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Wyszukujesz frazę "Value" wg kryterium: Temat


Tytuł:
Wartość jako kategoria ekonomiczna w świetle wielowymiarowości pojęcia „wartość”
Value as an economic category in the light of the multidimensionality of the concept of value
Autorzy:
Chomać-Pierzecka, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/1929247.pdf
Data publikacji:
2021-12-22
Wydawca:
Akademia im. Jakuba z Paradyża w Gorzowie Wielkopolskim
Tematy:
ambiguity of terms
value
economic value
enterprise value
Opis:
The ambiguity of statements may result in a wrong understanding of their content and incorrect decisions made on their basis. The Polish language uses a number of terms of ambiguous meaning, which determine the level of complication in interpreting and assessing the conveyed content. One of the notions included in this category is „value” – a term commonly used in everyday life, as well as extremely widely in the sphere of enterprise science. The dimension of capturing the value creates the essence of this term, constituting the basis of reference in the mechanisms of its determination. The above assumes particular significance in economic processes, where the process of valuation (pricing) arises directly from the essence of the object of reference and the purpose of measurement, the identification of which determines the content of the economic dimension of the „value” under consideration. Economic value – like value in general, is a complex category. Deepening the content of this concept creates the basis for capturing and measuring the widely understood value (of resources, work, enterprise), hence „value” – including in particular „economic value” should be considered an important category from the point of view of the correctness of the course, and then the analysis of conducted economic processes. The problems of defining the concept of „value” inspired the author to write this article. The main purpose of this paper is to explore the meaning of the term „value” in the light of its ambiguity, with particular emphasis on the economic dimension of its consideration. The study is based on a review and critical assessment of the available literature and studies, with conclusions.
Źródło:
Język. Religia. Tożsamość; 2021, 2(24) B; 155-166
2083-8964
2544-1701
Pojawia się w:
Język. Religia. Tożsamość
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zarządzanie wartością relacji przedsiębiorstwa z rynkowymi interesariuszami – aspekt procesu tworzenia wartości
Management of the value of an enterprise’s relationship with market stakeholders in the context of the value creation process
Autorzy:
Piwoni-Krzeszowska, Estera
Powiązania:
https://bibliotekanauki.pl/articles/420006.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
relationship
stakeholders
relationship value
creation of value
relationship value management
Opis:
The management of the value of an enterprise’s relationship with market stakeholders consists in a well thought-out and organized creation of this value. The value of the relationship is generated through the delivery of relationship forging processes. A variety of factors affect these processes. Some of these factors are relational because they are affected by enterprises and their market stakeholders and directly affect the conditions and the course of the relationship. Knowledge of these factors and their importance in supporting the processes of winning, satisfying and retaining market stakeholders helps manage the value of relationships. The objective of this paper are theoretical considerations about the process of creating the relationships of enterprises with market stakeholders and empirical identification of the significance of relational factors that support this process. In order to achieve the objective the subject literature was studied and empirical research was conducted on 102 enterprises in Poland. The empirical studies have shown that relational factors that support the processes of forging of a relationship refer to the economic, strategic, behavioral and product dimensions of the relationship’s value.
Źródło:
Nauki o Zarządzaniu; 2014, 1(18); 63-77
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
W KIERUNKU REALISTYCZNEJ METAFIZYKI WARTOŚCI – PRZYCZYNEK DO DYSKUSJI
TOWARDS A REALIST METAPHYSICS OF VALUE – A POINT IN DISCUSSION
Autorzy:
MRZYGŁÓD, PIOTR
Powiązania:
https://bibliotekanauki.pl/articles/512249.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Diecezjalne Adalbertinum
Tematy:
value
axiology
metaphysical realism
value objectivism
Opis:
Even though axiology as a separate philosophical discipline is relatively young, with estimated time of its birth in the midnineteenth century, the reflec-tion on the values, which is the subject of the axiological inquiries, has been around for centuries. It reaches the ancient beginnings of the philosophy itself. The matter of the way the values exist, their quantity and nature is being very actively discussed nowadays and creates multiple strategies, mostly connected with the realistic or idealistic starting point of philosophy itself. That is the reason why we are dealing with many definitions and classifications of axiological values. It turns out that today, the category of the values has not only inter- but multidisciplinary character. That is why we are talking about values virtually everywhere. Not only in philosophy, but we can find them in everyday life, social sciences, art, music, mathematics or economy. Unfortunately understanding of values in the latter – seems to be specifically close for many of us. This article belongs to the dynamic philosophical discussion about the metaphysics of values, from the point of view of metaphysics’ realism and objectivism. Within this strategy the author of this article tries to answer the few questions: firstly- what the values are, further on – what is their nature and the ontological status, to finish with selected examples of typology and classifi-cation of values and the possibility of sorting them out hierarchically. Accepting existential pluralism of the surrounding reality as an axiom – the author accepts axiological pluralism as well, in relation to the goodness as the condition of the hierarchization of the “world of values”.
