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Wyświetlanie 1-15 z 1363
Tytuł:
Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Autorzy:
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047894.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate identity
corporate image
corporate reputation
perception of corporate identity
Opis:
Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 109-125
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Działania ekologiczne, wizerunek korporacyjny, percepcje i zachowania nabywców na rynku dóbr zaopatrzeniowych – badanie eksploracyjne
Ecological activities, corporate image, perceptions and buyers’ behavior on B2B market – an exploratory study
Autorzy:
Wołodźko-Pasala, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/420127.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
Corporate Ability
Corporate Social Responsibility
corporate image
environmental activities
Opis:
The goal of the article is to present a model that can be used to measure influence of environmental activities communicated as an instrument to create corporate image, represented by (1) Corporate Ability and (2) Corporate Social Responsibility and their influence on buyers’ attitudes and the behaviors on B2B market. The author of the article hopes that an empirical validation of hypothesis allows better understanding, how and if environmental activities influence buyers’ attitude and behavior. It may increase managers’ knowledge in strategic decisions making process, when launching and positioning new products on the market. It enables better use of market opportunities, by investing in brand strength, while increasing an ability to generate cash flow.
Źródło:
Nauki o Zarządzaniu; 2013, 1(14); 116-134
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs
Autorzy:
Goźdź-Roszkowski, Stanisław
Fronczak, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/1368418.pdf
Data publikacji:
2020-03-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate blogs
corporate communication
corporate discourse
corpus linguistics
engagement
Opis:
This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establishing a pseudo-dialogue, with virtually no or very low level of interactivity between blog writers and blog readers.
Źródło:
Research in Language; 2020, 18, 1; 69-87
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fundacje korporacyjne w Polsce
Corporate Foundations in Poland
Autorzy:
Gołaszewska-Kaczan, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/20311676.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate social responsibility
corporate foundations
Opis:
Corporate foundations are structures created by companies to conduct socially responsible activities. They are intended to make these activities more profes-sional, better organised and coordinated. The foundations can also serve as a way of creating a positive image of a firm. The aim of the article is to present this form of business activity through illustrating the basic characteristics of corpo-rate foundations and the issues connected with operating them in Poland.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2014, 17, 3; 65-73
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate governance jako próba godzenia aspiracji interesariuszy
Corporate governance as an attempt to reconcile stakeholders aspirations
Autorzy:
Wierzbicka, A.
Powiązania:
https://bibliotekanauki.pl/articles/326294.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
interesariusze
przedsiębiorstwo
corporate governance
stakeholders
corporate
Opis:
Dynamiczne zmiany zachodzące w otoczeniu przedsiębiorstwa wskazują, że cel działania podmiotów gospodarczych nie może ograniczać się do maksymalizacji zysku. Należy pamiętać o tym, że przedsiębiorstwa skupiają w swoich strukturach różnorodne potrzeby interesariuszy. Narzędziem, które ma pomóc w osiągnięciu konsensusu pomiędzy złożonością oczekiwań poszczególnych grup interesów i zapobiegać pojawiającym się na tym tle konfliktom hamującym rozwój przedsiębiorstwa są m.in. rekomendacje corporate governance. Znajdują one swoje odzwierciedlenie w Kodeksach Dobrych Praktyk. Stąd też celem artykułu jest weryfikacja hipotezy, zgodnie z którą rekomendacje corporate governance są pomocne w godzeniu aspiracji poszczególnych grup interesariuszy.
