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Wyświetlanie 1-15 z 15
Tytuł:
Performance of Limestone as a Multi-Media Filter for Manganese Removal from Groundwater
Autorzy:
Ahmedi, Figene
Thaqi, Premton
Tosuni, Kaltrina
Powiązania:
https://bibliotekanauki.pl/articles/24202897.pdf
Data publikacji:
2023
Wydawca:
Polskie Towarzystwo Inżynierii Ekologicznej
Tematy:
limestone
manganese
multi-media filter
single-media filter
Opis:
According to Council Directive 98/83/EC on the quality of water intended for human consumption, concentration of the manganese in the drinking water should not exceed 0.05 mg/l. However, this level of manganese concentration is higher ingroundwaterof a community (Vitia town) in Kosovo. Groundwater is used for drinking supply of some villages and is only chlorified continuing to the reservoir from where is gravitationallydisseminated to the villages. The manganese level of the water is at the range 0.3 to 0.6 mg/l. Limestone has been provenby many researchers to be a very effective filter material in manganese removal for groundwater.A miniature filtration unit was modeled to investigate the removal efficiency of manganese.The unit consists of local limestone, where a single materialis folded in three layers of different grainsizes. In fact, the aim of this paper was to assess whether limestone as a single material acting as a "multi-media filter" can reduce the manganese concentration in groundwater. On the basis of the analysis of the single snapshot sample,the removal of manganese achieved more than 95% in filtered water. Particularly, this study demonstrates that filtering the water through three layers of different grain sizes of limestone ("multi-media limestone filter") can be a good alternative for manganese removal in groundwater.
Źródło:
Journal of Ecological Engineering; 2023, 24, 6; 385--391
2299-8993
Pojawia się w:
Journal of Ecological Engineering
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
“Writing is Fifty Years behind Painting” – William S. Burroughs and the Arts
Autorzy:
Białkowska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1808086.pdf
Data publikacji:
2020-12-28
Wydawca:
Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Tematy:
William S. Burroughs
Brion Gysin
visual arts
multi-media projects
Shotgun Arts
Opis:
William S. Burroughs (1914-1997), one of the most controversial American writers of the 20th century, is an example of a "total artist", who does not limit himself to one genre or medium. He is best known for being an experimental writer, the co-creator of the avant-garde, "cut-ups" technique - a variant of collage. His cut-ups, however, were not limited to literature, as he was also the author of musical recordings, experimental videos and various visual art projects. These were collaborative undertaking that the artist carried out with his friends - mainly with  Brion Gysim (painter), Ian Sommerville (electronics technitian and computer programmer) and Anthony Balch (film director). This article discussed William Burroughs' lesse-known works like, The Third Mind, As Pook Is Here, and The Book of Breeething as they are multi-media, interdysciplinary projects, created with the help of popular painters or illustrators, e.g. Bob Gale or Malcolm McNeil, and best demonstrate Burroughs' unconventional approach towards collaboration and the crossing of boundaries between different forms of art. The article also briefly comments on Burroughs' final decision to turn to painting and his eccentric "Shotgun Art".
Źródło:
Forum for Contemporary Issues in Language and Literature; 2020, 1; 93-108
2391-9426
Pojawia się w:
Forum for Contemporary Issues in Language and Literature
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Development of high dust capacity, high efficiency engine air filter with nanofibres
Autorzy:
Jaroszczyk, T.
Fallon, S. L.
Schwartz, S. W.
Powiązania:
https://bibliotekanauki.pl/articles/247590.pdf
Data publikacji:
2008
Wydawca:
Instytut Techniczny Wojsk Lotniczych
Tematy:
engine air filter
multi-media filter design
nanofiber filter media
air filter performance
filter efficiency
dust holding capacity
reentrainment
testing
Opis:
Although dust-holding capacity is the primary feature of engine air filters operating in dusty environments, efficiency becomes a major factor when selecting an engine air filter. Inertial separators and high porosity or fibrous prefilters are commonly used to decrease the dust load to the main filter while high efficiency is achieved by utilizing submicron or nanofiber fibers in the main filter. The patented multi-stage filter was designed to achieve ultra-high particle removal efficiency and dust holding capacity, and long life in dusty and on highway environments. The main (final) filter is located downstream of the prefilter. The main filter is made ofpleatedfilter media containing nanofibers with a diameter in the range of40 - 800 nanometers. The upstream in-line precleaner utilizing flow-through mini cyclones has separation efficiency of 95%. A high dust capacity, high efficiency prefilter can be used instead of the precleaner. The prefilter is made of vertically lapped nonwoven filter media made from synthetic fibers of different materials to fully utilize the tribological effect. The volume of the prefilter is determined by the performance required and space allotted. This paper discusses the filter performance of high dust holding capacity engine air filters. Filter specifications, design and performance are discussed in detail. Performance characteristics of the media and full size filters were determined using on-line particle counters and the gravimetric test method. Initial and final efficiency, and dust loading performance characteristics, are provided.
