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Wyświetlanie 1-12 z 12
Tytuł:
Wiązanie słów kluczowych jako metoda skracania długości indeksów w katalogach bibliotecznych (z doświadczeń Wielkopolskiej Biblioteki Cyfrowej)
Keyword binding as a method of reducing the length of indexes in library catalogues (based on the experience of Digital Library of Wielkopolska)
Autorzy:
Catlow, John
Górny, Mirosław
Lewandowski, Rafał
Powiązania:
https://bibliotekanauki.pl/articles/911655.pdf
Data publikacji:
2009-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Indeks rzeczowy
Świadomość semantyczna
Katalog biblioteczny
Hasła przedmiotowe
Wielkopolska Biblioteka Cyfrowa
NUKAT
Subject index
Semantic awareness
Library catalogue
Subject headings
Digital Library of Wielkopolska
Opis:
This paper presents a relatively simple and cheap method for shortening the subject indexes in library catalogues. The method involves taking a set of several dozen general concepts, characterized by a low semantic awareness barrier. Built around these words are subindexes made up of the words which appear in descriptions containing a particular general concept. The effectiveness of the method was studied by analyzing the content of fragments of subject indexes of the NUKAT central catalogue of Polish libraries, the University Library in Poznań and the Library of Congress. Compared with the subject headings language method, this method reduces the length of an index by an average of two-thirds, and makes it significantly easier for readers to navigate the vocabulary used by the cataloger. This method has been developed for the needs of Digital Library of Wielkopolska, and will probably be used in all regional digital libraries in Poland.
Artykuł przedstawia stosunkowo prostą i tanią metodę skracania indeksów rzeczowych w katalogach bibliotecznych. Polega ona na przyjęciu zestawu kilkudziesięciu pojęć ogólnych - charakteryzujących się niską barierą świadomości semantycznej. Wokół tych słów budowane są subindeksy złożone ze słów występujących w opisach zawierających dane pojęcie ogólne. Skuteczność metody badano, analizując zawartość fragmentów indeksów przedmiotowych centralnego katalogu bibliotek polskich NUKAT, Biblioteki Uniwersyteckiej w Poznaniu i Biblioteki Kongresu. Metoda ta w porównaniu z metodą języka haseł przedmiotowych średnio trzykrotnie skraca długość indeksu i znacznie ułatwia czytelnikowi rozeznanie w użytym przez katalogera słownictwie. Została opracowana dla potrzeb Wielkopolskiej Biblioteki Cyfrowej i prawdopodobnie będzie stosowana we wszystkich regionalnych bibliotekach cyfrowych w Polsce.
Źródło:
Biblioteka; 2009, 13(22); 101-110
1506-3615
2391-5838
Pojawia się w:
Biblioteka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The relationship of marketing communication and customer behaviour in the online store industry
Autorzy:
Grąbczewska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/16729684.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
online store
marketing communication
customer behaviour
digital marketing
brand awareness
Opis:
Motivation: The article fills a crucial gap in the literature in the realm of investigating and understanding customer behaviour in the digital environment. Research in the field of ever-shifting digital marketing communication is fundamental. Aim: The key purpose of the research paper is to investigate the relationship between the frequency of seeing marketing messages by respondents and their market behaviour. Materials and methods: Various approaches to online marketing communication and descriptions of consumer behaviour were analysed in the theoretical framework of the article. The goal mentioned above was achieved through the survey conducted in 2020 on the sample of 461 respondents who had access to the Internet. Data were collected using a Google Form, and then the empirical data were analysed using Spearman?s correlation coefficient in Microsoft Excel application. The research involved observing the online marketing communication carried out by the surveyed entities in addition to mentioned methods. Results: The findings prove that the frequency of seeing marketing content by respondents has an impact on the Spontaneous Brand Awareness Rate, the Aided Brand Awareness Rate, the frequency of store website visits, the propensity to repurchase, and online store reviews. There is a strong relationship between the quantity and the variety of online marketing messages broadcasted by an online store and the engagement of customers in the digital activity of the online store. The research will help entrepreneurs develop future online marketing communication strategies and indicate the development of online communication toolkits. The research paper confirms the importance of maintaining a relationship with customers who shop online.
Źródło:
Catallaxy; 2021, 6, 1; 19-27
2544-090X
Pojawia się w:
Catallaxy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The relationship between awareness and behavioral change in the context of the issue of violence against women from the perspective of digital public relations and online events
Autorzy:
Tozlu Öztay, Emel
Powiązania:
https://bibliotekanauki.pl/articles/1878424.pdf
Data publikacji:
2021-09-25
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
Digital Public Relations
Online Event Management
Violence Against Women
Awareness
Behavioral Change
Opis:
Since Covid 19 – social isolation process started, 131 femicides and 95 suspicious deaths occurred from April to August 2020 in Turkey. In this context, it can be construed that digital public relations and online event managements have become increasingly crucial in terms of improved social awareness. The research objective is to implement a scale, which has been developed for digital public relations, online events and awareness concepts, on persons who participated in 7 different Webinars themed on women and violence, hence to put forward the power of creating any behavioral change in awareness extent of online events in the scope of digital public relations. Methods: For this research study, a scale has been devised based on the online event model designed as per digital public relations. In this context, the survey method, one of the quantitative research method, has been used. The Cronbach Alpha measure and the Kaiser-Meyer-Olkin statistic have been used in order to test reliability and adequacy of the survey, respectively, thus the reliability-adequacy measures have been determined. Results: Research findings reveal that the higher online event driven awareness is the more behavioral changes are in digital public relations; that women, when compared to men, are more responsive to digital public relations applications, and have a better level of awareness by comparison; that 18-25 age group is more responsive with better level of awareness to digital public relations applications when compared to 26-33 age group; and that parents’ educational background makes no difference in this. Conclusions: In light of the research findings, it can be seen that digital public relations applications help to create awareness in terms of online events, and also pave the way for behavioral changes. In this context, it needs highlighting that digital public relations applications should be further improved in particular matters such as violence against women in which creating awareness is crucial.
Źródło:
Journal of Education Culture and Society; 2021, 12, 2; 77-92
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Autorzy:
Zaušková, Anna
Rezníčková, Monika
Powiązania:
https://bibliotekanauki.pl/articles/22444427.pdf
Data publikacji:
2020
Wydawca:
Instytut Badań Gospodarczych
Tematy:
marketing communication
digital marketing
SoLoMo marketing
eco-innovations
environmental awareness
corporate social responsibility
CSR
Opis:
Research background: Thanks to globalization, a number of new possibilities and available technological solutions have emerged, thus modernizing marketing communication activities and bringing a broad spectrum of business opportunities to the single European market which enterprises may use to their benefits. Changes are much more frequent than ever before. Therefore, it is important to search for innovative solutions which contribute to more effective fulfillment of goals, generate positive changes or increase value for customers and as a matter of fact, enhance innovative performance and business competitiveness. Purpose of the article: The paper deals with the presentation of eco-innovations in the business environment using creative tools of online marketing communication. Eco-innovations are a phenomenon which is present across all business activities and processes including marketing communication. The authors study such marketing activities of businesses which are part of corporate social responsibility, generate business growth and finally help to improve the global environment. The authors also present the partial results of their own quantitative marketing research in order to describe the application of SoLoMo marketing tools in the presentation of eco-innovations in the Slovak business environment. Methods: The authors prepared a standardized questionnaire on a sample of 300 Slovak businesses. To test the dependence or independence of the variables, a Chi-squared test and Fisher´s exact test were used. Findings & Value added: Despite the generally growing trend of the use of mod-ern online marketing tools, the research showed that Slovak businesses do not inform sufficiently about their eco-innovation activities, do not address all prospective target groups and do not make enough effort to enhance environmental awareness of the wider public. The results of the research will serve as basic information for the following specific studies, the main aim of which is to spread awareness among consumers and to eventually provide them with practical recommendations. In addition, the given theoretical part of the paper represents a valuable summary of information about the modern SoLoMo marketing concept while providing a detailed overview of other relevant research studies in the given field. Therefore, the paper portrays an overview of opportunities for the implementation of digital tools of marketing communication in small, medium-sized and large enterprises.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2020, 15, 1; 133-150
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Korzystanie ze słowników elektronicznych jako strategia rozwiązywania problemów językowych – o świadomości leksykograficznej studentów germanistyki
The use of digital dictionaries as a strategy of solving language problems – lexicographic awareness among students of German studies
Autorzy:
Lisiecka-Czop, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/463268.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Warszawski. Wydział Lingwistyki Stosowanej
Tematy:
leksykografia
słowniki elektroniczne
użytkownicy słowników
kompetencja leksykograficzna
świadomość leksykograficzna
słowniki dwujęzyczne
lexicography
digital dictionaries
dictionary users
lexicographic skills
lexicographic awareness
bilingual dictionaries
monolingual dictionaries
German
German Studies
Opis:
The paper examines the acquaintance with chosen on-line dictionary types among students of German studies. It is essential to answer the questions: Do the students use digital dictionaries in case of communi-cative difficulties in a foreign language? In which circumstances? Which ones do they prefer and why, especially whether they choose paper or electronic dictionaries and which devices they use to access the lexicographic information? Which features of dictionaries and what aspects of lexicographic structures are important for users? And finally whether the metalexicographic knowledge taught in linguistics courses improves the lexicographic competence of students. The results of the study confirm that on-line dictionaries, especially the bilingual pons.eu and the monolingual duden.de are popular and preferred by students. Quick and easy searching as well as wide range of entries and satisfying information per lemma are important criteria when using a dictionary. The typical context of dictionary use is translation and preparing for oral or written activities, therefore the users look mostly for the meaning and equivalences of lexemes, synonyms, and usage labels. While the respondents without any metalexicographic education believe that they are competent dictionary users, the students who have attended different courses with lexicographic focus revise their opinions. They appreciate the role of such courses in improving their lexicographic skills, especially if both the theory and practice of dictionary usage have been taught.
