Temat: online retail - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Ekosustav Alibaba kao model poduzetničkog projekta: šansa za hrvatska mala i srednja poduzeća
Alibaba ecosystem as a model for entrepreneurial project: chance for Croatian small and medium enterprises
Autorzy:: Lozić, Joško
Fotova Čiković, Katerina
Powiązania:: https://bibliotekanauki.pl/articles/48526916.pdf
Data publikacji:: 2022
Wydawca:: European Business School Zagreb
Tematy:: Alibaba
ekonomija platformi
digitalna ekonomija
hibridni model
online maloprodaja
platform economy
digital economy
hybrid model
online retail
Opis:: Cilj rada je determinirati financijsku stabilnost i poslovnu strukturu ekosustava Alibaba te ukazati na mogućnosti koje platforma stvara poduzetnicima u Republici Hrvatskoj. Metodologija – rad je dizajniran kao deskriptivni opis nastanka i razvoja poduzetničkih i menadžerskih modela ekosustava Alibaba. U analizi poslovne strukture korištena su financijska izvješća korporacije, kao i znanstvena literatura koja se bavi analizom poslovnog modela ekosustava Alibaba. Rezultati istraživanja – ukazuju na transformaciju modela stvaranja prihoda te razvoj novih oblika poslovnih aktivnosti platforme. Korporacija je osnovana kao online maloprodajna platforma, ali se razvojem poslovnih aktivnosti transformirala u hibridni oblik ekonomije platformi. Zaključak – ekosustav Alibaba najveći dio prihoda ostvaruje iz maloprodajne online aktivnosti u Kini. Istovremeno, platforma se transformira prema hibridnom poslovnom modelu te značajno raste udio prihoda od poslovanja u oblaku. Šireći se izvan domicilnog tržište u Kini te razvijajući nove oblike usluga, platforma otvara mogućnosti za razvoj malih i srednjih poduzeća izvan Kine. U tom kontekstu, ekosustav Alibaba može postati poluga razvoja za mala i srednja poduzeća iz Republike Hrvatske kao i za razvoj gospodarske aktivnosti u uslužnim industrijama u Republici Hrvatskoj.
The aim of this paper is to determine the financial stability and business structure of the Alibaba ecosystem and to point out the opportunities that the platform creates for entrepreneurs in the Republic of Croatia. Methodology ‒ the paper is designed as a descriptive research of the emergence and development of entrepreneurial and managerial models of the Alibaba ecosystem. The financial structure of the corporation was used in the analysis of the business structure, as well as the scientific literature that deals with the analysis of the business model of the Alibaba ecosystem. Research results indicate the transformation of the revenue generation model and the development of new forms of business activities of the platform. The corporation was founded as an online retail platform but with the development of business activities it has transformed into a hybrid form of platform economy. Conclusion ‒ Alibaba ecosystem generates most of its revenue from online retail activities in China. At the same time, the platform is transforming towards a hybrid business model and the share of cloud business revenue is growing significantly. As it is expanding beyond the domicile market in China and developing new forms of services, the platform opens opportunities for the development of small and medium enterprises outside of China. In this context, the Alibaba ecosystem can become a lever of development for small and medium enterprises in the Republic of Croatia as well as for the development of economic activities in service industries in the Republic of Croatia.
Źródło:: Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo; 2022, 12, 1; 110-122
1849-7845
1849-661X
Pojawia się w:: Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Live Stream e-Commerce: Factors that Motivate the Evolving Consumer Patterns
Autorzy:: Ray, Paula
Zou, Lijun
Powiązania:: https://bibliotekanauki.pl/articles/2205024.pdf
Data publikacji:: 2022-12-31
Wydawca:: Wydawnictwo Adam Marszałek
Tematy:: e-commerce
digital marketing
consumption patterns
shopping
experience
online retail
pandemic shopping
live streaming
Opis:: Live streaming e-commerce (LSE), as a product of the digital era, is a form of e-commerce that uses live streaming as a channel to achieve marketing purposes. Since the launch of the live shopping function on e-commerce platforms in 2016, live e-commerce has grown rapidly. In spite of the pandemic we find ourselves in, the live e-commerce market size has maintained an average annual growth rate of over 200% in the past two years. LSE has not only driven the consumer industry, but has also impacted consumers’ consumption habits in very many ways. It is not surprising that the highest impact of the LSE-driven market has been evidenced in China, which is considered the largest growing economy in the world with a PPP only second to the US. This paper aims to investigate LSE as an upcoming business model, leading to evolving consumer patterns, as well as exploring the motivators of such consumption. The objective of this research is to provide SMEs with recommendations on the developing markets and inputs on how to maximise sales in a pandemic-affected world. In depth interviews were conducted with LSE consumers based in China, to understand their shopping experiences, explore their psyche and motivations behind such consumption. As a result of a qualitative research approach, it was found that the use of streaming anchors act as an external stimuli in LSE which affects consumers’ perceived value. This, in turn, affects consumers’ trust and purchase intentions. The use of utilitarian and hedonic shopping motivations affect consumers’ willingness to engage in an actual purchase and consequent shopping pleasure.
