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Tytuł:
The acquisition of consumer behaviour data using integrated indoor positioning systems
Autorzy:
Bodziak, B.
Steć, B.
Powiązania:
https://bibliotekanauki.pl/articles/392896.pdf
Data publikacji:
2017
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
customer behaviour
IoT
big data
zachowania klientów
Opis:
In this article, the authors have introduced trends in developing technologies used for analysing consumer behaviour and supporting marketing actions in retail networks focusing on using data in marketing information systems. The authors have proposed a developed model of a system which integrates separate technology groups such as POS, computer video analysis, social media data and the indoor navigation system based on beacon and radio tomography in one consistent solution in order to achieve the synergy effect in the area of customer behaviour analysis and behavioural targeting. The model can be developed by other technologies which gather unique data about customers.
Źródło:
Organizacja i Zarządzanie : kwartalnik naukowy; 2017, 3; 21-32
1899-6116
Pojawia się w:
Organizacja i Zarządzanie : kwartalnik naukowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consensus as a tool supporting customer behaviour prediction in Social CRM systems
Autorzy:
Czyszczoń, A.
Zgrzywa, A.
Powiązania:
https://bibliotekanauki.pl/articles/305240.pdf
Data publikacji:
2012
Wydawca:
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie. Wydawnictwo AGH
Tematy:
CRM
Social CRM
consensus method
customer behaviour
behaviour prediction
Opis:
Social Customer Relationship Management systems represent a new area in the field of CRM which together with rapid development of Social Networks and Social Media has acquired strategic importance for many companies. As a response to ongoing challenges related to growing customer expectations, in this paper we present intelligent tools for customer behaviour prediction in Social CRM systems. The use of the consensus approach is aimed at resolving contradictory forecasts of customer behaviour provided by different agents working as independent Artificial Neural Networks systems. The goal of the presented tool is to improve prediction functionality of customer behaviour.
Źródło:
Computer Science; 2012, 13 (4); 133-146
1508-2806
2300-7036
Pojawia się w:
Computer Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Modern Trends in Consumer Behaviour in Era of E-communication
Autorzy:
Marie, Agnieszka
Grybś, Marta
Powiązania:
https://bibliotekanauki.pl/articles/590194.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Zachowania klientów
Zachowania komunikacyjne
Customer behaviour
Communication behaviours
Opis:
The occurrence and spread of new technologies and Internet have played crucial role in the development of international marketing communication with consumers. It can be observed that e-communication with consumers is gaining on popularity and becoming one of the most important tools in the integrated marketing communication of companies and enterprises nowadays. Moreover, e-communication has significant influence on the creation of new trends in consumer behaviour. Rising amount of e-business and new technologies, social media popularity and internet availability led to the creation of e-consumer term. Consumers are aware of almost unlimited possibilities offered by the Internet as a result became more demanding. Companies also became more aware of new technologies and its marketing potential. Engagement of e-media by companies in communication with consumers can be observed with higher and higher frequency. These phenomenon have prompted the change of consumers behaviour patterns on global scale and yet, appearance of new trends. The aim of this paper is to identify and characterize modern trends in consumer behaviour in era of e-communication. The first part of paper investigate the concept of e-communication. Then, modern trends in consumer behaviour will be discussed in response to Internet technology usage in international marketing communication.
Źródło:
Studia Ekonomiczne; 2013, 151; 263-273
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Demographic factors and customers‘ bank choice criteria
Autorzy:
Schmidt-Jessa, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/22443140.pdf
Data publikacji:
2023-09-28
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
banks
selection criteria
customer behaviour
factor analysis
Polska
Opis:
The main objective of the presented research is to verify the influence of demographic factors on retail customers’ bank selection criteria in Poland. We compiled descriptive and inferential statistics and did factor analysis using Principal Component Analysis. Our dataset is based on a sample of 515 questionnaires that were gathered in the first quarter of 2022. The results proved that there are significant differences among various groups of respondents and their bank selection criteria. The highest number of differences appear in the case of demographic factors of age, and then income and gender. In general, the most important factors are the cost of service and mobile and online banking. The study has direct implications for all types of banks that operate in developing markets, especially in East-Central Europe, as having this knowledge can help to appropriately target customers using bank selection criteria that are valued by different groups of customers.
