Autor: Kantowicz-Gdanska, Monika - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: EMPLOYER BRANDING: QUESTIONS OF DEFINITION AND MODEL
Employer branding - kwestie definicji i modelu
Autorzy:: Kantowicz-Gdanska, Monika
Powiązania:: https://bibliotekanauki.pl/articles/598319.pdf
Data publikacji:: 2009-12-15
Wydawca:: Instytut Pracy i Spraw Socjalnych
Tematy:: EMPLOYER BRANDING
Opis:: Employer branding is a topic that has been gaining in importance over recent years. However, it has yet to be precisely defined in scientific literature, especially in Polish literature. This article is an effort at explaining the matter of the definition. Two proposed models encompassing the question of shaping the employer's image have also been compared. The expanded content of this article forms a chapter in the book entitled 'Komunikacja spoleczna a wyzwania wspólczesnosci' (Social communication and the challenges of today) as edited by Dr. Dorota Majka-Rostek of the University of Wroclaw, which shall soon appear on bookshelves.
Źródło:: Zarządzanie Zasobami Ludzkimi; 2009, 6(71); 55-66
1641-0874
Pojawia się w:: Zarządzanie Zasobami Ludzkimi
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: EMPLOYER IMAGE CAMPAIGN FOR THE MILITARY POLICE: IDEAS AND IMPLEMENTATION
Zandarmeria Wojskowa jako pracodawca - projekt kampanii wizerunkowej
Autorzy:: Kantowicz-Gdanska, Monika
Radzinska, Marta
Powiązania:: https://bibliotekanauki.pl/articles/598650.pdf
Data publikacji:: 2009-12-15
Wydawca:: Instytut Pracy i Spraw Socjalnych
Tematy:: EMPLOYER IMAGE CAMPAIGN
MILITARY POLICE
Opis:: This paper contains a description of an employer image campaign for the Military Police. The material contains a presentation of the background of this project as well as its key assumptions. Also discussed are the specifics of the organization, its competition on the employment market, and the image action plan. An important part of the article is the description of the reasons behind the suspension of campaign implementation as well as conclusions for other organizations - not only military ones, but also civilian - planning to undertake operations strengthening their image as employers.
Źródło:: Zarządzanie Zasobami Ludzkimi; 2009, 6(71); 75-88
1641-0874
Pojawia się w:: Zarządzanie Zasobami Ludzkimi
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 3.

Tytuł:: A STRATEGY FOR STRENGTHENING EMPLOYER BRAND AND IMAGE (MCDONALDSS POLSKA)
Strategia wzmocnienia marki i wizerunku pracodawcy (McDonalds Polska)
Autorzy:: Kantowicz-Gdanska, Monika
Szumowski, Dominik
Powiązania:: https://bibliotekanauki.pl/articles/599095.pdf
Data publikacji:: 2009-12-15
Wydawca:: Instytut Pracy i Spraw Socjalnych
Tematy:: EMPLOYER BRAND STRENGTHENING
Opis:: This paper presents McDonald's action strategy aimed at strengthening the brand as well as the image of the company as an employer. The discussion looks at organizational challenges in the area of employer branding and key strategy assumptions as well as the process of planning and implementation. Some of the solutions described in this material may be treated as models, some are innovative in character and may come to be viewed as best practice for other organizations hoping to be successful in strengthening their image as an employer.
Źródło:: Zarządzanie Zasobami Ludzkimi; 2009, 6(71); 67-75
1641-0874
Pojawia się w:: Zarządzanie Zasobami Ludzkimi
Dostawca treści:: Biblioteka Nauki

Artykuł

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