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Tytuł:
Educational Services as a Natural Environment of Shaping Enterprising Attitudes
Autorzy:
Jonas, Krzysztof
Jonas, Agata
Powiązania:
https://bibliotekanauki.pl/articles/1197766.pdf
Data publikacji:
2019-03-29
Wydawca:
Akademia Ignatianum w Krakowie
Tematy:
Co-creating services
educational services
Opis:
RESEARCH OBJECTIVE: The aim of the article is to identify opportunities of shaping active attitudes of students inherent in the very essence of educational services and the evaluation of the current degree of involvement of students of postgraduate in contributing to educational services. THE RESEARCH PROBLEM AND METHODS: To achieve the objective of the article, the theoretical part is written based on literature studies (Polish and foreign). The empirical part uses the results of a survey conducted among students (223 persons) of postgraduate accounting courses at the Cracow University of Economics. THE PROCESS OF ARGUMENTATION: The article is divided into several parts, respectively: (1) Entrepreneurship is defined as an active attitude, (2) educational services are presented as a product co-created by the service provider and the customer, (3) results of the study on the evaluation of the active postgraduate student attitudes are presented, (4) conclusions of the study are provided and opportunities to activate students to co-create the educational service they use. RESEARCH RESULTS: Literature studies indicate that in the essence of services (and in particular educational services), there are significant possibilities to shape the attitudes of their active participants. Empirical studies show, however, that this potential is not fully used. Only 50% of the participants of the study stated that the teachers allowed the students to actively influence the course of the classes. Every fourth participant admitted simultaneously they took advantage of such possibilities extensively. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATION: Full use of the possibilities inherent in the essence of the educational service to build enterprising attitudes requires changing the attitudes of the teachers in the first place. Because the study presented in the article was fragmentary it seems justified to conduct similar studies regarding other types of courses and among other teachers.
Źródło:
Horyzonty Wychowania; 2018, 17, 44; 49-57
1643-9171
2391-9485
Pojawia się w:
Horyzonty Wychowania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The model of evaluating the efficiency of educational services market based on the balanced scorecard
Autorzy:
Gryshchenko, I. M.
Bebko, S. V.
Powiązania:
https://bibliotekanauki.pl/articles/2157011.pdf
Data publikacji:
2014
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
educational services market
balanced scorecard
the efficiency of educational services market.
financial and non-financial indicators
Opis:
There has been considered in the article the issue of evaluating the efficiency of functioning of the educational services market under the conditions of national economy formation. There has been analyzed the educational services markets of Ukraine and China. There has been suggested the model of evaluating the effectiveness of functioning of educational services market based on the tools of the balanced scorecard.
Źródło:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2014, 1(13); 91-104
1898-0171
Pojawia się w:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Państwo jako podmiot zamawiający usługi edukacyjne dla społeczeństwa
A state as an entity ordering educational services for a society
Autorzy:
Polcyn, Jan
Powiązania:
https://bibliotekanauki.pl/articles/585940.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Państwo
Społeczeństwo
Usługi edukacyjne
Educational services
Society
State
Opis:
The paper focuses on the assessment of capital expenditures on secondary vocation¬al and general education, examination efficiency and the results of the key final examinations at the primary level. Higher expenditures are incurred in secondary vocational education. At the same time, outcomes achieved in this area of education are lower. It is proposed to implement a vocational education model, already legally sanc-tioned in extramural forms of education. The adoption of such solutions should actually enrich the human capital of society. This should provide a more careful secondary education and contribute to a significant improvement in the occupational mobility of society, due to a relatively fast process of acquiring new skills
Źródło:
Studia Ekonomiczne; 2015, 209; 159-170
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Potencjał urządzeń mobilnych i gamifikacji w usługach edukacyjnych
Potential of mobile devices and gamification in educational services
Autorzy:
Badzińska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/432192.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
new media
ICT
gamification
mobile devices
educational services
Opis:
Significant civilization changes resulting in the formation of a network society, involve a need to seek new and more effective models of education utilizing the potential of new media. The study area − the use of ICT in educational services − has been limited to the identification and analysis activities in support of search and selection of necessary information. The purpose of this article is to identify the tools and mechanisms used primarily in virtual space, which allow for an increase of motivation of learners and the perception of knowledge, and hence, achieving the desired educational goals. The article was developed based on a review which had been conducted regarding services and educational applications proving the effectiveness of using the mechanism of gamification and mobile devices in education and on the basis of the results of qualitative research conducted by the author at the time of the scientific research internship in a consulting and training enterprise. The publication is of research and analysis character and can provide a contribution to the in-depth empirical research.
