- Tytuł:
- An ideology of disconnection: For a critical political marketing
- Autorzy:
-
Savigny, Heather
Wring, Dominic - Powiązania:
- https://bibliotekanauki.pl/articles/471135.pdf
- Data publikacji:
- 2009
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
political marketing
ideology
neoliberalism
disconnection - Opis:
- The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important consequences, notably the further detaching of an already disaffected public from the electoral process. Conse- quently we conclude that the “marketisation” of politics has come to represent an “ideology of discon- nection.”
- Źródło:
-
Central European Journal of Communication; 2009, 2, 2(3); 251-265
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł