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    Wyświetlanie 1-5 z 5
    Tytuł:
    The scope and limit for the development of corporate social responsibility in the Baltic States as a strategy of corporate communication
    Autorzy:
    Tampere, Kaja
    Powiązania:
    https://bibliotekanauki.pl/articles/471210.pdf
    Data publikacji:
    2013
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    corporate social responsibility (CSR)
    corporate communication
    Baltic States
    consumers
    stakeholders
    opinion leaders
    Opis:
    Corporate social responsibility (CSR) is a comparatively new term in the Baltic States’ business vocabulary. Th e value of the present study is the customer approach. Th e study examines stakeholders’ attitudes in Baltic States towards CSR activities of companies. Th e systematic examina- tion of the current state of CSR development from the perspective of corporate communication and consumers will benefi t the overall understanding of what the role and value of CSR is in the Baltic States. Th e study aims at defi ning the current point of CSR development with its characteristics, qual- ities, perspectives and tendencies. Th is would further enhance the understanding of future perspec- tives — scopes and limitations — for CSR development in the Baltic States. Th e empirical study uses a survey questionnaire as a research tool. Th e survey took place in the period of February–March 2010. Th e sample of the study is opinion elite (persons in society who comment on diff erent societal aspects in the media: opinion journalists, politicians, business leaders, 3rd sector leaders, expert associations, etc.) in the Baltic States. A study will give an insight into the present and future tendencies of the development of CSR. It will also give a perspective for corporate communication practitioners about CSR and how it works in a post-communist society, as a strategy for organizational communication and reputation building.
    Źródło:
    Central European Journal of Communication; 2013, 6, 2 (11); 293-305
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Взаємодія державної влади та громадянського суспільства в Україні в умовах системних викликів сучасності (кратологічно-управлінський і антропологічний дискурси)
    The interaction of government and civil society in Ukraine in conditions of systemic challenges (kratalogical, management analysis and anthropological discourses)
    Autorzy:
    Бульбенюк, Світлана
    Powiązania:
    https://bibliotekanauki.pl/articles/489452.pdf
    Data publikacji:
    2017
    Wydawca:
    Polskie Towarzystwo Naukowe w Żytomierzu
    Tematy:
    political power,
    government,
    civil society,
    the state,
    the ruling class,
    «opinion leaders»,
    transformation
    Opis:
    We consider the issues of interaction between government and civil society in modern Ukraine in terms of system calls through the prism kratological and management analysis and anthropological discourses. These discourses are concentrated in the kratological domain of research, because the issues of power in the domestic space forever are key in the theoretical and practical plane. Nowadays, the kratological discourse is complemented by the problem of studying the network of civil society and the E-state, which causes a qualitatively different view of political power - as a disperse phenomenon, a set of political alternatives known and equal to all rules. The author draws attention to the importance of lighting latent internal mechanisms for the implementation of political and / or power state for a deeper understanding of trends, implications and possible prospects of implementation of the strategy of systemic transformation of the Ukrainian state and society. At the same time, special attention is paid to the formation of a de facto semi-political confrontation between political and social actors of two types - representatives of the establishment and "opinion leaders" of the traditional and networked civil society. If the former are mainly representatives of the domestic political class of the post-Soviet period, then the latter are activists, intellectuals, artists, public, and eventually also potential statesmen (say, the young generation of people's deputies of the Verkhovna Rada of Ukraine of the VIII convocation), who came to the political and social advance during or after the revolutionary events of autumn 2013 - the winter of 2014. It is proved that in the conditions of those splits that occur now in Ukraine, the key social and political actors of socio-political shifts should be updated representatives of the ruling class, on the one hand, and «opinion leaders» from among the traditional and the network of civil society, on the other hand. Substantiates the view that the expression of an effective and truly democratic interaction of the state and civil society should be to ensure transparent competitive environment and creating a realm where it becomes possible political dialogue between the government and citizens, which the state is ready to negotiate with its citizens about the important issues of social development. After all, the main problems of the national state building in Ukraine in the last two and a half decades are related precisely to the fact that the domestic ruling class has not managed to conduct a permanent public dialogue with citizens, and those attempts to formulate and put forward relevant projects of social agreements that were carried out by social actors from the civil society, did not find an adequate response from the political actors on the part of the state. Thus, it can be argued that while the attempts to "conventionalisation" Ukrainian political life are a model of "one-gates", when only one side of a potential public-public dialogue and the conclusion of a social contract on its basis is interested in such a process. Moreover, the representatives of the establishment of various ideological and ideological and geopolitical directions, from the conventionally "pro-Moscow" to the conditionally "pro-American" and "pro-European" ones, have shown their disinterest. The basis of such a political dialogue should be symbolic of the conclusion convene social contract between senior representatives of the state and civil society on the basis of a political and social compromise. The importance of achieving a political and social compromise is due not only to the fact that without its achievement it is impossible to speak about the further political and socio-economic progress of our state in the conditions of a long Russian-Ukrainian military conflict and the unsolved numerous splits (intergenerational, value, structural-institutional, geopolitical And others) within the domestic society, but also because in recent decades, under the influence of the deployment and deepening of the processes of informatization and globalization in a substantial way the understanding of political and / or state power has changed - its essence, purpose, features of interaction with society and citizens. A true "conventionalisation" of domestic political life is possible only on condition of recognition of the equality of both subjects in the conclusion of such a symbolic pact - and the leading figures of the political class and civil society actors, with their circle to be expanded as much as possible, including through the involvement of representatives of the network civil society, various communities of so-called "grassroots" public initiatives.
