- Tytuł:
- STATISTICAL ANALYSIS THROUGH CUSTOMER RELATIONS IN IRONMONGERY BUSINESS
- Autorzy:
-
Güler, Fazıl
Taskın, Erdogan - Powiązania:
- https://bibliotekanauki.pl/articles/450486.pdf
- Data publikacji:
- 2010
- Wydawca:
- Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
- Tematy:
-
Customer Relations, Customer Expectations
Marketing Concept
Marketing Research. - Opis:
- The first purpose of this study is to underline the importance of the responsibilities of the employees for quality customer relations with regard to the ironmongery aspect of the industrial and commercial life. The second purpose of this study is to discover the understanding of the employees towards their own customer relations exhibited during the performance of sale and to reveal the determinant factors that may affect the probability and success of the ironmongery business. Ironmongery business have been focusing on the priorities such as range of goods, supply of materials, and working with low inventories and reducing the transportation costs in consideration to the current economic and market conditions. In this study, we aim to discover the views, opinions and remarks of sale representatives, employees and business owners working at each point of contact with the customers in as “the most reliable” manner as possible in order to reveal the understanding related to customer relations in the ironmongery industry.
- Źródło:
-
International Journal of Emerging and Transition Economies (IJETE); 2010, 3, 2; 209-224
1308-2701 - Pojawia się w:
- International Journal of Emerging and Transition Economies (IJETE)
- Dostawca treści:
- Biblioteka Nauki
Artykuł