Temat: sensory experiences - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: ELEGANCJA W USTACH – CZYLI CO MÓWIĄ ETYKIETY WIN
ELEGANCE IN THE MOUTH OR WHAT WINE LABELS SAY
Autorzy:: Malinowska, Iwona
Powiązania:: https://bibliotekanauki.pl/articles/444407.pdf
Data publikacji:: 2017-06-01
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: sociolect
oenology
sensory experiences
neologisms
Opis:: The objective of this article is to discuss social varieties of Polish and Russian employed on the labels of wine bottles. The author aims to shed light on how sensory experiences in the domains of VISION, SMELL, TASTE, and TOUCH are recast into the text. This sociolect is characterized by its unique vocabulary and phraseology. The analysis indicates that labels on wine bottles consist of transparent semantic structures, on the one hand, and professional terminology used by sommeliers and wine stewards, as well as neologisms, on the other. This professional variety of the Polish and Russian ‘wine languages’ is extensive and internally diversified.
Źródło:: Acta Neophilologica; 2017, XIX/1; 197-206
1509-1619
Pojawia się w:: Acta Neophilologica
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Skocz do pozycji: 2.

Tytuł:: Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
Autorzy:: GUZEL, Ozlem
DORTYOL, Taylan
Powiązania:: https://bibliotekanauki.pl/articles/540566.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: Sensory Marketing (SM)
Memorable Tourism Experiences (MTE)
multi-sensory
brand strategies
Nvivo
Turkey.
Opis:: Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers’ multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers fi nd most satisfying, is becoming a critical marketing strategy. So this study aims to fi nd the sensory based memorable tourism experiences, attributes/specifi c elements of the hotel business. With this aim, Adam&Eve Hotel, a themed hotel in Antalya, was chosen as the study sample. In this exploratory research, comments which were made electronically on Tripadvisor. com, known as the world’s most visited online social travel information channel about the holiday experience, constituted the search data and the data was subjected to content analysis via Nvivo Software and the critical multi-sensory organs that create memorable tourism experiences were defi ned. The analysis of the results has been performed on the basis of fi ve sensory stimuli: 1) tactile, 2) gustatory, 3) olfactory, 4) visual, and 5) auditory. The fi ndings also revealed that nearly 70 percent of the recalled emotions and feelings from sensations related to visual stimuli which were detailed with the components like decor, interior/exterior design, etc.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2016, 2(4); 28-39
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Informacja

Wyszukujesz frazę "sensory experiences" wg kryterium: Temat

Źródło danych

Dostawca treści

Kolekcja

Rok wydania

Wydawca

Temat

Autor

Typ dokumentu

Język