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Wyświetlanie 1-10 z 1378
Tytuł:
Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Autorzy:
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047894.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate identity
corporate image
corporate reputation
perception of corporate identity
Opis:
Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 109-125
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Działania ekologiczne, wizerunek korporacyjny, percepcje i zachowania nabywców na rynku dóbr zaopatrzeniowych – badanie eksploracyjne
Ecological activities, corporate image, perceptions and buyers’ behavior on B2B market – an exploratory study
Autorzy:
Wołodźko-Pasala, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/420127.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
Corporate Ability
Corporate Social Responsibility
corporate image
environmental activities
Opis:
The goal of the article is to present a model that can be used to measure influence of environmental activities communicated as an instrument to create corporate image, represented by (1) Corporate Ability and (2) Corporate Social Responsibility and their influence on buyers’ attitudes and the behaviors on B2B market. The author of the article hopes that an empirical validation of hypothesis allows better understanding, how and if environmental activities influence buyers’ attitude and behavior. It may increase managers’ knowledge in strategic decisions making process, when launching and positioning new products on the market. It enables better use of market opportunities, by investing in brand strength, while increasing an ability to generate cash flow.
Źródło:
Nauki o Zarządzaniu; 2013, 1(14); 116-134
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs
Autorzy:
Goźdź-Roszkowski, Stanisław
Fronczak, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/1368418.pdf
Data publikacji:
2020-03-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate blogs
corporate communication
corporate discourse
corpus linguistics
engagement
Opis:
This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establishing a pseudo-dialogue, with virtually no or very low level of interactivity between blog writers and blog readers.
Źródło:
Research in Language; 2020, 18, 1; 69-87
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fundacje korporacyjne w Polsce
Corporate Foundations in Poland
Autorzy:
Gołaszewska-Kaczan, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/20311676.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate social responsibility
corporate foundations
Opis:
Corporate foundations are structures created by companies to conduct socially responsible activities. They are intended to make these activities more profes-sional, better organised and coordinated. The foundations can also serve as a way of creating a positive image of a firm. The aim of the article is to present this form of business activity through illustrating the basic characteristics of corpo-rate foundations and the issues connected with operating them in Poland.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2014, 17, 3; 65-73
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate governance jako próba godzenia aspiracji interesariuszy
Corporate governance as an attempt to reconcile stakeholders aspirations
Autorzy:
Wierzbicka, A.
Powiązania:
https://bibliotekanauki.pl/articles/326294.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
interesariusze
przedsiębiorstwo
corporate governance
stakeholders
corporate
Opis:
Dynamiczne zmiany zachodzące w otoczeniu przedsiębiorstwa wskazują, że cel działania podmiotów gospodarczych nie może ograniczać się do maksymalizacji zysku. Należy pamiętać o tym, że przedsiębiorstwa skupiają w swoich strukturach różnorodne potrzeby interesariuszy. Narzędziem, które ma pomóc w osiągnięciu konsensusu pomiędzy złożonością oczekiwań poszczególnych grup interesów i zapobiegać pojawiającym się na tym tle konfliktom hamującym rozwój przedsiębiorstwa są m.in. rekomendacje corporate governance. Znajdują one swoje odzwierciedlenie w Kodeksach Dobrych Praktyk. Stąd też celem artykułu jest weryfikacja hipotezy, zgodnie z którą rekomendacje corporate governance są pomocne w godzeniu aspiracji poszczególnych grup interesariuszy.
The dynamic changes taking place in the company's environment indicate that the objective of business operators cannot be limited to maximizing profit. Companies focus their needs on different stakeholders. A tool which can help to reach a consensus between the complexity of the expectations of individual interest groups and to prevent emerging conflicts between them is recommendations f corporate governance. These recommendations are reflected in the Code of Good Practice. Hence, the purpose of this article is to verify the hypothesis that corporate governance recommendations are helpful in reconciling the aspirations of individual stakeholder groups.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 128; 421-434
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Investment in Bank-Dependent Companies in Crisis Time
Autorzy:
Bukalska, Elżbieta
Skibińska-Fabrowska, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/2168538.pdf
Data publikacji:
2023-01-20
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
corporate investment
corporate debt
crisis time
Opis:
The aim of this paper is to ascertain corporate investment reaction in bank-dependent companies in times of crisis. Our investigation covers the differences in corporate investment reaction due to the global financial crisis (GFC) of 2007–2009 and the COVID-19 crisis of 2020–2021. We utilized panel data of companies present on the Warsaw Stock Exchange during the GFC and COVID-19 crisis—932 firm-year observations. We found a negative relationship between bank dependence (static ratio) and corporate investment, but a statistical significance was found only for the GFC period. We also found a positive relationship between bank dependence (dynamic ratio) and corporate investment, but statistical significance was found only for the GFC period. Additionally, we found that during the COVID-19 crisis, the level of corporate investment was at its lowest level, but the biggest drop was noticeable during the GFC when compared to the pre-GFC period. Our article contributes to the existing research by being part of the research on corporate investment and capital structure. It consists of the research on one of the determinants of the corporate investment and capital structure decisions—macroeconomic turbulence manifested in economic crises.
Źródło:
Central European Economic Journal; 2023, 10, 57; 1-22
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wolontariat pracowniczy. Istota, formy, przykłady
Employee Volunteering. Essence, Forms, Examples
Autorzy:
Dylus, Aniela
Matyjaszczyk, Karolina
Powiązania:
https://bibliotekanauki.pl/articles/652864.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate volunteering
corporate social responsibility (CSR)
corporate community involvement/investment (CCI)
Opis:
Corporate volunteering is a social activity undertaken by employees with the support of their employer. Engaging in various charity actions is one of the most popular forms of implementing the principle of corporate social responsibility (CSR). In Poland, this institution has been known for a short time, but its importance and development are noticeable. The introduction of volunteering among employees takes various forms, depending on financial possibilities, commitment, free time and the needs of the beneficiaries. Volunteering also brings various benefits (both internal and external) as well as many difficulties and barriers that reduce the ability to engage in social projects. This article presents the essence of employee volunteering, as well as its typology, form and scale of dissemination in Poland. As a complement to the analysis, there are examples of completed corporate volunteering programs.
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Źródło:
Annales. Etyka w Życiu Gospodarczym; 2018, 21, 2; 7-28
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate venturing – a new way of creating a company’s future
Autorzy:
Baaken, Thomas
Alfert, Carina
Kliewe, Thorsten
Powiązania:
https://bibliotekanauki.pl/articles/2128575.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
corporate venturing
intrapreneurship
business development
corporate initiatives
corporate entrepreneurship
innovation
new business
Opis:
Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models.
Źródło:
Optimum. Economic Studies; 2020, 1(99); 3-21
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
CSR przyszłości pomiędzy dyskusją akademicką a codziennością
CSR for the future. Between academic discussion and every-day life
Autorzy:
Geisler, Robert
Powiązania:
https://bibliotekanauki.pl/articles/1180901.pdf
Data publikacji:
2018
Wydawca:
Państwowa Wyższa Szkoła Zawodowa w Raciborzu
Tematy:
Corporate Social Responsibility 2.0
Corporate Share Value
Corporate Social Performance
MSE
Opis:
Sustainable development became the subject of scientific analysis and key concept in management practice. The model of CSR (Corporate Social Responsibility) created in 60s and developed in 80s of 20 century, was criticized and re-defined. The paper presents characterizes of reconstruction CSR model in the way of (1) CSR 2.0, (2) CSV - Corporate Share Value and (3) CSP – Corporate Social Performance. On the practical level, scientists and practitioners agree that model created in Transnational Corporations and huge companies, should be implemented by other firms, especially SME’s. However, in such argumentation that SME’s are well-known actor in their communities and they are responsible from point of view “human nature”. Additionally, a lot of companies, even small and medium, realized model of cooperation or community building among stakeholders, what means that they realized new models of CSR without definitions of such process. The aim of the article is to analyses the role of SME’s in implementation of new concepts of CSR, as CSR 2.0, CSV or CSP. The case studies of firms in polish economic reality, small towns and villages and the case study of the tool which is used for building CSR model, should show the existing model of responsibility. The paper is based on ethnography and autoethnography methods. In both cases analysis are qualitative studies.
Źródło:
Eunomia – Rozwój Zrównoważony – Sustainable Development; 2018, 1(94); 25-37
1897-2349
2657-5760
Pojawia się w:
Eunomia – Rozwój Zrównoważony – Sustainable Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Sustainable Development Strategy – A Case Study of Kompania Piwowarska S.A.
Autorzy:
Wyrwicka, M. K.
Jaźwińska, D.
Powiązania:
https://bibliotekanauki.pl/articles/409564.pdf
Data publikacji:
2016
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
corporate strategy
sustainable development
corporate social responsibility
Opis:
Enterprises have to search for a balance between the economy and the objectives set by the company. Achieving goals is related to the selection strategy. The strategy is a way to create value for stakeholders. The choice of strategy is conditioned by various factors. One of them is the responsibility of the social aspect. Corporate social responsibility is linked to the idea of sustainable development. Sustainable development provide quality of life on the available level of civilization. This development is not limited development opportunities of future generations. This is achieved by the rational management of resources with regard to caring for the natural environment. Sustainable development is a global strategy. The article contains selected study results of the company with the brewing industry. Among other things, indicated internal and external barriers to implementation the sustainable development. The company's own research conducted in the period December 2014 – February 2015.
Źródło:
Research in Logistics & Production; 2016, 6, 4; 299-307
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-10 z 1378

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