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Tytuł:
American political campaigns
Autorzy:
Benoit, William L.
Powiązania:
https://bibliotekanauki.pl/articles/471298.pdf
Data publikacji:
2009
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
American
campaigns
messages
democracy
Opis:
This essay provides a perspective on political campaigns in the United States. First, the historical background is discussed. Then the style of political actors is addressed. Campaign practices and the role of the media in elections are described. Finally, political culture and professionalization are discussed.
Źródło:
Central European Journal of Communication; 2009, 2, 2(3); 225-231
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Political advertising - a research overview
Autorzy:
Holtz-Bacha, Christina
Powiązania:
https://bibliotekanauki.pl/articles/471322.pdf
Data publikacji:
2018
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
polotical advertising
elections
campaigns
Opis:
In the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising. In other parts of the world, electoral advertising on television is much more regulated, which may be the reason why this campaign tool has not reached the same relevance as in the U.S. Th is article provides a comprehensive overview of the different research perspectives and in particular discusses differences between the role of electoral advertising in the U.S. and other countries, which also pose a challenge for international comparisons.
Źródło:
Central European Journal of Communication; 2018, 11, 2/21; 166-176
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An easy target? Types of attack on oil tankers by state actors
Autorzy:
Hacaga, Maciej
Powiązania:
https://bibliotekanauki.pl/articles/576517.pdf
Data publikacji:
2020-03-17
Wydawca:
Akademia Sztuki Wojennej
Tematy:
oil
energy security
maritime campaigns
Opis:
Although they became vocal in May and June 2019, due to attacks taking place in the Gulf of Oman, attacks against oil tankers are a century old problem. Because of their size and the cargo tankers appear to be easy targets. The main objective of the paper is to analyze effectiveness of different modes of attacks against oil tankers that have been undertaken since widespread use of oil has begun. A comparative case-study approach was adopted to evaluate the effectiveness of different modes of attacks against oil tankers over the long-term, namely, the last century. It briefly reviews destructiveness of three anti-tanker campaigns during both World Wars. Subsequently they are compared with two post-1945 sets of attacks that happened in the Persian Gulf region – the Tanker War of 1980s and the 2019 attacks. The scale of damages inflicted by attacks against oil tankers is varied. The experience of both World Wars shows their effectiveness. However, post-1945 events do not provide confirming evidence. The main difference is scale of hostile activities applied against tankers.These are not characteristics of tankers that make them easy targets but political conditions (war/peace state of international system) that enable application weapons and tactics of different scale of destruction.
Źródło:
Security and Defence Quarterly; 2020, 28, 1; 54-69
2300-8741
2544-994X
Pojawia się w:
Security and Defence Quarterly
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czytanie w łóżku. Lektura jako atrybut atrakcyjności w kampaniach promujących czytelnictwo
Sensually and intellectually. Reading as an attribute of attractiveness
Autorzy:
Bałaga, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/942607.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
reading in Poland
social campaigns
Opis:
The article is an attempt to analyse campaigns to promote reading, including You don’t read? I won’thave sex with you, Read – pick-up, or Naked girl reading, and related concepts aiming to present a book and the very act of reading as a new attribute of attractiveness. The main aim of such initiatives is primarily a presentation of the book as a "sexual attribute" and to demonstrate the relationship between reading and intellectual attractiveness. Campaigns designed in that way, aimed at "sexualisation of literature", provoke a question about the effectiveness of such projects. The process of reading is subject to all kinds of fashions, and analysing such promotional campaigns reveals the modern reader profile and his or her reading needs, as well as the relationship between reading choices and image creation.
