Temat: personalized information - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Selected aspects of the implementation of active marketing campaign to raise awareness and promote public transport services in rural areas
Autorzy:: Nosal, K.
Duda, U.
Powiązania:: https://bibliotekanauki.pl/articles/198155.pdf
Data publikacji:: 2016
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: public transport
rural areas
marketing campaign
personalized information
transport publiczny
obszary wiejskie
kampania marketingowa
informacja spersonalizowana
Opis:: The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport.
Źródło:: Zeszyty Naukowe. Transport / Politechnika Śląska; 2016, 92; 77-86
0209-3324
2450-1549
Pojawia się w:: Zeszyty Naukowe. Transport / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Proces realizacji i rezultaty Kampanii Marketingu Aktywnego promującej transport publiczny w obszarach podmiejskich
Process of realisation and results of the Active Marketing Campaign promoting public transport in suburban areas
Autorzy:: Duda-Wiertel, U.
Nosal, K.
Powiązania:: https://bibliotekanauki.pl/articles/193010.pdf
Data publikacji:: 2016
Wydawca:: Stowarzyszenie Inżynierów i Techników Komunikacji Rzeczpospolitej Polskiej
Tematy:: transport publiczny
Kampania Marketingu Aktywnego
informacja spersonalizowana
edukacja transportowa
public transport
Active Marketing Campaign
personalized information
transport education
Opis:: Artykuł przedstawia proces realizacji oraz rezultaty organizacji Kampanii Marketingu Aktywnego, promującej usługi transportu zbiorowego w podkrakowskiej gminie Liszki. Kampania Marketingu Aktywnego to kampania marketingu bezpośredniego, podczas której obecni i potencjalni pasażerowie otrzymują informacje ogólne i spersonalizowane na temat możliwości podróżowania, a równolegle do tradycyjnych działań informacyjnych, interakcja z użytkownikami jest zapewniona poprzez organizację spotkań i happeningów oraz doradztwo osobiste udzielane przez konsultantów mobilności. Organizacja kampanii w gminie Liszki dowiodła, że nawet w obszarach słabiej skomunikowanych transportem zbiorowym istnieje zapotrzebowanie na dostęp do danych o funkcjonowaniu usługi, a działania informacyjne, edukacyjne i marketingowe wpływają na wzrost świadomości mieszkańców odnośnie dostępnych opcji transportowych i zwiększają motywację w zakresie rezygnacji z samochodu. By wywołać istotne zmiany w zachowaniach komunikacyjnych muszą one jednak stanowić element szerszej strategii, związanej z jednoczesnym wdrażaniem działań organizacyjnych i inwestycyjnych.
The article presents process of realisation and results of the Active Marketing Campaign, promoting public transport service in the Liszki Municipality located near Cracow. An AMC is a direct marketing campaign informing current and potential passengers about general as well as personalized travel’s possibilities. Parallel to traditional information activities, interaction with users is ensured through the organization of meetings and events, as well as personal advice given by the mobility consultants. Organization of the campaign in the Liszki Municipality has proved, that even in the areas with poorer transport public service a demand for access to data about the service operation appears and the information, educational and marketing activities have an impact on the awareness rising as well as increase the motivation for giving up private car. However in order to reach significant changes these activities need to be implemented as an element of the broad strategy consisting of organizational and investment measures.
Źródło:: Transport Miejski i Regionalny; 2016, 11; 42-47
1732-5153
Pojawia się w:: Transport Miejski i Regionalny
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Personified information technology to support the tourist with excursion content in DAISY format
Autorzy:: Pasichnyk, V.
Lozytskyy, O.
Savchuk, V.
Powiązania:: https://bibliotekanauki.pl/articles/410640.pdf
Data publikacji:: 2016
Wydawca:: Polska Akademia Nauk. Oddział w Lublinie PAN
Tematy:: DAISY format "quantum of knowledge"
mobile tourist information technologies
trip support
audio guide
multimedia travel guide
dynamic content
personalized information content
tourist information technology
audio tours
sightseeing content
Opis:: The paper is devoted to a depth analysis of the intellectual processes of dynamic formation of personal audio and video content for mobile information support of a user during his touristic trip. The main goal is to develop methodological approaches that are appropriate to use for designing one of the subsystems of innovative intelligent system "MIAT" (Mobile Information Assistant of Tourists) that will provide formation and processing of audio and video content that is required for individual information technology of user support during realization his excursion. The authors examined the architecture of mobile audio travel guides and algorithmic synchronization tools of their multimedia content components. Travel guidebooks in DAISY format are proposed to use as sources of multimedia content that accompanies the trip or tour. The basic requirements for mobile subsystems of intelligent information systems "MIAT" are formed, so it is responsible for dynamic personalized audio and video support tourists during realization his trip.
Źródło:: ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2016, 5, 2; 77-86
2084-5715
Pojawia się w:: ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Personal learning environment of the talented student - based on their own experiences
Autorzy:: Kamińska, Aneta
Powiązania:: https://bibliotekanauki.pl/articles/628343.pdf
Data publikacji:: 2019
Wydawca:: Fundacja Pro Scientia Publica
Tematy:: personal learning environment, digital learning environment, information and communication technologies, the talented learners, personalized learning environment
Opis:: Aim. The purpose of the research is to depict how talented students create their personal learning environment. The author of that paper shows a difference that has occurred thanks to the comparison between the manner in which average students and talented students build their personal learning environment. Methods. The author has conducted quantitative research, by making a survey. The surveys were carried out among fifty talented students. This paper focuses on the presentation of their opinions. The respondents presented how they constructed their personal learning environment. Additionally, they expressed their viewpoints about their digital competences. Results. The analysis shows that talented students are familiar with the latest digital tools. It allows them to design their personal learning space effectively. They can collect and process information profitably. They are also keen to share their knowledge with other participants of an educational process via the Internet, using some complex and practical devices. Moreover, talented students prefer discussing educational problems with other students online. They use some appropriate tools, such as chat rooms and social networking services. According to the research, the author can conclude that talented students are able to build and improve their digital learning space very well. They seem to create their personal learning environment functionally and consciously. Conclusions. Talented learners use advanced searching strategies, methods of collecting and storing information, and also teamwork tools. It is particular that they are autonomous learners but they also like sharing knowledge with other learners. The level of information competences of the talented students is quite high.
Źródło:: Journal of Education Culture and Society; 2019, 10, 2; 76-84
2081-1640
Pojawia się w:: Journal of Education Culture and Society
Dostawca treści:: Biblioteka Nauki

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