Źródło:
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik; 2015, 15; 47-59
2080-4814
Pojawia się w:
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
How does digital navigation on sailboats affect spatial abilities at sea?
Autorzy:
Müller-Plath, G.
Powiązania:
https://bibliotekanauki.pl/articles/116013.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
Tematy:
spatial abilities at sea
sailboats
digital navigation
Electronic Chart System (ECS)
SOLAS convention
ECS navigation
Baltic Sea
situation awareness (SA)
Opis:
Although SOLAS still requires nautical paper charts on pleasure crafts, more and more sailors prefer navigating digitally. What are the impacts on their spatial abilities? We conducted a field experiment at the Baltic coast and two simulator experiments with altogether 40 sailors. Participants plotted and/or piloted routes either in the classic manner on paper charts or digitally on an ECS. We assessed the situation awareness, the cognitive map, and (for the simulator only) the wayfinding with and without the navigation media. We found that digital navigation significantly impaired the cognitive map. Its impact on situation awareness, however, depended on previous navigation habits: Only sailors who used their paper charts regularly and actively benefitted from the ECS. We concluded that ECS navigation with its high level of automation lastingly alters spatial perception at sea and impairs orienting. With the vulnerable electricity supply on sailboats, this is a safety issue for shipping.
Źródło:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2019, 13, 2; 299-310
2083-6473
2083-6481
Pojawia się w:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
General Data Protection Regulation (GDPR) and its implications for software supporting automation of production
Autorzy:
Milewska, Elżbieta
Powiązania:
https://bibliotekanauki.pl/articles/1882981.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
digital transformation
Industry 4.0
privacy threats
situational awareness
smart factories
transformacja cyfrowa
Przemysł 4.0
zagrożenia prywatności
świadomość sytuacyjna
inteligentne fabryki
Opis:
Purpose: The purpose of this article is to illustrate how the General Data Protection Regulation GDPR), which came into force in 2018 in Polish legal system, affects protection in the scope of collection, processing, storage and transfer of personal data in IT systems supporting production. Design/methodology/ approach: Because production control systems are based on the identification and analysis of human and machine resources behaviour, a significant impact of recent legal regulations on automation of manufacturing processes is perceived. However, according to GDPR, the data enabling unambiguous identification are protected. Findings: Resource recognition is not only important for the scheduling of production activities, but also for event logging. Research limitations/implications: It should be noted that both the allocation of human resources, taking into account the boundary conditions for the execution of tasks and the substitutability of individual employees, as well as reporting the efficiency and effectiveness of production, requires the unambiguous identification of people. It is carried out by means of one or several factors that physically, mentally, economically or socially describe the resource. Practical implications: Since the coordination of the company's production activities requires the processing of data describing human resources, taking into account the aspect of their security, it is necessary to create a new business model, which is the subject of research presen-ted in this document. Originality/value: Ensuring the security of data in the IT system, in addition to user authentication to resources, means also protection against accidental or unlawful destruction, loss, modification, unauthorized disclosure or unauthorized access to personal data sent, stored or otherwise processed. When making decisions about the application of certain security measures, it is necessary to take into account the value of the data and the effects that the infringement may cause.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 349-361
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Everyday artificial intelligence unveiled: Societal awareness of technological transformation
Autorzy:
Moravec, Vaclav
Hynek, Nik
Gavurova, Beata
Kubak, Matus
Powiązania:
https://bibliotekanauki.pl/articles/39992183.pdf
Data publikacji:
2024
Wydawca:
Instytut Badań Gospodarczych
Tematy:
everyday artificial intelligence
AI literacy
security and technology
technological awareness
digital transformation
Opis:
