- Tytuł:
- The comparative analysis of senior and non-senior package holiday travelers’ tourism product preferences
- Autorzy:
-
Johann, Maria
Panchapakesan, Padma - Powiązania:
- https://bibliotekanauki.pl/articles/522425.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Systemic product
Tourism product
Tourism product attributes
Tourist satisfaction - Opis:
- Tourism products are systemic products which offer multiple value to tourists in multiple aspects to satisfy their needs, however, tourists’ preferences vary in terms of travelers’ characteristics. The current study attempts to analyse senior and non-senior package holiday travelers’ preferences with respect to tourism product attributes. The surveyed sample of 463 tourists spent their holiday on the coach tours in Poland in 2013. The main implication of this research for tourism product managers is that they have to focus on providing tourists with well suited packages and position appropriately by selecting suitable communication strategies for selected target segments.
- Źródło:
-
Journal of Economics and Management; 2015, 22; 132-141
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł