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Tytuł:
Nové trendy v marketingu vzdelávacích inštitúcií „Byť v trende, znamená zavádzať inovácie do aplikačnej praxe.“
New Trends in Marketing of educational institutions
Autorzy:
Mokrišová, Viera
Powiązania:
https://bibliotekanauki.pl/articles/2157872.pdf
Data publikacji:
2017
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
ducational institutions
New trends in communication
Modelling
Virtual communication
Opis:
These turbulent times require more demanding level of knowledge, which is reflected in the expected requirements for educational institutions. It is thus obvious that the decision on the choice of educa- tional institution, field of study or programme is not a simple thing. These decisions should be viewed in the wider context of responding to the expectations of potential customers and the rapid progress in technology. Current and potential clients of educational institutions are technologically more ad- vanced, they manage communication in cyberspace. Therefore the marketing activities have to move more rapidly into this space.
Źródło:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2017, 2(25); 95-103
1898-0171
Pojawia się w:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Emotional Intelligence and Social Media Addiction in Communication Undergraduate Students in Turkey: The Impact of Emotional Intelligence, Demographic Variables and Social Media Use Habits on Social Media Addiction
Autorzy:
Şahin, Emine
Akçay Bekiroğlu, Habibe
Powiązania:
https://bibliotekanauki.pl/articles/52568760.pdf
Data publikacji:
2023
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Communication Undergraduate Students
Emotional Intelligence
Social Media Addiction
Virtual Communication
Virtual Tolerance
Opis:
This study’s aim is to investigate the relationship between emotional intelligence (EI) and social media addiction (SMA) in Communication undergraduate students in Turkey. In addition to EI, the impact of demographic variables and social media use habits on SMA were investigated. For the study, quantitative method was chosen, and an online questionnaire was conducted on 317 Communication undergraduate students in Turkey with 301 participants being the final sample from different cities in Turkey. As a result of the study, analyses indicated that EI and SMA were related at medium and low levels. The EI partly predicted SMA. It was determined with Path analysis that intrapersonal skills, dealing with stress and adaptability could be statistically significant predictors of SMA sub-dimensions virtual tolerance and virtual communication at a negative level, and time spent on social media, number of posts on social media could have a significant impact on students’ SMA at a positive level. This research differs from other research conducted in Turkey in terms of SMA being examined with the focus of EI.
Źródło:
Media Literacy and Academic Research; 2023, 6, 2; 177-196
2585-8726
2585-9188
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jacques’a Derridy kategoria nieobecności odniesiona do pisma jako antycypacja komunikacji wirtualnej
Jacques Derrida’s category of absence applied to writing as an anticipation of virtual communication
Autorzy:
Makurat-Snuzik, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/29520354.pdf
Data publikacji:
2023-12-18
Wydawca:
Uniwersytet Bielsko-Bialski
Tematy:
Jacques Derrida
pismo w ogóle
nieobecność
dekonstrukcja
komunikacja wirtualna
arche-writing
absence
deconstruction
virtual communication
Opis:
This paper discusses the deconstructionist category of absence applied by Derrida to the notion of writing, as it is possible for a written message to function despite the physical non-presence of the sender, the recipient, and the context. Derrida challenges the absolute predominance of the Logos, manifested in orality, and sug gests elevating the status of writing. The Derridean concept of arche-writing entails comprehending the written sign as an infinite idea that transcends the present. This paper attempts to relate Derrida’s theory to the 21st century’s ubiquitous virtual communication, which largely involves graphic signs. Nowadays, ICT solu tions enable an anonymous sender to communicate with an absent recipient in an unspecified context by means of written characters. The exploration of digital space marks the end of the era of the Logos, and begins the period when writing turns into a symbol of permanence and infinity.
Źródło:
Świat i Słowo; 2023, 41, 2; 309-324
1731-3317
Pojawia się w:
Świat i Słowo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tele-healthcare and the use of virtual communication technologies in medical research and application: the future of telemedicine is now!
Autorzy:
Hills, W.E.
Hills, K.T.
Powiązania:
https://bibliotekanauki.pl/articles/2087750.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Opolski. Instytut Nauk o Zdrowiu
Tematy:
telemedicine
tele-healthcare
tele-techniques
virtual communication technologies
integrated
primary care-behavioral healthcare
mental health
Opis:
Contemporary world events are demonstrating the need to embrace and further develop tele-health options for assessment and delivery of biopsychosocial healthcare services. This is now possible, given advances in communication technologies allowing virtual connections of medical personnel with constituents, as well as necessary, in light of recent challenges posed by infectious conditions and growing needs for travel restrictions, social distancing, and isolation of large portions of populations. Moreover, the opportunity to virtually connect with persons through ubiquitous computer-based and handheld communication devices allows comprehensive care provision to include underserved areas, where restricted, walk-in access to brick-and-mortar establishments has long been recognized as a limiting factor in healthcare. This review examines evolving approaches of tele-healthcare, with a specific focus on telemedicine as a bridge between traditional, in-person approaches to diagnose and treat medical conditions and new healthcare opportunities developing to meet changing societal needs. The three purposes of the review are: discuss background information, with a brief look at policy and procedure guiding applications of tele-techniques in healthcare practices; identify relevant scientific studies to show the breadth of new evidence-based research for telemedicine practices; and, discuss challenges for the further development of telemedicine as healthcare systems in the United States evolve to meet current and projected healthcare needs.
Źródło:
Medical Science Pulse; 2020, 14, 3; 78-83
2544-1558
2544-1620
Pojawia się w:
Medical Science Pulse
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rozwój interakcji cyfrowej przedsiębiorstw w klastrze na przykładzie Lwowskiego Klastra IT
Development of digital business interactions in the cluster on the example of the Lviv IT Cluster
Autorzy:
Goshchynska, Daria
Powiązania:
https://bibliotekanauki.pl/articles/14151001.pdf
Data publikacji:
2022-06-30
Wydawca:
Akademia Nauk Stosowanych w Nowym Sączu
Tematy:
klaster
interakcja cyfrowa
współdziałanie klastrowe
zasady partnerstwa
wirtualna komunikacja
platformy komunikacyjne
portal internetowy
cluster
digital interaction
cluster collaboration
partnership rules
virtual communication
communication platforms
web portal
Opis:
W tekście rozważane są problemy i perspektywy rozwoju komunikacji wirtualnej przedsiębiorstw informatycznych połączonych w klaster w warunkach współczesnych wyzwań globalnych. Celem opracowania jest wskazanie rozwiązania kwestii kształtowania współdziałania przedsiębiorstw informatycznych w klastrze, a także stworzenia funkcjonalnego modelu budowy zintegrowanego systemu informacyjno-komunikacyjnego wspomagania interakcji uczestników klastrów IT. Pierwsza część publikacji wskazuje, że klastry w Ukrainie rozwijają się pod wpływem dwóch głównych trendów: pierwszy to nasilająca się rywalizacja przy wyborze skutecznych strategii rozwoju potencjału innowacyjnego sektora usług IT, a drugi to wzmocnienie interakcji klastrowych pomiędzy kluczowymi branżami gospodarki opartej na wiedzy. Część druga, w oparciu o badanie doświadczeń międzynarodowych, projektuje podstawowe zasady oraz modele partnerstwa dla projektów w klastrze przedsiębiorstw IT i uczelni ukraińskich. Część trzecia proponuje z kolei model cyfrowej interakcji uczestników klastra i identyfikuje platformy komunikacyjne zwiększające potencjał komunikacyjny. W końcowej części przedstawiono sposoby praktycznego wykorzystania potencjału komunikacyjnego członków klastra IT poprzez interakcję cyfrową zaproponowanych platform komunikacyjnych na portalu internetowym na przykładzie Lwowskiego Klastra IT.
The article considers the problems and prospects for the development of virtual communication of IT enterprises connected in a cluster in the conditions of contemporary global challenges. The aim of the study is to identify solutions to the issue of shaping the cooperation of IT companies in a cluster, as well as to create a functional model for building an integrated information and communication system supporting the interaction of IT cluster participants. The first part of this text indicates that clusters in Ukraine are developing under the influence of two main trends: the first is the increasing competition in the selection of effective strategies for the development of the innovative potential of the IT services sector, and the second is the strengthening of cluster interactions between key sectors of the knowledge-based economy. The second part, based on the study of international experiences, designs the basic principles and models of partnership for projects in a cluster of IT enterprises and Ukrainian universities. The third part proposes a model of digital interaction of cluster participants, and also identifies communication platforms that increase the communication potential. The final part presents the methods of practical use of the communication potential of IT cluster members through digital interaction of the proposed communication platforms on the internet portal, based on the example of the Lviv IT Cluster.
Źródło:
Studia Ekonomiczne. Gospodarka, Społeczeństwo, Środowisko; 2022, 1/2022 (9); 111-126
2544-6916
2544-7858
Pojawia się w:
Studia Ekonomiczne. Gospodarka, Społeczeństwo, Środowisko
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kreowanie wirtualnej wspólnoty komunikacyjnej wokół dyskursu kryminologicznego na materiale podcastu Justyny Mazur Piąte: Nie zabijaj
Creating a virtual communication community around the criminological discourse on Justyna Mazur’s podcast materials “The fifth commandment: You shall not kill"
Autorzy:
Gorlewska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/40257726.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
communication
virtual community
communication on the Internet
criminological discourse
podcast
Opis:
The subject of the article is the ways of creating a virtual communicative community that is shaped around the criminological discourse, realized in the form of a podcast – a virtual genre of expression. The material basis are sound recordings under the common title “Piąte: nie zabijaj” (“The Fifth Commandment: You Shall Not Kill”), published on Justyna Mazur’s online channel, available on the YouTube platform. Addictionally, some comments of Internet users published under each analyzed recording were taken into account. The aim of the study is to show that the authors and recipients of audiovisual materials available on the Internet create a communication community specific to the virtual space, based on the similarity of interests, exchange of information and observations, on the closeness of moral and social attitudes towards crimes, their perpetrators and victims. The article presents the position that Justyna Mazur – the author of the analyzed material – not only makes her recordings available for entertainment or cognitive purposes, but also cares for the constitution of a permanent recipient group that interacts with the material and other participants of virtual communication. It has been shown that the author consciously uses various communication strategies: referring to the shared knowledge of the sender and the recipient, showing concern for listeners, sharing own experiences and observations, or formulating various requests in order to win the attention of recipients and encourage them to actively comment on recordings or interact with the author or other Internet users. The communicative activity in question also fosters the development of criminological discourse by informing a large group of recipients about the events that have occurred, exchanging information and accumulating knowledge on a specific topic. An important aspect that attracts attention when reading the analyzed materials is the linguistic setting of content relating to such sensitive topic as crime. The author, who aptly uses language as a tool can, thanks to her authority, sensitize Internet users to the issue of ethics and aesthetics of expression.
Źródło:
Białostockie Archiwum Językowe; 2022, 22; 109-134
1641-6961
Pojawia się w:
Białostockie Archiwum Językowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
School in the Cultural Discourse of Real Virtuality
Autorzy:
Cudowska, Agata
Powiązania:
https://bibliotekanauki.pl/articles/44447031.pdf
Data publikacji:
2023
Wydawca:
Akademia Ignatianum w Krakowie
Tematy:
virtual reality
interactive communication
school
student
teacher
Opis:
Objectives of the research: The purpose of the theoretical research is to understand the importance of school in the culture of real virtuality and to point out the challenges that this phenomenon poses to pedagogy, especially school pedagogy. The research question is as follows: Does understanding the nature of the relationship between contemporary media and the partners of school dialogue help us better understand the changing educational reality which relies heavily on modern technologies and enable more accurate planning of pedagogical interactions? Research methods: The study used the desk research method, which involves compiling, analyzing and processing data from existing sources, and then formulating conclusions based on them regarding the problem under study. A meta-analysis of the concepts and categories comprising the title research problem was performed using interdisciplinary sources and selected international reports. Brief description of the context of the issue: The article presents a discourse analysis of the place of school in the culture of virtual reality (VR). The basic features of this culture are described within the paradigm of informationism, in which modern digital technology enables the integration of all modes of communication. Attention is paid to the interactive nature of hypermedia and its specific logic of flow beyond time and historical context. The role of the recipient of the message in the communication chain is highlighted as the one who ultimately gives it meaning in accordance with their own perception and experience of reality. The dialogical nature of communication in virtual space and polyphony leading to the creation of hypertexts that combine multiple narratives is emphasized. Research findings: The results show the importance of the links between the school’s implementation of basic educational and teaching functions and the tools offered by modern digital technologies. The special role of the teacher in the process of preparing students to discuss media messages and discover their polemical nature is revealed. Conclusions and/or recommendations: The analysis made it possible to formulate the tasks facing contemporary schools in terms of preparing young people to consciously and actively engage in the multimedia system of communication according to its logic, language and methods of encoding meanings. The importance of a dialogical, open and creative attitude of the teacher in the process of forming empowered participants of communication in the culture of real virtuality is emphasized.
