- Tytuł:
- Market Management in Market Activity
- Autorzy:
- Antczak, Stefan
- Powiązania:
- https://bibliotekanauki.pl/articles/93316.pdf
- Data publikacji:
- 2019
- Wydawca:
- Akademia Sztuki Wojennej
- Tematy:
-
management
marketing
business entity
market activity
market - Opis:
- The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of management, including those involved in the implementation of its basic functions, necessary for the implementation of the objectives of market activity. This subjective character of management was presented in selected economic entities.
- Źródło:
-
Zeszyty Naukowe Akademii Sztuki Wojennej; 2019, 1(114); 37-52
2543-6937 - Pojawia się w:
- Zeszyty Naukowe Akademii Sztuki Wojennej
- Dostawca treści:
- Biblioteka Nauki
Artykuł