    Źródło:
    Studia Politologica Ucraino-Polona; 2017, 7; 163-171
    2312-8933
    Pojawia się w:
    Studia Politologica Ucraino-Polona
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Media Framing: How Can the Constitutional Name of One Country Be Changed?
    Autorzy:
    Serafimovska, Eleonora
    Markovikj, Marijana
    Powiązania:
    https://bibliotekanauki.pl/articles/1111617.pdf
    Data publikacji:
    2020-06-09
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    media frames
    opinion leaders
    referendum campaign
    emotionally-charged words
    Prespa Agreement
    Republic of Macedonia
    Opis:
    The Macedonian-Greek agreement to change the name of the Republic of Macedonia resulted in a referendum. The columns of relevant opinion leaders published in electronic media during the offi cial referendum campaign was the focus of interest and research presented in this article. The sample comprised 57 columns by 19 columnists. The discussion of the findings in this paper is based on framing theory with media content analyses; the template for media monitoring was used as an instrument based on human coding. The main research question addressed in this paper is: “How are opinion leaders setting frames?” The hypothesis is that opinion leaders use different themes and scripts to construct media framing due to narrow public opinion “for” or “against/boycott” the change of the constitutional name. Two negative, emotionally charged frames were identified: the frame “for” promoted positive messages reinforced with ideas about the EU and NATO membership; the frame “against/boycott” promoted messages that Macedonian identity will be lost.
    Źródło:
    Central European Journal of Communication; 2020, 13, 1(25); 5-23
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Zarządzanie metropolitalne w aglomeracji poznańskiej w perspektywie mieszkańców I lokalnych liderów
    Metropolitan governance in greater Poznań area: a perspective of citizens and local leaders
    Autorzy:
    Mikuła, Łukasz
    Powiązania:
    https://bibliotekanauki.pl/articles/1871575.pdf
    Data publikacji:
    2010
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    metropolitan governance
    Greater Poznań
    public opinion
    political leaders
    integracja metropolitalna
    Aglomeracja Poznańska
    opinia społeczna
    liderzy polityczni
    Opis:
    Celem artykułu jest przedstawienie postaw społecznych oraz nastawienia liderów politycznych wobec problemów integracji zarządzania terytorialnego w Aglomeracji Poznańskiej. W pracywykorzystano wyniki badań ankietowych wśród ponad 1 tys. mieszkańców Poznania i 20 gmin podmiejskich oraz wnioski z wywiadów bezpośrednich przeprowadzonych z najważniejszymi politykami Aglomeracji, działającymi naszczeblu lokalnym, regionalnym i krajowym.
    The aim ofthe paper is to present opinions of citizens and political leaders on issues ofmetropolitan governance in Greater Poznań area. It is based on empirical findings from 1) public opinion survey conducted among over 1000 residents of city of Poznań and 20 suburban municipalities and 2) interviews with most important politicians of Greater Poznań, acting at local, regional and national level.
    Źródło:
    Studia Miejskie; 2010, 1; 96-105
    2543-5302
    2082-4793
    Pojawia się w:
    Studia Miejskie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Aktualizacja znaczenia pojęcia-leksemu "etyka" (na podstawie tygodników opiniotwórczych)
    Update-lexeme meaning of ethics (based on weekly opinion leaders)
    Autorzy:
    Kaczor, Monika
    Powiązania:
    https://bibliotekanauki.pl/articles/626613.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Gdański. Wydział Filologiczny
    Tematy:
    Update-lexeme meaning of ethics
    weekly opinion leaders
    equated with morality and ethos
    respect
    the dignity and human rights
    the principles of social life
    terms of pragmatic
    set of rules and standards of conduct
    specific groups
    pojęcie-leksem "etyka"
    aktualizacja znaczenia
    tygodniki opiniotwórcze
    moralność i etos
    konteksty
    poszanowanie
    godność i prawa człowieka
    zasady życia społecznego
    ujęcie pragmatywne
    zbiór zasad i norm postępowania
    konkretne grupy społeczne
    Opis:
    We współczesnej prasie opiniotwórczej aspekty znaczeniowe etyki pokazują, że jest ona utożsamiana z moralnością i etosem. Mówi się o niej w kontekstach związanych z poszanowaniem godności i praw człowieka oraz zasad życia społecznego, które odnoszą się do polityki, gospodarki, biologii, medycyny, ekologii, kultury i cywilizacji konsumpcji. Użytkownikom języka bliższe jest znaczenie etyki w ujęciu pragmatywnym niż normatywnym, o czym świadczy funkcjonowanie tego pojęcia jako aprobowanego społecznie zbioru zasad i norm postępowania właściwych dla konkretnych grup społecznych i wskazujący na jej konkretny styl życia, hierarchię celów.
    In modern opinion former press the meaning aspects of the of ethics show that it is equated with morality and ethos. It is said about it in the contexts of respect for the dignity and human rights, the principles of social life that relate to politics, economics, biology, medicine, ecology, culture and civilization of consumption. To the users of language it is closer to the importance of ethics in terms of pragmatic than normative, as evidenced by the operation of this concept as a socially-approved set of rules and standards of conduct that are relevant to specific groups and pointing to their particular style of life, a hierarchy of objectives.
    Źródło:
    Język - Szkoła - Religia; 2014, 9, 2; 21-38
    2080-3400
    Pojawia się w:
    Język - Szkoła - Religia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-5 z 5

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