Źródło:
Multidisciplinary Journal of School Education; 2023, 12, 2 (24); 223-242
2543-7585
Pojawia się w:
Multidisciplinary Journal of School Education
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Eurointegration, marketing communication and virtual logistic in Ukrainian and Polish enterprises
Autorzy:
Kasian, Serhii
Powiązania:
https://bibliotekanauki.pl/articles/2156568.pdf
Data publikacji:
2022-05-07
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
Eurointegration
Polska
Ukraine
financing
marketing communication
virtual logistic
Opis:
In contemporary virtualised and globalised economy, the use of synergies in industrial resource management is of particular importance. Taking into account the revealed features and trends of marketing interaction of the companies in Ukraine and Poland it is important to utilise determinants in the virtual sphere. The author offers the methodical approach to assessment of the capital and quality of production of the enterprise, based on analysis of elements of quality. The methods of performing the dynamic analysis of the movement of enterprise capital’s elements are worked out. Synergy as a generalising and targeting movement of economic processes is an important scientific tool in e-economics. It is necessary to consider the mechanism for building network structures for managing financial and marketing activities, to evaluate the effectiveness of financing and investing capital in the main and working assets of production units of the enterprise that contribute to international electronic commerce and business. The use of modern marketing communication and logistic technologies in the world for improvement of psychological perception, as well as economic and social support for the maximum use of renewable energy resources is significant. At the same time the leading innovative technologies of energy saving, which are based on generation of alternative energy sources in a complex, must be taken into account.
Źródło:
Przegląd Europejski; 2022, 2022(1); 51-58
1641-2478
Pojawia się w:
Przegląd Europejski
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
Autorzy:
Grudzewski, Filip
Awdziej, Marcin
Mazurek, Grzegorz
Piotrowska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/943159.pdf
Data publikacji:
2018-07-30
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
virtual reality
VR
technology
marketing communication
advertising
virtualization
Opis:
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message. The research conducted examined the possible impact of virtual reality on message perception and attitude towards particular offers. Additionally the authors wanted to find out whether there was a relationship between the use of virtual reality and the acceptance of new technologies in marketing communication. To verify the stated hypotheses empirical research was conducted involving an experiment with 150 observations of respondents taking advantage of three different marketing communication tools including: VR presentation with Oculus Rift hardware, video and printed advertisements. The results obtained reveal that VR technology positively and significantly impacts the reception of the offer, the technology involved and the presentation itself.
Źródło:
Economics and Business Review; 2018, 4(18), 3; 36-50
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Entrepreneurship in Virtual Economy: the Case of Currency One SA
Autorzy:
Badzińska, Ewa
Brzozowska-Woś, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/465606.pdf
Data publikacji:
2017-09-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
e-entrepreneurship
e-business models
ICT (Information and Communication Technology)
virtual economy, virtual environment
Źródło:
Journal of Management and Business Administration. Central Europe; 2017, 3; 2-19
2450-7814
Pojawia się w:
Journal of Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
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