- Tytuł:
- Opportunities and Limitations for MICE Tourism Development in Łódź
- Autorzy:
-
Sylla, Marta
Chruściński, Jakub
Drużyńska, Paulina
Płóciennik, Paulina
Osak, Witold - Powiązania:
- https://bibliotekanauki.pl/articles/627458.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
MICE
business tourism
accommodation services and congress locations
image
Łódź - Opis:
- Business tourism plays an important role in the tourism industry of Łódź. However, compared to other Polish cities relatively few MICE meetings are organised there. The purpose of this article is therefore to analyse the opportunities and limitations for MICE tourism development in Łódź compared to the city’s potential. The accommodation services, congress locations, accessibility by different means of transportation, and its image are the factors considered in the analysis. The results indicate the most important strategic actions that are recommended in order to improve the situation of business tourism in Łódź.
- Źródło:
-
Turyzm; 2015, 25, 2; 117-124
0867-5856
2080-6922 - Pojawia się w:
- Turyzm
- Dostawca treści:
- Biblioteka Nauki
Artykuł