- Tytuł:
- Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
- Autorzy:
-
Kitapci, Olgun
Dortyol, Ibrahim Taylan - Powiązania:
- https://bibliotekanauki.pl/articles/540582.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
- Tematy:
-
Complaint behavior
personality type
Jung’s theory,
Myers Briggs type indicator,
Turkey - Opis:
- This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior
- Źródło:
-
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2015, 2(2); 4-14
2449-6634 - Pojawia się w:
- Journal of Marketing and Consumer Behaviour in Emerging Markets
- Dostawca treści:
- Biblioteka Nauki
Artykuł