Źródło:
Central European Economic Journal; 2023, 10, 57; 237-253
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
In the Country or Abroad? The Europeans Doing Shopping - Research Results
Autorzy:
Jaciow, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/586664.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Klient
Klienci indywidualni
Zachowania klientów
Customer
Customer behaviour
Individual clients
Opis:
For many companies market is no more geographically limited. The European market is united by a common demographic, economic and cultural trends. Consumers in Europe are generally characterized by a similar type and style of consumption. A group of consumers who behave the most similarly, regardless of their country of origin, are young buyers. The purpose of this article is to identify the places and countries where young e-consumers, from selected European countries, do their online shopping (based on the results of international comparative research carried out in 2012 in six European countries on a sample of 1800 people).
Źródło:
Studia Ekonomiczne; 2013, 151; 154-168
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Discovering Patterns of Users Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries
Autorzy:
Łapczyński, Mariusz
Białowąs, Sylwester
Powiązania:
https://bibliotekanauki.pl/articles/589147.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Handel elektroniczny
Zachowania klientów
Customer behaviour
E-commerce
Opis:
The goal of this article is to analyze behaviour patterns of customers to an e-shop offering clothing for women. The authors discovered the sequences of selected products from the store (web clickstream analysis) and conducted market basket analysis by using popular association rules. IP addresses of visitors that were obtained from web logs enabled identification of the user's country of residence. Geolocation was the basis of comparison of consumer buying behaviours in Poland and other European countries.
Źródło:
Studia Ekonomiczne; 2013, 151; 144-153
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Omnichannel environment – phenomena, processes and the directions of change
Autorzy:
Gregor, Bogdan
Gotwald, Beata
Powiązania:
https://bibliotekanauki.pl/articles/11364557.pdf
Data publikacji:
2022-12-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
customer behaviour
omnichannel
new marketing trends
COVID-19
Opis:
Omnichannel as a concept was introduced to the business practice due to the development of multichannel actions and their integration. This paper aims to identify processes and phenomena occurring in an omnichannel environment in the past years (2020–2022) and their evaluation based on the literature. We used the literature review method, focusing mainly on two professional journals: Total Retail and Multichannel Merchant. Based on the literature studies, we can say that in the analysed period, the major issues discussed were the extension of customer experience and personalisation of contact, development of offered ways of delivery (including the curbside delivery or 'dock and load') and payment methods (including m-payments), the need for more frequent actualisation of POS solutions, changes in the way in which stock and supplier relations are managed, implementation of new technologies (such as headless e-commerce and Progressive Web Application [PWA]), development of contact-less shopping and further development of sustainable commerce.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2022, 46, 4; 17-42
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents
Autorzy:
Matlala, Ntswaki Petunia
Powiązania:
https://bibliotekanauki.pl/articles/32315242.pdf
Data publikacji:
2023-10-26
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
Digital Banking
Customer Behaviour
Innovation
Adoption
Emerging Markets
Opis:
The emergence of digital banking has presented the banking industry with benefits and challenges. Although digital banking services provide customers with increased convenience and accessibility around the clock, many still struggle to grasp their ever-changing nature. To address this, a study was conducted to identify the main factors influencing the adoption of digital banking in South Africa. The study used an e-readiness framework that combined the innovation diffusion theory and trust in technology with the technology readiness index to measure consumers’ adoption of digital banking channels. The researcher applied quantitative methodology to answer the research question. The snowball sample required respondents to answer the questionnaire and pass it on to others in the network with bank accounts and mobile phones; 338 responses were accepted. Structural equation modelling was employed to test the proposed hypotheses. This study discovered that the adoption of digital banking services is influenced positively by relative advantage, observability, optimism towards technology, innovativeness and insecurity. Therefore, banks should develop user-friendly platforms with online support to encourage the adoption of digital banking. Future research can use qualitative or mixed method approaches to investigate how customers’ perceptions and personalities influence the adoption of digital in emerging markets.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2023, 2(17); 32-45