Źródło:
Informatyka Ekonomiczna; 2014, 2(32); 249-261
1507-3858
Pojawia się w:
Informatyka Ekonomiczna
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Marketing of Higher Education: Future Challenges
Autorzy:
Domański, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/417370.pdf
Data publikacji:
2014-12-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
university
educational marketing
educational services
internationalization of universities
relationship marketing
Opis:
Purpose: The aim of the study is to analyse marketing challenges facing Polish public universities. Polish universities must urgently adjust their educational offers to deep declines in internal demand and to increased internationalisation of the educational market. The author explores the impact of management decentralisation in faculties of higher education institutions upon their market orientation, relationships with the external world and commercialisation of educational services targeting foreign students. Methodology: The study is based mostly on direct observations and an extensive review of international literature devoted to the model of the university of the future and its relationships with the environment. The author has been lecturing on marketing for many years; he also manages educational business programmes at a large public university in Poland where he acts in the capacity of a dean. Findings: Future universities should develop an array of services based on the relationship marketing with key strategic partners (business, local authorities, students and graduates). The idea of a modern educational service should be based on an individual approach to students expanded with complementary services. Educational services should be developed interactively in cooperation with key stakeholders. Practical implications: Polish public universities should become more marketing oriented and develop a set of commercial educational services addressed to foreign students and to entrepreneurial and internationally-oriented Polish students . Originality/value: Conclusions formulated by the author result from his long personal experience and knowledge of the specificity of the educational market in Poland and across the world and his experience in managing an interdisciplinary faculty of a large public university. The interdisciplinary approach to the subject combines elements of the relationship marketing and interactive development of new educational services.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 118-132
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Impact of promotional activities on choosing a place to study by the students of Pope John Paul II State School of Higher Education in Biała Podlaska
Wpływ działań promocyjnych na wybór uczelni wyższej przez studentów PSW im. Papieża Jana Pawła II w Białej Podlaskiej
Autorzy:
Kozak, A.
Taradaniuk, A.
Shevchenko, E.
Powiązania:
https://bibliotekanauki.pl/articles/2051267.pdf
Data publikacji:
2020
Wydawca:
Akademia Bialska Nauk Stosowanych im. Jana Pawła II w Białej Podlaskiej
Tematy:
promotion
research
marketing of educational services
higher education institution
Opis:
Subject and purpose of work: The article deals with the issues of promotion and its impact on the students’ decisions to choose a place to study. The problem seems to be important due to the changes on the educational market that have been taking place for several years. On the one hand, we have a large supply of academic institutions, and, on the other, an ongoing demographic decline. Such a situation requires the implementation of marketing activities which can establish and maintain permanent relationships between higher education institutions and the recipients of their offers. Materials and methods: This study used a non-random selection. It included 100 randomly selected students of Pope John Paul II State School of Higher Education in Biała Podlaska (PSW). Its aim was to answer two basic research questions, namely what impact on students’ choice of a place to study have promotional activities undertaken by higher education institutions, and which forms of promotion have the greatest and the least impact on students’ choices. Results: The survey of respondents' opinions was conducted at the turn of January and February 2020 by the method of a diagnostic survey using a questionnaire. The main source of information on academic institutions to choose from, as stated by the respondents, were their friends and family. Such an answer was given by as many as 40% of the respondents. The research also showed that the greatest impact on students’ decisions were: the information on the website of a higher education institution (24%), open days (19%), as well as leaflets and guides (16%). Conclusions: The arguments for the choice of Pope John Paul II State School of Higher Education in Biała Podlaska, and not some other academic institution, were primarily a convenient location, its prestige, the possibility of foreign trips and the positive opinions of their friends. The respondents positively assess the image of their study place, but they find its promotional activities to be insufficient.
