- Tytuł:
-
Językowe strategie oddziaływania perswazyjnego w czasopismach młodzieżowych
Linguistic Strategies o f Persuasive Influence in Youth Magazines - Autorzy:
- Skowrońska, Magdalena
- Powiązania:
- https://bibliotekanauki.pl/articles/953998.pdf
- Data publikacji:
- 2010-12-30
- Wydawca:
- Uniwersytet Opolski
- Tematy:
-
persuasion
youth magazines
social influence mechanisms
linguistic strategies of persuasive influence - Opis:
- The aniele presents linguistic strategies of persuasive influence in youth magazines. Persuasive methods employed by teenage magazi les are based on social influence mechanisms. Their form and course were adapted to the specifics of communication in the press medium and to the characteristics of the target reader. These magazines use the rules of social influence, which are the most effective tools o f persuasion, the presence of which the teenager will neither ąuestion nor reject. These methods avoid direct pressure, using willingly morę subtle persuasive mechani >ms. They work via the rule of authority, the rule of social proof, the rule o f scarcty combined with the rule o f liking, thanks to which the methods address the teenager’s needs, transferring those attitudes, opinions and value Systems, which are to be imprinted and accepted.
- Źródło:
-
Stylistyka; 2010, 19; 303-312
1230-2287
2545-1669 - Pojawia się w:
- Stylistyka
- Dostawca treści:
- Biblioteka Nauki
Artykuł