Źródło:
Czytanie Literatury. Łódzkie Studia Literaturoznawcze; 2014, 03
2299-7458
2449-8386
Pojawia się w:
Czytanie Literatury. Łódzkie Studia Literaturoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A comparative empirical analysis of voter behavior 2012 and 2016 US elections
Autorzy:
Tahir, Ismail
Powiązania:
https://bibliotekanauki.pl/articles/2049784.pdf
Data publikacji:
2021
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
Campaigns
Election
Voters
Candidate
Party
Opis:
The analysis focuses on similarities and differences of behavior exhibited by voters in the 2012 and 2016 US elections with verification from empirical sources. The analysis has revealed the use of internet in both elections as well as the mobilization of certain groups of voters including Latinos, women, and working class. Social classes are also revealed to also have effect on the election due to the varying response by the groups during elections. The analysis of the two elections is not ample to come up with a decisive conclusion on the behavior of voters during elections in regard to their reaction to the political and other factors involved.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2021, 2(41); 105-109
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego
Autorzy:
Dewalska-Opitek, Anna
Powiązania:
https://bibliotekanauki.pl/articles/639548.pdf
Data publikacji:
2010
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
image
regional attractiveness
campaigns
marketing actions
Opis:
Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.
Źródło:
Zarządzanie Publiczne; 2010, 4(12); 83-98
2084-3968
Pojawia się w:
Zarządzanie Publiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The use of emotions in 2019 European Elections campaign materials
Wykorzystanie emocji w materiałach kampanijnych na wybory europejskie 2019
Autorzy:
García Hípola, Giselle
Antón Merino, Javier
Pérez Castaños, Sergio
Powiązania:
https://bibliotekanauki.pl/articles/2043243.pdf
Data publikacji:
2021-12-31
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Emotions
Electoral Campaigns
Campaigns Materials
Elections
European Union
emocje
kampanie wyborcze
materiały kampanijne
wybory
Unia Europejska
Opis:
This research analyses three fundamental questions to determine how, when and by whom emotions are used in campaign materials (political propaganda). Focusing on the 2019 European elections we carry out a three-phase analysis. Firstly, we check the use of rational content against content that appeals to voters’ emotions. Secondly, we observe which of these emo tions are channelled towards the use of negative strategies and, therefore, identifying who is the object of this attack. And lastly, we determine which party families make the most use of humorous content since this resource is believed to be part of an appeal to voter’s feelings and, therefore, it is essential to know if there are differences between political groups. Considering this analytical strategy, the structure of the work begins with the contextualisation of the 2019 European elections to focus, later, on highlighting the importance of electoral campaigns as a given time when communicative activity intensifies. Once the importance of electoral campaigns has been defined the article analyses how campaign materials, in a general context of political propaganda, are one of the most powerful tools. In this sense, the analytical strategy of political parties’ campaign materials can be said to focus on the use of emotions. Data from the European Elections Monitoring Center (EEMC) has been used not only for theoretical contextualization, but throughout the whole paper.
Niniejsze badanie analizuje trzy podstawowe pytania mające na celu określenie jak, kiedy i przez kogo emocje są wykorzystywane w materiałach kampanijnych (propagandzie politycznej). W trakcie wyborów europejskich w 2019 roku przeprowadziliśmy analizę w trzech fazach. Po pierwsze, sprawdziliśmy wykorzystanie treści racjonalnych w zestawieniu z treściami odwołującymi się do emocji wyborców. Po drugie, obserwowaliśmy, które z tych emocji są ukierunkowane na stosowanie strategii negatywnych, a więc sprawdziliśmy, kto jest obiektem tego ataku. I wreszcie, określiliśmy, które rodziny partyjne w największym stopniu wykorzystują treści humorystyczne, ponieważ rozumiemy, że ten zasób jest częścią odwołania się do uczuć wyborcy i dlatego istotne jest, aby wiedzieć, czy istnieją różnice między grupami politycznymi. Uwzględniając tę strategię analityczną, struktura pracy rozpoczyna się od kontekstualizacji wyborów europejskich w 2019 roku, aby później skupić się na podkreśleniu znaczenia kampanii wyborczych jako okresu, w którym nasila się aktywność komunikacyjna. Po zdefiniowaniu i teoretycznym ograniczeniu znaczenia kampanii wyborczych, artykuł odnosi się do tego, w jaki sposób materiały kampanijne, w ogólnym kontekście propagandy politycznej, są jednym z najbardziej determinujących narzędzi. W tym sensie strategia analityczna dotycząca różnych materiałów kampanijnych wykorzystywanych przez partie polityczne koncentruje się wokół wykorzystania emocji. Dane pochodzące z Europejskiego Centrum Monitorowania Wyborów (EEMC) zostały wykorzystane nie tylko do kontekstualizacji teoretycznej, ale także w całym artykule.