Źródło:
Economic and Regional Studies; 2020, 13, 4; 490-503
2083-3725
2451-182X
Pojawia się w:
Economic and Regional Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kano questionnaire as a tool for evaluating qualitative characteristics of educational services: the perspective of loyal and disloyal students
Autorzy:
Szeliga-Duchnowska, A.
Szewczyk, M.
Powiązania:
https://bibliotekanauki.pl/articles/324785.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
Kano questionnaire
educational services
students
kwestionariusz Kano
usługi edukacyjne
studenci
Opis:
The main aim of the research was to identify the attributes of educational service, which affect its quality from the point of view of students. Simultaneously, the authors’ intention was to check whether there appear differences in evaluation of the importance of characteristics of this service between the examined groups of customers, that is the loyal and the disloyal students. The most numerously represented is the category of Must-be attributes. The difference was noted in the case of classification of eleven out of thirty-three examined attributes. As regards the organization of studies, distribution of classes and facilitations, and also requirements set to the didactic personnel, the results of the research point to a lack of differences in the evaluations. The most frequently found differences occur in the assessment of the college’s infrastructure.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 116; 131-146
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Instytucje szkoleniowe jako podmiot rynku usług edukacyjnych osób dojrzałych – wybrane aspekty w świetle badania empirycznego
Training institutions as an agent in the market of educational services for older people – chosen aspects in the context of empirical research
Autorzy:
Kolodziejczyk-Olczak, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/655302.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
pracownik dojrzały
szkolenie
usługi edukacyjne
educational services
older employee
training
Opis:
The article deals with a matter that is extremely important because of population aging – training for older people. The presentation of the special characteristics of the process precedes the discussion of the main training institutions providing services to this group of customers. This part is followed by the presentation of stages comprising a correct training process, i.e. the planning of a training activity, training delivery, and the evaluation of its outcomes. The topic is analysed based on empirical research and a critical analysis of the literature on this subject. The empirical basis of the article is a qualitative survey of training institutions which was carried out for the project: Equal opportunities in the labour market for people 50+. The article ends with theoretical and practical conclusions.
Artykuł dotyka niezwykle ważnego, w sytuacji starzenia się społeczeństwa, zagadnienia – szkoleń osób dojrzałych. Proces ten ma określoną specyfikę, dlatego zostanie ona przedstawiona na początku. Zostaną opisane także podstawowe instytucje oferujące szkolenia dla tej grupy docelowej. Następnie ukazane będą poszczególne fazy prawidłowego procesu szkoleniowego: od planowania szkoleń, poprzez ich przeprowadzenie, aż po ewaluację. Zagadnienie analizowane będzie w świetle badań empirycznych i krytycznej analizy literatury przedmiotu. Empiryczną podstawą tekstu będzie badanie jakościowe przeprowadzone wśród instytucji szkoleniowych, które zrealizowane zostało w projekcie Wyrównywanie szans na rynku pracy dla osób 50+. Opracowanie zwieńczone zostanie wnioskami o charakterze teoretycznym i aplikacyjnym.
