- Tytuł:
- Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
- Autorzy:
-
Dogney, Jaydeep
Bhargava, Payal
Shrimali, Arvind Kumar - Powiązania:
- https://bibliotekanauki.pl/articles/112076.pdf
- Data publikacji:
- 2019
- Wydawca:
- Stowarzyszenie Menedżerów Jakości i Produkcji
- Tematy:
-
service quality
customer satisfaction
benchmarking analysis
jakość usług
satysfakcja konsumenta
analiza porównawcza - Opis:
- To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfaction. Banks reveal the expectations and expectations of customers regarding the quality of selected services. The process creates and expands its reputation and builds customer loyalty. This research aims to compare the perception of the quality of four leading banks with logical comparisons.
- Źródło:
-
Production Engineering Archives; 2019, 22; 41-44
2353-5156
2353-7779 - Pojawia się w:
- Production Engineering Archives
- Dostawca treści:
- Biblioteka Nauki
Artykuł