Źródło:
Journal of KONES; 2008, 15, 3; 215-224
1231-4005
2354-0133
Pojawia się w:
Journal of KONES
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Transgresje i liminalność tekstu. Między estetyką fragmentu. a „karnawałem” transmedialności
Transgression and liminality of a text. Between the aesthetics of a fragment and the “carnival” of the transmedia
Autorzy:
Utracka, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/445516.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
text; signs; hipertextuality; fragment; transgression; liminality; inexpressibility; incoherence; inconclusiveness; chaos; order; identity; subjectivity; modernism; postmodernism; deconstruction; multi-media; hybridity; convergence
Opis:
The texts is an attempt to make a cross-sectional study of the philosophy and aesthetics of a fragment in the literature-history evolution of the phenomenon, from the Romantic “opening of a work”, “a form in motion”, the concept of the “grainy nature” of style and separation of the relation of a part to the whole, through the mosaic, collage nature of performing the idea of fragmentation in the arts of Modernism, to the norms of post-modern affirmation of the phenomenology of «fragmenting». In the space of different meanings the author tries to find those that most strongly define the language of the post-modern culture. The core of the theoretical-literary discussion is a broadly understood dialectics of the whole and of a part as considered paradigmatically, that is as the patterns and models of description, interpretation, the strategy of thinking and creating (the “sense of chaos” and the classical “idea of order”), and the peculiarly understood philosophy of culture, whose aesthetical, epistemological, and axiological dimension is signed by a broadly understood idea or break-up and disintegration, unpredictability, incoherence, inconclusiveness, nonlinear shapes. The discussion of the poetics of a fragment concerns the problems such as: the formal-aesthetic status of a workfragment, the relationship between the fragment and the whole (unity and partiality), and the nature of the oppositions: unity-multiplicity, whole-detail, finiteness-infinity, point-universe, different dimensions and functions of fragmentality (aesthetical-cognitive, axiological, structural-composition, genologic, and interpretational).
Źródło:
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica; 2015, 3; 36-67
2353-4583
2449-7401
Pojawia się w:
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Visual History Archive jako multimedialne narzędzie pracy z żywą historią XX wieku
Visual History Archive as a Multimedia Tool for Working with the Vivid History of the Twentieth Century
Autorzy:
MACIĄG, ANNA
LIPIŃSKI, SEWERYN
Powiązania:
https://bibliotekanauki.pl/articles/456218.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Rzeszowski
Tematy:
Survivors of the Shoah Visual History Foundation
historia mówiona
system wyszukiwania
archiwum multimedialne
oral history
search system
multi-media archive
Opis:
Praca ma na celu opis i refleksję nad narzędziem stworzonym do przeszukiwania największego na świecie zbioru relacji video Survivors of the Shoah Visual History Foundation nagranych metoda oral history. Zbiór zawierający 52 tys. nagrań ze świadkami historii został opatrzony 65 tys. haseł indeksowych. Nagrania opisane są terminami ze wszelkich dziedzin i obszarów życia, minuta po minucie. Jest to jedyny na świecie, wciąż mało znany w Polsce system, który błyskawicznie pozwala odnaleźć fragmenty o konkretnej tematyce spośród ponad 7 mln minut nagrań. Choć dla użytkownika jest to ogromne udogodnienie, może wpływać na pobieżną pracę z narracjami historii mówionej, których celem pierwotnym jest ukazanie procesu pamiętania i doświadczeń z przeszłości bardziej niż pojedynczych faktów.