Źródło:
Studia Ełckie; 2015, 17, 4; 337-358
1896-6896
2353-1274
Pojawia się w:
Studia Ełckie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wartość jako kluczowe pojęcie w dziedzinie nauk ekonomicznych
Value as a keyword in economic sciences
Autorzy:
Lewicka, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/533430.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
value
economic value
philosophy
customers
Opis:
The term of ‘value’ is a subject worth analysis and literature review. There are various definitions of value connected with consumer goods, such as market value or production value. Along with economical growth in the world and development of economic sciences, there was a change in how the worth of goods was evaluated, starting from using cost of the production as a basis, to finally realizing that customers were the ones who set the value of a product and that this value was a subjective evaluation indeed, far from a simple sum of costs sustained during the process of production. The aim of the article is the presentation of possible perspectives of understanding the term of value and also to emphasize the fact that the character of value is also affected by subjective aspects that make it a philosophical term.
Źródło:
Społeczeństwo i Ekonomia; 2014, 2 (2); 64-72
2353-8937
Pojawia się w:
Społeczeństwo i Ekonomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
KRYTERIA OCENY WARTOŚCI ZABYTKOWEJ OBIEKTÓW ARCHITEKTURY JAKO PODSTAWA WPISU DO REJESTRU ZABYTKÓW*
CRITERIA FOR THE ASSESSMENT OF THE HISTORICAL VALUE OF ARCHITECTURAL MONUMENTS AS A BASIS FOR INCLUSION INTO THE REGISTER OF HISTORICAL MONUMENTS
Autorzy:
Witwicki, Michał Tadeusz
Powiązania:
https://bibliotekanauki.pl/articles/538608.pdf
Data publikacji:
2007
Wydawca:
Narodowy Instytut Dziedzictwa
Tematy:
ARCHITECTURAL MONUMENTS
ARTISTIC VALUE
HISTORICAL MONUMENTS' REGISTER
HISTORICAL VALUE
NON-MATERIAL VALUE
Opis:
The author presented an attempted collection of his years-long experiences and a creation of a system of assessing historical value. The system of appraisal, applied in practice, cannot be overly detailed so as to avoid falling into the trap of an excessively expanded typology of phenomena and definitions. This is the reason why it must contain simplified entries and clearly distinguished definitions, which in turn produce a rigidly hierarchised arrangement. An assessment table, devised for the author's own use, proved to be a practical aid facilitating the formulation of opinions about assorted conservation issues. The table has been accepted 'cum grano salis' as an auxiliary instrument, which in particular cases can be modified. (A) - Historical value: historical witness - historical evidence - important historical document - outstanding historical document - historical monument; (B) - Artistic value: a) diversity of forms: absence - simple - expanded - rich; b) stylistic values: styleless - simple style - expanded style - complicated style - highly representative; c) creative values: absence - imitation of forms - original work - precursory; d) role in complex: subordinate - distinguished - emphasised (dominant); e) aesthetic values: disfiguring - aesthetically indifferent - interesting - attractive - extremely attractive General artistic value: absence - mediocre average - high - outstanding - unique; (C) - Scientific value: a) value of witness/document: absence - statistic - mediocre - characteristic (for category, epoch and other features impor tant for an analysis) - high - outstanding - unique; b) importance of the object of studies: absence - statistic - mediocre - high - outstanding; c) didactic value: absence - limited as regards theme and information - limited as regards theme, expanded as regards information - multi-motif - all-sidedly and outstandingly. Cumulative assessment: scientific value:- absence - mediocre - high - outstanding - unique; (D) - Non-material value: absence - mediocre - high - outstanding - unique; (E) - Value on the scale of locality. Value on a local, regional, country, and continental scale: high - outstanding – unique. General value scale: absence - mediocre - high - outstanding - unique; (F) - Utilitarian and technical value. Utilitarian and technical values are treated as modifying assessments in an individual situation and are of importance in the case of the conservation policy but not for a fundamental assessment of historical value.