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The relationship of marketing communication and customer behaviour in the online store industry
Autorzy:
Grąbczewska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/16729684.pdf
Data publikacji:
2021
Wydawca:
Instytut Badań Gospodarczych
Tematy:
online store
marketing communication
customer behaviour
digital marketing
brand awareness
Opis:
Motivation: The article fills a crucial gap in the literature in the realm of investigating and understanding customer behaviour in the digital environment. Research in the field of ever-shifting digital marketing communication is fundamental. Aim: The key purpose of the research paper is to investigate the relationship between the frequency of seeing marketing messages by respondents and their market behaviour. Materials and methods: Various approaches to online marketing communication and descriptions of consumer behaviour were analysed in the theoretical framework of the article. The goal mentioned above was achieved through the survey conducted in 2020 on the sample of 461 respondents who had access to the Internet. Data were collected using a Google Form, and then the empirical data were analysed using Spearman?s correlation coefficient in Microsoft Excel application. The research involved observing the online marketing communication carried out by the surveyed entities in addition to mentioned methods. Results: The findings prove that the frequency of seeing marketing content by respondents has an impact on the Spontaneous Brand Awareness Rate, the Aided Brand Awareness Rate, the frequency of store website visits, the propensity to repurchase, and online store reviews. There is a strong relationship between the quantity and the variety of online marketing messages broadcasted by an online store and the engagement of customers in the digital activity of the online store. The research will help entrepreneurs develop future online marketing communication strategies and indicate the development of online communication toolkits. The research paper confirms the importance of maintaining a relationship with customers who shop online.
Źródło:
Catallaxy; 2021, 6, 1; 19-27
2544-090X
Pojawia się w:
Catallaxy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sensory Impact on Customer Behaviour
Wpływ zmysłów na zachowania konsumentów
Autorzy:
Grębosz, Magdalena
Wrońska, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/445421.pdf
Data publikacji:
2012
Wydawca:
Polski Instytut Ekonomiczny
Tematy:
sense
customer's behaviour
sensory marketing
zmysł
zachowanie klientów
marketing sensoryczny
Opis:
The principal objective of this paper is to analyse the sensory impact on customer's behaviours as well as the limitations of its application. The analysis is based on the results of various international studies. It was proved that music and odours through their various characteristics may affect customers' perception of products and services as well as the perceived time passage and contribute to more money and time being spent in the establishment. The results of the study indicate that managers should allow their customers to tactually investigate their products. It was proved also that visual characteristics of an establishment and product may have an influence on customers' behaviour within the retail environment. The implementation of the sensory strategy would involve the introduction of musical, olfactory, visual and haptic cues into the brand design and/or the retailing atmosphere. However, from the environmental and social point of view, the existing law regulations ought to be taken into account while implementing such a solution.
Zasadniczym celem artykułu jest analiza oddziaływania zmysłów na zachowania klientów, jak również ograniczenia jego stosowania. Analiza opiera się na wynikach różnych badań międzynarodowych. Wykazano, że muzyka i zapachy poprzez swe różne cechy mogą wpływać na percepcję przez klientów produktów i usług, jak również postrzeganego upływu czasu i przyczyniać się do tego, że w placówce wydaje się więcej pieniędzy i spędza więcej czasu. Wyniki badania wskazują, że menedżerowie powinni pozwalać swym klientom na dotykowe badanie swych produktów. Wykazano również, że wizualne cechy placówki i produktu mogą mieć wpływ na zachowanie klientów w środowisku placówek detalicznych. Wdrożenie strategii sensorycznej wiązałoby się z wprowadzeniem bodźców muzycznych, węchowych, wzrokowych i dotykowych do projektu marki i/lub klimatu w handlu detalicznym. Z drugiej strony, ze środowiskowego i społecznego punktu widzenia należałoby brać pod uwagę istniejące przepisy prawne w trakcie wdrażania takiego rozwiązania.