The dynamic changes taking place in the company's environment indicate that the objective of business operators cannot be limited to maximizing profit. Companies focus their needs on different stakeholders. A tool which can help to reach a consensus between the complexity of the expectations of individual interest groups and to prevent emerging conflicts between them is recommendations f corporate governance. These recommendations are reflected in the Code of Good Practice. Hence, the purpose of this article is to verify the hypothesis that corporate governance recommendations are helpful in reconciling the aspirations of individual stakeholder groups.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 128; 421-434
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate Investment in Bank-Dependent Companies in Crisis Time
Autorzy:
Bukalska, Elżbieta
Skibińska-Fabrowska, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/2168538.pdf
Data publikacji:
2023-01-20
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
corporate investment
corporate debt
crisis time
Opis:
The aim of this paper is to ascertain corporate investment reaction in bank-dependent companies in times of crisis. Our investigation covers the differences in corporate investment reaction due to the global financial crisis (GFC) of 2007–2009 and the COVID-19 crisis of 2020–2021. We utilized panel data of companies present on the Warsaw Stock Exchange during the GFC and COVID-19 crisis—932 firm-year observations. We found a negative relationship between bank dependence (static ratio) and corporate investment, but a statistical significance was found only for the GFC period. We also found a positive relationship between bank dependence (dynamic ratio) and corporate investment, but statistical significance was found only for the GFC period. Additionally, we found that during the COVID-19 crisis, the level of corporate investment was at its lowest level, but the biggest drop was noticeable during the GFC when compared to the pre-GFC period. Our article contributes to the existing research by being part of the research on corporate investment and capital structure. It consists of the research on one of the determinants of the corporate investment and capital structure decisions—macroeconomic turbulence manifested in economic crises.
Źródło:
Central European Economic Journal; 2023, 10, 57; 1-22
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wolontariat pracowniczy. Istota, formy, przykłady
Employee Volunteering. Essence, Forms, Examples
Autorzy:
Dylus, Aniela
Matyjaszczyk, Karolina
Powiązania:
https://bibliotekanauki.pl/articles/652864.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
corporate volunteering
corporate social responsibility (CSR)
corporate community involvement/investment (CCI)
Opis:
Corporate volunteering is a social activity undertaken by employees with the support of their employer. Engaging in various charity actions is one of the most popular forms of implementing the principle of corporate social responsibility (CSR). In Poland, this institution has been known for a short time, but its importance and development are noticeable. The introduction of volunteering among employees takes various forms, depending on financial possibilities, commitment, free time and the needs of the beneficiaries. Volunteering also brings various benefits (both internal and external) as well as many difficulties and barriers that reduce the ability to engage in social projects. This article presents the essence of employee volunteering, as well as its typology, form and scale of dissemination in Poland. As a complement to the analysis, there are examples of completed corporate volunteering programs.
-
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2018, 21, 2; 7-28
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Corporate venturing – a new way of creating a company’s future
Autorzy:
Baaken, Thomas
Alfert, Carina
Kliewe, Thorsten
Powiązania:
https://bibliotekanauki.pl/articles/2128575.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
corporate venturing
intrapreneurship
business development
corporate initiatives
corporate entrepreneurship
innovation
new business
Opis:
Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models.
Źródło:
Optimum. Economic Studies; 2020, 1(99); 3-21
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
CSR przyszłości pomiędzy dyskusją akademicką a codziennością
CSR for the future. Between academic discussion and every-day life
Autorzy:
Geisler, Robert
Powiązania:
https://bibliotekanauki.pl/articles/1180901.pdf
Data publikacji:
2018
Wydawca:
Państwowa Wyższa Szkoła Zawodowa w Raciborzu
Tematy:
Corporate Social Responsibility 2.0
Corporate Share Value
Corporate Social Performance
MSE
Opis:
Sustainable development became the subject of scientific analysis and key concept in management practice. The model of CSR (Corporate Social Responsibility) created in 60s and developed in 80s of 20 century, was criticized and re-defined. The paper presents characterizes of reconstruction CSR model in the way of (1) CSR 2.0, (2) CSV - Corporate Share Value and (3) CSP – Corporate Social Performance. On the practical level, scientists and practitioners agree that model created in Transnational Corporations and huge companies, should be implemented by other firms, especially SME’s. However, in such argumentation that SME’s are well-known actor in their communities and they are responsible from point of view “human nature”. Additionally, a lot of companies, even small and medium, realized model of cooperation or community building among stakeholders, what means that they realized new models of CSR without definitions of such process. The aim of the article is to analyses the role of SME’s in implementation of new concepts of CSR, as CSR 2.0, CSV or CSP. The case studies of firms in polish economic reality, small towns and villages and the case study of the tool which is used for building CSR model, should show the existing model of responsibility. The paper is based on ethnography and autoethnography methods. In both cases analysis are qualitative studies.