Źródło:
Ochrona Zabytków; 2007, 1; 77-98
0029-8247
Pojawia się w:
Ochrona Zabytków
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wartość klienta w koncepcji wartości przedsiębiorstwa
Autorzy:
Żak, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/639333.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
value based management, customer value, strategic advantage
Opis:
Customer value in the concept of enterprise value The issue of creating and sharing value appeared in the literature in connection with research on competitive advantage of enterprises, defi ned as the ability to create and deliver value for the customer and the company more than competitors. Today, many companies aims to create market value. In case of market variability, a means for achieving this goal cannot be just to stay on the market with a minimum profi t, but, above all, the behavior of co-operation with relevant business partners and customers. The value must be present for both parties, though not always on both sides must be the same. From the standpoint of the company, customers are a valuable resource, the basis of existence and the main source of value because: generate profi ts and cash that is necessary for the existence and development of the company, enable the objectives of various interest groups, and create conditions for the safe circulation and growth. The dialogue with the client, listening to his expectations make it easier to offer him the values on which it depends. The value for the customer specifies the combination of the benefi ts derived by customers from purchased products and services including, among others price, quality, conditions of purchase, punctual delivery and service before and after the sale. The knowledge of what clients especially appreciate the company should offer more and better impact on the identifi ed client group from the side of their expectations and generated value for them. Thus, the company created the conditions better suited to create customer value strategies and more effective strategies to increase customer value and enterprise value.
Źródło:
Zarządzanie Publiczne; 2013, 2(22)
2084-3968
Pojawia się w:
Zarządzanie Publiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Struktura wartości w późnym dzieciństwie
Autorzy:
Cieciuch, Jan
Harasimczuk, Justyna
Döring, Anna K.
Powiązania:
https://bibliotekanauki.pl/articles/637083.pdf
Data publikacji:
2010
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
value structure, late childhood, value circle
Opis:
Value structure in late childhoodRecent years witnessed an increasing number of studies on adolescents’ and children’s values and value structures that were conceptually based on Schwartz’s (1992) theoretical model. Because of difficulties with the application of established questionnaires to research values among younger and younger persons, efforts were made to create instruments that are suited to adolescents’ and children’s cognitive-developmental background. In this study, 389 children who were between 7 and 12 years old completed one of these recently developed instruments: the Polish adaptation of the Picture-Based Value Survey for Children (PBVS-C), Döring (Döring, Blauensteiner, Aryus, Drögekamp, Bilsky, in press). We examined the presence of Schwartz’s circular structure of values with a theory-based (weakly-confi rmatory) multidimensional scaling (MDS) approach. To further explore potential developmental differences, we conducted additional analyses in two age groups: (1) younger children aged 7 to 9 years (N = 207, grades 1–3), and (2) older children aged 10 to 12 years (N = 182; grades 4–6). Differentiated value structures that were organized in Schwartz’s two basic dimensions (selfenhancement versus self-transcendence, and openness to change versus conservation) emerged in the whole sample and in each of the two age groups. Moreover, we found significant differences in structural complexity between both age groups: as compared to the younger children, the older children’s value structures were more differentiated and closer to the theoretical prototype.
Źródło:
Psychologia Rozwojowa; 2010, 15, 2
1895-6297
2084-3879
Pojawia się w:
Psychologia Rozwojowa
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
PSYCHOPEDAGOGICZNE UWARUNKOWANIA PREFERENCJI WARTOŚCI AUTOTELICZNYCH I INSTRUMENTALNYCH MŁODZIEŻY LICEALNEJ
PSYCHOPEDAGOGICAL CONDITIONS OF PREFERENCES OF AUTOTELIC AND INSTRUMENTAL VALUES OF HIGH SCHOOL YOUTH
Autorzy:
STEPULAK, MARIAN ZDZISŁAW
DUBIS, MAŁGORZATA
Powiązania:
https://bibliotekanauki.pl/articles/460582.pdf
Data publikacji:
2018
Wydawca:
Państwowa Wyższa Szkoła Zawodowa w Chełmie
Tematy:
value
valuation
youth
upbringing
value preference
Opis:
Currently, one of the significant topics of psycho-pedagogy refers to the issues of value and valuation. Specialists in upbringing analyze not so much the values themselves as the valuation. Valuation, in turn, is the subject of professional activity of professionals from upbringing, but also the young people involved in the research evaluate themselves in the context of their existential choices. Autotelic and instrumental values occupy a special place here. This scientific study refers to two realized goals. The first of these is extremely theoretical in nature, because it is about presenting the latest research relating to the autotelic and instrumental values, including in a special way the health values associated with the research of Polish high school youth. The second goal is practical. Its implementation helps to provide people interested in upbringing to the values of the latest research results.
Źródło:
Scientific Bulletin of Chełm - Section of Pedagogy; 2018, 1; 151-168
2084-6770
Pojawia się w:
Scientific Bulletin of Chełm - Section of Pedagogy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Praca w hierarchii wartości studentów (na przykładzie Państwowej Wyższej Szkoły Zawodowej w Płocku)
Work in students’ hierarchy of values (on the example of the State School of Higher Professional Education in Plock)
Autorzy:
Wiśniewska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/540937.pdf
Data publikacji:
2015
Wydawca:
Mazowiecka Uczelnia Publiczna w Płocku
Tematy:
Student
value
work
work as value
Opis:
The following article analyses the position work holds on the hierarchy of values of contemporary man on the example of a chosen social group – students. The survey was carried out in the summer 2015 on a group of over 500 students of The State School of Higher Professional Education in Płock. The resultsindicated that although work does not rank highest in their hierarchy of values it still occupies a high, 4thposition. The factors determining the answers were: sex; place of living and the field of study.
Źródło:
Społeczeństwo. Edukacja. Język; 2015, 3; 219-233
2353-1266
2449-7983
Pojawia się w:
Społeczeństwo. Edukacja. Język
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zapomniane wartości starych parków
Forgotten Values of Old Parks
Autorzy:
Czechowicz, M.
Powiązania:
https://bibliotekanauki.pl/articles/1186523.pdf
Data publikacji:
2006
Wydawca:
Uniwersytet Przyrodniczy we Wrocławiu
Tematy:
park
wartość rynkowa
wartość przyrodnicza
wartość krajobrazowa
warość kulturowa
wartość historyczna
market value
natural value
cultural value
historical value
landscape value
Opis:
Lower Silesia is an area prodigal with palace-park sets which have been preserved until the present. Localization in this part of Europe because of historical and cultural conditions. Many of the objects preserved until today still have the readable compositional set and we can easily discover the main thought of their creators. The analyzed objects have undergone dramatic changes during the years. Starting with the changes of the park area, devastation of cubature objects, clearing trees to complete liquidation of sets and building small housing estates in their place. The present state of many objects often requires immediate human intervention and large financial inputs. This article is an attempt at systematizing information on the subject of compositional, cultural, historical and landscape value of old parks remaining after the destruction of mansions, which are the cultural element of Lower Silesia heritage.