Źródło:
Rocznik Integracji Europejskiej; 2021, 15; 53-69
1899-6256
Pojawia się w:
Rocznik Integracji Europejskiej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kampanie marki Benetton a kontrowersja religijna
Benetton’s advertising campaigns and religious controversy
Autorzy:
Mrowiec-Piergies, Marcelina
Powiązania:
https://bibliotekanauki.pl/articles/1964609.pdf
Data publikacji:
2019
Wydawca:
Ośrodek Badawczy Facta Ficta
Tematy:
Benetton
advertising campaigns
religious
controversy
transgression
Published
Opis:
The aim of this paper was to show the religious controversies, which could be perceived as acts of transgression, on the example of Benetton’s advertising campaigns. Benneton, as a wordly known company, was chosen due to the fact, that a lot of advertisements produced in the past, could be seen as controversial or at least evoking discussion by specific groups of society. For this thesis, the images from late 20th century have been chosen. The author focused on showing various definitions of transgressive acts, to later on assess, if specific advertisements meet the criteria of transgression. She decided to focus on images, that are closely connected to christianity, although there was some part to discuss the racial aspect of Benetton advertising. Religious controversies are the ones, that provoke most heated discussions in the society and are not only the matter of individual expression of an artist, but are also punished by law in certain countries. If the art should always be connected with crossing the borders, provoking scandal or, on the other hand, ought to limit itself to esthetical aspect, can be a matter of discussion. There are some interesting phenomenons, like „wear-out” effect, that would be worth further exploring, especially if we would like to avoid treating viewers as one society and focus more on specific groups of people. Although the author did not focus on the law or ethical aspects of the images shown, she tried to show different perspectives on how those images can affect viewers thinking.
Źródło:
Facta Ficta. Journal of Theory, Narrative & Media; 2019, 3, 1; 101-114
2719-8278
Pojawia się w:
Facta Ficta. Journal of Theory, Narrative & Media
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
ROLA MIKROREGIONALNYCH PORTALI INTERNETOWYCH W SAMORZĄDOWYCH KAMPANIACH WYBORCZYCH 2010–2014
THE ROLE OF MICRO-REGIONAL WEB PORTALS IN THE LOCAL GOVERNMENT ELECTION CAMPAIGNS 2010–2014
Autorzy:
Kornacka - Grzonka, Monika
Powiązania:
https://bibliotekanauki.pl/articles/513227.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
local media, local elections, Poland, electoral campaigns
Opis:
Local media, including local websites, play an extremely important role during the local elections. This article reflects issues related to the evolution of the role of micro-portals during the electoral campaigns of 2010 and 2014. Qualitative and quantitative content analysis of selected private micro-portals was carried out. It was found that they undergo dynamic transformations in the construction and offered functionality and increasingly mobilize their audience. In addition, they are characterized by constant restraint regarding the coverage of controversial issues related to the election campaign. The functions of the microregion portals dynamically have changed, which indicates the existence of different types of approach to the situation of the local elections. Thus there is no single dominant type of activity of sites in relation to the situation of the elections at the local level.
Źródło:
Polityka i Społeczeństwo; 2017, 15, 1; 117-130 (14)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018
Autorzy:
Grusell, Marie
Nord, Lars
Powiązania:
https://bibliotekanauki.pl/articles/471043.pdf
Data publikacji:
2019
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
political advertising
television
Sweden
election campaigns
hybridization
Opis:
Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
Źródło:
Central European Journal of Communication; 2019, 12, 3/24; 282-298
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
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