ELEGANCJA W USTACH – CZYLI CO MÓWIĄ ETYKIETY WIN

The objective of this article is to discuss social varieties of Polish and Russian employed on the labels of wine bottles. The author aims to shed light on how sensory experiences in the domains of VISION, SMELL, TASTE, and TOUCH are recast into the text. This sociolect is characterized by its unique vocabulary and phraseology. The analysis indicates that labels on wine bottles consist of transparent semantic structures, on the one hand, and professional terminology used by sommeliers and wine stewards, as well as neologisms, on the other. This professional variety of the Polish and Russian ‘wine languages’ is extensive and internally diversified.