Źródło:
Eunomia – Rozwój Zrównoważony – Sustainable Development; 2018, 1(94); 25-37
1897-2349
2657-5760
Pojawia się w:
Eunomia – Rozwój Zrównoważony – Sustainable Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
THE LGBT COMMUNITY AS A STAKEHOLDER IN COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF SELECTED CASE STUDIES
Autorzy:
Szyndlar, Marta
Wąsikiewicz-Firlej, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/1047730.pdf
Data publikacji:
2019-12-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
corporate communication
corporate social responsibility
LGBT stakeholders
Opis:
Corporate Social Responsibility (CSR) has become an indispensable element of corporate communication. Engagement in social initiatives enables companies to stabilise their positive image, present their values and communicate with stakeholders. Although in recent years the LGBT community has more and more frequently been the addressee of such corporate actions, this theme has rarely been explored by scholars. The present paper aims to investigate how corporate initiatives related to CSR are communicated to the LGBT community as one of the corporate stakeholders. Due to the scarcity of subsequent research, the current qualitative study is of an explorative character and has taken the form of a case study. Three brands renown for addressing the LGBT community, i.e. Ben and Jerry’s, Levi’s and Absolut Vodka, have been selected for the study, which analyses the relevant communication practices. The study primarily aims to specify the image of the LBGT community emerging from the campaigns analysed and to identify the communication channels and tools applied. Additionally, it also attempts to scrutinise the outcomes of these activities and their impact on corporate reputation as well as the perception of the LGBT community in a wider social context.
Źródło:
Scripta Neophilologica Posnaniensia; 2019, 19; 191-221
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Sustainable Development Strategy – A Case Study of Kompania Piwowarska S.A.
Autorzy:
Wyrwicka, M. K.
Jaźwińska, D.
Powiązania:
https://bibliotekanauki.pl/articles/409564.pdf
Data publikacji:
2016
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
corporate strategy
sustainable development
corporate social responsibility
Opis:
Enterprises have to search for a balance between the economy and the objectives set by the company. Achieving goals is related to the selection strategy. The strategy is a way to create value for stakeholders. The choice of strategy is conditioned by various factors. One of them is the responsibility of the social aspect. Corporate social responsibility is linked to the idea of sustainable development. Sustainable development provide quality of life on the available level of civilization. This development is not limited development opportunities of future generations. This is achieved by the rational management of resources with regard to caring for the natural environment. Sustainable development is a global strategy. The article contains selected study results of the company with the brewing industry. Among other things, indicated internal and external barriers to implementation the sustainable development. The company's own research conducted in the period December 2014 – February 2015.
Źródło:
Research in Logistics & Production; 2016, 6, 4; 299-307
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Unstash the Cash! Corporate Governance Reform in Japan
Autorzy:
Aoyagi, Chie
Ganelli, Giovanni
Powiązania:
https://bibliotekanauki.pl/articles/565680.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Japan
corporate cash holdings
corporate governance
growth strategy.