Źródło:: African Journal of Economics, Politics and Social Studies; 2022, 1; 155-170
2956-2686
Pojawia się w:: African Journal of Economics, Politics and Social Studies
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Price differentiation in online and offline retail: an empirical study of current practices
Autorzy:: Kiczmachowska, Ewa E.
de Pourbaix, Paweł
Jamielniak, Dariusz
Powiązania:: https://bibliotekanauki.pl/articles/11542144.pdf
Data publikacji:: 2023-06-30
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: online retail
offline retail
price differentiation
price discrimination
Opis:: The purpose of this article is to present the practice of price differentiation in multichannel sales conditions. The study reviews the literature on channel pricing policy. The authors set a goal to study the practices of retailers operating in online and offline channels in Poland in terms of price differentiation between channels. Using the example of the EMPIK and SMYK chains, price differences between online and offline channels were analysed for several 100 products in key categories for these retailers. The prices were obtained by scraping the data from the websites of both retailers in November 2022. Statistical analysis was designed to examine differences in pricing by product category, position on the "most frequently purchased" list and price range. This research confirmed previous results that online vs. offline price differentiation was not widely used by leading multichannel retailers in the most popular categories bought online: only two out of 12 retailers elicited for the study were found to perform it. It also confirmed previous findings that if price differentiation was applied, the items were cheaper online more often. However, the average depth of discount was considerably higher. Apart from these general findings, our research delivered detailed insights at the category level as the depth of discount and the share of products sold at a discount online considerably differed between categories with comparable and non-comparable offers. Additionally, this study provided a unique analysis of the multichannel price differentiation strategy in relation to popularity or the absolute price of the product. While in the case of the popularity of the product, the offer uniqueness seemed to play a role, the relation to the absolute price of the product showed a mixed picture and would need further investigation.
Źródło:: Marketing Instytucji Naukowych i Badawczych; 2023, 48, 2; 1-16
2353-8414
Pojawia się w:: Marketing Instytucji Naukowych i Badawczych
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Rozwój płatności internetowych w polskim detalicznym handlu elektronicznym
The Development of Online Payment in Polish Retail E-Commerce
Autorzy:: Szymański, Grzegorz
Powiązania:: https://bibliotekanauki.pl/articles/526154.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: online payment
e-commerce
retail e-commerce
płatności internetowe
handel internetowy
internetowy handel detaliczny
Opis:: The dynamic development of e-commerce in Poland determines the increase in competitiveness of the e-commerce sector. Managers of e-stores are implementing many innovations as a result of customer expectations. One of the most significant barriers to the development of e-commerce is the lack of confidence, which is due to the concern about the security of transactions, especially in the payment stage. The evolution of payment is driven by the desire to increase safety and speed of execution venues that are considered important parameters of new innovations in the field of online payment. The main directions of the changes that can be identified based on recent years’ results include the increase in popularity of mobile payments and acceptance of high-speed internet money transfers as well as a significantly decreasing number of cash-on-delivery transactions
Dynamiczny rozwój handlu internetowego w Polsce determinuje wzrost konkurencyjności detalicznego sektora e-commerce. Menedżerowie e-sklepów, podążając za oczekiwaniami klientów, wprowadzają wiele innowacji. Jedną z istotniejszych barier wzrostu zakupów online jest brak zaufania spowodowany obawą o bezpieczeństwo transakcji, ze szczególnym uwzględnieniem etapu płatności. Ewolucja różnych form płatności kreowana jest przez chęć zwiększenia bezpieczeństwa oraz szybkości realizacji transakcji, które są traktowane jako kluczowe parametry powstających innowacji w obszarze płatności internetowych. Natomiast głównymi kierunkami zmian, jakie można wskazać na podstawie wyników badań z ostatnich lat, jest wzrost popularności płatności mobilnych oraz akceptacja szybkich przelewów internetowych, a także zmniejszająca się znacznie liczba transakcji realizowanych za pobraniem przy odbiorze towaru.
Źródło:: Problemy Zarządzania; 2016, 1/2016 (57), t.1; 192-211
1644-9584
Pojawia się w:: Problemy Zarządzania
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: The last bastion of stationary trade is falling - the evolution of the e-food market in Germany
Autorzy:: Lueg, Philipp
Powiązania:: https://bibliotekanauki.pl/articles/2055024.pdf
Data publikacji:: 2022-06-23
Wydawca:: Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:: E-Food
Food Commerce
Online Food Retail
Quick Commerce
E-commerce
Opis:: For a long time, food retailing seemed to be the last stationary bastion in Germany that online retailing has not been able to penetrate. Due to the Corona pandemic, however, even this bastion seems vulnerable. The stationary supremacy of the food retail trade over decades, however, led to the fact that the stationary major players largely ignored the currently strongly growing e-food market, which could already take its revenge today and even more in the next few years, as more and more new, pure-online retailers enter the market and set the market in motion. In the context of the thesis, the development of the German e-food market since its origin is examined by analyzing the market composition over the years on the basis of the prevailing business models and market participants. For this purpose, all existing e-food business models in Germany were first identified and classified according to their own logic in order to be able to clearly differentiate the individual retailers from each other. The analysis shows an increasing degree of maturity of the e-food market and the first signs of incipient consolidation and strategic cooperation. These will be pushed even more strongly in the next few years due to strong growth and an enormous density of market participants. Currently, no "winning model" is recognizable. The market is large enough and growing strongly, so that there is currently still room for several different business models.
Źródło:: Współczesna Gospodarka; 2022, 13, 1 (37); 1-10
2082-677X
Pojawia się w:: Współczesna Gospodarka
Dostawca treści:: Biblioteka Nauki

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