Źródło:
Konsumpcja i Rozwój; 2012, 2(3); 67-77
2083-6929
Pojawia się w:
Konsumpcja i Rozwój
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Mapping research on user-generated content in the service sector — a bibliometric analysis
Autorzy:
Wąsowicz-Zaborek, Elżbieta
Powiązania:
https://bibliotekanauki.pl/articles/11542305.pdf
Data publikacji:
2023-09-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
UGC
user-generated content
customer behaviour research
service sector
literature review
Opis:
The Web 2.0 era and the following phases of web development bring new challenges to businesses, but also new opportunities to establish and maintain relationships with market participants, indulge in direct contact with customers and learn about their needs, emotions and opinions. The advancement of content creation and sharing technologies creates an opportunity to collect information from anyone with access to the Internet. User-generated content (UGC) information is increasingly supporting decision-making and analysis for various types of business, management or marketing activities. Such information is also increasingly used as a source of data in scientific research. The present study seeks to evaluate the relevance of UGC in scientific research and the scope and ways in which content created by Internet users can be used by researchers of phenomena existing in the service sector. To achieve this goal, a bibliometric literature review (quantitative analysis of publications, identification of research collaborators, co-author analysis, co-citation analysis and co-word analysis) was conducted covering articles between 2012 and 2022 published in journals indexed in the Scopus database. The analysis used descriptive statistics and text and content analysis. A significant increase was observed in publications between 2020 and 2022. Among the various service branches, the researchers most often chose data sets in the form of comments posted online by customers of tourism industries, mainly those using accommodation services, but also restaurants. TripAdvisor was observed to be the most frequently used data source. In their analysis, the authors used both qualitative and quantitative methods, as well as a combination of them. It is observed that more sophisticated machine learning algorithms have been implemented for text analysis. Finally, the paper also presents future research recommendations.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2023, 49, 3; 65-100
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Dysfunctional customer behaviour — bibliometric analysis
Autorzy:
Błoński, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/11364534.pdf
Data publikacji:
2022-09-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
Customer dysfunctional behaviour
bibliometric analysis
consumer behav
Opis:
The purpose of this article is to indicate, based on publications in the field of 'dysfunctional customer behaviour', the items most often cited and essential for the researchers who cite them, as well as to introduce the topics and their relationships that represent the conceptual space of 'dysfunctional customer behaviour'. The indicated objective will be realised on the basis of selected bibliometric analyses. A set of 74 items resulting from searches in two databases-Web of Science and Scopus-were used for the analyses. Based on the created database of publications in the area of 'dysfunctional customer behaviour', three analyses were carried out: citations, co-citations and co-occurrence of words. The results of the bibliometric analyses made it possible to identify the group of most frequently cited publications, isolate those that are important to the citing researchers, and approximate the topics and their relationships that represent the conceptual space of 'dysfunctional customer behaviour'.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2022, 45, 3; 1-16
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ świadomości ubezpieczeniowej na zachowania klientów na rynku ubezpieczeń rolnych
The impact of insurance awareness on customer behaviour in the agricultural insurance market
Autorzy:
Witkowska, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/35117292.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:
agricultural insurance
insurance awareness
customer behaviour
ubezpieczenia rolne
świadomość ubezpieczeniowa
zachowanie klienta
Opis:
Prowadzenie działalności rolniczej jest narażone na wiele ryzyk, które można ograniczać w różny sposób. Jednym z rozwiązań minimalizującym ryzyko występujące w branży rolniczej jest jego ubezpieczenie. Celem głównym artykułu jest określenie zachowań klientów na rynku ubezpieczeń rolnych. Do celu głównego wyznaczono cele szczegółowe dotyczące identyfikacji posiadanych przez respondentów dobrowolnych i obowiązkowych ubezpieczeń rolnych, określenia poziomu świadomości ubezpieczeniowej nabywców ubezpieczeń rolnych oraz identyfikacji wag i rodzajów czynników wpływających na podejmowane przez rolników decyzje zakupu usług ubezpieczeń rolnych. Badania przeprowadzono za pomocą sondażu diagnostycznego z wykorzystaniem kwestionariusza ankiety wśród rolników prowadzących swoje gospodarstwa rolne na terenie województwa warmińsko-mazurskiego oraz województwa mazowieckiego. Najczęściej wybieranym przez nabywców dobrowolnym ubezpieczeniem rolnym jest ubezpieczenie mienia, natomiast obowiązkowym ubezpieczeniem rolnym jest ubezpieczenie budynków rolniczych. Prawie jedna trzecia badanych rolników swój poziom znajomości ubezpieczeń rolnych ocenia jako dobry i bardzo dobry. Najbardziej znanymi ubezpieczeniami są ubezpieczenia obowiązkowe: ubezpieczenie budynków rolniczych oraz ubezpieczenie OC rolnika. Największą korzyścią, która wynika z posiadania ubezpieczenia rolnego jest ochrona majątku i pomoc finansowa na wypadek nieszczęścia. Ankietowani najczęściej poszukiwali informacji odnośnie oferty produktowej ubezpieczycieli w intrenecie oraz u agentów ubezpieczeniowych. Suma ubezpieczenia, szeroka oferta ubezpieczycieli oraz wysokość składki są najczęściej wskazywanymi determinantami wyboru ubezpieczeń rolnych.
The conduct of agricultural business is exposed to many risks, which can be mitigated in various ways. One of the solutions to minimize the risks occurring in the agricultural industry is to insure it. The main objective of the article is to determine customer behaviour in the agricultural insurance market. To the main objective, specific objectives were set to identify the respondents' possession of voluntary and compulsory agricultural insurance, to determine the level of insurance awareness of agricultural insurance buyers, and to identify the weights and types of factors influencing farmers' decisions to purchase agricultural insurance services. The research was carried out by means of a diagnostic survey with the use of a questionnaire among farmers running their farms in the Warmian-Masurian Voivodeship and the Mazovian Voivodeship. The voluntary agricultural insurance most often chosen by buyers is property insurance, while the mandatory agricultural insurance is agricultural buildings insurance. Nearly a third of surveyed farmers rate their level of familiarity with agricultural insurance as good or very good. The most familiar insurances are compulsory insurance: agricultural buildings insurance and farmer's liability insurance. The biggest benefit that comes from having agricultural insurance is protection of assets and financial assistance in case of misfortune. Respondents most often sought information on the product offerings of insurers on the Internet and from insurance agents. The sum insured, a wide range of insurers and the amount of premium are the most frequently indicated determinants of the choice of agricultural insurance.
Źródło:
Współczesna Gospodarka; 2024, 18, 1 (42); 27-41
2082-677X
Pojawia się w:
Współczesna Gospodarka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New trends in consumer behaviours - a modern approach to urban transportation problems
Autorzy:
Dewalska-Opitek, A.
Powiązania:
https://bibliotekanauki.pl/articles/393587.pdf
Data publikacji:
2016
Wydawca:
Polskie Stowarzyszenie Telematyki Transportu
Tematy:
urban transportation
customer behaviour
new trends
transport miejski
zachowanie konsumenta
nowe trendy
Opis:
Due to the increasing costs of urban traffic congestion, new trends of consumer behaviour in passenger transportation may be observed. Among those trends three seem to be particularly significant, i.e. collaborative journeys (as a form of collaborative consumption), carsharing and helping other road users via mobile apps (as a form of consumer citizenship behaviour). The theoretic deliberations about the trends have been supplemented by results of direct quantity research presenting respondents’ opinions about contemporary consumer behaviours.
Źródło:
Archives of Transport System Telematics; 2016, 9, 1; 21-26
1899-8208
Pojawia się w:
Archives of Transport System Telematics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Polish Upper Class as a New Consumer Segment
Autorzy:
Bombol, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/587474.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Klasy społeczno-zawodowe
Konsument
Zachowania klientów
Consumer
Customer behaviour
Socio-economic classes
Opis:
In light of the significant stratification of Polish middle class, the formation of a group of people representing the "seed" Polish upper class seems to be obvious. This is a group almost totally unrecognized by economic sciences, though representing a very important segment of customers. The difficulties in the recognition of the group are not only the consequence of the lack of developmental analogies to other market economies (almost 60- year long break in functioning of this class in Poland), but also its hermetic nature. The paper will also present the major dilemmas encountered by the authoress at the stage of carrying out her research surveys.
Źródło:
Studia Ekonomiczne; 2013, 151; 215-230
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
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