- Tytuł:
-
Programy ochrony kupującego w internetowych serwisach transakcyjnych
BUYER PROTECTION FOR E-COMMERCE TRANSACTIONS - Autorzy:
- Laskowski, Michał
- Powiązania:
- https://bibliotekanauki.pl/articles/419148.pdf
- Data publikacji:
- 2010
- Wydawca:
- Uniwersytet Gdański. Wydział Ekonomiczny
- Tematy:
-
transactional systems
customer protection
fraud sellers
transaction security - Opis:
- Buyer protection has been a major challenge for e-commerce entrepreneurs and engineers building application for executing transactions on-line. The threat connected with e-commerce is mostly connected with problems in authenticating users performing the buy/sell action. Key webportals such as eBay.com and Paypal.com offer 100% money back buyer protection programs for transactions that were unsuccessful or purchased goods were substantially different from the provided description. The aim of this article is to analyze procedures of acquiring compensation in buyer protection programs procedures. The case study enclosed in the article seems to advocate that buyer protection programs do not insure e-commerce transactions. Any kind of money back guarantee is affected by the current marketing policy of the company. The user agreement does not directly impose an obligation of receiving compensation by the user.
- Źródło:
-
Współczesna Gospodarka; 2010, 1, 1
2082-677X - Pojawia się w:
- Współczesna Gospodarka
- Dostawca treści:
- Biblioteka Nauki
Artykuł