- Tytuł:
- Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno
- Autorzy:
-
Čuka, Peter
Gregorová, Bohuslava - Powiązania:
- https://bibliotekanauki.pl/articles/1797701.pdf
- Data publikacji:
- 2020-12-29
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
Rajecké Teplice spa
Piešťany spa
Brusno spa
customer satisfaction
elements of customer satisfaction - Opis:
- This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.
- Źródło:
-
Turyzm; 2020, 30, 2; 85-90
0867-5856
2080-6922 - Pojawia się w:
- Turyzm
- Dostawca treści:
- Biblioteka Nauki
Artykuł