Źródło:
Architektura Krajobrazu; 2006, 3-4; 48-55
1641-5159
Pojawia się w:
Architektura Krajobrazu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Procesy migracji wartości w polskim sektorze bankowym
Value migration processes in the polish banking sector
Autorzy:
Siciński, Jędrzej
Powiązania:
https://bibliotekanauki.pl/articles/2054366.pdf
Data publikacji:
2019-06-28
Wydawca:
Bankowy Fundusz Gwarancyjny
Tematy:
zarządzanie wartością
migracja wartości
bankowość
kreacja wartości
fintech
value based management
value migration
value
banking
value creation
Opis:
W artykule przedstawiono istotę migracji wartości (ang. value migration) oraz podjęto próbę oznaczenia jej faz dla polskiego sektora bankowym. W tym celu wykorzystano zbiorowość banków notowanych na Giełdzie Papierów Wartościowych w Warszawie. Przegląd literatury pozwolił na ocenę przydatności różnych technik pomiaru migracji wartości a następnie wybór optymalnej metody analizy danych dla badanych banków.dostępnych z punktu widzenia dostępnych danych a następnie jej aplikację empiryczną na wytypowaną zbiorowość banków. Interpretacja wyników wskazuje, że procesy migracji wartości w badanej grupie banków są co zasady typowe dla fazy stabilizacji z symptomami jej odpływu. Stwierdzone częstości i statystyki opisowe sugerują, że nie obserwuje się napływu nowej wartości do sektora bankowego w Polsce. Artykuł uwzględnia również aspekt spodziewanych kierunków przepływu wartości w sektorze bankowym. Wreszcie zawiera zarys modelu biznesowego instytucji finansowej przyszłości, do której wartość będzie prawdopodobnie napływać.
This article presents value migration phenomenon with attempt to indicate its stage for polish banking sector. Study was based on banks which are listed on the Warsaw Stock Exchange. The general overview of literature gave the possibility to evaluate performance of selected value migration indicators – it was a crucial to perform own empirical study. Performed studies reveal that polish banking sector is in stabilization stage with likely symptoms of long-term value outflow. Character of computed statistic measures clearly shows that there is no inflow of new value to polish banking sector. Moreover, this paper contains an attempt to create expected business model of value-inflow oriented financial institution of the future.
Źródło:
Bezpieczny Bank; 2019, 75, 2; 74-91
1429-2939
Pojawia się w:
Bezpieczny Bank
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Deklarowana a oznaczona analitycznie zawartość składników odżywczych w różnych rodzajach orzechów®
Labelled and analytically determined content of nutrients in various nut types®
Autorzy:
Kulik, Klaudia
Waszkiewicz-Robak, Bożena
Biller, Elżbieta
Powiązania:
https://bibliotekanauki.pl/articles/227546.pdf
Data publikacji:
2019
Wydawca:
Wyższa Szkoła Menedżerska w Warszawie
Tematy:
orzechy
wartość odżywcza
wartość energetyczna
zawartość składników odżywczych
deklaracje producentów
analiza chemiczna
nuts
nutritional value
energy value
analytical value
declared value
Opis:
W pracy zaprezentowanej w artykule dokonano oceny porównawczej zawartości podstawowych składników odżywczych oznaczonych analitycznie w różnych rynkowych orzechach jadalnych wobec zawartości deklarowanych na etykietach opakowań jednostkowych. Zawartość tłuszczu oznaczona analitycznie była zbliżona do wartości deklarowanych w przypadku 3 rodzajów orzechów (macadamia, laskowe, włoskie), a w przypadku czterech pozostałych rodzajów takiej zależności nie uzyskano. Spośród siedmiu badanych rodzajów orzechów, pięć spełniało deklarowane zawartości białka, a pozostałe dwa rodzaje orzechów (włoskie i laskowe) charakteryzowały się jego niższą zawartością niż deklarowana. Z punktu widzenia konsumenta ważna jest wartość energetyczna orzechów, która wynika przede wszystkim z zawartości tłuszczu. Pod tym względem orzechy można podzielić na dwie grupy: zawierające powyżej 55% tłuszczu (brazylijskie, laskowe, piniowe i włoskie) oraz zawierające poniżej 50% tłuszczu (macadamia, nerkowce i pistacjowe). Praktycznie wszystkie badane orzechy można uznać za dobre źródło witaminy E, tiaminy (wit. B1) oraz magnezu. Najlepszym źródłem żelaza okazały się orzechy piniowe, brazylijskie i pistacjowe. We wszystkich orzechach zwraca uwagę dość wysoka zawartość fosforu, którego obecność w diecie jest dość kontrowersyjna.
