- Tytuł:
- Web analytics combined with eye tracking for successful user experience design: a case study
- Autorzy:
-
Borys, M.
Czwórnóg, M.
Ratajczyk, T. - Powiązania:
- https://bibliotekanauki.pl/articles/118111.pdf
- Data publikacji:
- 2016
- Wydawca:
- Polskie Towarzystwo Promocji Wiedzy
- Tematy:
-
user experience design
mobile website design
eye-tracking
case study - Opis:
- The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website. In the method, to create the mobile website design, data of various users and their behaviour were gather-ed and analysed using the web analytics tool. Next, based on the findings from web analytics, the mobile prototype for the website was created and validated in eye-tracking usability testing. The analysis of participants’ behaviour during eye-tracking sessions allowed improvements of the prototype.
- Źródło:
-
Applied Computer Science; 2016, 12, 4; 96-110
1895-3735 - Pojawia się w:
- Applied Computer Science
- Dostawca treści:
- Biblioteka Nauki
Artykuł