The work aim is to describe and reflect on the tool created to search the world's largest collection of video individual testimonies. The Visual History Archive is an online portal from USC Shoah Foundation that allows users to search through and view 52,000 oral history audiovisual testimonies of survivors and witnesses of the 2nd word war. Each video testimony has been indexed by 62,000 terms by assigning them to the relevant one-minute segments of each testimony. That allows you to find fragments about specific topics from over 7 million minutes of recordings. It is the only system in the world, still hardly known in Poland. While it brings users great conven-ience, it can affect a cursory work with narratives. This is because the primary purpose oral history is to show the process of remembering and experiences the past more than finding single facts.
Źródło:
Edukacja-Technika-Informatyka; 2018, 9, 3; 287-292
2080-9069
Pojawia się w:
Edukacja-Technika-Informatyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Teaching ECDIS by Camtasia Studio: Making the Content more Engaging
Autorzy:
Bauk, S.
Radlinger, R.
Powiązania:
https://bibliotekanauki.pl/articles/116546.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
Tematy:
ECDIS
Maritime Education and Training (MET)
Teaching ECDIS
Camtasia Studio
ECDIS Software
Operational Use of ECDIS
Electronic Navigational Charts (ENC)
multi-media
Opis:
The basic idea of this paper is to motivate teachers/instructors of maritime schools and colleges to create interesting and engaging screencasts for teaching students (future seafarers) ECDIS basis, by using new contemporary media and didactical solutions. Camtasia Studio has been proposed as suitable applied software for doing so. It is a multi-media, user-friendly environment, providing the customers with the variety of possibilities for editing PowerPoint presentations with the introduction of audio, video and different animations, in order to make teaching/learning content more interesting and to point out the most important issues. It allows computer screen video capturing, and adding of audio and numerous animated effects to it, as well as augmenting video recordings into the Camtasia project(s). Even though the proposed software tool possesses a broad palette of advanced features for recording and editing “lively” and edifying recordings, within this paper only brief descriptions of “reviving” classical PowerPoint presentations, taking the screen captures over Transas demo ECDIS software, and their editing is presented. Several examples of instructional recordings concerning ECDIS operational basis, and possibility of students’ self-evaluation have been given, too.
Źródło:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2013, 7, 3; 375-380
2083-6473
2083-6481
Pojawia się w:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Modelling of hydro-thermo-chemo-mechanical phenomena in building materials
Autorzy:
Gawin, D.
Koniorczyk, M.
Pesavento, F.
Powiązania:
https://bibliotekanauki.pl/articles/202013.pdf
Data publikacji:
2013
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
building materials
chemical degradation
hydro-thermal processes
mechanics of multi-phase porous media
numerical solution
Opis:
IssueJournal/Yearbook Volume Issue Page Issues Volume 61 (2013) Issue 1 (Mar 2013) , pp. 5-286 Volume 60 (2012) Issue 4 (Dec 2012) , pp. 673-859 Issue 3 (Sep 2012) , pp. 371-667 Issue 2 (Jun 2012) , pp. 185-368 Issue 1 (Mar 2012) , pp. 3-178 Volume 59 (2011) Issue 4 (Dec 2011) , pp. 371-579 Issue 3 (Sep 2011) , pp. 247-366 Issue 2 (Jun 2011) , pp. 125-243 Issue 1 (Mar 2011) , pp. 3-115 Volume 58 (2010) Issue 4 (Dec 2010) , pp. 463-716 Issue 3 (Sep 2010) , pp. 347-458 Issue 2 (Jun 2010) , pp. 217-342 Issue 1 (Mar 2010) , pp. 3-207 Volume 57 (2009) Issue 4 (Dec 2009) , pp. 297-398 Issue 3 (Sep 2009) , pp. 195-292 Issue 2 (Jun 2009) , pp. 123-188 Issue 1 (Mar 2009) , pp. 3-116 Most Downloaded Articles Joint reactions in rigid or flexible body mechanisms with redundant constraints by Wojtyra, M. and Frączek, J. Modified current differencing transconductance amplifier – new versatile active element by Malcher, A. Particle swarm optimization of artificial-neural-network-based on-line trained speed controller for battery electric vehicle by Ufnalski, B. and Grzesiak , L.M. Laser modification of the materials surface layer – a review paper by Kusinski, J./ Kac, S./ Kopia, A./ Radziszewska, A./ Rozmus-Górnikowska, M./ Major, B./ Major, L./ Marczak, J. and Lisiecki, A. Gas sensors based on nanostructures of semiconductors ZnO and TiO2 by Pustelny, T./ Procek, M./ Maciak, E./ Stolarczyk, A./ Drewniak, S./ Urbańczyk, M./ Setkiewicz, M./ Gut, K. and Opilski, Z. View Top 20 Most Downloaded Articles Previous Article Next Article Go to table of contents Download full text pdf (PDF, 1 MB) Modelling of hydro-thermo-chemo-mechanical phenomena in building materials D. Gawin1 / M. Koniorczyk1 / F. Pesavento2 1Department of Building Physics and Building Materials, Lodz University of Technology, 6 Politechniki Ave., 90-924 Lodz, Poland 2Department of Civil, Architectural and Environmental Engineering, University of Padova, Via Marzolo 9, 35131 Padova, Italy Citation Information: Bulletin of the Polish Academy of Sciences: Technical Sciences. Volume 61, Issue 1, Pages 51–63, ISSN (Print) 0239-7528, DOI: 10.2478/bpasts-2013-0004, May 2013 Publication History: Published Online: 2013-05-01 Abstract A general approach to modelling chemical degradation processes in building materials, due to combined action of variable hydrothermal, chemical and mechanical loads, is presented. Mechanics of multiphase porous media and damage mechanics are applied for this purpose, and kinetics of degradation processes is described with evolution equations based on thermodynamics of chemical reactions. The mass-, energy - and momentum balances, as well as the evolution equations, constitutive and physical relations are briefly summarized. Then, the model governing equations are numerically solved with the finite element method. Three examples of the model application for analyzing degradation processes of building materials are presented and discussed. The first one deals with capillary suction of the salt solution by two different building materials, the second one with the salt crystallization during drying of a brick wall, and the third one concerns calcium leaching from a concrete wall due to the chemical attack of pure water under pressure gradient at two different temperatures.
Źródło:
Bulletin of the Polish Academy of Sciences. Technical Sciences; 2013, 61, 1; 51-63
0239-7528
Pojawia się w:
Bulletin of the Polish Academy of Sciences. Technical Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Influence of environmental media on carbon nanotubes and graphene nanoplatelets towards bacterial toxicity
Autorzy:
Baysal, A.
Saygin, H.
Ustabasi, G. S.
Powiązania:
https://bibliotekanauki.pl/articles/204654.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
multi-walled carbon nanotubes
environmental media
bacterial toxicity
Graphene
physicochemical properties
Opis:
Functional carbon-based nanomaterials have become important due to their unique combinations of chemical and physical properties, and also because of the increasing research efforts in various fi elds. A signifi cant gap in nanotechnology is the disregarding of physicochemical transformation under real conditions for the examination and comparison on the effect of carbon based nanomaterials. In this study, the behavior of some carbon based nanomaterials (multi-walled carbon nanotubes and graphene nanoplatelets) in environmental media (sea water, soil, and airborne fi ne particulate) were evaluated by using the infl uence on nanomaterial physicochemical properties (size, zeta potential, surface chemistry, morphology and sedimentation) and on the toxicity of bacterium (gram positive and gram negative bacteria) to contribute to their environmental hazard and risk assessment on the environment. The bacteria were exposed to the carbon based nanomaterials, and cultivated on nutrient agar plates including each environmental media, and then counted for the colony forming units. The physicochemical properties of the carbon based nanomaterials dispersed in these environmental media were also investigated. Our results indicated that the toxicity depended on the type of environmental media and their concentration, and the physicochemical properties of the carbon based nanomaterials changed when compared to the results obtained in controlled conditions.
Źródło:
Archives of Environmental Protection; 2018, 44, 3; 85-98
2083-4772
2083-4810
Pojawia się w:
Archives of Environmental Protection
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Autorzy:
Heidary Dahooie, Jalil
Estiri, Mehrdad
Janmohammadi, Mahshid
Zavadskas, Edmundas Kazimieras
Turskis, Zenonas
Powiązania:
https://bibliotekanauki.pl/articles/19322479.pdf
Data publikacji:
2022
Wydawca:
Instytut Badań Gospodarczych
Tematy:
online game
advertising media
multi-attribute decision-making
SWARA-IVTFN
ARAS-IVTFN
Opis:
Research background: The critical role of online games in e-commerce and the great competition among providers to enhance market share has significantly increased the need to use effective advertising patterns, techniques, and tools to attract users. There are two significant challenges to planning online media game selection. The first challenge is that there is no agreement on media selection criteria for online game advertising. The second challenge relates to the complexity of choosing advertising media. Purpose of the article: Given the multidimensionality and uncertainty in evaluating and selecting advertising media, especially in the case of online games, the need to provide a systematic framework for evaluating and selecting media is critical. Methods: The present study aims to provide a systematic framework based on multi-attribute decision-making (MADM) methods to evaluate and select the appropriate media for online game advertising. For this purpose, first, by reviewing the literature, a relatively comprehensive list of media selection criteria for online game advertising was extracted and then provided to experts in online game marketing and advertising in the fuzzy Delphi questionnaire. Then, based on their opinions, a localized decision model was obtained. Also, the Step-wise Weight Assessment Ratio Analysis (SWARA) method helped to determine the criteria' importance. In the next step, a preliminary list of online game advertising media was prepared and evaluated by experts based on the criteria obtained in the previous step. Finally, the media was ranked using the Additive Ratio ASsessment (ARAS) method. Findings & value added: Awareness of the criteria affecting the selection of online game advertising media and having a systematic framework for applying these criteria in advertising media selection decisions play a vital role in practical decisions. This research addresses one of the main gaps in the field of study by proposing a quantitative methodology for integrating information based on the knowledge of experts in the decision-making processes select advertising media for online games. Most traditional media selection processes are based solely on experience and estimation, and in practice, they are unable to systematically prioritize the alternatives due to the multiplicity of media available and the complexity of the decision-making process Interval-valued triangular fuzzy numbers (IVTFNs) can address the shortcomings of previous research while considering the uncertainties in this decision-making process. The findings of this framework can be good support for e-commerce managers and online game advertising practitioners.
Źródło:
Oeconomia Copernicana; 2022, 13, 1; 109-150
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A multi-agent brokerage platform for media content recommendation
Autorzy:
Veloso, B.
Malheiro, B.
Burguillo, J. C.
Powiązania:
https://bibliotekanauki.pl/articles/330094.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Zielonogórski. Oficyna Wydawnicza
Tematy:
multi agent computing
brokerage platform
media content personalisation
recommendation
przetwarzanie wieloagentowe
platforma maklerska
Opis:
Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents.
Źródło:
International Journal of Applied Mathematics and Computer Science; 2015, 25, 3; 513-527
1641-876X
2083-8492
Pojawia się w:
International Journal of Applied Mathematics and Computer Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Electromagnetic Scattering of Inhomogeneous Plane Wave by Ensemble of Cylinders
Autorzy:
Dinia, Lorenzo
Mangini, Fabio
Frezza, Fabrizio
Powiązania:
https://bibliotekanauki.pl/articles/309062.pdf
Data publikacji:
2020
Wydawca:
Instytut Łączności - Państwowy Instytut Badawczy
Tematy:
electromagnetic scattering
inhomogeneous wave dispersion
lossy media
multi-cylinders scattering
vectorial cylindrical-harmonics
Opis:
The interaction between an ensemble of cylinders and an inhomogeneous plane wave is introduced and is determined, in the present paper, through a rigorous theoretical approach. Scattered electromagnetic field generated by an indefinite number of infinite circular cylinders is analyzed by the application of the generalized vector cylinder harmonics (VCH) expansion. The exact mathematical model relied upon to represent this scenario considers the so-called complex-angle formalism reaching a superposition of vectorial cylindrical-harmonics and Foldy-Lax Multiple scattering equations (FLMSE) to account for the multiscattering process between the cylinders. The method was validated by comparing the numerical results obtained with the use of the finite element method and a homemade Matlab code.
Źródło:
Journal of Telecommunications and Information Technology; 2020, 3; 86-92
1509-4553
1899-8852
Pojawia się w:
Journal of Telecommunications and Information Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jugendliterarische Werke im interkulturellen, medienintegrativen Litertaturunterricht
Autorzy:
Kuzminykh, Ksenia
Powiązania:
https://bibliotekanauki.pl/articles/913265.pdf
Data publikacji:
2018-09-10
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
reading
media
literary and language teaching
intercultural literary
language and media learning
multi-cultural-learning
juvenile books
young-adult books
Opis:
The article starts with a discussion of the essential theories of reading and focuses on different models of understanding. In the next step, based on fragments taken from a novel by M. Zusak, the article develops an integrative literary and language teaching model in intercultural school lessons of literature in a way which stimulates a highly functional analytical, receptive and productive handling of language semantics and performance. It demonstrates the combination of literature and film as a possibility for successful literary, language and media learning.
