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    Wyświetlanie 1-3 z 3
    Tytuł:
    ELEGANCJA W USTACH – CZYLI CO MÓWIĄ ETYKIETY WIN
    ELEGANCE IN THE MOUTH OR WHAT WINE LABELS SAY
    Autorzy:
    Malinowska, Iwona
    Powiązania:
    https://bibliotekanauki.pl/articles/444407.pdf
    Data publikacji:
    2017-06-01
    Wydawca:
    Uniwersytet Warmińsko-Mazurski w Olsztynie
    Tematy:
    sociolect
    oenology
    sensory experiences
    neologisms
    Opis:
    The objective of this article is to discuss social varieties of Polish and Russian employed on the labels of wine bottles. The author aims to shed light on how sensory experiences in the domains of VISION, SMELL, TASTE, and TOUCH are recast into the text. This sociolect is characterized by its unique vocabulary and phraseology. The analysis indicates that labels on wine bottles consist of transparent semantic structures, on the one hand, and professional terminology used by sommeliers and wine stewards, as well as neologisms, on the other. This professional variety of the Polish and Russian ‘wine languages’ is extensive and internally diversified.
    Źródło:
    Acta Neophilologica; 2017, XIX/1; 197-206
    1509-1619
    Pojawia się w:
    Acta Neophilologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
    Autorzy:
    GUZEL, Ozlem
    DORTYOL, Taylan
    Powiązania:
    https://bibliotekanauki.pl/articles/540566.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
    Tematy:
    Sensory Marketing (SM)
    Memorable Tourism Experiences (MTE)
    multi-sensory
    brand strategies
    Nvivo
    Turkey.
    Opis:
    Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers’ multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers fi nd most satisfying, is becoming a critical marketing strategy. So this study aims to fi nd the sensory based memorable tourism experiences, attributes/specifi c elements of the hotel business. With this aim, Adam&Eve Hotel, a themed hotel in Antalya, was chosen as the study sample. In this exploratory research, comments which were made electronically on Tripadvisor. com, known as the world’s most visited online social travel information channel about the holiday experience, constituted the search data and the data was subjected to content analysis via Nvivo Software and the critical multi-sensory organs that create memorable tourism experiences were defi ned. The analysis of the results has been performed on the basis of fi ve sensory stimuli: 1) tactile, 2) gustatory, 3) olfactory, 4) visual, and 5) auditory. The fi ndings also revealed that nearly 70 percent of the recalled emotions and feelings from sensations related to visual stimuli which were detailed with the components like decor, interior/exterior design, etc.
    Źródło:
    Journal of Marketing and Consumer Behaviour in Emerging Markets; 2016, 2(4); 28-39
    2449-6634
    Pojawia się w:
    Journal of Marketing and Consumer Behaviour in Emerging Markets
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The multidisciplinary integration of knowledge, approaches and tools: toward the sensory human experience centres
    Autorzy:
    Masullo, Massimiliano
    Maffei, Luigi
    Powiązania:
    https://bibliotekanauki.pl/articles/2146661.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Poznańska. Instytut Mechaniki Stosowanej
    Tematy:
    multidisciplinary
    multisensory
    experiences
    approaches
    virtual reality
    multidyscyplinarność
    wielosensorowość
    doświadczenia
    podejścia
    rzeczywistość wirtualna
    Opis:
    The technological progress of the last decades has significantly contributed to the development and innovation of several areas, such as engineering, architecture, and medicine, providing new possibilities to measure, control, simulate and assess most of the physical phenomena of the environment, and the corresponding reactions of the individuals. This has shifted the attention of researchers toward the need to understand, in depth, the mechanisms which influence the perception and well-being of humans in complex environments (e.g., cities, urban parks). In this light, it can be expected that the first-person experiences will be assumed as the new frontier of future decision-making and design processes, as they may involve representatives of local communities and groups of interest. This approach leads to a multidisciplinary integration and contamination of the scientific competencies for all research groups involved in the so-called holistic research. Overcoming the concept of noise that has dominated until the end of the last century and considering the environmental sounds as a 'resource' rather than a 'waste', with the introduction of the Soundscape approach, psychologists and sociologists have provided several tools (e.g., questionnaires, scales, tasks) to measure the perceptual, emotional, and cognitive reactions of the individuals when they are exposed to the sounds. Different multidisciplinary research groups are involved in studies that adopt, refine, or propose new investigation tools, to assess, modify and manage the sound of cities, and their effects on the satisfaction and well-being of the population. Moreover, the huge development of miniaturised and powerful hardware and software of the last decade allowed the reconstruction of audio-visual scenarios with a very high degree of realism and the possibility of interacting ecologically with the virtual environment in a fully functional immersive experience. The recent possibility to measure the physiological and neurological reactions of the individuals has opened a further road to extend the knowledge about the effects of noise and the weight of the other physical factors on the populations. A scheme of Sensory Human Experience Centres, where approaches, tools, competencies of various disciplines are integrated, is presented. These kinds of centres could represent, in future, the places where they concentrate the selection and validations of design alternatives (e.g., product, building, city and infrastructure scale) at the local and national levels.
    Źródło:
    Vibrations in Physical Systems; 2022, 33, 1; art. no. 2022108
    0860-6897
    Pojawia się w:
    Vibrations in Physical Systems
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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