In the paper presented in the article a comparative assessment of the content of basic nutrients in various edible nuts available in the marketplace. The content of these nutrients was also determined analytically. The analytically determined fat content was similar to the declared values for three types of nuts (macadamia nuts, walnuts and hazelnuts), and in case of the other four types such correlation was not obtained. Among the seven types of nuts tested, five met the declared protein content, and the other two types of nuts (walnuts and hazelnuts) were characterized by a lower protein content than the values declared on the label. From the consumer’s point of view, the energy value of nuts, resulting mainly from fat content, is important. In this respect, nuts can be divided into two groups: containing more than 55% fat (brazil nuts and pine nuts, hazelnuts and walnuts) and containing less than 50% fat (macadamia and cashews and pistachios). Virtually all the nuts tested can be considered a good source of vitamin E, thiamine (vitamin B1) and magnesium. Pine nuts, pistachios and Brazil nuts proved to be the best sources of iron. The quite high content of phosphorus in all types of nuts should be noted as its presence in a diet is quite controversial.
Źródło:
Postępy Techniki Przetwórstwa Spożywczego; 2019, 2; 49-56
0867-793X
2719-3691
Pojawia się w:
Postępy Techniki Przetwórstwa Spożywczego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czy muzyka jest symbolem porządku moralnego? Koncepcje Gisèle Brelet i Pascala Quignarda
Is Music a Symbol of Moral Order? Gisèle Brelet’s and Pascal Quignard’s Approaches to Music and Morality
Autorzy:
Chęćka-Gotkowicz, Anna
Powiązania:
https://bibliotekanauki.pl/articles/521936.pdf
Data publikacji:
2011
Wydawca:
Akademia Muzyczna im. Stanisława Moniuszki w Gdańsku
Tematy:
Brelet
Quignard
music
morality
aesthetic
value
ethical value
Opis:
The paper examines Gisèle Brelet’s and Pascal Quignard’s concepts concerning the relation between music and morality. The fi rst consideration involves Gisèle Brelet’s assumption that music always helps to instill virtue in the listeners. Brelet claims that we can train ourselves to be better people by listening to absolute (instrumental) music in particular. Contrary to Brelet’s intuition, Pascal Quignard, in his controversial discussion of music in La haine de la musique (Hatred of music), asks how we could be moved by Schubert and at the same time be able to act ferociously? How to explain the coexistence of Holocausts and terror campaigns on one hand, and the aesthetic sensibilities of the persons responsible for such evil on the other? In my paper, I give a sympathetic hearing to both Brelet’s and Quignard’s perspectives. I try to respond to some likely objections to Brelet’s idealism and Quignard’s skepticism.
Źródło:
Aspekty Muzyki; 2011, 1; 47-61
2082-6044
Pojawia się w:
Aspekty Muzyki
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The value of a trademark
Autorzy:
Lacs Sichel, Debora
Powiązania:
https://bibliotekanauki.pl/articles/580811.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
brand
trademark
value
Opis:
The paper discusses how trademarks are legally regulated, and how their value is established, considering trademarks in the context of products and services, brands, and innovation processes. The author analyses how the aforesaid factors condition consumer’s way of perceiving trademarks, pointing out that what a man needs is not what a consumer buys. The author concludes that the above-mentioned factors have a decisive impact on establishing the value of a trademark. They may not have a direct influence on physical assets of a titleholder, but they impact plans made by the management in order to advertise a product or a service.
Źródło:
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu; 2017, 474; 65-76
1899-3192
Pojawia się w:
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Co wiemy o wartościach?
What Do We Know about Values?
Autorzy:
Żabski, Eugeniusz
Powiązania:
https://bibliotekanauki.pl/articles/909544.pdf
Data publikacji:
2005-03-01
Wydawca:
Uniwersytet Warszawski. Wydział Filozofii
Tematy:
czezowski t.
value
Opis:
An axiomatic theory of values is presented in this article. The basis of this theory is Czeżowski's idea of values.
Źródło:
Filozofia Nauki; 2005, 13, 1; 5-14
1230-6894
2657-5868
Pojawia się w:
Filozofia Nauki
Dostawca treści:
Biblioteka Nauki
Artykuł

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