Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "destination" wg kryterium: Wszystkie pola

  Lista filtrów
Wyrównaj
Wyświetlanie 1-25 z 143
Tytuł:
Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty
Autorzy:
Yu, Jing
Kasim, Azilah
Sreenivasan, Jayashree
Dzakiria, Hisham
Ul Haq Magray, Ahsan
Powiązania:
https://bibliotekanauki.pl/articles/1797697.pdf
Data publikacji:
2020-12-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destination loyalty
destination image
familiarity
search behaviour
involvement
travel motivation
Opis:
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.
Źródło:
Turyzm; 2020, 30, 2; 101-114
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
YouTube’s Role in Destination Image Creation
Autorzy:
Jakopović, Hrvoje
Powiązania:
https://bibliotekanauki.pl/articles/628187.pdf
Data publikacji:
2015
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
YouTube, tourism, destination image, public relations, semiotics
Opis:
Contemporary promotion of tourist destinations represents a challenge and gives  rise to many questions in a regard to numerous ways of communicating and transferring information. With concern to modern communication practices in society and due to fast-paced lifestyle, individuals are looking for information online and are making decisions based on available Internet data.  Attracting tourists through traditional promotional techniques such as brochures, leaflets, printed guidebooks, fairs and festivals are unsufficient with a respect to the  rising number of online users. Promotion of tourism is based on destination image which is created through direct or mediated experience and projected on the minds of individuals. It is greatly dependent on available information mostly visual.  YouTube is a popular video sharing site that counts over one billion users. It gives open access to a  great number of videos and therefore could have  an important role in promoting tourist destinations. The website was firstly used for non-commercial purposes but today it is very attractive for advertisers. The author examines  phenomena of YouTube and its potential for destination image creation. The aim of this article is to give an insight on characteristics of promotional videos used for tourism and to explore how various national and local tourist boards can use them on YouTube. The author identifies  the public relations profession’s role in creation of promotional audio-visual material.
Źródło:
Journal of Education Culture and Society; 2015, 6, 1; 217-226
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategic approach to tourism destination management
Podejście strategiczne do zarządzania destynacjami turystycznymi
Autorzy:
Halmi, Lahorka
Severović, Kornelija
Powiązania:
https://bibliotekanauki.pl/articles/415734.pdf
Data publikacji:
2016-12
Wydawca:
Małopolska Wyższa Szkoła Ekonomiczna w Tarnowie
Tematy:
tourism destination
tourism destination management
sustainability
strategy
destynacja turystyczna
zarządzanie destynacjami turystycznymi
zrównoważony rozwój
strategia
Opis:
Managing tourism in a sustainable manner requires a strategic approach and frame thinking, being particularly emphasized at a tourism destination level alluding to collaboration of many and various stakeholders, thus trying to establish and retain a competitive edge. In order to achieve this, tourism destinations have a need for a destination management that is to manage organizations and stakeholders’ interests through strategic and operational approach. The aim of this paper is to provide theoretical understanding of strategic tourism destination management and of the Balanced Scorecard, based on the preliminary research of towns and municipalities within the administrative borders of the Karlovac County.
Zarządzanie turystyką w sposób zrównoważony wymaga podejścia strategicznego oraz myślenia ramowego, szczególnie podkreślanych na poziomie destynacji turystycznych, który nawiązuje do współpracy wielu różnych interesariuszy, próbujących w ten sposób stworzyć i utrzymać przewagę konkurencyjną. Aby to osiągnąć, destynacje turystyczne wymagają zarządzania destynacjami, czyli zarządzania interesami organizacji i interesariuszy poprzez podejście strategiczne i operacyjne. Celem niniejszej pracy jest zapewnienie teoretycznego rozumienia strategicznego zarządzania destynacjami turystycznymi oraz umożliwienie wprowadzenia Zrównoważonej Karty Wyników na podstawie wstępnego badania miast i gmin w obrębie granic administracyjnych gminy Karlovac.
