- Tytuł:
-
Innowacyjność w turystyce i jej oddziaływanie promocyjne
Innovation in the tourist industry and its promotional impact - Autorzy:
-
Olearnik, Janusz
Pasek, Kalina - Powiązania:
- https://bibliotekanauki.pl/articles/464688.pdf
- Data publikacji:
- 2014
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Tematy:
-
innowacje
turystyka
promocja
innovation
tourist industry
promotion - Opis:
- There are large possibilities for developing innovation in the tourist industry. The authors show several examples of original Polish solutions in the field. If innovation is implemented on a wider scale, it will be possible to apply it in promotion. The paper presents a new way of promoting tourist products and regions: innovation is emphasized instead of the traditional point of view where promotion is based on tourist attractions. The subject of the paper includes the characteristic definition and types of innovation, a study of five cases of innovative solutions in the Polish tourism. Connections between innovation and promotion are presented, as well as possible examples of promotion depending on innovation, and subjects and tools for promotional actions in Poland with reference to tourist regions and products.
- Źródło:
-
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2014, 46; 91-102
0239-4375 - Pojawia się w:
- Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
- Dostawca treści:
- Biblioteka Nauki
Artykuł