaviour
    Social media
    Social networking
    Opis:
    Romanian consumers entered the digital era with more or less enthusiasm, knowledge and openness to communicate and purchase in the new environment. Internet and social networks, blogs and opinion formers, brands present in social media and in online stores are common denominators of the life of many Romanians. Hereinafter, the behavior of consumers in the digital era and the implications for the marketing communication of the companies are presented from both quantitative and qualitative up-to-date perspectives
    Źródło:
    Journal of Economics and Management; 2014, 15; 5-24
    1732-1948
    Pojawia się w:
    Journal of Economics and Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Action Art and Theatre Art in Marketing Communication
    Sztuka wizualna oraz teatralna w komunikacji marketingowej
    Autorzy:
    Štrbová, Edita
    Powiązania:
    https://bibliotekanauki.pl/articles/593412.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Komunikowanie marketingowe
    Marketing interaktywny
    Sztuka
    Teatr
    Zachowania konsumenta
    Art
    Consumer behaviour
    Interactive marketing
    Marketing communication
    Theater
    Opis:
    This paper deals with the application of action art and its particular forms, such as events, happenings and performances in marketing communication. It theoretically elaborates similarities and differences of aesthetic and marketing understanding of the terms "event" and "marketing event" as well as locating their forms in contemporary art and marketing convention. We also deal with the terms "gender", "interaction and interactive audience", "aesthetic emotion" and perception in theatre environment that we link with the environment of event marketing and search for experience in consumer behaviour.
    Źródło:
    Studia Ekonomiczne; 2014, 205; 72-90
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Idea of Smart Shopping - the Generation of Smart Consumers
    Autorzy:
    Reformat, Beata
    Powiązania:
    https://bibliotekanauki.pl/articles/587207.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Badanie preferencji konsumenckich
    Preferencje konsumenckie
    Strategia zakupów
    Zachowania konsumenta
    Consumer behaviour
    Consumer preferences research
    Consumers preferences
    Purchasing strategy
    Opis:
    The tests made and the follow-authors of the paper shows that today's consumers are diverse both in terms of the needs, tastes and preferences. This thesis confirms the need for studies of consumer behavior, which, more often, especially in Poland, shows the characteristics of smart-shopping streets of the phenomenon. Hence, the acquisition of knowledge about them - the belief authors of the paper - should be regarded as an important source of information that allows for proper targeting of the actions of traders in the business of creating original models. Market analyzes indicate that the place of real opportunity for smart shoppers are Outlet centers. Their biggest advantage is that they give you the opportunity to buy more products than in the ordinary mall, for the same amount. Therefore, to create their own unique style should use the principles of smart shopping streets of. Thanks to them, the customer will save less, plus your time, and shopping will become more pleasant. The focus on the consumer and their needs is not, of course, any discovery or innovation, because from the beginning of the market economy, it is assumed that the focus of the company's consumer. The change in this case is a different behavior than previously known. new consumer, which we define as "smart-shopper", which is not limited as ever, just a simple meet their needs. This knowledge, as well as access to relevant sources of information about products or services (Internet, telephone, promotional newsletters, catalogs, etc.) may consciously and rationally so select the various offers that appear in the available sources of information. Described is characterized primarily by consumers more willing to experiment and take risks as compared to the rest of society. The result of this behavior is the low degree of loyalty and skeptical attitude to brands. In general, the consumer of this profile also knows his worth, knowing what he needs. Often, too (which is probably one of the most important for the national carried traders question) willingly loudly and publicly like to express their opinions on the purchased product structure - service. To conclude this brief discussion on the profile and behavior of modern consumers, which are only a background for further analysis presented in this paper studies consumer should be added that the behavior described entities also affects many other factors (both external and or internal). He writes about them many authors, indicating the various models of consumer behavior. They are, however, to develop only signaled, due to the limited requirements for the frame and Formal. In conclusion, it should be noted that the Smart shopping means shopping carefully, which are, on the one hand saves time, on the other hand saving Smart shopper, but a person who likes to look good, she knows about fashion and follows international trends. Do not confuse the smart shopper with a bargain hunter, because there are some differences. Smart shopper is a person who knowingly makes decisions about buying and know that it is worth taking the time to search for a particular thing. But it's not on the store in order to find the cheapest product.
    Źródło:
    Studia Ekonomiczne; 2013, 149; 166-175
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Czynniki zachęcające i zniechęcające konsumentów do udziału w punktowych programach lojalnościowych
    Incentives and Disincentives for Consumers Participation in the Loyalty Schemes
    Autorzy:
    Laskowska, Justyna
    Mitręga, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/591273.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Budowanie lojalności klienta
    Marketing relacji
    Programy lojalnościowe
    Zachowania konsumenta
    Consumer behaviour
    Cultivation customer loyalty
    Loyalty programs
    Relationship marketing
    Opis:
    The purpose of this paper was to summarize the existing research regarding the factors affecting customers' participation in the loyalty schemes and the factors contributing to customer resignation from the loyalty schemes. It was found that the economic costs and benefits have a major impact on the customers' decision to participate in such programs. Furthermore, four customer frustration factors affecting customer resignation from the program were identified: qualification barrier, inaccessibility, worthlessness, and redemption costs.
    Źródło:
    Studia Ekonomiczne; 2014, 182; 89-98
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-15 z 15

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