Research background: As Artificial Intelligence (AI) weaves into the fabric of daily life, its societal and economic implications underscore the urgency of embracing an environment conducive to its informed adoption. This requires a sophisticated understanding of the societal perception and adaptability to AI, emphasizing the importance of developing comprehensive AI literacy.  Purpose of the article: This study inquiries into the sociodemographic underpinnings of AI literacy, aiming to demystify how knowledge about AI's capabilities in everyday tasks varies across individual population segments. It allows us to define the basic determinants that influence the differences in the individual population structures. It also reveals the potential risks associated with the use of AI. Methods: This study investigates the awareness of Artificial Intelligence (AI) in daily lives of the Czech population, focusing on the influence of socio-demographic factors. Utilizing computer-assisted web interviewing, we surveyed 1,041 respondents in April 2023, ensuring representativeness by applying quotas for age, gender, education, region, and residential area size. Our investigation spanned AI applications in sectors like customer service, music playlist recommendation, email sorting, healthcare, online shopping, and home devices. Findings & value added: Findings taken from descriptive statistics reveal variable AI awareness levels across different domains, with younger demographics exhibiting notably lower awareness in several areas. Regression analysis highlighted that awareness is significantly associated with gender, age, and education level. Regression analysis showed that males, younger age groups and those with higher levels of education were more likely to correctly answer majority of questions about the role of AI in everyday life. These insights are crucial for stakeholders aiming to enhance AI literacy, tailor communication strategies, and develop digital platforms, offering guidance for policymakers and market analysts in optimizing AI-related initiatives.
Źródło:
Oeconomia Copernicana; 2024, 15, 2; 367-406
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Diagnosis of Literacy through the Application of Digital Technologies
Autorzy:
Valášková, Miriam
Powiązania:
https://bibliotekanauki.pl/articles/507095.pdf
Data publikacji:
2014
Wydawca:
Akademia Ignatianum w Krakowie
Tematy:
diagnosis of literacy
primary and pre-primary education
digital technologies
phonemic awareness
Slovakia
research. Innovation
technology
research projects
Opis:
Here’s one option for the diagnosis of literacy which is appropriate for use by children in pre-primary and primary education. At the same time, we present the results of research aimed at diagnosing literacy, which we have implemented for children of preschool age. The diagnosis is based on an innovative concept of understanding literacy and diagnosis, which is in Slovakia so far very little-used. We built a diagnostic tool through the application of digital technologies. We consider this a most effective and entertaining possibility for the diagnosis of children.
Źródło:
Journal of Preschool and Elementary School Education; 2014, 6; 25 - 41
2084-7998
Pojawia się w:
Journal of Preschool and Elementary School Education
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cybersecurity and internet of threats – new challenges in customer behavior
Cyberbezpieczeństwo i Internet zagrożeń – nowe wyzwania w zachowaniu klientów
Autorzy:
Tarabasz, Anna
Powiązania:
https://bibliotekanauki.pl/articles/592569.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Customer behavior
Cyber threat
Digital awareness
Social oversharing
Cybernarcyzm
Cyberzagrożenie
Cyfrowa dojrzałość
Social media oversharing
Zachowanie konsumentów
Opis:
Aim/Purpose – Along with increasing number of Internauts, more and more common practice, especially among the youngest audience, becomes social media oversharing. It means, that sensitive data (identifiable information like birth date, e-mail address, photos, marking location, relationship or marital status, interests, beliefs, and statements signed with own name) is voluntarily revealed by the online users themselves on social networks. At the same time, digital users are exposed to awaiting cyber threats like identity theft, unauthorized access, cyberstalking, cyberbullying, child predators, ransomware, spoofing, snooping, or spying. The main aim of the paper is to showcase the scale of the threat along with emerging solutions. To exemplify such undertaking, case studies of two companies – Du (mobile operator) from United Arab Emirates and mBank (leading retail digital bank) from Poland will be presented, supported with adequate reports on oversharing and cybercrime from the above-mentioned countries, followed with comprehensive description on occurring threats.
Wraz z rosnącą liczbą użytkowników Internetu coraz powszechniejszą praktyką, szczególnie wśród najmłodszych odbiorców, staje się social media oversharing, czyli nadmierne upublicznianie treści w ramach mediów społecznościowych. Oznacza to, że wrażliwe dane (identyfikowalne informacje, takie jak: data urodzenia, adres e-mail, prywatne zdjęcia, oznaczenie lokalizacji, status związku lub stan cywilny, zainteresowania, przekonania czy też oświadczenia podpisane własnym nazwiskiem) są dobrowolnie ujawniane przez użytkowników. Jednocześnie są oni narażeni na czyhające zagrożenia cybernetyczne, takie jak: kradzież tożsamości, nieautoryzowany dostęp, nękanie, cyberprzemoc, zagrożenia pedofilią, oprogramowaniem wymuszającym okup, podszywanie się i szpiegowanie. Głównym celem artykułu jest przedstawienie skali zagrożenia wraz z prezentacją dostępnych rozwiązań i przeciwdziałań. Jako przykład takiego przedsięwzięcia zostaną przedstawione studia przypadków dwóch firm – Du (operatora telefonii komórkowej ze Zjednoczonych Emiratów Arabskich) oraz mBanku (wiodącego cyfrowego banku detalicznego z Polski), poparte odpowiednimi raportami na temat oversharingu i cyberprzestępczości z wyżej wymienionych krajów.
Źródło:
Studia Ekonomiczne; 2018, 360; 64-81
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Can discounts expand local and digital currency awareness of individuals depending on their characteristics?
Autorzy:
Ključnikov, Aleksandr
Civelek, Mehmet
Vozňáková, Iveta
Krajčík, Vladimír
Powiązania:
https://bibliotekanauki.pl/articles/19233511.pdf
Data publikacji:
2020
Wydawca:
Instytut Badań Gospodarczych
Tematy:
awareness
local currency
digital currency
discount rate
age and job positions of individuals
Opis:
Research background: Because of enabling a greater amount of money circulation and addressing the needs of individuals in specific regions, local and digital currencies have become more important for local economic and sustainable development, especially in last decade. However, their awareness by potential users have become one of major constraints to their extensive usage. In this regard, discount have been used to increase the awareness of individuals.  Purpose of the article: As discount is used as an effective promotional tool. This study pays regard to this indicator and aims to investigate whether the  discount rate is positively associated with local and digital currency awareness of potential users. Moreover, this research also includes job positions and age of the respondents into the analyses due to potential existence of differences in the awareness of people regarding their characteristics. Methods: The research employs a questionnaire survey and acquires data from 407 workers of a local business in Cieszyn Silesia region of the Czech Republic. The researchers run Binary Logistic Regression analyses in IBM SPSS Software to examine the relationship between these specified variables. Findings & Value added: The research substantiates the fact that potential users who demand more discount rates are more likely to be aware of local and digital currencies. Moreover, potential users who work in lower job positions and demand more discounts are more acquainted with these currencies. Although the existence of a relationship between age and local currency awareness is not proved, older people who demand discounts with higher percentages are more informed about digital currencies than younger individuals. Higher elasticity in discount demand, mutual interactions and relations, such as social media and internet usage of potential users, might be the reasons of these results. This study makes significant contributions to the literature by confirming the significance of individuals' ages and occupational statuses in the awareness of local and digital currencies and the positive relationship between their discount propensity and awareness.
Źródło:
Oeconomia Copernicana; 2020, 11, 2; 239-266
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Novel Approach to National-level Cyber Risk Assessment Based on Vulnerability Management and Threat Intelligence
Autorzy:
Janiszewski, Marek
Felkner, Anna
Lewandowski, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/308992.pdf
Data publikacji:
2019
Wydawca:
Instytut Łączności - Państwowy Instytut Badawczy
Tematy:
digital services
essential services
incident management
risk assessment
risk management
situational awareness
threat intelligence vulnerability management
Opis:
Real-time assessment of IT-related risks, performed at the national level, is very important due to the evolving nature of threats that may originate from individual hackers, organized cyber-criminal groups, as well as state activities. Evaluation of risk that is based on technical information, as well as on mutual relationships between various institutions and services, may result in very valuable situational awareness. The paper describes (in general) cyber risk analysis method which will be implemented in Polish National Cybersecurity Platform.
Źródło:
Journal of Telecommunications and Information Technology; 2019, 2; 5-14
1509-4553
1899-8852
Pojawia się w:
Journal of Telecommunications and Information Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
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