- Tytuł:
-
Problematyka e-biznesu w edukacji menedżerskiej (na przykładzie bloku specjalizacyjnego e-commerce)
E-business Issues in Education of Managers (the Example of E-commerce Specialization Programme) - Autorzy:
-
Gregor, Bogdan
Stawiszyński, Marcin - Powiązania:
- https://bibliotekanauki.pl/articles/906014.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- Main aim of the paper is to present the idea of e-commerce specialisation programme. E-commerce is one of eight programmes chosen by the fourth year students of Faculty of Management and Marketing. This specialisation is offered for students since academic year 2002/2003. It has been created to meet students' developing requirements and expectations. Its aim is to indicate the possibilities of practical use of new information technologies in business - mainly the Internet. Special emphasis is placed on the Internet usage in business communication with the market audience. This study shows courses description, students comments and also more important changes, which were accomplished after first year of class.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/2
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł