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    Wyświetlanie 1-5 z 5
    Tytuł:
    Selected aspects of the implementation of active marketing campaign to raise awareness and promote public transport services in rural areas
    Autorzy:
    Nosal, K.
    Duda, U.
    Powiązania:
    https://bibliotekanauki.pl/articles/198155.pdf
    Data publikacji:
    2016
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    public transport
    rural areas
    marketing campaign
    personalized information
    transport publiczny
    obszary wiejskie
    kampania marketingowa
    informacja spersonalizowana
    Opis:
    The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport.
    Źródło:
    Zeszyty Naukowe. Transport / Politechnika Śląska; 2016, 92; 77-86
    0209-3324
    2450-1549
    Pojawia się w:
    Zeszyty Naukowe. Transport / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Proces realizacji i rezultaty Kampanii Marketingu Aktywnego promującej transport publiczny w obszarach podmiejskich
    Process of realisation and results of the Active Marketing Campaign promoting public transport in suburban areas
    Autorzy:
    Duda-Wiertel, U.
    Nosal, K.
    Powiązania:
    https://bibliotekanauki.pl/articles/193010.pdf
    Data publikacji:
    2016
    Wydawca:
    Stowarzyszenie Inżynierów i Techników Komunikacji Rzeczpospolitej Polskiej
    Tematy:
    transport publiczny
    Kampania Marketingu Aktywnego
    informacja spersonalizowana
    edukacja transportowa
    public transport
    Active Marketing Campaign
    personalized information
    transport education
    Opis:
    Artykuł przedstawia proces realizacji oraz rezultaty organizacji Kampanii Marketingu Aktywnego, promującej usługi transportu zbiorowego w podkrakowskiej gminie Liszki. Kampania Marketingu Aktywnego to kampania marketingu bezpośredniego, podczas której obecni i potencjalni pasażerowie otrzymują informacje ogólne i spersonalizowane na temat możliwości podróżowania, a równolegle do tradycyjnych działań informacyjnych, interakcja z użytkownikami jest zapewniona poprzez organizację spotkań i happeningów oraz doradztwo osobiste udzielane przez konsultantów mobilności. Organizacja kampanii w gminie Liszki dowiodła, że nawet w obszarach słabiej skomunikowanych transportem zbiorowym istnieje zapotrzebowanie na dostęp do danych o funkcjonowaniu usługi, a działania informacyjne, edukacyjne i marketingowe wpływają na wzrost świadomości mieszkańców odnośnie dostępnych opcji transportowych i zwiększają motywację w zakresie rezygnacji z samochodu. By wywołać istotne zmiany w zachowaniach komunikacyjnych muszą one jednak stanowić element szerszej strategii, związanej z jednoczesnym wdrażaniem działań organizacyjnych i inwestycyjnych.
    The article presents process of realisation and results of the Active Marketing Campaign, promoting public transport service in the Liszki Municipality located near Cracow. An AMC is a direct marketing campaign informing current and potential passengers about general as well as personalized travel’s possibilities. Parallel to traditional information activities, interaction with users is ensured through the organization of meetings and events, as well as personal advice given by the mobility consultants. Organization of the campaign in the Liszki Municipality has proved, that even in the areas with poorer transport public service a demand for access to data about the service operation appears and the information, educational and marketing activities have an impact on the awareness rising as well as increase the motivation for giving up private car. However in order to reach significant changes these activities need to be implemented as an element of the broad strategy consisting of organizational and investment measures.
    Źródło:
    Transport Miejski i Regionalny; 2016, 11; 42-47
    1732-5153
    Pojawia się w:
    Transport Miejski i Regionalny
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Personified information technology to support the tourist with excursion content in DAISY format
    Autorzy:
    Pasichnyk, V.
    Lozytskyy, O.
    Savchuk, V.
    Powiązania:
    https://bibliotekanauki.pl/articles/410640.pdf
    Data publikacji:
    2016
    Wydawca:
    Polska Akademia Nauk. Oddział w Lublinie PAN
    Tematy:
    DAISY format "quantum of knowledge"
    mobile tourist information technologies
    trip support
    audio guide
    multimedia travel guide
    dynamic content
    personalized information content
    tourist information technology
    audio tours
    sightseeing content
    Opis:
    The paper is devoted to a depth analysis of the intellectual processes of dynamic formation of personal audio and video content for mobile information support of a user during his touristic trip. The main goal is to develop methodological approaches that are appropriate to use for designing one of the subsystems of innovative intelligent system "MIAT" (Mobile Information Assistant of Tourists) that will provide formation and processing of audio and video content that is required for individual information technology of user support during realization his excursion. The authors examined the architecture of mobile audio travel guides and algorithmic synchronization tools of their multimedia content components. Travel guidebooks in DAISY format are proposed to use as sources of multimedia content that accompanies the trip or tour. The basic requirements for mobile subsystems of intelligent information systems "MIAT" are formed, so it is responsible for dynamic personalized audio and video support tourists during realization his trip.
    Źródło:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2016, 5, 2; 77-86
    2084-5715
    Pojawia się w:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Specifics personalized approach in the analysis of medical information
    Autorzy:
    Melnykova, N.
    Marikutsa, O.
    Powiązania:
    https://bibliotekanauki.pl/articles/411025.pdf
    Data publikacji:
    2016
    Wydawca:
    Polska Akademia Nauk. Oddział w Lublinie PAN
    Tematy:
    decision support system
    data formalization
    therapeutic treatment schemes
    personalized of data
    Opis:
    In this article suggest some new approaches to solving the problems of medical data analysis and their personalization. To accomplish this was proposed to create a decision support system to the execution of sequence stages of analysis of patient's data. The main stages of development and design of decision support systems that enable to make decomposition of control process and describe the relationship between input and output control flows. Applying the theory of decision trees during construction of decision trees of decision support system is due to the formation of a sequence of questions asked by the doctor when searching an individual approach when choosing a treatment. Decision tree creates a hierarchical structure of rules. This approach allows you to present the logic of sequence issues by doctor in solving the medical problem history and it makes possible to simulate decision making process by physician when selecting treatment scheme. Search the target value of output of decision medical support system makes it possible to select top of graph system that is located with more probability on the best way to the target. Important step in addressing the process of personalizing treatment schemes is estimated function that is based on Bayes theorem. Weight of occurrence next event corresponds to the highest value of the posterior probability of occurrence of the next state, given the time-dependent input parameters. Proposed improved method of decision-making for personalization standard schemes by modifying the method of decision-making based on decision trees considering relationship between the input parameters and evaluation function and result of its works is a personalized therapeutic scheme of treatment. It analyzed the quantitative results of applying the proposed method and existing for determining personalized schemes.
    Źródło:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2016, 5, 2; 113-120
    2084-5715
    Pojawia się w:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Personal learning environment of the talented student - based on their own experiences
    Autorzy:
    Kamińska, Aneta
    Powiązania:
    https://bibliotekanauki.pl/articles/628343.pdf
    Data publikacji:
    2019
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    personal learning environment, digital learning environment, information and communication technologies, the talented learners, personalized learning environment
    Opis:
    Aim. The purpose of the research is to depict how talented students create their personal learning environment. The author of that paper shows a difference that has occurred thanks to the comparison between the manner in which average students and talented students build their personal learning environment. Methods. The author has conducted quantitative research, by making a survey. The surveys were carried out among fifty talented students. This paper focuses on the presentation of their opinions. The respondents presented how they constructed their personal learning environment. Additionally, they expressed their viewpoints about their digital competences. Results. The analysis shows that talented students are familiar with the latest digital tools. It allows them to design their personal learning space effectively. They can collect and process information profitably. They are also keen to share their knowledge with other participants of an educational process via the Internet, using some complex and practical devices. Moreover, talented students prefer discussing educational problems with other students online. They use some appropriate tools, such as chat rooms and social networking services. According to the research, the author can conclude that talented students are able to build and improve their digital learning space very well. They seem to create their personal learning environment functionally and consciously. Conclusions. Talented learners use advanced searching strategies, methods of collecting and storing information, and also teamwork tools. It is particular that they are autonomous learners but they also like sharing knowledge with other learners. The level of information competences of the talented students is quite high.
    Źródło:
    Journal of Education Culture and Society; 2019, 10, 2; 76-84
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-5 z 5

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