Źródło:
Acta Universitatis Lodziensis. Folia Oeconomica; 2015, 2, 312
0208-6018
2353-7663
Pojawia się w:
Acta Universitatis Lodziensis. Folia Oeconomica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ wizerunku szkoły na jej wybór przez rodziców w świetle przeprowadzonych badań
The impact of school image on the parents choice of school in the context of the conducted research
Autorzy:
Pietrulewicz, Teresa
Powiązania:
https://bibliotekanauki.pl/articles/425865.pdf
Data publikacji:
2014
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
school image
educational offer
market of educational services
pedagogical innovation
promotional activities
Opis:
The market of educational services has an impact on decisions taken by schools to create a positive image. A school's good image makes it stand out from competition, attracts new students and their parents, leads to teachers' and students' satisfaction. The total population of children attending schools is steadily decreasing, and the market of educational services is becoming increasingly diverse. Schools must compete with each other for students, and their image has an increasing impact on parents' choices regarding their children's education. Those criteria were the reason for undertaking the research in this topic. The survey conducted among parents of pupils in the first grade of a primary school had a pilot character. The author of this article has used both primary (quantitative research) and secondary sources (GUS, SIO) as well as literature studies. The aim of the cognitive study was to identify the factors that contribute to the school image and to determine the extent to which they affect parents' choice of educational institution for their child. The author relied on studies for identifying determinants affecting the image of school. These factors are related to: the quality of teaching, the teaching staff, the educational offer, communication, information in the media about the school, organizing events aimed at students and parents as well as the introduction of pedagogical innovation. The school should continually analyze changes in the market of educational services, learn how to draw conclusions from the opinions and judgments of parents and students, provide promotional activities. The analysis of test results should be the starting point for a strategy of shaping the image of the school in the long term and for adopting the best solutions in order to build a competitive advantage.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2014, 3 (55); 22-30
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The essence and directions of supplying additional educational services to talented and gifted students
Kierunki i istota zapewniania dodatkowych usług edukacyjnych dla utalentowanych studentów
Autorzy:
RUDYK, Yaroslav
Powiązania:
https://bibliotekanauki.pl/articles/456984.pdf
Data publikacji:
2010
Wydawca:
Uniwersytet Rzeszowski
Tematy:
additional educational services
gifted students
dodatkowe usługi edukacyjne
studenci utalentowani
Opis:
The theses submitted the substance and direction to provide additional educational services for gifted students in higher educational institutions of Ukraine.
W tezach pokazano istotę i kierunki zapewnienia dodatkowych usług edukacyjnych dla utalentowanych studentów w szkołach wyższych Ukrainy.
Źródło:
Edukacja-Technika-Informatyka; 2010, 1, 1; 171-173
2080-9069
Pojawia się w:
Edukacja-Technika-Informatyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Linguistic approaches the planning of educational services in higher education institution
Autorzy:
Zhezhnych, P.
Shilinh, A.
Powiązania:
https://bibliotekanauki.pl/articles/411181.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Oddział w Lublinie PAN
Tematy:
higher education institutions
linguistic approach
educational services
qualitative contingent
specialty
Opis:
Rapid pace of technological progress puts higher education institutions (HEI) tasks that require them not only quick reaction, but also the ability to work ahead. Higher education institutions, that formulating a proposal for educational specialties, are oriented towards the market of educational services, but not always take into account the demand for them among potential consumers of these services and their interests. The process of planning the provision of educational services for the HEI is an important aspect for its effective performance in the educational services market. Consequently, the purpose of this work is to formulate linguistic approaches to planning the provision of educational services in HEI, which taking into account the peculiarities of the formation of demand and proposals for these services. The factors influencing the formation of demand for educational services and proposals for their implementation are analyzed in this paper. Identification the motivational intentions of potential university entrants in the educational Web communities' posts is also contained in the article.
Źródło:
ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2018, 7, 4; 13-20
2084-5715
Pojawia się w:
ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Стратегічне управління вищим навчальним закладом на основі використання конкурентних переваг
Autorzy:
Mikołajowicz Dudko, Pawlo
Powiązania:
https://bibliotekanauki.pl/articles/2131691.pdf
Data publikacji:
2014
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
higher education
competitive edges
strategic management
market of educational services
Opis:
Certainly maintenance and features of competitive edges in the system of strategic management higher educational establishment. The list of basic sources of forming of competitive edges is resulted in the field of higher education. Suggestions are grounded in relation to introduction of mechanisms of strategic management higher educational establishments on the basis of conception of forming of competitive edges.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2014, 3(14); 29-38
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Organisation and Diversification of the Educational Market in Poland: The Case of the Poznań Agglomeration
Autorzy:
Walaszek, Marzena
Bąkowska, Edyta
Powiązania:
https://bibliotekanauki.pl/articles/1052759.pdf
Data publikacji:
2016-06-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
educational system
compulsory education
decentralisation of education
market for educational services
Poznań agglomeration
Opis:
The political changes in Poland after 1989 affected the formation of a self-reliant society. One of the results was the decentralisation of public tasks in the field of education, with the relevant competences transmitted to local governments. Since then, communes have been responsible for ensuring equal access to public education, but at the same time a non-public education market has been developing. Important for changes in the Polish educational system was also a reform started in 1999 which led to the transformation of the two-level system of education existing since 1968 into a three-level structure. The first non-public schools began to form as an alternative to public ones. Currently, non-public schools are mainly run by non-governmental organisations, religious institutions or social associations. In the general opinion, the quality of education in non-public schools is higher than in public ones (smaller classes, better contact between student and teacher, an individual approach to each student). In the face of education-model changes it is important to create a wide range of learning opportunities for everyone. It is also not about competition, but cooperation among all institutions involved in education provision. In this article, the progressive diversification of the educational market is presented on the example of the Poznań agglomeration.A diversified educational system, its commercialisation, and the creation of new educational opportunities for children and young people beyond the basic programme of education are undoubtedly benefits for the Polish society. The growing competition among the wide range of educational institutions (also taking into account institutions organising extra-curricular classes), from a theoretical point of view, should help to improve the quality of education in the entire market of educational services. As a consequence, these trends, together with demographic changes, may invite the question about the prospects of public schools in their present form in the future.
Źródło:
Quaestiones Geographicae; 2016, 35, 2; 105-114
0137-477X
2081-6383
Pojawia się w:
Quaestiones Geographicae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Adapting educational services to labor market
Dostosowywanie usług edukacyjnych do rynku pracy
Autorzy:
Dragolea, L.
Achim, M I
Cabulea, L
Popa, M.
Powiązania:
https://bibliotekanauki.pl/articles/405710.pdf
Data publikacji:
2014
Wydawca:
Politechnika Częstochowska
Tematy:
educational services
labor market
internship
student
usługi edukacyjne
rynek pracy
staż
Opis:
We are living in a society in which services are characterized by great expansion, mobility and adaptability to market requirements. The purpose of this article is to present the necessity of adapting educational services, namely those in the sphere of higher education, to the labour market and in particular the manner in which the requirements of the labour market are currently well understood and fulfilled by universities. The most accessible and effective way to start the process of correlating students’ skills with market requirements is to facilitate internships for students at the employers. This research has been carried out among the students in the fields of economics at the “1 Decembrie 1918” University of Alba Iulia, following the completion of their last internship (July 2013) and among the economic operators, partners in the completion of internships.
Żyjemy w społeczeństwie, w którym usługi charakteryzują się dużą ekspansją, mobilnością i zdolnością adaptacji do wymagań rynku. Celem niniejszego artykułu jest przedstawienie konieczności dostosowania usług edukacyjnych, czyli tych, w sferze szkolnictwa wyższego, do rynku pracy w szczególności w sposób, w jaki wymogi rynku pracy są obecnie dobrze znane i wypełniane przez uczelnie wyższe. Najbardziej dostępnym i skutecznym sposobem, aby rozpocząć proces korelowania umiejętności studentów z wymogami rynku jest ułatwienie studentom staży u pracodawców. Niniejsze badanie przeprowadzone zostało wśród studentów w dziedzinie ekonomii na Uniwersytecie „1 Decembrie 1918” w Alba Iulia, po zakończeniu ich ostatniego stażu (lipiec 2013 r.) i wśród podmiotów gospodarczych, partnerów w realizacji staży.
Źródło:
Polish Journal of Management Studies; 2014, 10, 1; 19-23
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Тенденції комунікаційної діяльності Університетів України
Autorzy:
Крахмальова, Ніна Анатоліївна
Powiązania:
https://bibliotekanauki.pl/articles/2158733.pdf
Data publikacji:
2013
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
market of educational services
universities of Ukraine
of communication activity
users of educational services
optimum complex of elements of communications of universities
pablik rileyshenz
publicity activity
international educational exhibition measures
Opis:
In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
Źródło:
Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2013, 1(5); 125-135]
1730-0266
Pojawia się w:
Prosopon. Europejskie Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
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