Opis:
Japan’s high corporate savings might be holding back growth, by preventing a more efficient use of resources. Small and medium enterprises (SMEs) have been the main contributors to high corporate cash balances, but more recently larger companies have also increased cash holdings. This paper focuses on the causes and consequences of the current corporate behavior and suggests options for reform. In particular, Japan’s weak corporate governance – as measured by available indexes – might be contributing to high cash holdings. An empirical analysis on a panel of Japanese firms confirms that improving corporate governance would help unlock corporate savings. The main policy implication of the analysis carried out in this paper is that a more ambitious and comprehensive corporate governance reform should be a key component of Japan’s growth strategy. Such a reform would help remove some of the bottlenecks of the legal and corporate governance framework
Źródło:
Journal of Banking and Financial Economics; 2017, 1(7); 51-69
2353-6845
Pojawia się w:
Journal of Banking and Financial Economics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Relationship between corporate image and corporate reputation in Polish banking sector
Autorzy:
Szwajca, Danuta
Powiązania:
https://bibliotekanauki.pl/articles/18870843.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
corporate reputation
corporate image
intangible resources
banking sector
Opis:
Research background: Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive advantage and market value. Although reputation and image are interrelated categories, they should not be identified with each other. The differences are not only in the definition and the character, but also in the mechanism of formation and tools to create these resources by the company. Image is a picture, perceptions and associations about the company in the minds of consumers, which may be created using the tools of PR and advertising in a relatively short period of time. Reputation is a review of the company and its activities, formulated by various stakeholder groups, on the basis of not only advertising, but also on the basis of the assessment of real activities of companies in the long term. Purpose of the article: The cognitive objective of the article is to point out the fundamental differences between reputation and image on the basis of the analysis of approaches and theoretical concepts. The practical objective is to make an attempt to identify the differences and relationships between reputation and image on the basis of empirical analysis, therefore the research was conducted in the Polish banking sector. Methods: In order to evaluate image and reputation, the survey method was used aimed at the customers of banks operating on the Polish market. Findings & Value added: Reputation and image are two separate, intangible assets that support each other and the company needs each of them to build its competitive advantage. The results of empirical study allowed formulating the thesis that the banks, whose reputation is rated better by the customers, also have a better and more coherent image in their minds.
Źródło:
Oeconomia Copernicana; 2018, 9, 3; 493-509
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Influence of Corporate Communication Strategy and Customer Value Creation Toward Creation of Reputation (Case Study at Len-Indonesian State Owned Company)
Autorzy:
Syaifuddin, Syaifuddin
Rizal, Achmad
Powiązania:
https://bibliotekanauki.pl/articles/1166911.pdf
Data publikacji:
2018
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Corporate communication strategy
corporate reputation
customer value creation
Opis:
The objectives of this research are to know and to analyze corporate communication strategy, customer value creation, creation of corporate reputation and the influence of corporate communication strategy and customer value creation toward creation of corporate reputation. This research is descriptive and verificative with descriptive survey and explanatory with stratified random sampling. The amount of sample is 55 respondents. Data collection techniques are library data, observation, and questioner. Analysis data used is path analysis. Research results show that the corporate communication strategy and customer value creation influence creation of reputation Len Industri Group is 53.7% simultaneously. The influence of corporate communication strategy to the creation of reputation is at 47.2% partially while customer value creation does not significantly influence the creation of reputation is 5.1%.
Źródło:
World Scientific News; 2018, 105; 62-73
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
L’impact de la politique de gestion de l’entreprise dans le discours organisationnel
The impact of corporate management policy in organizational discourse
Autorzy:
Manceau, Amelia
Powiązania:
https://bibliotekanauki.pl/articles/1048288.pdf
Data publikacji:
2019-05-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
organizational discourse
internationalization
corporate communication
corporate management policy
Opis:
Global internationalization of companies is a new challenge in the area of management and brings about changes in communication. Organizational discourse in corporations remains a still unexplored research domain. The multilingual population working within the same corporation organization is creating its own language that becomes a kind of jargon giving rise to misunderstandings outside of the workplace. We want to emphasize mutation of the corporate language in the synchronic approach. We analyse emails, oral conversations, as well as instantaneous written conversations, etc. Special attention is paid to anglicisms, tutoiement and imperative structures.
Źródło:
Studia Romanica Posnaniensia; 2019, 46, 1; 181-192
0137-2475
2084-4158
Pojawia się w:
Studia Romanica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 1363

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