Źródło:
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie; 2016, 4(32); 77-86
1506-2635
Pojawia się w:
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Geo-economic position of Belarus as a tourist destination
Autorzy:
Tarasionak, Aliaksandr
Powiązania:
https://bibliotekanauki.pl/articles/1201808.pdf
Data publikacji:
2016-12-07
Wydawca:
Uniwersytet Gdański. Instytut Geografii
Tematy:
geoeconomics
destination
geoeconomics of tourism
tourism in Belarus
Opis:
The paper summarizes the theoretical foundations of geoeconomics in tourism industry. The current status of tourism industry in Belarus is analyzed. Belarus is behind in its development in comparison to the tourism economies of the European countries. Overview of the countries in the polarized world tourism market is performed. Belarus is located in the geoeconomic periphery of the tourism market. The paper justifies the strategy aimed at country’s transition from the periphery to the semi-periphery of the world tourism market.
Źródło:
Journal of Geography, Politics and Society; 2016, 6, 4; 15-26
2084-0497
2451-2249
Pojawia się w:
Journal of Geography, Politics and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tourism Cluster and Tourism Destination: Liptov Region, Slovakia
Autorzy:
Székely, Vladimír
Powiązania:
https://bibliotekanauki.pl/articles/439125.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
Fordist mass tourism
Liptov
Slovakia
tourism cluster
tourism destination
Opis:
In connection with development of tourism areas, some studies based on the concept of clustersappear. The term “cluster” is used in scientific literature to denote a strong tendency for networkingof economic activities and for their spatial concentration. Networks and active participation of individualplayers (municipalities, firms, etc.) of these networks are the core features of clusters. Networkrelationships are particularly important for the sector of tourism, where groups of organizations try tocluster together so as to cooperate and form a tourism destination.The aim of the paper is to present interconnection between (tourism) cluster as a theoretical conceptand the Liptov region as a tourism destination. The first attempt of Slovak tourism cluster establishmentin the region of Liptov is shortly introduced and assessed by describing the crucial players (with their“philosophy” of mass tourism production and consumption). The second part of the paper is connectedwith statistical evaluation of the development of the regional tourism under the influence of the ClusterLiptov.
Źródło:
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego; 2013, 24; 25-37
2080-1653
Pojawia się w:
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A “Good Enough” Choice: Bounded Rationality in Migration Destination Choice
Autorzy:
Brunarska, Zuzanna
Powiązania:
https://bibliotekanauki.pl/articles/579707.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
MIGRATION
DESTINATION CHOICE
PROCESS
BOUNDED RATIONALITY
TYPOLOGY
Opis:
The study intends to fill a gap in the literature on migration destination choice, which focuses on the outcome of a decision process, while largely neglects the very process of arriving at an outcome. Using qualitative material collected during 150 face-to-face interviews with Polish migrants to four EU countries and Australia, this article develops a general typology of decision makers involved in choices of migrant destinations. It applies the concept of bounded rationality to analyse the ways in which these migrants have chosen their host locations and, focusing on their rationality, explores manifestations of its boundedness. It also discusses the issue of information search by destination choice, showing that under relatively low perceived risks associated with migration, the process of knowledge building tends to be based on experience rather than on in-depth research.
Źródło:
Studia Migracyjne - Przegląd Polonijny; 2019, 45, 2 (172); 43-62
2081-4488
2544-4972
Pojawia się w:
Studia Migracyjne - Przegląd Polonijny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Travel blogs and perceived destination image: theoretical background
Autorzy:
Boukhari, Majda El
Sair, Aziz
Powiązania:
https://bibliotekanauki.pl/articles/1178672.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Internet
Perceived destination Image
Tourism
Travel Blogs
Opis:
Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
Źródło:
World Scientific News; 2017, 67, 2; 189-200
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
Autorzy:
Kozolup, Mariya
Bordun, Oresta
Powiązania:
https://bibliotekanauki.pl/articles/1391002.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Bankowa w Poznaniu
Tematy:
SWOT analysis
incoming tourist survey
urban destination
indicators of sustainable development
index of tourist satisfaction
index of destination attractiveness
Opis:
Attractiveness of Lviv as an urban tourist destination has grown over recent decades. The increase in numbers of visits and visitors to this city inevitably makes an important impact on local economy, cultural developments, community life, etc., and consequently gives rise to certain sustainability issues. In order to assure a long-term planning and effective management of the city’s tourism assets it is essential to run monitoring programs aimed at spotting problem areas and determining needs for changes in local tourism development. This paper aims at using indicators of sustainability of Lviv urban destination as a central instrument for improved planning and management of tourism business in the city. The research methods combine SWOT analysis and a survey carried out in 2016 in a joint effort of the authors, students of Lviv Ivan Franko National University majoring in Tourism and the City Institute commissioned by Department of Tourism of Lviv City Council. As the results of SWOT analysis suggest, main strengths of Lviv urban destination include: a) an abundance of cultural, architectural, historical and religious attractions; b) a big number of cultural and touristic events and festivals regularly held in the city; b) an increasing amount of educational offerings to people who want to get qualifications in tourism-related fields, as well as numerous opportunities for professional improvement of tourism industry workers. The opportunities mainly consist in: a) favorable conditions for the growth of businesses involved in tourism service; b) increasing income to the city budget generated by tourism industry; c) sociocultural benefits available to the local community such as a growing number of art objects, cultural venues and other assets that can be used and enjoyed by the local residents, as well as improved accessibility of various city facilities for the disabled. Among the major weaknesses and threats are a) lack of a strategy for the development of tourism industry in the framework of the overall Strategy of the city competitiveness; b) uncontrolled construction works in the historical part of town, excess of cars and traffic congestions, limited space for tourists; c) runaway of local inhabitants from the historical part of the city; d) the increased use of resources, infrastructure overload, and the problem of wastes disposal. After processing all the data collected in the study, we were able to determine the key indicators of the destination sustainability, namely tourist attractiveness of the city and tourist satisfaction with the destination. The former indicator is built upon the following sub-indicators: the presence of cultural, historical and religious sites, cultural events and entertainment, hospitality of the local population, general atmosphere and beauty of the city. The latter indicator includes information about tourist evaluation of the quality of such tourism services as accommodation, food and catering, tourist information, transportation as well as factors like availability and prices for public commodities and services, transport connections with other cities, condition of roads, security issues, etc. As a result of indicator analysis, indexes of Lviv attractiveness as an urban tourist destination and tourist satisfaction with local tourism services were calculated.
Źródło:
Studia Periegetica; 2018, 24(4); 37-58
1897-9262
2658-1736
Pojawia się w:
Studia Periegetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Motion planning for nonholonomic systems with earlier destination reaching
Autorzy:
Ratajczak, A.
Powiązania:
https://bibliotekanauki.pl/articles/230046.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
motion planning
nonholonomic
endogenous configuration space
homotopy
continuation
earlier destination reaching
Opis:
The motion planning problem consists in finding a control function which drives the system to a desired point. The motion planning algorithm derived with an endogenous configuration space approach assumes that the motion takes place in an arbitrary chosen time horizon. This work introduces a modification to the motion planning algorithm which allows to reach the destination point in time, which is shorter than the assumed time horizon. The algorithm derivation relies on the endogenous configuration space approach and the continuation (homotopy) method. To achieve the earlier destination reaching a new formulation of the task map and the task Jacobian are introduced. The efficiency of the new algorithm is depicted with simulation results.
Źródło:
Archives of Control Sciences; 2018, 28, 2; 269-283
1230-2384
Pojawia się w:
Archives of Control Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice
Autorzy:
Muñoz, Raúl Valdez
Powiązania:
https://bibliotekanauki.pl/articles/474978.pdf
Data publikacji:
2012
Wydawca:
Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
Tematy:
travel
internet
websites
destination choice
hypertext
Opis:
Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the travel destination choice from websites. Results show that hypertext links containing images of destinations, informative texts, and search tools are the three most important features utilized by tourist website browsers. This study aims to offer insights into new areas for further research on tourism websites design, application and evaluation.
Źródło:
Journal of Entrepreneurship, Management and Innovation; 2012, 8, 3; 78-94
2299-7075
2299-7326
Pojawia się w:
Journal of Entrepreneurship, Management and Innovation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Współpraca i konkurencja podmiotów destynacji turystycznej
The cooperation and competition entities tourist destination
Autorzy:
Panasiuk, Aleksander
Powiązania:
https://bibliotekanauki.pl/articles/534244.pdf
Data publikacji:
2015-12-14
Wydawca:
Uniwersytet Rzeszowski. Wydział Ekonomii
Tematy:
tourist destination
the tourist market
cooperation
competition
coopetition
Opis:
Tourist offer is created by entities of the direct tourism economy, ie. hotels entrepreneurs, travel agencies, tourist carriers and other handlers of tourism services. The tourist offer is also created by the stakeholders in the tourist destination. The term tourist destination in the article is understood in terms of the subject. The local governments play a fundamental role in shaping the offer. The aim of this paper is to present the idea of the functioning of a tourist destination as the subject of the tourism market, together with an indication of issues of cooperation, competition and coopetition between the entities creating the tourist offer in the area. The text explores the development of a tourist destination as the subject of the tourism market, along with the attempt towards classification.
Źródło:
Przedsiębiorstwo i Region; 2015, 7; 71-83
2080-458X
Pojawia się w:
Przedsiębiorstwo i Region
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Destination management organisations as the outcome of institutional innovations in the tourism sector
Autorzy:
Kvasnová, Diana
Maráková, Vanda
Powiązania:
https://bibliotekanauki.pl/articles/499417.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Biznesu w Dąbrowie Górniczej
Tematy:
Destination management organisation
Institutional innovations
Tourism sector.
Opis:
The main reasons for innovations in tourism destinations are dynamic changes in visitors’ needs and the desire to gain a competitive advantage. As the result of these ongoing changes on the tourism market, the organisational structures within the destinations are evolving. Given these facts, the aim of the paper is to analyse the activities of destination management organisations in Slovakia, to identify their impact on tourism development and to determine the internal and external barriers to their further development. Quantitative research was the main tool used to determine how institutional innovations in the form of destination management organisations are contributing to a higher level of performance of the analysed areas in the tourism sector.
Źródło:
Forum Scientiae Oeconomia; 2018, Volume 6 (2018) Issue No. 2: Economic Growth, Innovations and Lobbying; 61-74
2300-5947
Pojawia się w:
Forum Scientiae Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Przedsiębiorczość w obszarach recepcji turystycznej – wybrane problemy
Autorzy:
Żemła, Michał
Powiązania:
https://bibliotekanauki.pl/articles/2109034.pdf
Data publikacji:
2017-12-16
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
cooperation
destination’s product
entrepreneurship
tourism destination
obszar recepcji turystycznej
produkt turystyczny obszaru
przedsiębiorczość
współpraca
Opis:
Obszary recepcji turystycznej są miejscem występowania większości pozytywnych i negatywnych skutków rozwoju turystyki. Najczęściej branża turystyczna generująca większość korzyści ekonomicznych w tych obszarach złożona jest przede wszystkim z firm małych i średnich, a nierzadko wręcz - z mikrofirm. Zatem zachowania i kompetencje lokalnych przedsiębiorców stanowić mogą w dużej mierze o korzyściach, które osiągane są na danym obszarze dzięki rozwojowi funkcji turystycznej. Specyfika turystyki powoduje, że dla osiągnięcia pożądanego poziomu efektywności przedsiębiorcy ci powinni posiadać specyficzne kompetencje. Wynikają one przede wszystkim z kooperacyjnego procesu tworzenia produktu turystycznego obszaru. Tworzy on ważne i trudne dla wielu przedsiębiorców uwarunkowania. Przedsiębiorcy wykazują naturalny opór przed współpracą z najbliższymi konkurentami, często są też nieprzygotowani (mentalnie i materialnie) do wdrożenia kluczowych na współczesnym rynku turystycznym technologii informatycznych. Skłonność do współpracy może osłabiać także łatwość dostępu do pozytywnych efektów zewnętrznych działań innych przedsiębiorców.
Tourism destinations are the places where most of the effects of tourism development are concentrated. Often tourism companies, which create majority of positive economic effects, embrace mainly small and medium companies and quite often even microfirms. This makes behaviour and competences of local entrepreneurs being the base for benefits gained in destinations thanks to tourism development. Features of tourism cause that in order to achieve desired level of effectiveness, those local entrepreneurs should posses very specific competencies. This is the result of mainly cooperational nature of the process of creating destination’s tourism product. Important and difficult for many entrepreneurs conditions are established. Entrepreneurs often show natural resistance to cooperation with competitors, also frequent is their lack of preparation (either mental or material) to implementation of information technologies being crucial on contemporary tourism market. Openness to cooperation might also be weakened by easy access to positive external outcomes of other companies’ activities.
Źródło:
Przedsiębiorczość - Edukacja; 2017, 13; 117-126
2083-3296
2449-9048
Pojawia się w:
Przedsiębiorczość - Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
MAKING A TOURISM DESTINATION ACCESSIBLE FOR ALL: PERSPECTIVES FROM TOURISM PROFESSIONALS AND NGO MANAGERS - THE CASE OF IZMIR
Autorzy:
Özgen, Işıl
Powiązania:
https://bibliotekanauki.pl/articles/450488.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
Tematy:
Accessible tourism
Disabilities
Destination
Izmir
Opis:
According to WHO (World Health Organization) 15% of the world population has a sort of disability. The population of the disabled people is increasing due to aging population, wars, disasters and accidents. This situation leads the built environment and transportation accessibility as a basic need. The study has been conducted to identify how accessible tourism activities can be realized in a destination like Izmir, based on the point of view of tourism professionals and NGO’s working on disability. The data was collected through semi-structured interviews. Data was analyzed according to content analysis technique and classified as measures for accessible tourism destination.
Źródło:
International Journal of Emerging and Transition Economies (IJETE); 2013, 6, 1-2; 1-22
1308-2701
Pojawia się w:
International Journal of Emerging and Transition Economies (IJETE)
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Innovations and networking fostering tourist destination development in Slovakia
Autorzy:
Gajdošík, Tomáš
Gajdošíková, Zuzanna
Maráková, Vanda
Borseková, Kamila
Powiązania:
https://bibliotekanauki.pl/articles/1052633.pdf
Data publikacji:
2017-12-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
destination management organisations
innovation
networking
spatial development
tourism
Slovakia
Opis:
The paper focuses on the implementation of innovations and networking in the sector of tourism in two Slovak mountain destinations of international significance. The main objective of the paper is to identify and evaluate how innovations and networking contribute to tourist destination development in Slovakia. The implementation of institutional innovation resulted in the establishment of formal and informal networks. The developed networks consist of representatives of all sectors co-ordinating all relevant stakeholders. Formal and informal networks and the collaboration among stakeholders have launched other types of innovations in the tourism sector. The interactions and intensity of relations among stakeholders are analysed by network analysis. Destinations are compared with the network of the same size and density through quantitative network characteristics. Based on empirical research we investigate the impact of networks and innovations on tourist destination development. Due to the synergy effect of networking and implementation of multiple innovations, tourist destination development is observed.
Źródło:
Quaestiones Geographicae; 2017, 36, 4; 103-115
0137-477X
2081-6383
Pojawia się w:
Quaestiones Geographicae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Why tourist entrepreneurs are not homo oeconomicus? The case of a Polish mountain destination
Autorzy:
Czernek, Katarzyna
Marszałek, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/557747.pdf
Data publikacji:
2017-06-30
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
homo oeconomicus
entrepreneurs
tourism
cooperation
tourist destination
Polska
Opis:
The neoclassical concept of homo oeconomicus has barely been discussed in the context of tourist entrepreneurs. Using a convergent approach, we present a complex research on the rationality of those occupied with tourism. We discuss to what degree the critique of homo oeconomicus is justified when one considers entrepreneurs in the tourism sector. We analyse this issue with use of qualitative research in the context of the decision as to whether to enter into cooperation with other entities within a mountain tourist destination in the south of Poland. On the basis of the research we broaden the knowledge on the incentives and behaviour of tourist entrepreneurs.
Źródło:
Economics and Business Review; 2017, 3(17), 2; 51-78
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wizerunek a lojalność turysty względem obszaru recepcji turystycznej
Destination's image and tourists' loyalty behaviors
Autorzy:
Smoleński, M.
Powiązania:
https://bibliotekanauki.pl/articles/399350.pdf
Data publikacji:
2010
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:
lojalność turysty
recepcja turystyczna
destination image
satisfaction
loyalty
need for variety
Opis:
On the basis of tourism marketing literature analysis this paper discusses relationship between a destination’s image and tourists’ loyalty behaviors with intermediary role of need for variety. This discussion is based on the cognitive-affective theory of tourist satisfaction and on the theory of “optimum level of stimuli”. Author indicates the differentiation of tourists’ loyalty behaviors depending on the need for variety sensed by them. The necessity of tourism market segmentation based on the criterion of the need for variety is a main postulate of carried out discussion. This should serve, among others, to creating of attractive destination’s image for customers with different needs for variety. Whereat, in accordance with contemporary trend of tourism market - with the superiority of the need of quest of variety during the tourist stay, the complexity of expanded tourist offers based on the novelty should underlie construction of destination’s image.
Źródło:
Ekonomia i Zarządzanie; 2010, 2, 1; 38-51
2080-9646
Pojawia się w:
Ekonomia i Zarządzanie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The potential of location-based gamification apps for promoting Sofia as a tourist destination
Autorzy:
Mileva, Sonia
Assenova, Mariana
Petrov, Emil
Gyaurova, Veneta
Powiązania:
https://bibliotekanauki.pl/articles/1797688.pdf
Data publikacji:
2021-06-11
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
gamification
app
tourism
destination
Sofia
Opis:
The main aim of the research is to identify the potential of location-based gamification apps for promoting tourist destinations. The specific goal is to investigate and evaluate the existing gamified apps for Sofia and reveal their potential as a marketing tool for enhancing the capital as a tourist destination. The study is based on a literature review on the topic and desk research of the available location-based gamification apps for promoting Sofia as a tourist destination thus allowing a comparative analysis of the main attributes of the gamified apps to be made. The qualitative research technique of using key informants is also applied, providing an expert source of information and a deeper insight into current and potential practices in the research area and their effectiveness. The results indicate that this has the greatest potential for further engagement of users and the co-creation of products and services as well as for raising awareness of the destination. The main limitations are related to the fact that they are a relatively new and little-known marketing tool in the field of tourism, and this predetermines a lack of sufficient knowledge and experience for their use for promotional purposes.
Źródło:
Turyzm; 2021, 31, 1; 21-27
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
City break as a form of urban tourism
City break jako forma turystyki miejskiej
Autorzy:
Balińska, Agata
Powiązania:
https://bibliotekanauki.pl/articles/415524.pdf
Data publikacji:
2020-06-30
Wydawca:
Małopolska Wyższa Szkoła Ekonomiczna w Tarnowie
Tematy:
city break
tourism
cities
destination
destination attractiveness
turystyka
miasta
destynacja turystyczna
atrakcyjność turystyczna
Opis:
The aim of this paper is to investigate the attractiveness of city break trips as a form of urban (cognitive) tourism. The study focuses on the following research questions: What factors influence the popularity of city break trips? Which cities are most often chosen as destinations for short-term holidays? What factors determine the choice of these cities? Which city attractions appeal to city break visitors? How are city breaks organized? These research questions were investigated through desk-based analysis of literaturę on urban tourist destination attractiveness and the determinants of city break trend development as well as an online diagnostic survey which involved 184 respondents actively participating in tourism. The study shows that the main reasons for taking a city break trip is the desire to “escape from everyday life routine”, “sightseeing” and “relaxation”. Cities in Poland were more popular destinations than cities abroad and they were usually reached by train or car. City break visitors most often visited historical sites and looked for off-the-beaten-track places. The main reason for choosing a particular destination was the desire to see something new. Research topic and issues testify to the originality of the selected research area.
Celem badań była ocena atrakcyjności „city break” jako formy turystyki miejskiej (poznawczej). W opracowaniu postawiono następujące pytania: Jakie czynniki wpływają na popularność wyjazdów typu „city break”? Które miasta są najczęściej wybierane jako miejsca krótkookresowego wypoczynku? Jakie czynniki decydują o wyborze tych miast? Jakie obiekty w miastach cieszą się największą popularnością wśród respondentów? W jaki sposób organizowane są wyjazdy „city break”? W pracy dokonano analizy literatury z zakresu atrakcyjności turystycznej miast oraz uwarunkowań rozwoju wyjazdów „city break”. W ramach metody sondażu diagnostycznego zastosowano ankietę internetową. W badaniu wzięły udział 184 aktywne turystycznie osoby. Wyniki pokazały, że główne powody korzystania z „city break” to chęć oderwania się od codzienności, zwiedzanie i odpoczynek. Częściej niż zagraniczne respondenci wybierali miasta w Polsce, do których dojeżdżali pociągiem lub samochodem. Najczęściej zwiedzali zabytki oraz miejsca „nieodkryte” przez turystów zorganizowanych, a główny powód wyboru danego miasta to właśnie chęć zobaczenia czegoś nowego. Temat opracowania i poruszane problemy świadczą o oryginalności wybranego obszaru badań.
Źródło:
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie; 2020, 2(46); 85-95
1506-2635
Pojawia się w:
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Model of a City Destination Card as a marketing tool of selected European cities
Autorzy:
Drozdowska, Marta
Duda-Seifert, Magdalena
Faron, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/420032.pdf
Data publikacji:
2018
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
city tourism
European capital cities
destination card
tourism marketing
Opis:
City tourism belongs to the strongest trends in the international tourism market, which is especially the case in Europe, where eight out of twenty largest city destinations are located. Faced with growing competition these urban destinations have, however, to look for new marketing solutions to strengthen their position and attractiveness for potential visitors. One of them is a destination card which integrates a variety of tourism services provided by several operators at a discounted inclusive price. Therefore, it offers visitors an advantage by bundling the products and services available without the need for booking and buying in advance. By doing so, the card also fosters higher participation in cultural activities and public transport usage and offers additional benefits for the city which can include spreading the tourist traffic throughout the city or attracting visitors to lesser known sites. Additionally, the destination card system can also provide data concerning tourist flows and allows to adapt the offer better to their specific needs. The purpose of this paper is therefore to work out the model of a city destination card for a large city. In order to achieve this objective, the top five European capital cities were selected based on the number of visitors. Subsequently, the comparative study – developed on the secondary analysis of data – of tourist cards offered in London, Paris, Rome, Prague and Vienna has been conducted. Based on the study and referring to the literature, the final results were formulated concerning the typical structure of a card and its additional elements, followed by the validity period solutions and their price. Satisfied customers highlight that the offered card combines everything needed for the tourist stay, as in their opinion, cards tend to be a very easy, convenient and simple way of sightseeing the city with benefits such as saving money and time. They also recommend longer periods of card validity. The value of the destination card as a marketing tool for a city has also been proven based on the appraisal of customers opinions.
Źródło:
Nauki o Zarządzaniu; 2018, vol. 23 no. 2; 19-28
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The implementation of “The St. Gallen Model for Destination Management (SGDM)” in the Polish Carpathians: A case study of six Bieszczady communes
Autorzy:
Klimek, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/627843.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
mountain destination
holistic tourism development
SGDM model
Opis:
The Bieszczady mountains are one of the ranges of the Polish Carpathians. Their natural and cultural amenities attract thousands of Polish and international tourists each year. Despite many protected zones existing in this area (e.g. Bieszczadzki National Park, UNESCO Biosphere Reserve and Nature 2000 areas), the Bieszczady mountains face various environmental and social problems which have arisen from their dynamic but often chaotic tourism development. The lack of a common vision of long-term tourism development (on communal and regional levels) is one of the main challenging issues which public and private bodies are confronted with. The paper presents the results of the implementation of an innovative approach, i.e. the St. Gallen Model for Destination Management (SGDM), in selected Bieszczady communes. This method offers a clear advantage for key destination actors by allowing them to enter a process of holistic destination management. The article is the first attempt at SGDM application in Poland.
Źródło:
Turyzm; 2019, 29, 2; 55-67
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An Analysis of Factors Influencing the Development of the Kemeri District (Latvia) as a Tourism Destination
Autorzy:
Stanule, Līna
Muižnieks, Armands
Powiązania:
https://bibliotekanauki.pl/articles/1390687.pdf
Data publikacji:
2016
Wydawca:
Wyższa Szkoła Bankowa w Poznaniu
Tematy:
health resort
health tourism
Kemeri district
development factors
tourism destination
Latvia
Opis:
The theme of the article is the Kemeri district’s development in Latvia as a tourism destination. The aim is to research the reasons for the decline in tourism in Kemeri and to determine factors influencing tourism development in the Kemeri district. Scientific articles and theoretical resources (44 in total), including Latvia’s and Jurmala municipality’s long-term planning documents, have been used to create this document. For primary data, a survey was conducted amongst the Kemeri district’s local inhabitants, and the foreign and local visitors in Jurmala and Kemeri, in addition to interviewing Latvian tourism industry experts. Consequently, a mixed method of research was conducted, both of qualitative and quantitative data, obtained through secondary and primary data analysis. The study contains research on the reasons for the decline in the district’s tourism, focusing on the Kemeri district in Latvia’s and Jurmala municipality’s future strategies and plans, whichhave had no interest in investing in the district, and whether there actually is a potential for the Kemeri district to develop its tourism from the point of view of visitors and experts.
Źródło:
Studia Periegetica; 2016, 16(2); 77-98
1897-9262
2658-1736
Pojawia się w:
Studia Periegetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ocena działalności organizacji zarządzających obszarami recepcji turystycznej - implikacje dla teorii i praktyki
Assessment of the activity of destination management organizations: implications for theory and practice
Autorzy:
Borzyszkowski, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/425906.pdf
Data publikacji:
2016
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
management
destination management organizations
Opis:
The considerations included in the article resulted from several years of research carried out by the author on the activity of destination management organizations (DMO) in various European countries. Their purpose is to identify possible implications for science and practical solutions resulting from an assessment of the activity of destination management organizations. In the article, the most important changes that occur in the organizations examined are indicated with emphasis on a visible transition from the marketing orientation to more comprehensive tourism management in a given area. Those observations originated from the author's previous research described in a separate monograph. That initial part of study was followed by the research carried out in March 2016, which allowed for verification of the previously obtained results based on the opinions of the representatives of 34 European DMOs. The participants of the study highly appreciated the recommendations and solutions proposed by the author aimed at streamlining the activities of destination management organizations. Their interest also convinced the author of the need of further research in relation to those entities.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2016, 4 (66); 46-54
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Scottish Wilderness Rejuvenated: The Regional Identity of Scotland as a Tourist Destination in The Scots Magazine 2017–2018
Autorzy:
Irmina, Wawrzyczek,
Powiązania:
https://bibliotekanauki.pl/articles/888897.pdf
Data publikacji:
2020-09-11
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
Scotland
wilderness
The Scots Magazine
destination place identity
identity-based tourism
Opis:
Vital academic debates concerning national and regional identities have recently been conducted in the trans-disciplinary field of Tourism Studies, in the context of today’s identity-based economy. Tourist destinations compete on the market by promoting their place identities constructed in response to the needs and tastes of tourism consumers. Scotland, long preoccupied with her historically complicated cultural identity, is also involved in projecting a commodified regional identity. The following analysis of a sample of The Scots Magazine texts, approached here as elements of Scotland’s coordinated destination marketing, demonstrates the ascendancy of revived and discursively renewed wilderness as the dominant identity marker of the region.
Źródło:
Anglica. An International Journal of English Studies; 2020, 29/3; 31-43
0860-5734
Pojawia się w:
Anglica. An International Journal of English Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Organizacje partnerskie na jednym obszarze turystycznym – problemy i wyzwania
Partnership organisations operating in the same tourist destination – problems and challenges
Autorzy:
Czernek, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/693566.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
municipality
cooperation
partnership structures
tourist destination
gmina współpraca
struktury partnerskie
obszar turystyczny
Opis:
The number of partnership structures in tourism (such as destination marketing organisations; tourist unions, tourist agreements, local activity groups) has been recently rising in Poland. Their establishment is often chaotic and not coordinated with other partnership organisations operating in the area. As a result, activities undertaken in cooperation by these organisations are not always effective and efficient as they are often double efforts and lead to unjustified competition. In the paper problems that frequently arise when different tourist organisations operate in the same area have been presented and an attempt has been made to identify the reasons for that.
W ostatnich latach wzrosła i nadal wzrasta Polsce liczba organizacji partnerskich działających na rzecz rozwoju turystyki (lokalne/regionalne organizacje turystyczne, związki/porozumienia międzygminne, lokalne grupy działania itp.). Jednak ich powstawanie często jest procesem chaotycznym i nieskoordynowanym z innymi funkcjonującymi na danym obszarze strukturami partnerskimi. W konsekwencji działania podejmowane we współpracy nie zawsze są efektywne i skuteczne, ponieważ mogą prowadzić do powielanie wysiłków i nieuzasadnionej konkurencji. W artykule zidentyfikowano i scharakteryzowano problemy związane z funkcjonowaniem na jednym obszarze różnych organizacji partnerskich działających na rzecz rozwoju turystyki. Autorka podjęła także próbę wskazania przyczyn zidentyfikowanych problemów.
Źródło:
Ruch Prawniczy, Ekonomiczny i Socjologiczny; 2013, 75, 2; 201-215
0035-9629
2543-9170
Pojawia się w:
Ruch Prawniczy, Ekonomiczny i Socjologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-25 z 143

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies