Temat: ambience - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: On the Verge of the (Un)Known: Zero Hour by Ray Bradbury and the Paintings of René Magritte
Autorzy:: Kwiatkowska, Anna
Powiązania:: https://bibliotekanauki.pl/articles/579203.pdf
Data publikacji:: 2016
Wydawca:: Łódzkie Towarzystwo Naukowe
Tematy:: Bradbury
Magritte
Scuola Metaphysica
enigma
ambience
juxtaposition
Opis:: The article discusses the correlation of ambience in Ray Bradbury’s science fiction short story Zero Hour and the paintings by a well-known Belgian Surrealist René Magritte. It specifies first the influences of Scuola Metaphysica on creating the specific poignant atmosphere visible in the works of the painter and then focuses on pointing out similar notions in the short story by Bradbury. Next, the article analyses the techniques, employed by both the artist and the writer, that help to create the above-mentioned mood. The focus is predominantly on Bradbury’s narrative where the linguistic level as well as the visual one are considered and then the analysis follows in relation to such mechanisms as contrast, juxtaposition, non sequitur or dépaysement.
Źródło:: Zagadnienia Rodzajów Literackich; 2016, 59/118 z. 2; 9-29
0084-4446
Pojawia się w:: Zagadnienia Rodzajów Literackich
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment
Autorzy:: Ogedi Alakwe, Kizito
Okpara, Ngozi
Powiązania:: https://bibliotekanauki.pl/articles/540588.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: retail atmospherics,
ambience,
shopper behaviour,
shopper purchase decision,
retail store environment,
nonverbal communication
Opis:: This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the design, ambient and social cues in big shopping malls and buyer purchase behaviour. A quantitative and deductive approach is adopted. Data collection is through a survey, and the principal research instrument is the questionnaire. Results reveal that retail atmospherics exert some signifi cant infl uence on shopper purchase behaviour. Empirical analysis indicates that retail atmospherics account for 34% of shopper purchase behaviour and that design cues are the most significant predictor of shopper purchase decision followed by ambient cues. Social cues do not exert any infl uence on purchase decisions. A ‘moderation’ and ‘mediation’ analysis revealed that though design and ambient cues infl uence purchase decisions independently, the interaction effect on each other is not signifi cant. Consequently, there is a need to understand why social factors do not play a role in purchase behaviour. More importantly, there is the need to identify and understand other factors that account for the balance of 66% in shoppers’ buying behaviour. Such a study might focus on factors such as pricing, sales promotion, loyalty programmes and other psycho-social factors which may work as key influencers in customers purchase decisions. For practical purposes, the focus should be on the design and ambient cues in the conceptualisation, development, and management of large retail stores.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 1(5); 45-62
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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