Źródło:
Glottodidactica. An International Journal of Applied Linguistics; 2018, 45, 1; 85-104
0072-4769
Pojawia się w:
Glottodidactica. An International Journal of Applied Linguistics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Conversion Attribution: What Is Missed by the Advertising Industry? he OPEC Model and Its Consequences for Media Mix Modeling
Autorzy:
Zaremba, Arkadiusz
Powiązania:
https://bibliotekanauki.pl/articles/2014159.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
online customer journey
budget allocation
multi-channel conversion attribution
paid owned earned category media
Opis:
Marketers are currently focused on proper budget allocation to maximize ROI from online advertising. They use conversion attribution models assessing the impact of specific media channels (display, search engine ads, social media, etc.). Marketers use the data gathered from paid, owned, and earned media and do not take into consideration customer activities in category media, which are covered by the OPEC (owned, paid, earned, category) media model that the author of this paper proposes. The aim of this article is to provide a comprehensive review of the scientific literature related to the topic of conversion attribution for the period of 2010–2019 and to present the theoretical implications of not including the data from category media in marketers’ analyses of conversion attribution. The results of the review and the analysis provide information about the development of the subject, the popularity of particular conversion attribution models, the ideas of how to overcome obstacles that result from data being absent from analyses. Also, a direction for further research on online customer behavior is presented.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2020, 1(10); 4-23
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Категория авторства в свете интенциональной стилистики
Autorzy:
Цветова, Наталья С.
Powiązania:
https://bibliotekanauki.pl/articles/615348.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Opolski
Tematy:
intentional stylistics
media text
the category of authorship
concept
corporate author
multi-level category
different types of intention
Opis:
The article summarizes the most studied text category – the category of authorship, which even in the ancient rhetoric had the first position connected with the text creation. This category is analyzed in contemporary Russian media communication, where journalists – following the globalization trends – are eager to include the citizen cooperation in news creation.
Źródło:
Stylistyka; 2013, 22; 167-176
1230-2287
2545-1669
Pojawia się w:
Stylistyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Multimodalność przekazu medialnego a przekład
Multimodality in media discourse and translation
Мультимодальность медийного коммуниката и перевод
Autorzy:
Pstyga, Alicja Teresa
Powiązania:
https://bibliotekanauki.pl/articles/1181245.pdf
Data publikacji:
2021-01-02
Wydawca:
Polskie Towarzystwo Rusycystyczne
Tematy:
Мультимодальность
медиадискурс
перевод
гло
альный смысл коммуниката
Multimodalność
dyskurs medialny
przekład
globalny sens przekazu
Multi
multimodality
media discourse
translation
global sense of the message
Opis:
W artykule podjęto problem przekazów multimodalnych w relacjach przekładowych. Źródłem przykładów były teksty rosyjskie – oryginały pochodzące z różnych mediów i ich przekłady na język polski opublikowane w czasopiśmie „Forum”. Analiza wybranych przykładów pokazała, że elementy graficzne współtworzą globalny sens komunikatu, ale z reguły są one inne w komunikacie przełożonym.
В статье обсуждается проблема медийных мультимодальных коммуникатов с точки зрения переводческих соотношений. Источником примеров послужили русскоязычные тексты, происходящие из разных СМИ, и их переводы на польский язык, опубликованные в журнале „Forum”. Анализ отобранных примеров показал, что графическое оформление участвует в создании глобального смысла коммуниката, но, как правило, они являются различными в переведенном тексте. Анализ отобранных примеров показал, что графическое оформление участвует в создании глобального смысла коммуниката, но, как правило, они являются различными в переведенном тексте.
The article deals with the issue of multimodal media discourse in translation. It is based on Russian articles originating from different media and their Polish translations published in bi-weekly “Forum”. Analysis of selected examples revealed that graphic elements contribute to global sense of the message, however usually these are different in the translated texts.
Źródło:
Przegląd Rusycystyczny; 2021, 2 (174); 39-54
0137-298X
Pojawia się w:
Przegląd Rusycystyczny
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-15 z 15

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